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Bi-monthly Magazine of Chandigarh Management Association
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CMA CMA eMag eMag BI-MONTHLY MAGAZINE OF CHANDIGARH MANAGEMENT ASSOCIATION Happy New Year-2011 January 2011 Issue 7 WEN'S VISIT; ENHANCED HOPE FOR TRADE ACROSS THE GREAT WALL OF CHINA RURAL INFRASTRUCTURE PROJECTS ARE PRONE TO HAVE MANY RISKS THE CONTEMPORARY MANAGEMENT TOOLS FOR CORPORATE THE SURVIVAL PATH ON A SPIRAL PETS ARE ENTIRELY FORGIVING, WITHOUT LASTING MALICE CALL OF VALLEY NUCLEAR PLANT AND ALTERNATIVE SOURCES OF ENERGY LEADERSHIP LESSONS OF 2010 FOR INDIA INC. JOIN FORCES TO BRIDGE GAP NOSTALGIC STORY OF MIL, SIL, BIL - IN LIGHTER VEIN UNORGANIZED AND FAKE PLACEMENT CONSULTANCIES IN JAMMU SRISHTI -NATURE SCHOOL Events Inside Inside ORGANIZATIONAL BEHAVIOUR-A Book Review
Transcript
Page 1: CMA eMag Jan 2011

CMACMAeMageMagBI-MONTHLY MAGAZINE OF CHANDIGARH MANAGEMENT ASSOCIATION

Happy New Year-2011

January 2011Issue 7

WEN'S VISIT; ENHANCED HOPE FOR TRADE ACROSS THE GREAT WALL OF CHINA

RURAL INFRASTRUCTURE PROJECTS ARE PRONE TO HAVE MANY RISKS

THE CONTEMPORARY MANAGEMENT TOOLS FOR CORPORATE

THE SURVIVAL PATH ON A SPIRAL

PETS ARE ENTIRELY FORGIVING, WITHOUT LASTING MALICE

CALL OF VALLEY

NUCLEAR PLANT AND ALTERNATIVE SOURCES OF ENERGY

LEADERSHIP LESSONS OF 2010 FOR INDIA INC.

JOIN FORCES TO BRIDGE GAP

NOSTALGIC STORY OF MIL, SIL, BIL - IN LIGHTER VEIN

UNORGANIZED AND FAKE PLACEMENTCONSULTANCIES IN JAMMU

SRISHTI -NATURE SCHOOL

Events

Insid

eIn

sid

e

ORGANIZATIONAL BEHAVIOUR-A Book Review

Page 2: CMA eMag Jan 2011

ContentsLearn Excel

Build

SkillsDevelopment

2010-11

Office Bearers

President

Dr. Gulshan Sharma

Director

Foundation of ITFT, Chandigarh

Vice President

Dr. Niraj Pasricha

Director

Regional Institute of Co-operative Mgt.

Secretary General

J.N. Vohra

Textile Consultant

Joint Secretary

A.K. Gandhi

Consultant

Jaiparkash Associate, Ltd.

Treasurer

CA Vivek Goyal

Past President

Col. Karamjeet Singh (Retd.)

Director

Continental Group of Institutes, Mohali

[email protected]

http://cmaupdate.blogspot.com/Mob. : 9814556072

Chandigarh

Management

Association

CHANDIGARH MANAGEMENT ASSOCIATIONC/o Bhartiya Vidya Bhawan

Plot No. 5, Sector 27-B, Madhya MargChandigarh-160019, INDIA

Tel .: 0172-2656031, Fax : 0172-2639548Website : www.cma.net.in

email : [email protected]

CMA

hartron

HARYANA STATE ELECTRONICS DEVELOPMENT CORPORATION LIMITED( A Haryana Government Undertaking)SCO 111-113, Sector 17-B, Chandigarh 160017Tel. : 0172-2722961, 2722962, Fax : 0172-2705529website : www.hartron.org, e-mail : [email protected]

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Affiliated to

ALL INDIA MANAGEMENT ASSOCIATION

WEN'S VISIT; ENHANCED HOPE FOR TRADE ACROSS THE GREAT WALL OF CHINA

DR. P.K. VASUDEVA

RURAL INFRASTRUCTURE PROJECTS ARE PRONE TO HAVE MANY RISKS

DINESH K KAPILA

COL KK SHARMA (RETD) THE CONTEMPORARY MANAGEMENT TOOLS FOR CORPORATE

THE SURVIVAL PATH ON A SPIRAL

BRIG. RANJIT BANERJI (RETD.)PETS ARE ENTIRELY FORGIVING, WITHOUT LASTING MALICE

CALL OF VALLEY Dr. N K. SHARMA

NUCLEAR PLANT AND ALTERNATIVE SOURCES OF ENERGY

J.N. VOHRA

PROF GURSHARAN SINGH BEDILEADERSHIP LESSONS OF 2010 FOR INDIA INC.

JOIN FORCES TO BRIDGE GAP

COL D S CHEEMA (RETD.)NOSTALGIC STORY OF MIL, SIL, BIL - IN LIGHTER VEIN

ORGANIZATIONAL BEHAVIOUR-A Book Review DR. SONIKA CHAUDHARY

UNORGANIZED AND FAKE PLACEMENTCONSULTANCIES IN JAMMU

NITIN GUPTA, MBA

SRISHTI -NATURE SCHOOL Suchita Singh and Maneet Dawra at Srishti

PROF. P THAREJA

MANMOHAN KUMAR GARG

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14-17Events

1Foreword

DR. Gulshan Sharma

Page 3: CMA eMag Jan 2011

Foreword

DR. GULSHAN SHARMAPresident-CMA

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WISHING YOU A VERY HAPPY AND PROSPEROUS NEW YEAR

Although, Government of India has taken Policy initiatives for Skills Development, however you would agree that it should be the collective responsibility of all the stakeholders - Government, Corporate, Academia and others to ensure the realization of the Hon'ble Prime Minister's call to Skills Development of approx. 500 million people by 2022 to sustain the current economic growth. The skill development initiatives need to be given priority by all of us.

As we all know that the current education system churns out the students who are not immediately employable and require skills up-gradation. Keeping in view, the CMA had started its campaign in the Tricity of Chandigarh-

stMohali-Panchkula in northern India from 01 July 2010 and dedicated the year to Skills Development and our entire programs are in-line with this. It is our endeavour to make every Corporate in and around Tricity to rise to the occasion and recognize their Corporate Social Responsibility towards enriching and enhancing the potential of youth to the fullest.

This year we have also launched a "Women Wing” and have involved youth of B-Schools and other institutions extensively in the CMA activities to develop community approach. In the “Women Wing”, the Lady Members are playing an important role through awareness campaigns helping cleaning slums, taking up health issues, helping deprived children, management of homes, environmental protection and tourism promotion in the Tricity etc.

By involving youth of the city we wish to disseminate at large the essential ingredients of social responsibility towards Self, Family, City for building a peaceful and progressive Nation, in our own humble way. In this connection, w e have also participated in Chandigarh Carnival for the 1st Time to give visibility of CMA in the tricity.

I hope you will find this issue informative and interesting as usual.

God Bless you all !

DR. GULSHAN SHARMAPresident-CMA

W e are going to hold "Shaping Young Minds" event along with AIMA on 24th February 2011.

