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COAST MOUNTAINS MEDIA KIT 2015/16 TODD LAWSON 604 907 1074 [email protected] JON BURAK 604 815 1900 [email protected] mountainlifemedia.ca
C O A S T M O U N T A I N S
MEDIA KIT 2015/16
TODD LAWSON604 907 1074 [email protected]
JON BURAK604 815 1900 [email protected] mountainlifemedia.ca
Mountain Life isn’t just a magazine, it’s a lifestyle. A vibrant, healthy, outdoor- loving lifestyle that we want to share with the world. We seek
to showcase the extraordinary characters and epic adventures that happen right here in British Columbia’s beautiful Coast Mountain range.
People from all walks of life and all ages turn to the pages of our award-winning publication to get inspired to make stories of their own.
OUR MISSION
OUR PRODUCTMountain Life is a high-quality, full-colour glossy magazine created with enthusiasm and integrity. It is printed on stock that includes post-
consumer-waste content and is certif ied by the Forest Stewardship Council (FSC), a non-prof it organization that supports appropriate,
socially benef icial and economically viable management of the world’s forests. We carry the FSC-certif ication logo with pride, because we
support the highest environmental standards in an industry that uses paper. Also a member of the much-respected 1% for the Planet
initiative, we contribute to conservation, responsible management and community-level benef its for people near the forests that provide
our paper. 1% for the Planet exists to build and support an alliance of businesses f inancially committed to creating a healthy planet.
PRINTED IN
CANADA
PRINTED ACCORDING TO
FOREST STEWARDSHIP
COUNCIL STANDARDS
New technologies change many things. But not everything. You may surf, search, shop and blog online, but you still read magazines. And you’re far from alone. Readership has actually increased over the past five years. Even the 18-34 segment continues to grow. And typical young adults now read more issues per month than their parents. Rather than being displaced by “instant” media, it would seem that magazines are the ideal complement.
The explanation, while sometimes drowned out by the Internet drumbeat, is fairly obvious. Magazines do what the internet doesn’t. Neither obsessed with immediacy nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media. In fact, the immersive power of magazines even extends to the advertising. Magazines remain the number one medium for driving purchase consideration and intent. And that’s essential in every product category.
THE POWER OF PRINT
C O A S T M O U N T A I N S
THE TRIBE ISSUEwinter/spring 2015mountainlifemedia.cafree
fall/winter 2014mountainlifemedia.cafree
C O A S T M O U N T A I N S C O A S T M O U N T A I N S
WHEELS & WATER
summer 2015mountainlifemedia.cafree
WE KNOW OUR ONLINE AUDIENCE, AND THEY KNOW USOur online numbers have grown exponentially in the past year, an average of more than 34% across all platforms. This continued growth enables us to reach an even broader international audience — both locally and internationally. We now have fans in more than 39 countries, with a potential Facebook reach of almost 3 million and growing everyday.
Whistler receives approximately 2.3 million visitors each year (44% winter/ 56% summer) and we target all walks of life — from hardcore locals to fun-loving tourists and everyone in between.
WE HIT THE RIGHT SPOTWe publish 2 very popular issues and 42,000 copies of Moutain Life Coast Mountains every winter, while our competitors only see fit to publish one. People need to be stoked all winter long, not just in November.
WE KEEP IT FRESH
WE GIVE BACKWe’re more than just a magazine. We wouldn’t be where we are were it not for local support, so we make it a priority to give back. All Mountain Life-hosted events benefit a local charity, and we provide a creative outlet for talented writers, photographers and designers.
WE PRODUCE KILLER CONTENTThis is really the glue that holds it all together, both in print and online. We’re NOT only ski, bike, kayak or travel; mag we’re all of those together and more. We celebrate diversity everyday.
WHO READS MOUNTAIN
LIFE?
GENDER 43% female l 57% male
AVERAGE AGE 38.5
AVERAGE HHI $92,000
HOME OWNERS Owns a home 68%
Plans on purchasing a first or second home in the next 2 years 44%
TOP FIVE OUTDOOR SPORTS AMONGST READERSHIP Skiing l Mountain Biking l Snowboarding
Hiking l Watersports (canoe, kayak, SUP, swim)
NUMBERS OF TIMES/WEEK OUR READERS TAKE PART IN OUTDOOR ACTIVITY/ ADVENTURE Summer 5.3 l Winter 4.5
AVERAGE AMOUNT OUR READERS PLAN TO SPEND ON WINTER EQUIPMENT IN THE NEXT 18 MONTHS $1760.00
REACH We target 2.3 million Whistler visitors each year
46% winter l 54% summer
*data based on 2015 readership survey
DEMOGRAPHICS
WE GENERATE NUMBERS• Average yearly unique visitors 765,469
• Synchronized posting – every new post on the website automatically appears on
Facebook and Twitter (average of 18,500 weekly total reach on Facebook)
• Timely Contests and Giveaways raise brand profile and puts your product in the hands of
our target audience
• 5,650 Twitter Followers
SOCIAL MEDIA & BEYOND
“ We attribute this online success to following to a steady stream of interesting and engaging content which we post every single day. Gear reviews, intriguing videos and stuff that matters is all part of what we pump out. We know our audience, and they know us.”– Todd Lawson, Co-Publisher
MOUNTAINLIFEMEDIA.CAOur award-winning print publication is treasured by our loyal readership, and we strive to keep the stoke alive through
our website and social media networks. Our online numbers have grown exponentially in the past year— allowing us
to reach an even broader, more international audience. We now have fans in more than 25 countries, with a potential
reach of 500,000+ and growing everyday.
