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Co-Wash Product Trends and Formulation Solutions

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Value Proposition

KODA Care (DeWolf, Glenn, GMZ Care and Tempo Canada) is the leading network of technical service and market-oriented distributors of specialty chemicals to the Personal Care, Color Cosmetics and HI&I markets in North America, specializing in delivering technologically advanced formulating solutions that are competitively aligned with today’s market trends and tomorrow’s industry forecast.

Passion Integrity Teamwork Execution2

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Trend Toward Natural Hair Styles

67% of Black women and 77% of Black consumers overall wore a natural hairstyle in 2013

27% of Black women are planning to go totally natural (no relaxer, color, or extensions)

67% of Black women and 77% of Black consumers overall wore a natural hairstyle in 2013

27% of Black women are planning to go totally natural (no relaxer, color, or extensions)

Consumer facts: Generating market opportunity for:

Intensive conditioners

Co-wash/Cleansing Conditioners

Styling/treatment product hybrids

Intensive conditioners

Co-wash/Cleansing Conditioners

Styling/treatment product hybrids

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Driving the need for:

Source: Ethnic Market Sees Rise In Anti-Aging SKUs – HAPPI/Mintel

Curl control – predominant

concern

Prevention of hair breakage caused by

simple, daily grooming

Frizz control

Curl control – predominant

concern

Prevention of hair breakage caused by

simple, daily grooming

Frizz control

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Formulate products that meet consumers’ natural hair care regimens!Maintain and beautify the natural curls

Sulfate-FreeWith moisturizing properties

1. Shampoo

Every 5-7 days

Use of conditioner instead of shampoo to clean the hair. Opportunity for Cleansing Conditioners!

2. Co-wash for dry hair

Replenishing masks, oils, creams, scalp care balms

3. Deep Conditioning

Twice a month

Detanglers, sprays, creams

4. Leave-in Conditioner

After every wash

Sprays for curl definition/shine, moisturizing gels, hair polish and freeze control serums, heat protectants, curl friendly foams, moisturizing balms

5. Styling

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“Naturalista” Growing, but Straighter Styles Remain in DemandFormulate products to restore and nourish treated hair

Lightweight naturally-derived oils, repair tonics

1. Day Care

Lightweight moisturizer

2. Night Care

Pre-shampoo treatment, shampoo or cleansing conditioner and deep conditioning treatment

3. Weekly

Serum to protect the hair from heatSheen-moisture and/or styling sprays with natural oils and/or siliconesScalp massage treatmentTreatment/Styling hybrid products

4. Styling & Nutritional Support

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Nourishing Needs are Top Priority

42% of Black consumers have tried or would be interested in trying anti-aging hair care products

30% of Black consumers have used or are interested in hair care products that treat baldness and thinning

42% of Black consumers have tried or would be interested in trying anti-aging hair care products

30% of Black consumers have used or are interested in hair care products that treat baldness and thinning

Consumer facts:

Hair treatments (rinse-off and leave-on)

Scalp care products

Conditioning shampoos

Co-wash/Cleansing Conditioners

Less damaging relaxing systems

Hair treatments (rinse-off and leave-on)

Scalp care products

Conditioning shampoos

Co-wash/Cleansing Conditioners

Less damaging relaxing systems

Generating market opportunity for:

Driving the need for:

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Source: Ethnic Market Sees Rise In Anti-Aging SKUs – HAPPI/Mintel

Dry scalp prevention

Increased moisturization and elasticity

Dry scalp prevention

Increased moisturization and elasticity

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Co-Washing = Conditioner-Only-Washing!

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Marketing Claims:

For thick, curly hair and specifically African American hair.

With lightweight moisturizers to soften and control frizz, silk protein to smooth hair for a soft and silky feel; neem oil to control frizz while adding brilliant shine; and coconut oil to hydrate and protect hair while reducing breakage.

Made with certified organic ingredients

Color-safe and made with sustainably produced and ethically traded ingredients.

Ingredients:

Deionized water, Cocos nucifera (coconut) oil*, Butyrospermum parkii (shea butter) *, Mangifera indica (mango) seed butter*, Olea europaea (olive) fruit oil, Triticum vulgare (wheat) germ oil, cetyl esters, kaolin clay, grapeseed oil, Simmondsia chinensis (jojoba) seed oil, behentrimonium chloride (conditioner), Hibiscus sabdariffa extract, Salix alba (willow) bark extract, Melia azadirachta (neem) seed oil, cetyl alcohol, vegetable protein, hydroxyethyl cellulose, stearyl alcohol, Aloe barbadensis leaf juice, tocopherol (vitamin E), African black soap extract, sea salt, rosemary extract, caprylyl glycol

*certified organic ingredient

Masstige Market

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Co-Washing = Conditioner-Only-Washing!