Page 4: CMA eMag Jan 2011

CEOs' forum, and the agreement between banking regulators, which will The recent visit of Chinese Prime Minister Wen Jiabao does not seem to have

hopefully allow better synergy between the commercial operations and the helped much to ease concerns of India over Beijing’s actions and policies

financial requirements of Indian and Chinese companies doing business across relating a number of territorial, dams, Pak terrorist and UN Security Council

the border. issues, which are important to New Delhi. Beijing has also been disappointed by the cold response it received from India. Neither, India mentioned its This prickly issue apart, the Wen visit produced several new positives on the commitment to a one-China policy, and border issues. strategic front, most notably Not rivals but partners the decision to meet more

often at the summit level and However, the positive and optimistic atmosphere that prevailed and the an agreement to work improvements, though only small and nuanced, in some positions are good together against piracy in the signs. In a joint statement, Wen said that India and China are not rivals but Gulf of Aden. India and partners, and Prime Minister Manmohan Singh said that there is enough space China should lose no time in for both countries to grow. implementing this aspect Wen was absolutely right because and use it as a stepping-by no stretch of imagination India stone for a full-fledged can rival China's economic, dialogue on the broader military and diplomatic power for issue of maritime security and freedom of navigation. It is vital that the many years to come; but it can momentum achieved in the relationship between the two neighbours, the indeed partner China in trade and world's most powerful nations is sustained. investment , which is why Even as China continues to needle India and treat it with the customary Middle companies from the two countries Kingdom disdain reserved for all foreigners, it still sees in it economic and signed deals worth about $20 commercial opportunities. Indeed, in a sense, the two countries are perfect billion. There were also six inter-complements to each other because China is a manufacturing colossus with an governmental pacts, four of which were on economic matters — dealing with under-developed domestic market and India is a manufacturing pygmy with a clean technologies, the two Exim banks, the respective central banks and water rapidly growing domestic market. In order to sell all that it produces, China resources. needs to keep its currency artificially under-valued, which makes its exports The focus of the visit, however, was on business and commerce and not on cheap. This suits India perfectly because it does not produce enough to meet its politics. Both countries have agreed to expand trade from the present $60 billion requirements and therefore needs to import. to $100 billion by 2015. It might be achieved even earlier but India’s concern is So, unless some completely untoward incident occurs, India-China trade in that it is heavily skewed in favour of China. Wen has promised to redress this goods can only grow for the next few years. Add to this the green dimension and with greater market access for Indian goods and services. the pact signed to promote clean technologies, and there is going to be a The dramatic surge in bilateral trade is the biggest story on the India-China front manifold increase in inter-dependence. Never before,India and China needed in the past decade. But persistent imbalances are threatening to erode the each other more, as now. The really thorny issues between the two countries consensus on the Indian side that the two countries can simply buy their way to will only arise when India has grown at 8-10 per cent for two decades. Until then, a better relationship. What makes the visit especially significant is the message India will have to deal with China with patience. the Chinese Premier sent out that he understood India's concerns on the The boundary issue is a different kettle of fish and not a solvable problem question of market access and would try to find ways of resolving them. because, to settle the frontiers, both countries would have to give up some P o s i t i v e s o n territory: China in Aksai Chin and India in Arunachal Pradesh. Neither can strategic fronts happen for a very long time. Other positives on In a nutshell, it is safe to infer that Sino-Indian relations have reached the next the economic side level. There is soon going to be a change of guard in China and that may rock t o f l o w f r o m the boat for a while if the new leadership decides to become even more Mr.Wen 's v is i t belligerent which is not likely because of mutual interests. On a slightly longer w e r e t h e view, however, China will have to play by the rules, which are what India needs announcements and want. on a Strategic The author can be contacted at E-mail: [email protected] c o n o m i c

D i a l o g u e , t h e

c r e a t i o n o f a

WEN'S VISIT; ENHANCED HOPE FOR TRADE ACROSS THE GREAT WALL OF CHINA

Dr. P.K. VasudevaFormer Professor (International Trade) - ICFAI University

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Page 5: CMA eMag Jan 2011

material. Rural projects are often complex and need the allocation of experienced & Infrastructure is generally defined as the physical framework of facilities through trained staff who are motivated to own the projects. This is often lacking in which goods and services are provided to the public or the rails on which the wheels governmental agencies, specially the imparting of training. The major rural of the economy move. The infrastructure sector covers a wide spectrum of services infrastructure projects often involve the coordination of major autonomous such as transportation (including roadways, railways, airways and water departments, such as Revenue, Finance, Engineering to maintain the tempo of transportation); power generation, transmission and distr ibution; execution; this is complex when clearances and coordination is required across telecommunication; port handling facilities; water supply; sewage disposal; departments. irrigation; medical; educational and other primary services. Infrastructure

development is a necessary precondition for the integrated development of the Environmental Risk - As of today this is major risk and an area of concern. A economy. drainage project may impact a forest area or sanctuary. Roads may be needed to be

constructed in a landslide prone area or forest, this could be an acute problem where Rural infrastructure covers within its ambit, economic infrastructure such as a road needs to be widened and strengthened for catering to heavy traffic but this transport and communication, power, irrigation, credit, marketing, storage and involves a forested area through which it passes. Permission to construct even small processing, animal husbandry, dairying and fisheries, information technology and dams or weirs may require in depth studies of impact and consequential social infrastructure namely education, health, drinking water, sanitation, research redesigning. Another scenario is that a dam may not be constructed to its full height and extension. due to environmental concerns; this would adversely impact projects dependent on Investment in rural infrastructure the height for gravity flow for water or irrigation needs. creates new economic opportunities

and activities, generates additional Political / Legislative Risk This is a reality in the intricate interplay of political employment and income, facilitates forces and perceived benefits in most states. A project, well designed and on way to and improves delivery of other rural fruition may be slowed in implementation due to a change in the political party in services, enhances linkages of rural power. Priorities can be dictated by ideology or loyalty to a particular region. An area and urban areas, lowers production of concern remains the loyalties of petty contractors in rural areas to particular costs, facilitates access to institutional political groups, these do impact at times the continuity of projects as leaders feel f inance and vital ly up-scales constrained at times to reward loyalty by contracts. democratic processes and skills Financial Risks - This could be an area of concern in case of projects involving amongst the rural poor. partnerships with private players where the state share may not be applied to the The World Development Report 1994 project as envisaged. In projects owned by the state, the main concern is budgetary (Published by the World Bank) provisions as per the demand of the project. The tendency to split funds across focuses on economic infrastructure multiple projects also delays projects and add to inflation. and includes services from: Management Risk The staffing pattern of the implementing agencies, their reach · Public utilities - power, telecommunications, piped water supply, sanitation and and ability to manage the project (example the agency is awarded a contract 300 sewerage, solid waste collection and disposal, and piped gas. kms away from its base or has limited operational staff for one off projects), project

management skills, the training · Public works - roads and major dam and canal works for irrigation and drainage, imparted and updating of cold stores cold chains / market yards etc. knowledge on a continuous · Other transport sectors - urban and interurban railways, urban transport, ports and basis are all areas of concern. water ways, and airports. These are vital to the success Risks in Rural Projectsof any project. The HR aspects New economic opportunities created by Investment in rural infrastructure and are a gray area in most related activities enhance democratic processes and skills among rural poor. Rural governmental departments lifestyles in India are getting upgraded now and aspiration levels increasing and even today. An added concern these need to be catered to by improved rural infrastructure in the nation. is the reluctance of sub

The Rural Infrastructure scenario can be set up with comparative ease in the plains contractors and labour to work

while its implementation presents a challenge in difficult terrain due to the on far flung and scattered

topography and geographical conditions impacting on logistics, labour availability p r o j e c t s , w h i c h i s a

and material. characteristic of most rural

The risks can be studied from the viewpoint of the financing agency, the government, infrastructure projects. the implementing agency or the ultimate beneficiary. The main risks across all these

Technological Risk Normally, stakeholders are normally as follows;

most rural infrastructure projects involve technological applications which have Costs Overrun Risk - The implementing agencies involved with rural infrastructure been standardized over a period of time. PERT / CPM processes are rarely observed often work by a program approach rather than a project approach. Delays in land to be used effectively in addition to technological applications. Introducing a new acquisition and administrative approvals and technical sanctions often contribute to technology involves training and overcoming barriers at the field level. The need for delay in initiating construction. Designs are also often finalized late after finalizing upgrading technological applications is genuine but is closely interwoven with funding or obtaining approval for a project. These delays can affect the completion capacity building and training as also hand holding at the initial stages. deadline or inflate the cost of the project making it unviable.

These are the main risks often faced by agencies while striving to upgrade the rural Operating Risk The allocation of funds for maintenance is a necessity or the assets infrastructure. Some are manageable while some would be inherently risky, such as created at a considerable cost often become rundown or unable to generate the constructing a new road in mountainous terrain or a flood protection project in the expected benefits. Projects are designed for a certain scenario, say a road is plains.designed based on the expected traffic (tractors, the normal commercial traffic, light vehicles etc), plus the agricultural produce, the population of the area and the past

=====================================================history of floods. Any future excesses unforeseeable in these elements and The views expressed in this article are personal views of the author and do not happenings would impact the projects adversely. represent the views of his employer. Construction Risk - This is essentially a two fold issue; human resources and

RURAL INFRASTRUCTURE PROJECTS ARE PRONE TO HAVE MANY RISKS

DINESH K KAPILAAssistant General Manager in NABARD

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Page 6: CMA eMag Jan 2011

COL KK SHARMA (RETD) Principal Indigrow Institute of Professional Studies

accruals, some expenses are truly investments and investment capital is not free”. With an increased globalised world and interlinked economies, management experts and work forces are moving across the continents as never before. This in EVA is the profit of a company minus cost of financing of the firm or cost of capital. turn is turning traditional accounting systems, performance and reward Thus it is driven towards calculation of economic profit and value addition, away from measurements and management processes on their head. Key is the ability of traditional management of earnings; which eventually leads to a greater individuals and organizations to constantly unlearn and learn at a pace that is shareholders' return. EVA provides a cohesive and continuous evaluation tool where already mind boggling and is accelerating day by day. cost of the capital is added and viewed from economic profit angle. EVA provides a

common tool for all to work, assess, monitor and evaluate without prejudice to Competitions are fierce and following Kotler's or Porter's models in their traditional anyone. It also assists an organization to establish common objectives, which can sense will not keep firms from the 'red ocean' of cut-throat competition. The military be galvanizing and motivating for entire organization. has always been accused of fighting and preparing to fight the yesterday's war,

which now is increasingly being held against the corporate world. In this field, It is an accepted fact that employee compensation based on the success and their experts are grouping three basic but contemporary tenets - activity based costing relative contribution in an organization is both just and motivating for others to follow. (ABC), balanced scorecard (BS) and economic value addition (EVA), on one Two methods discussed above BS can connect the organization to the vision and platform. help employees or departments to develop strategy and execute it on ground, while Activity based costing EVA determines the success and accomplishments of the departments and

employees in achievements of those goals. One is on strategy and execution, while This article re-focuses economic the other is performance measurement and true economic value generation. BS not theories as measurement tool, only measures the current performance, it also evaluates an organizational efforts t h u s m o v i n g a w a y f r o m for future improvement by using different processes, evaluating customer accounting based measurement response; and learning and growth tables or matrices. practiceof many corporate. Out of The paper has combined the net impact of all three critical monitoring and decision-the three, ABC is concerned with making measures ABC, BS and EVA and recommends change over to these new incorporating present and future measurement techniques. However, today's corporate and many organisations are business environment in placeof suffering an information overload and thus get bogged down in their decision just considering the labour, land making. Thus it is critical to involve managers to switch and use these measures and and input costs. Increasingly, the use these for enhancing the performance. Any complex format requiring too companies are realizingthat their elaborate a data is likely to slow down the analysis and ultimately will prove products or customer bases are counterproductive. more complex than what a traditional There is thus a need to strike cost accounting can gather. The key a b a l a n c e b e t w e e n is to assign indirect or overhead costs into each product, as the indirect costs alone simplicity and complexity to cannot be assigned proportionately to all the products. ensure that accuracy and This provides an accurate measurement of costs as applicable to a product as it will timeliness of decision-also cater to the inventory costs; inactivity opportunity costs and any other indirect making is not compromised cost related to a product or service or a consumer. This assists an organization to in any case. It is also assess wastage and reduce costs in the inputs. Many organizations are known to i m p o r t a n t t h a t a l l use ABC system Proctor and Gamble, US Marines, London Police are some of the stakeholders, especially the examples. Latest system replacing ABC is known as 'lean accounting' system. senior management is fully “Procter & Gamble makes use of ABC to identify per case cost of inefficient industry involved in the process practices, and the amounts that can be saved by improving those practices”. transformation. This trilogy Balanced Scorecardof initiatives is to add value Robert Kaplan and David Norton developed Balanced Scorecard (BS) in 1992, to to the organization and enable organizations track their business future and provide strategic direction to the t h e r e f o r e n e e d s f u l l company's vision. It is a performance measurement system used to assess the commitment and support of all, but the support of the senior management is crucial performance of not only the financial resources, but also the business processes, in its implementation and success. This also calls for change in the culture and customers and other critical inputs to run a business. As the name suggests it breaking traditional barriers as many old hands will resist a change to a new system balances four perspectives of a company namely, financial, customer, business where accountability and transparency may be the hall mark of activities. processes; learning and growth perspectives. These four have an interconnectivity References :as good learning will always lead to better business process, which in turn will get - Page 197, Cost & Effect; R. S. Kaplan and R. Cooper; Harvard Business new and retain old customer, thus generating more profits. This also facilitates School Press, Boston Massachusetts 1998.managerial decision-making and has been used by organizational as diverse as - David Harper; Contributing Editor- Investopedia Advisor; 'EVA: schools, insurance companies, fire departments and many manufacturing Overview'.http://www.investopedia.com/ university/EVA/EVA1.aspcompanies. Images from: Economic value AddedAmerican Associaion of Law Library WikiTraditional wealth value measurement stated that a company's intrinsic vale was the Tatikonda, L. U. and R. J. Tatikonda. 1998. We need dynamic performance measures. present value of future cash flows. Economic value Added or EVA is an adaptation Management Accounting (September): 49-53

to this, by bringing in the invested capital or cost of the capital to above equation. EVA Shaws-Lawsons Associates LLC: http://www.shaws-lawson.com/index.htmis thus a measurement of results and does not forward any strategy for a business. It brings in concepts like, “cash is a better measure of operating performance than

THE CONTEMPORARY MANAGEMENT TOOLS FOR CORPORATE

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Zenith of heights and backWow! A climb to zenith? Impossible made possible. Mission Achieved. Capatence (capacity +competence) validated. But one argues. How come you will scale a summit higher than this? To my

knowledge Mount Everest is the highest peak on mother earth. It concurs for me.Or at a lower hierarchical level, one counts: The Problems overcome. Issues addressed. Corrective and Preventive actions (CAPA) rigorously applied, and Lo! The Quality professor replies: No! The principles of Total Quality Management The Mount Everest has been successfully scaled. You have become a hero. A mandate that CQI (continual Quality improvement) must be verifiable for qualifying celebrated name- fame spreading thru' the columns of newspapers. for the TQM- candidature. But -is the process of scaling a high Quality stature

befitting for the statusof TQM candidate vis-a-visDr.Juran definition of Quality which Sitting over the laurels? What next?implies “Fitness to Hero to Zero and Reversethe purpose”? The But first, let us deliberate over this accomplishment. Well, it is not the capacity or answer should be competence which could have only counted towards the realisation of an ambition 'yes'. Let us see it fulfilled, but a rigorous summation of many smaller successes;the success of how? overcoming Fear of height, the capacity to withstand Fatiguing without losing breath, Back to context, because of continuously rising up the hard terrain, the judicious enhancement in when the hero Lung capacity because oxygen becomes scarce as one rises up the sky. The other scaled the Mount impediments which must be won are:Problems of chill blains, slips over a snow Everest, what was laden ground which is equally skidding, and the fear of a fall into death traps, until the to be the end blood in the veins turns into solid ice? statement of any Keeping the blood into warm condition is a related feat over the combined success of p r e s s / n e w s most of the impediments counted above. Success is however a product realisation c l i p p i n g ? T h e (the consummation of a target or goal), by way of the demonstration of r e p o r t e r s u r e unprecedented Quality of achievement (and not the journey of continual should have asked improvement, or the process of assimilation of capacity and competencies). about his/her future Because, the world is ruthless, they sing aloud the 'One' is a hero while the 'Zero'is plans?soon forgotten. To the present The ruthless world of Total Quality Management (TQM) is still tougher. It will prompt context it may be a the hero with the newer challenge of- what next, and wait again, for the re-scaling further of emergence of a hero and so on.... Or a bad mentality of proving one as a zero!newer heights (on

How do you write a zero? Let's appoint the pen at a point, and traverse a circular this part of Universe

path, in a clockwise or anticlockwise direction; and charter a route such that you only). To accomplish that on Mount Everest itself the author argues with his

reach the place wherefrom you had started. Now, most people will render it a feat r a students:” why don't you order a few truckloads of earth/soil to be spilled over the

status quo? Unless- it were a case of the perfect product realisation, it is being a zero peak raising it by a few meters (the job will be accomplished by a cargo helicopter)?

again.And with that you simultaneously may substantiate the capatence of continual improvement, first time!” Note that the challenge is again in traversing a spiral (as a hero)

Well, (saying that again); actually the rescaling of the Mount Everest, itself, was a demonstration of continual improvement. It is scientifically proven fact that the height of Mount Everest is continually rising. It happens because of the movement of rocks beneath, which on striking face 2face, on journeying back, leads to vertical spread of accumulation of granulated media each and every time. Not further going into geological aspects, the mother earth (nature) is heard boasting -as if saying- CQI is a mandatory attribute of better management of processes. It has even been applied to the zenith of heights- of the Mount Everest fame!