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Premium Market

Marketing Claims:

A five-in-one conditioning cleanser designed to improve hair health, reduce frizz, moisturize, add shine, and retain color.

Clinically proven to:

- Reduce frizz up to 50%

- Increase hair strength up to 70% after one use

- Increase hair manageability up to 70% after one use

- Give hair up to 95% less breakage after one application

Ingredients:

Water, Glycerin, Cetyl Alcohol, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Vegetable Oil (Olus Oil), Panthenol, Butylene Glycol, Behentrimonium Methosulfate, Polysorbate 60, PEG-60 Almond Glycerides, Amodimethicone, Citric Acid, Menthol, Phenoxyethanol, Ethylhexylglycerin, Fragrance, Hexyl Cinnamal, Limonene, Linalool, Geraniol, Benzyl Benzoate, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

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Co-Washing = Conditioner-Only-Washing!

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Marketing Claims:

Low-lather formula cleanses like a shampoo. For dry, damaged, curly, coarse, or colored hair.

Ingredients:

Water, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Dimethicone, Phenoxyethanol, Benzyl Alcohol, Zinc Pyrithione, Citric Acid, Sodium Chloride, Panthenol, Panthenyl Ethyl Ether, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Methylchloroisothiazolinone, Methylisothiazolinone

Mass Market

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Formulation Solutions for Cleansing Conditioners

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VARISOFT® EQ 100

• INCI: Quaternium-98 (proposed)– 100% active esterquat (solvent-free)– Liquid at room temperature– Based on Rapeseed Oil– Readily biodegradable (OECD-Test 301 F, > 60%)

• Benefits– Excellent conditioning properties– Can be used in various hair care applications: (shampoos,

conditioners, leave-in sprays)– Additional thickening benefit in shampoos– Delivers superior hair manageability, lubricity and softness

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Cleansing Conditioner Sensory Panel Study with VARISOFT® EQ 100

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20 test persons (including 7 African American) filled out a questionnaire after usage

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Cleansing Conditioner Sensory Results with VARISOFT® EQ 100

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Very Good = 5Good = 4Adequate = 3Fair = 2Poor = 1

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Multiracial Hair Sensory Study with VARISOFT® EQ 100

VARISOFT EQ 100 offers excellent performance in products targeting multiracial hair

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Test formula: conditioner0.5 % Ceteareth-255.0 % Cetearyl Alcohol1.0 % a.m. Quatad 100.0 % water; pH = 4

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TEGO® AMID S 18

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• INCI: Stearamidopropyl Dimethylamine− Quat-free to avoid build-up on hair− Strong viscosity increasing effect when used in a shampoo

formulation

• Benefits– Improves wet and dry comb– Reduces fly away– Adds volume and body to the hair– Emulsifying properties in creams– Provides a pleasant skin feel – Ideal for shampoos, conditioners and cleansing conditioners

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TEGO® AMID S 18 Improvement in Hair Body & Volume

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1 2 3 4 5

Control

Cetrimonium Chloride

Behentrimonium Chloride

Distearyldimonium Chloride

Dicetyldimonium Chloride

Stearamidopropyl Amine

CTAC + AF100

BehTAC + AF100

DSDMAC + AF100

DCDMAC + AF100

SDMA + AF100

ABIL Soft AF 100

Score of sensory volumeassessment (5 = best)

Test formula: rinse0.5 % Ceteareth-252.0 % Cetyl Alcohol2.0 % active Cond. (comb. 1.0 % + 1.0 %)ad 100.0 % water; pH = 4.0 ± 0.3

Tego® Amid S 18

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Viamarine WH 36

25%

0%10%

3%6%

2%0%

5%

10%

15%

20%

25%

30%

variat

ion

in %

couches supérieures couches supérieures etmoyennes

épiderme entier

5% Viamerine® placebo

Outer layer Outer & Middle layer Whole epidermis

Skin Hydration• INCI: Hydroxystearic/Linolenic/Oleic Polyglycerides− Natural polyglycerides of

sunflower oil and other plant fatty acids

• Benefits– Highly moisturizing, ideal

for scalp care– Active in the entire

epidermis, not just the skin surface

– High gloss effect

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KODA Care Mission Statement

“To Build Unwavering Customer Loyalty”

We accomplish through:

Developing long-term customer and supplier relationships by providing innovative solutions to meet the formulating and production needs of our customers.

Employing a leading team of technical sales people, supported by an exceptional service organization.

Demonstrating the highest level of integrity in every transaction to the mutual benefit of our customers, suppliers and employees.

Passion Integrity Teamwork Execution18

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glenncorp.com8530 Eagle Point Blvd.Lake Elmo, MN 55042(p) 651.221.2406(f) 651.221.1926