So,the writing on the wall is clear. One should 'Continue to Improve, Innovate, If you do not reach the starting (read end) point, or if it was short of zenith, the input Ideate...and' again... Improve!.now is totalled as zero. You remain unsung. All labour is wasted. Conversely,if the

To connect the aforesaid: Innovation and Ideation are necessary both for an outward pen had reached the higherplace. Well you would call it a spiral, instead of circle. You

deviation of Journey on a spiral path. Innovation and Ideation are both necessary for paradigm this process of incremental rise as continual improvement, one which is

survival too. Truckloads of earth will not reach the Mount Everest. A flight to zenith always enhancing in value, improved product realisation and so on. Even if it were

will enable it for sure. the rigour of scaling a peak of Mount Everest (Me)! (Improving my own

Survival to the fittest-Spiral is to sustain the fitness.achievements further is the biggest challenge- sic!)

THE SURVIVAL PATH ON A SPIRAL

PROF. P THAREJA, Principal Programme CoordinatorInterdisciplinary Cell of Total Quality Engineering and ManagementPEC Univ of Technology, Chandigarh

Constructing a circle Constructing a Spiral

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BRIG. RANJIT BANERJI (RETD.)GM BanerjiAnimal Lovers' Association

group of twenty lovebirds making one metre flights in a small cage. On hearing the first whisper of morning cold which heralds the onset of the short, but

crisp North Indian winter, I resumed walking our two dogs for a longer walk. The last Oh, my other-wise learned friend, I ask you if this is not the same torture which we of the summer blooms were yet to make their exit, while the buds of a winter crop of mete out to a human prisoner for a crime that he has been imprisoned for after a flowering plants were beginning to show their first smile. My dogs, one a 'Daschund' proper trial. Which court is to decide the fate of our unfortunate human friends? and the other a good looking stray, were jay-walking with new found energy. Worse, our religious belief tells us that animals are also undergoing transmigration of Suddenly, the younger one stopped in her tracks, focussed her gaze, sniffed in a birth, just as we homo-sapiens are. They too are entitled to as good a life as us; we particular direction and let out a loud bark as if someone was about to violate her who are God's highest form of creation.'airspace'. The smaller one joined in to make it a duet of 'barks and howls'. Our animal friends teach usSuddenly a mongrel emerged our path, limping pitifully. I restrained my pets from Take a common day example. Beat your pet dog one fine morning, not too severely, if lunging on this picture of misery and pain. The poor dog's front leg had obviously only as part of an experiment. Naturally, it will scream in pain and cower or tremble been hit either by a stick or a stone. His limb had a fracture and was somewhat out of fear. It will never retaliate as you are otherwise a loving master. Do not give it bleeding, fortunately not profusely. It was plain to see that either the poor specimen any food or water the whole day, eight hours or so. Then approach it in the late hours had been struck 'in fun' by street urchins or by a sadistic person, the latter because of the evening. What would you find? It meets and greets you with vigorous wagging he was that way or for 'the heck of it.' of its tail, a joyful jump on your legs and a happy welcoming bark. Your pet has Adverse example of human 'piety' forgotten the beating entirely and has forgiven you unreservedly, effacing the

morning's ill-treatment without any trace of bad feelings. Friends, whenever I have had the good fortune of going abroad, I have been

complimented by several persons of that country for being an Indian. Among other We are a pet keeping family, having kept fowls, birds, squirrels, cats and of course words of appreciation, I am filled with pride to be told what excellent customs and dogs. My experience has been unerringly the same with all our pets. They are kinder;

traditional values we promote as an

ancient non-violent, deeply religious

civilization. But the just mentioned

sight and plight of the poor canine

witnessed that morning made we

wonder if we are kind, merciful and

sufficiently filled with piety when we

consider that we form a major part of

India's population.

Whenever I happen to pass through

busy market places, squalor ridden

streets or nearby villages, I see

uncared-for mangy dogs, half starved male/female cattle, and caged birds crying for

freedom as an adverse example of human 'piety'. The scene is no better in most of

the zoos, all this in sharp contrast to the grand impression we have of us in countries

other than our own. Are we only to care for animals that help feed our bellies through possess unstinted loyalty, entirely forgiving, without lasting malice or anger than

their milk, fur or meat? Does piety stop for those animals that do not have a their human counterparts. I ask you to take my word as I am today endowed with grey

caretaker? Imagine some of our better off countrymen, who keep big dogs like hair and have entered the wrong side of seventy fruitful years. Yes, their service to

German Shepherds, Retrievers, Great Dane and Rottweiler in one room flats on the mankind is universally evident more so whenever we enjoy animal performances in

tenth floor, just to make a 'status' loaded statement. a three hour circus shows. See the unique way these animals entertain us and our

ere is their concern for the hapless pets children. They are a source of good income to the circus owners, yet after each exercise needs at least a five to ten outing to the ring, they are returned to their 'cells' where they spend about twenty kilometer walk or run each day? The hours a day behind bars or in chains.dogs get frustrated cooped up inside

To conclude, this article is to share the unpleasant truth that animals deserve a better this man-made prison and turn irritable.

deal at our hands as they teach us by their patience, their endurance, their selfless Should they happen to snap at a

love, their forgiveness, all this without even a iota of retribution. It's not too late to member of the family, or a visitor, they

learn from their unspoken teachings. Friends, can we allow our animal friends to are thrashed mercilessly. The scene is

teach us the innumerable lessons of life all of them without tuition fee, entirely no better when it concerns seeing a

complimentary!caged parrot pleading for liberty or a

PETS ARE ENTIRELY FORGIVING, WITHOUT LASTING MALICE

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CALL OF VALLEY

Dr. N K. SHARMAProfessor ITFT College - Chandigarh

Manikaran’s Hot SpringsAs the valley abounds in scenic beauty with extensive orchids and locally built Manikaran is famous for its hot springs. Probably, the most useful spring is at the temples, it calls for sustainable development for protecting its fragile ecology and entrance of the village, which is always in great activity and is said to rise and fall with maintaining its distinct cultural identitythe increase and decline of river waters. Rocks surroundings the springs are The Parbati Valley from Bhutan to Pulga in Himachal Pradesh is about 50km in uncomfortably hot while the temperature of the water is above the boiling point. A length and is separated from Spiti by very high mountains. The only connecting link magnificent gurudwara has come up at this spot, commemorating the visit of Guru is a rather difficult pass at the head of the Parbati River. This river, from which the Nanak Dev.valley takes its name, rises on the Kullu-Spiti border, almost opposite the source of The priest of the ancient temple possesses some old manuscript sheets known as the Pin River, which flows into Spiti. The Parbati drains a large area and is fed by KulantapithaMahatmva which relate to the ancient scared lore of Kullu. The temple many tributaries; it carries a volume of water greater than the Beas at the confluence is in the style of temples at Baijnath and Bajaura. The foundations of this edifice of the two rivers at Bhuin.

BijliMahadev Shrine stand some feet below the level of the ground and the local people say that this Across this confluence on the head of a projecting bluff is situated the BijliMahadev sinking occurred some hundreds of years ago when the Parbati flooded the town.Shrine, which is one of the most striking temples in the district of Kullu. This temple of Rice, if placed in a muslin bag or tied up in a piece of cloth and thrown in to the pool Mahadev, 8,076 feet above sea will without further trouble soon be fit level is both large and very for eating purpose. According to an substantially built, with covered ancient legend, Lord Shiva and his verandah of carved deodar and divine consort Parvati were once sloping roof formed of six tiers of having a stroll in the valley when one planks of the same wood, of her ear-rings fell and was protecting at the top by a long beam swallowed by the serpent king on which are placed small blocks Sheshnag and taken down to the that are ornamented by tridents. nether world. Parvati begged of her From a distance is visible the most husband to retrieve it. When conspicuous adjunct to the temple, Sheshnag didn’t give back the jewel, the tall 20-meter staff which is Shiva became so furious that he supposed to attract special decided to annihilate the entire blessings from the skies in the shape of lighting and from which the temple drives its universe. Fear then entered the heart of the serpent king who surrendered Parvati’s name. Curiously enough, lighting is very much prevalent in this locality. Mani (jewel)by shooting it up under the pressure of water.The image of Shiva in this temple is also said to have a miraculous affinity for lighting Along with Parvati’s ear-rings came up other jewels and these continued coming up and is struck by it at least once a year when it is broken into pieces. When it happens, till the earthquake of 1905 partially closed the mouth of the main spring located the pujari of the temple collects the broken parts, puts them together and covers behind the temple of Ram Chandra. There is also a small temple of Lord Shiva where them with sattu and butter.These congeal and become one again till another flash the main springs are situated.repeats the miracle. Apart from being a religious place, the site of the temple affords Being the foremost pilgrimage place it is visited by lakhs of devotees and tourists. A magnificent view of mountains. large number of shops haphazardly have spoiled the serenity and environment of Forest Rest House at Kasol the sacred place. The tourists hut and the forest rest house at Kasol are charmingly situated on an The Parbati valley, also known as Rupi Valley(the silver valley) was once famous for open space, which slope down to a broad expanse of clear white sand at the edge of its output of silver. There is an interesting legend regarding the extraction of silver the main river. Towards Pulga and Tosnullah is a mountain range of mountains of from the mines that are now abandoned.varied shapes and sizes. Towards south is the Kasolnullah, a wide deep forested Manikaran to Pulga is rather a stiff march of sixteen kms and a climb of nearly 600

ravine, reaching up to pine-crowned meters. Just beyond Manikaran, where the road zigzags, it is rough and stony but not ridge and locally famed as a prolific difficult for pack and riding ponies. cover for small game. There are After crossing the bridge, the road numerous hot springs on the other steadily goes winding up the hillside side of the river and one can reach by amid a wealth of luxuriant greenery crossing a small bridge. and of constantly changing beauty till The Parbati valley is full of excellent it reaches the shadowy gloom of trout and Kasol would make first rate scented pine trees? The Forest rest halting place, with every prospect of H o u s e a n d i t s i m m e d i a t e some really good sport. Manikaran is environment afford a sylvan and 3 km from Kasol. Here, the river is peaceful retreat of the body and confined to a narrow deep, rock-lined mind. Form Pulga, 10 km is gorge. Khiganga, which is well known for its

Massive boulders break the mad rush of the uproarious torrential clouds forming in hot springs.the bright sunshine iridescent rainbows of sparkling brilliance. Like Vashist near As a valley abounds in scenic beauty with extensive orchards and locally built Manali, Manikaran advertises its nearness by the sticky smell of sulphur and the temples, it calls for sustainable development for protecting its fragile ecology and cloud of steamy cluster of houses. maintaining its distinct cultural identity.

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J.N. VOHRAB.Text, M.Tech, F.I.E., C.Eng (I), M.I.M.A

Secretary General CMA

under the National Action Plan on Climate Change, with plans to generate 20,000 India, presently, has the capacity to MW Solar power by 2020.produce 1,35,000 MW of power out of In India more than 2000 gasifiers are estimated to have been established and total installed capacity of 162,366 number of villages has been electrified with biomass gasifier based generators.MW. With expected 9% economic There is limitation of power production with Coal, which is fast depleting; moreover, growth, the requirement of power by in future there may be tax on carbon emission. However, no exploration has been year 2030 will be 4,50,000 MW. At done by any government institution so far as to how much there are deposits of coals present, about 70% of the electricity in the Coal fields of India.consumed in India is generated by Also there are problems for expansion of hydro power generation due to opposition thermal power plants, 21% by by people for setting up Dams at their lands and also from environmentalists. At hydroelectric power plants and 4% by present India is said to be using only 10% hydro-power out of its total potential, nuclear power plants, 5% by other though, no surveys have been done to know total potential of India to generate renewable energy systems such as Hydro-Power.Solar, Wind and Biomass. All these Nuclear Reactorsalternative sources of energy are In the world there are 437 Nuclear Reactors, The first large-scale nuclear power being explored in India.plant with 8 MW was set up Renewable Energyi n S h i p p i n g p o r t , The development of wind power in Pennsylvania for power India began in the 1990s, and has supply to Pittsburgh area, significantly increased in the last few US in 1957. years. As of 31 October 2009 the France produces 75% to installed capacity of wind power in 80% power by Nuclear India was 11806.69 MW. Initial cost Reactors, whereas, US for wind turbines is greater than that of conventional fossil fuel generators per MW produces only 20% of its installed. Wind Turbines as energy source are set up at places where high and free requ i remen t t h rough flow of wind is available. nuclear Reactors. At In July 2009, India unveiled a US$19 billion plan, to produce 20 GW of solar power by present India produces 2020. Under the plan, solar-powered equipment and applications would be only 4000 MW through mandatory in all government buildings including hospitals and hotels. On November Nuclear Reactors, only 3% 18, 2009, it was reported that India was ready to launch its National Solar Mission o f i t s t o t a l p o w e r production.Up till now only 2 big Nuclear Power plant mishaps has happened in the World; one better known as “The Three Mile Island” accident at Middletown, Pennsylvania, US, in March 28, 1979. Even though it led to no deaths or injuries to plant workers or members of the nearby community, but it brought about sweeping changes involving emergency response planning, reactor operator training, human factors engineering, radiation protection, and many other areas of nuclear power plant operations. Second, in Chernobyl, Kiev, Ukraine in April 26, 1986, a big disaster took place which necessitated the evacuation of 300,000 people from Kiev and 250 people died.India has only 19 Nuclear Power Reactors. Now India intends to produce 40,000 MW Nuclear Power by year 2035. The Reactors and technologies will be procured from U.S., Russia, France, and Japan. Even though, no mishap has happened in India in its 19 Plants, however, the Safety and security of he plants is paramount. This aspect

thin mind, parliament passed a Civil Liability Nuclear Liability Billon 25 August-2010. In case of nuclear mishap, the liability of the suppliers will be 1500 crores as compensation.The cost of 1000 MW reactor is estimated to be Rs. 9000 Crores. India will set up 40 Nuclear Reactors, with plants having capacity of 1650 MW and 1000 MW power generation. Each reactor will take 5 to 7 Years for completion. The fuel for these power reactors will be Plutonium and Uranium. India has rich deposits of thorium ore, for which research is in progress in India to use this fuel for Nuclear Reactors.

8

NUCLEAR PLANT AND ALTERNATIVE SOURCES OF ENERGY

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PROF GURSHARAN SINGH BEDI,Faculty Member at IBS Chandigarh

GSLV lesson: “Discretion is better part of Valour” and one should never let his boxers slip With the failure of the Geosynchronous Satellite Launch Vehicle ( ) F06 away in weaker moments.mission on Christmas day, the first year of the second decade of the New Millennium

has come to an end with a whimper and not a bang for India. The rocket as well as the For Corporate Lobbying Communication Satellite- 5P had to be destroyed within seconds of the launch. Corporate lobbying is a legitimate proposition for the business class to advance its Rupees 325 Crore went up in smoke for a “very, very, trivial” fault of connecting legitimate business interests and industrial policies with the lawmakers. It is cables snapping up. prevalent in all the leading democracies of the world including US. Politicians do not This failure has not only taken away the sheen from the rapid economic strides and always understand the business interests in correct perspective, hence the need for sterling performance of the nation in sports during the year but also raised serious corporate lobbying. However, it is always viewed with suspicion as the Corporate questions about the sustainability of the success story of India. Will the story go Houses have a huge mass of wealth to wield undue influence. Late forward by design or by chance through serendipity as it happened in the storyline of DhiruBhaiAmbani used to offer company's share from Director's quota to the pliant the recently released movie “Tees Maar Khan” where an unintended film wins an journalists. Oscar? NiraRadia has taken the Corporate Lobbying a little too far.With the lure of lucre, she Business Leaders has formed an unholy nexus between journalists, lawmakers and top bureaucrats at

the behest of Corporate Houses Many, in the wake of recent scams, believe that the only thing that happens by toinfluence discussion in Parliament design in the country is “corruption” in high places.and the news reports and articles in the Nevertheless, the recent parade of the large business contingents led by US media. Supreme Court judges say President Barack Obama, British Prime Minister David Cameron, French President corporate lobbying has polluted the polity.Incidentally, NiraRadia is a Punjabi girl;Nira Sharma migrated to Kenya and returned to India with British Passport. An important take away from this e p i s o d e i s : “ K i c k b a c k s a l w a y s boomerang and hurt the legitimate cause of Corporate Lobbying”.Hacknot the Facebook

Nicolas Sarkozy, Chinese Prime Minister Wen Jiabao and the Russian President Both Mark Zuckerberg an American and Dmitry Medvedev through the business corridors of India this year indicates that the Julian Paul Assange an Australian are computer hackers who have built their world sees great business opportunities in India. enterprises on internet technologies. Zuckerberg has created the Social

Networking Site Facebook which has 550million users and Assange India Inc watched the parade with deer-in-the headlights look. It needs to shake thewhistleblower site WikiLeaks, the material posted on which has been circulated itself, learn objective lessons from the failures in the country and abroad and forge through various newspapers to every person who can read in the world. Zuckerberg ahead on a chartered course to provide leadership to the global businesses in India. has already made his billions,Assage has made none. Publication of material about Some of the lessons culled from the events during the year are summarised in the extrajudicial killings in Kenya has earned Assange an Amnesty International Media succeeding paragraphs.Award. But, then the recent publication of US diplomatic cables has been termed as Caught On the Wrong Foot“reckless and dangerous” by US state department. Though Assange was the Senior journalists like BarkhaDutt, VirSanghvi and RajdeepSardesai, industrialists Reader's Choice for Time Magazine's 2010 Person of the Year, yet Zuckerberg like Ratan Tata and former CII Chief Mentor Tarun Das, politicians like A. Rajaand appeared on its cover as the Man of the Year.many other lawmakers Moral of the story: it is better not to carry on any entrepreneurial activity which may be were s imply caught

“swimming naked”to use Warren Buffet's phrase when NiraRadia tapes l e a k e d t h e i r conversations.Poor Tarun Das simply lowered his guard in the vainglorious moments of hubris when he boasted of getting the portfolio of Minister of Road and

against government, howsoever, tempting and exciting it may be.Transport & Highways for Learn from Larry KingKamal Nath while accusing him of making money by skimming 15 percent from

projects under his charge.He had to profusely regret and apologise. As the year came to an end, Larry King hanged his boots after a long broadcast career. When asked what qualities he looked for in his guest, he replied that four The saucy tone and tenor of Nira's conversation with Ratan Tata where she says she traits of Passion, Humour, Anger-at inferior product and Clarity can help one stand would wear her black gown when he wears his black tie and that A Raja was having out as a great communicator and a leader- I always looked for them in my guests. crush on Kanimozhy is the stuff that the adult entertainments are made of. Let all CEOs rise as great leaders to meet the challenges of 2011 while singing “Auld Governments all over the world will continue to tap the conversations in the interest langSyne” to year 2010.of the national security overriding the concerns of a private citizen. Therefore,

though, India Inc should not be “unduly worried” it needs to learn an important

LEADERSHIP LESSONS OF 2010 FOR INDIA INC.

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JOIN FORCES TO BRIDGE GAP(Published in JOBS & CAREERS Wednesday, November 10, 2010, The Tribune Chandigarh)

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COL D S CHEEMA (RETD.)Advisor Fashion Technology Park, Chandigarh

NOSTALGIC STORY OF MIL, SIL, BIL - IN LIGHTER VEIN

(The story is a fiction, any resemblance to any living or dead is purely Yours truly, the 'foul mouthed-little devil' is expected to stand respectfully

coincidence and the author is not responsible for any negative frightened next to any of the blood relations of the 'victim' without ever

consequences of it.) attempting to open the trap. Any humble or feeble effort of the 'devil' to

exercise any of the options as a defendant is met with a stern and scornful “If you marry you shall repent it, if you don't marry you will repent it”, these glance followed by a volley of carefully selected and by now many a times words are attributed to the wise man Socrates. I did not realize the wisdom rehearsed, abuses. At appropriate and of course , preplanned intervals one of the wise old Greek giving the mankind the clever choice of repenting or the other of the in-laws' clans, who apparently have been pre-positioned either way, till I was myself hooked by the charms and bliss of the marital tactically, choose to pounce upon the defendant to totally, uproot and relationship. When Cupid shot the proverbial arrow, it made me fall head eradicate the seeds of any present or future defiance of any kind.over heels. Those of the men folk, who have met the same fate as mine,

would realize what a terrible fall it was. Though the MIL plays her role to the hilt and cannot be accused of letting

her clan down, it goes to her credit that she has taken pains to groom her It is said that nothing promotes nostalgia so much as a good wine and a bad children well and she, many a times, delegates her authority and projects memory. I have already enjoyed nostalgic pleasure of good wine and am them to fight the prosecution case under her ever watchful eyes. She here to narrate my sob story of one deliberate act which has changed the doesn't waste the time when she is in the background, but utilizes it to entire course of my life. Thought, I do realize if I indulge in self-pity the only direct her stooges, the other Laws-in Marriage who sit, stand or occupy the sympathy I can expect is from me alone as others would be glad to learn witness chair at the command of her index finger. There she goes like an that I am getting it at last, yet, I have dared to speak in the overall interest of obsessed professional orchestra conductor, moving her hands and tossing that miserable species of mankind, called Husband.her head in perfect unison and harmony with those of the perfectly tutored

I have been a mute defendant in a case of marital unrest unilaterally witness. Though she is the producer and director of the entire drama

slapped on me and very enthusiastically pursued by the 'victim' for the past (enacted at the behest of the victim) with the only aim of humiliating yours

more than 40 years. The 'victim' is none other than the one and only one, truly, yet she has the cheeks to announce at suitable intervals that I am one

beautiful- faced, tears ready that determined creature, who on special of her favourite son-in-law. Knowing fully well that there could be nothing

occasions like birthdays, anniversaries and marriage parties behaves like farther from truth than that proclamation of hers, I still have no option but

my wife.to adopt the golden 'husband silence' and show my gratitude to her for

The 'victim' didn't have to engage any lawyers to fight her case, as I was bestowing that most favoured status on me. blessed to have the legendary Mother-in-Law (MIL) and four Sisters-in-Law

The shock treatment was meted out to me so often in the first few years of (SIL). The abbreviated form of the first lady, by a strange coincidence, is

my 'husbandancy' that I got used to it and in fact started missing it. I learnt close to the acronym MIML which stands for Manual of Indian Military Law

to live with the highhanded attitude of any of the in laws and wondered (it could, for all I care, stand for Most Insensitive Mother-in-Law). I may

about their well being if I ever had an eventless month. My 'good luck' clarify that Military Law is connected to Mother-in-Law only to the extent

would have no doubt continued but for the strange stand taken up by the that both enjoy tremendous powers.

husband of the younger sister of the victim. The proceedings of the all The process for the prosecution, in- variably opens with a series of important case invariably took place in camera in the presence of the sympathy evoking sobs from the 'victim', these sobs generally degenerate defendant, the 'victim' and one to two of BIL or SIL depending upon the into full- fledged crocodile tears in due course of time. At such moments gravity of the issues to be hammered. On that eventful day, the 'victim's she doesn't appear to be even remotely connected with me and I often younger BIL who had not yet been inducted and groomed completely, had wonder if she is the mother of my two grown-up children. The close the guts to occupy a vacant chair in MIL's bed room where the proceedings proximity of her mother and/ or of any other blood relations whether the had just commenced. The proceedings started as usual with MIL and one SIL or the BIL (Brother-in-Law) or even the CIL (Cousins-in-Law) prompts her of SIL taking their turns to argue how unfair a brute I had proved to their to be totally detached from me and stand full five feet and six inches on her tongue- less and innocent daughter/ sister. This, rather under-trained BIL firm feet to demonstrate the superiority of the so called weaker sex. The gave me a contemptuous look (and I have no doubt that he abused my 'poor little victim' narrates the highhandedness of the defendant with such manliness, umpteen times) before he started barking at the MIL like a lucid details as to provoke 'oohs' and 'aahs' even from a casual listener. Her possessed soul ,as if on behalf of all the husbands like me. It was the detailed description of the acts of omissions and commissions of 'the little 'mother of all surprises' for the MIL so used to complete obedience and she devil' are such that one of the Matrimonial-in-Laws is forced to intervene. collapsed with sheer breathlessness while making a feeble attempt to bark What a pity! back at him. Since then the MIL has been forced to curtail her activities

including the regular visits to her daughters. I miss my MIL.

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issues relevant to questions of traditional and modern approach and

considered how such research and theory can contribute to the

understanding of human dimensions of organizational behaviour.

Dr. Prasad seeks to understand how various issues related to human as

individual and group behaviour functions pedagogically , what kind of

linkage can be shaped by systematic analysis, how they make a effective

team works for making organizational effectively and change.

He guides us through difficulties in measuring and change the attitude and

behaviour of human who are working in an organization. He states that

understanding and managing people behaviours in the work organization

are quite challenging job for managers because of the complexities

involved in this process.

He has been established that an individual's behaviour is effected by ,his

own characteristics, his own personality, perception learning, attitude and The Present revised edition of Organisation Behaviour is specially meant

values, emotional intelligence and motivational .Group of individuals in for the MBA students. This book has contributed a lot towards the

which he works and organizational factors, such as organizational development of knowledge for managing people's behaviour at work. Its

structures and organizational culture. increasing role in management can be appropriate by the fact that it has

In the light of the above, it is expected that this text will save the been made a compulsory subject for the students of management at all management students adequately as well as it will be quite useful for busy levels. The efforts in this book have been aimed at articulating and practicing managers, particularly those who have no formal education in systematizing the conceptual and operational core of human behaviour at management on those managers who have had the formal management work.education long back and wish to update their knowledge in the field.

Understanding and managing people's behaviour in the work organization Whereas the organization of the text is concerned, textual materials of the as quite challenging jobs for managers because of the complexities book have been divided into six parts dealing with a set of dimension of involved in this process. In order to ease these complexities, last few organization behaviour. Each part has been divided into relevant chapters.decades have witnessed exponential growth of research and writing on The book is divided in three parts; Conceptual framework for human behaviour in organization which has led to the emergence of a new organizational behaviours, Individual Dimensions of Organizational field of study in management, known as Organizational behaviour. It has Behaviour, Group Dimensions of Organizational Behaviour, Structural and been established that an individual's behaviour is affected by -Cultural Dimensions of Organizational Behaviour, and Organizational 1. His own Characteristics - Personality, Perception, Attitude, Values, Effectiveness and ChangeEmotional Intelligence and Motivation.This book is overall lucid of organizational behaviour and a good book 2. Group of individual in which he works.withal new information in details about the human behaviour and attitude

3. Organisation factors such as organization structure, work system and impact of organizational development to guide the factor of organization

organizational culture.with suitable tables, figures and exhibits.

Dr. L. M. Prasad ably chaws upon a wide range of conceptual frameworks As such the book is written keeping in view the MBA students but it can be

and the analysis of various contemporary theorists as he explores research proved a good reading asset for the bonafide readers.

ORGANIZATIONAL BEHAVIOUR

Dr. L. M. PrasadSultan Chand & Sons, New DelhiFourth Revised Edition, ISBN: 978-81-8054-534-4, Price Rs: 375/- Pages: 709Edition: 2006 (Fourth thoroughly Revised and Enlarged Edition) Reviewer

Dr. Sonika Chaudhary, H.O.D, Rattan Group of Institution, Mohali

Book Review

Page 15: CMA eMag Jan 2011

With increase in the number of professional institutions, there Jammu has on the authenticity of placement consultancies and also outsource some

been witnessing surge in number of professionally skilled manpower. But genuine consultancies in Jammu to provide platform to fresher. Because

becauseof informal ways of recruitment and on the basis of internal such consultancies are making many fresh professionals vulnerable to

department referral measures for recruitment,many skilled professionals despair and fraud. Due to the apathy of government in such an important

are finding tough. Here in Jammu already there is dearth of opportunities in matter, this issue is becoming complex day by day. I am waiting for the

corporate because of only few corporate working in Jammu. Besides that, justice and also professional skilled youth fraternity looking for justice. I

they recruit only experienced people and for that also no formal am sure this article will bring light into such issue and our voices are

r e c r u i t m e n t s a r e f o l l o w e d e v e n g o i n g a g a i n s t t h e i r addressedproperly.

organization'sestablished recruitment criteria. Moreover they are

reluctant to give passage to the fresh pass outs citing that they are not fit for

the organization till they don't have rich experience of 2-3 years. To add to

the miseries, if somehow they provide passage to fresher by recruiting as

off roll employee with meager package of 4000-5000 per month for

professional pass outs like MBA and Engineers.

As many professionals cannot afford to move outside Jammu for the jobs,

they have to compromise with such meager packages. It is just a trailer but

the real picture is still there. Under the nose of State government, many

unrecognized and fake placement consultancies are operating in Jammu.

Now except few worldwide and nationwide consultancies like Mafoi and

Adecco India, all the other placement consultancies are fake and not

registered bodies subject to the approval of government. They are charging

handsome registration fees usually rupees 500 or more and also charging

half salary of first month.

There is such a mushrooming of such fake placement racket that it's very

difficult to bust out at once. Actually these consultancies are neither having

any permanent offices nor have any employees. It's like anyone who have

some acquaintance in some small organizations or in insurance sectors or

in some institutes or with some distributors, such people are using one

chair, one table, dairy and pen only for giving jobs to the professionals. I am

also one of the victims. Actually my college SET business school which is

affiliated with university of Jammu failed in providing placement to us.

So as a MBA we had to approach such consultancies as we were not aware

of their realties. Now I have invested 1000 rupees in two consultancies

namely ABN personnel network and the Matrix consultancy run by tutorial

venture. But it's almost 5 months passed but these consultancies didn't

fetch me a single job offer. As I got frustrated but there are many unsung

victims who don't have such platform to express their anguish. Moreover

proprietors of these consultancies are even not graduates and they are

claiming jobs for MBAs and other professionals. I through your platform

appeal to government to intervene in this serious matter and save other

potential victims. It's high time now when government should keep check

on such fraud consultancies and establish some autonomous body to eye

UNORGANIZED AND FAKE PLACEMENTCONSULTANCIES IN JAMMU

Nitin Gupta, MBA

Srishti-Nature School has been set up at Datyar village in Himachal's Solan District by Lt Col Maneet Singh Dawra in association with Suchita Singh. An Outdoor school in Himachal Pradesh, Shrishti, shows children how the natural world worksMs. Suchita Singh is member of Chandigarh Management Association. As science teacher, she has been teaching at Ajmer's Mayo College.Indian Express published a report on this school along with the photo shown below. Y ou can read the complete report at http://epaper.indianexpress.com/IE/IEH/2011/01/02/ArticleHtmls/02_01_2011_012_028.shtml?Mode=1

SRISHTI -NATURE SCHOOLSuchita Singh and Maneet Dawra at Srishti

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SKILLS DEVELOPMENT AND ROAD MAP AHEAD CMA VISION DOCUMENT RELEASED

S.Sewa Singh Sekhwan, Hon’ble Minister of Education, Govt. of Punjab Speaking on the occasion

Chandigarh Management Association (CMA) today organized an vision document of CMA regarding skills development in Punjab interactive meet on “Punjab Education: Skills Development & was also released by the Minister. Dr. Gulshan Sharma, president Roadmap Ahead” at Bhartiya Vidhya Bhavan, Chandigarh on 22nd CMA while making a multi-media presentation of the CMA vision, Nov. Hon’ble Education Minister Punjab S. Sewa Singh Sekhwan said that CMA has initiated many steps to bring awareness amongst was the Chief Guest on the occasion. Sh Amrit Lal, Addl. Secy, students of Business Schools and other institutions about the skills Education, Punjab was also present. While speaking on the which they need to develop for enabling them get employment as occasion Sekhwan said that in view of the rapid changes which the per their own capabilities.technological advancement have brought about in the education He said that the other steps taken by the CMA is to go around system, the infrastructure development, the corporate network various educational institutions within the 40 KM radius of and economic growth in the State of Punjab has been restructured Chandigarh to motivate youth and to instil in them the positive to move ahead with times. He said his priority would be to further outlook and life management skills to help them pursue higher strengthen the education system in the State to achieve higher studies and career of their choice.literacy percentage and also to upgrade and improve the existing He said the skills development program of CMA will culminate to a curriculum in the State to make it more job oriented. He suggested programme ‘Shaping Young Minds” in the month February, where to CMA to organize an interface of Academia, Corporate and celebrities and successful corporate personalities will come and Government to understand each other’s’ needs and requirements. talk about their experiences for achieving success. He also outlined the steps being taken by the Govt. of Punjab for Dr. N.K.Sharma, Chairman Skills Initiative – CMA, while giving vote skilling the youth to make them employable. On this occasion of thanks concluded the session.

Minister Releasing the CMA Vision Document A View of the Audience Attending the CMA Session

CMA Events

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BUDDING MANAGERS ENJOYED INTERACTIVE SESSION WITH MR. RAJBIR DESWALHIS BOOK ‘MALL WATCH” WAS RELEASED BY MR D. R. CHAUDHARY

Sh Rajbir Deswal, IPS, IG Police (CID) speaking on‘Value Framework in Administration and Management”

Dr Gulshan Sharma, President CMA giving hispresidential Address

Chandigarh Management Association (CMA) organised an interactive Mr. Deswal regretted that in a democracy it is the numbers which session on ‘"Value Framework in Administration and Management: In outweighs the ideas and the personal character of the candidates in perspective & in sight" with Mr. Rajbir Deswal, IPS, IG Police (CID)- the elections; however, he added democracy is essential for the human Haryana. On this occasion his book “The Mall Watch’- a collection of progress. Middles published in various national dailies was also released by Mr D. Mr. Deswal said that he is happy to see that now the corporate are R. Chaudhary Member, Haryana Administrative Reforms Commission. giving equal opportunities to both female and males while making Mr. Ranjiv Dalal DGP Haryana has written the Preface of ‘Mall Watch’. their recruitments. However, much has to be done to curb the menace While speaking on the topic ‘Value Framework in Administration” Mr. of sexual harassment at work places. Rajbir said it is important for the administrators and managers to revisit Mr. D.R.Chaudhary, while releasing the book had high appreciation of the routine regulations when they get stressed with the existing ones. Mr. Rajbir and said that as long as we have officers like him, the nation is Mr. Rajbir said that it is better for the administrators to be good and safe. polite for wider acceptance by the public. While addressing the He regretted that the State of Haryana is still backward in many younger lot in the audience, he said that if you are not getting any aspects. Until and unless the age old customs are not given go by, it is response from the administration, it is for you to see that how you difficult to develop the state. For example, he said that the female bring about changes while availing the opportunities which comes in feticide is on the increas and the honour killings are another hurdle for your way. Mr. Rajbir questioned the utility of bringing the development. Even the most backward African countries have better administrative and executive machinery to standstill when elections record in this direction, he added. are announced. That adversely affect the on-going development work Others who spoke on the occasion were Dr. Gulshan Sharma, President and in case opposition party comes into power, the ongoing works are CMA and Dr P,K,Vasudeva, Past President CMA and Mr. J.N.Vohra, revisited and launched de novo. Secretary General, CMA

‘Mall Watch” - The Book of Sh Rajbir Deswal, is being released byMr. D.R.Chaudhary

Audience interacting with Sh Rajbir Deswal, on his topic ‘ValueFramework in Administration and Management”

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CMA ORGANISED WORKSHOP ON “MIND EMPOWERMENT” SKILLS

Capt. Balwant Gurunay, Conducting the Workshop onMind Empowerment

Mr. J.N.Vohra, introducing the theme of the workshop.Sitting on the head table; Dr. Gulshan Sharma and Capt.

Balwant Gurunay

Chandigarh Management Association (CMA) organised a workshop on hand, and modern life style interspersed between computers, television “Mind Empowerment” skills at ITFT Education Group. Mr. Gurunay serials, marital conflicts, social and family responsibilities etc., are some of Professional Corporate Motivator and Coach for attitudinal correction and the causes for increase in the stress level in our life. Gurunay said yoga and stress management. Conducted the workshop. meditation are best known tools to ward off stresses of modern day life.Gurney said that the human brain is a factory of chemicals. It is a pot of Dr. Gulshan Sharma, CMA president, said that CMA has dedicated year electrochemical activity that affects us and our lives. Most of the time, he 2010-11 towards Skills Development and have taken many initiatives in this said, we become victim of irrational ways of thinking and we turn to direction, as we all know that the current education system churns out the selective abstraction, i.e. we see only the negatives but missing the positive students who are not immediately employable and require skills up-details of the situation. In his presentation he brought out this truth in a gradation. simple manner and provided simple but effective tools to balance this It is our endeavour to make every Corporate in and around Tricity to rise to psychosomatic imbalance with some somatic as well as psychological the occasion and recognize their Corporate Social Responsibility towards activities. Gurunay said in our everyday life the kind of situations we meet enriching and enhancing the potential of youth to the fullest.like traffic jams, meeting deadlines to complete a task, overload of work at

INTERACTIVE MEET WITH OFFICERS CONNECTED WITH AVIATION SERVICES OF TRICITYThe Meet was an evening bash enjoyed by everybody. There was good interaction with officials concerned with Aviation Services.

Heads of Air-India, Kings Fisher, Go-Air, Jet Airways and Alchemists Air attended the meeting.Air Cdr Rajeev Sachdeva, AOC, 12 Wing gave a very good insight regarding developments in the Aviation field particularly concerned

with Chandigarh Airport. Seven other Air Force officers also attended the meet

From Left to Right (Top) –Dr. Gulshan Sharma receiving Air Cdr Rajeev Sachdeva, welcoming the guests, a view of Air Force officers and CMA members attending the interactive meet. From Right to Left (Bottom) ; Air Cdr Rajeev Sachdeva sitting along Mrs. Indu Sharma, Convener

Women Wing-CMA, Brig Z.A.Dhaliwal and Dr. Gulshan Sharma, President CMA

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CMA PARTICIPATION IN CHANDIGARH CARNIVAL (GLIMPSES OF THE EVENT GIVEN BELOW)Chandigarh Management Association participated in the Chandigarh enquired how to become members of CMA and AIMA. The second carnival, an annual event organised by Chandigarh Tourism purpose of putting up the Stall was to give hype to our forthcoming Department. Amongst many other stalls of various institutions and event ‘Shaping Young Minds’ to be organised on 24th February 2011 organisations, CMA also put up its stall to make its visibility amongst along with AIMA at Tagore Theatre. More than 1500 students of B-people visiting the Carnival. Estimated more than 3 Lakh people Schools and other colleges filled up forms to give their views as to how thronged the Carnival and many also visited the CMA Stall. Broachers to make Chandigarh a better city and their participation in the Shaping regarding the CMA activities were distributed to the visitors and many Young Minds.

Mr. Shiv Singh, Eminent Sculpturist visitedthe CMA Stall. Standing along are

Mr. A.K.Gandhi, Mr. Balwant Gurunay & Ms. Madhulika Kak

Col (Dr.) P.K.Vasudeva and. Dr. Mrs UmaVausudeva visited the Stall. Along with are Dr.

Gulshan Sharma, President CMA and Mr.Amarjit Tanda

Mr. Indu Sharma, Convener of Women Wingof CMA giving information regarding ‘Shaping

Young Minds’ to a young visitor on the stall

Ms. Jyoti Pual, who handled the CMA Stall getting the format filled by young visitors to the stall

Ms. Jyoti Pual, informing about ‘Shaping Young Minds’ event to be organisedby CMA to the young visitors to the stall

Ms. Jyoti Pual, getting the format filled by young visitors to the stall

Large Crowd thronged the CMA Stall in thelast day

Mr. A.K.Gandhi, who managed the Stallfor all the 3 days receiving award from

the Home Secretary UT, Chandigarh

The Most Innovative Management Event of Northern India

SHAPING YOUNG MINDSThursday, 24th February 2011, Tagore Theatre, Sector-18, Chandigarh

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Page 20: CMA eMag Jan 2011

Edited by : JN Vohra, Secretary General, CMAPlot No. 5, C/o Bhartiya Vidya Bhavan, Sector 27, Chandigarh

Mobile : 9814556072E-mail : [email protected]


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