6100+ 367,500 3,130,183
Total Annual Readership (print) Total Page Views
Readers of our Online Magazines per issue
5,250 2,436,1182,831,000
Total Annual Facebook Reach (organic & sponsored posts)
22,500
Friends of Fans
11,100
Average Weekly FB reach (organic)
FaceBookLikes
Cafes & Restaurants
15%Tradeshows& Events 5%
High Traffic Locations 20%
Outdoor RetailLocations 35%
Hotel Rooms 20%
Mountain Life is proudly showcased at more than 700
hotels, shops, professional offices and high-traffic areas
in British Columbia’s Coast Mountains, with a focus on
Vancouver, Squamish and Whistler.
AT A GLIMPSE 3 issues per year
Annual Circulation
63,000
DISTRIBUTION
Total Readership
367,500
Vancouver 15%
Whistler 55%
Squamish 20%
Elsewhere 5%Pemberton 5%
ProfessionalOffices 5%
BRANDS THAT TRUST US
Born in the Canadian Coast Mountain wilderness, Arc’teryx is built on the principle of obsessive,
precise design and production. Unrivaled performance at the point of extreme need.
arcteryx.com/insulation
Helly Hansen Westin Resort115-4090 Whistler Way
Whistler BC(604)932-0142
Helly Hansen Whistler Village Stroll108-4295 Blackcomb Way
Whistler BC(604)932-0143
Scandinavian Design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style. This is why professional athletes, patrollers and discerning enthusiasts choose Helly Hansen.
DIGDEEPER.
Go big this season with performance fabrics, advanced technology, and engineering that stands up to in-your-face conditions.Find all your backcountry essentials at Mountain Equipment Co-op.
MEC.CA/SNOW
WE ARE ALL OUTSIDERS #OUTSIDERSFollow us@mec
Like usfb.com/mec
Get the MEC appmec.ca/iphone
ISSUE Early Winter SIZE 8.375in x 10.875inCOLOURS CMYKPUBLICATION Mountain Life MagazineDESIGNER [email protected]
FAMOUNTAIN EQUIPMENT CO-OP 149 WEST 4TH AVENUE, VANCOUVER, BC V5Y 4A6 604.707.3300
PROOF DOCKET # 13_CM_0034PROJECT Snow Sports CampaignCLIENT Allison BrownliePROOF DATE 21 Oct 2013
ITEM Print AdIMAGE FILE AQ MEC_w2012_ski-8097_BW.psdPHOTOGRAPHER Andrew QuernerFILE NAME 13_CM_0034_SNOWSPORTS_MountainLife_8.375x10.875_FA
Jordan Manley
TRULY WATERPROOF DOWN INSULATION.
THE FLOODLIGHT JACKET™
At Outdoor Research®, we’re committed to making our products better, not just new or different. That’s why we wrapped high-loft 800+ fill goose down in our Floodlight Jacket™ with waterproof, breathable Per tex® Shield+ fabric and constructed the baffles with bonded— not stitched—seams. This design ensures water never touches the down, meaning in even the coldest, wettest alpine conditions, you’ll always stay warm and dry. Innovation That Works is one of five Outdoor Research Core Beliefs. To learn about the others, visit www.outdoorresearch.com.
OUTDOOR RESEARCH. DESIGNED BY ADVENTURE.
William Westwood
All of our Snowboards, Skis and Splitboards are handcrafted in house at Prior’s custom boardshop
in Whistler BC. Each ride is built with care by skilled snow lovers
using the finest quality materials while loud rock and roll is played.
[email protected] 1-877-937-7467
s n o w b o a r d s s k i s s p l i t b o a r d s
Est. 1990
www.foonskis.com
Handcrafted in Pemberton BCwith locally harvested Yellow Cedar
Gretski129-99.99-114
RedneckSuperstar155-123-135
Tyfoon143-112-126
Feel the Difference
Client: Whistler BlackcombFile: WB_MK1207_Summer_Hiker_MTN_Life_FP_Ad.inddSize: 8.375” x 10.75” [Bl=.25] [Li=.5] Fonts: Circe, Caecilia, Regime, Arrows RightDate: 14.05.14_FNRes: 300ppiDesigner: maf Proofed by: hfSummer Mountain Life Print Ad – HIKER
C M Y K
For digital rates and all other online information, please request our digital media kit
1x/Year 3x/Year (3 magazines)
Inside Front Cover $2,950 $2,655
Page 3 $2,750 $2.550
Inside Back Cover $2,850 $2,565
Outside Back Cover $3,100 $2,790
Double Page Spread $4,600 $4,140
Full Page $2,500 $2,250
Half Page $1,400 $1,260
Quarter Page $750 $675
ADVERTISE
ONLINE ADVERTISING
PRINT ADVERTISING
With online options, a sister-publication in the Georgian Bay and Mountain Life Annual, we offer multiple advertising options and can customize a package that will target your audience and meet your marketing budget. Please contact your sales representative to discuss the customize package that will suit your needs.
CUSTOM ADVERTISING
VERTICAL HALF
DOTTED LINE IS • FULL PAGE NO BLEED • LIVE/SAFETY AREA7.375” X 9.75”
FULL PAGE
DASHED LINE IS BLEED8.625” X 11”
SOLID LINE IS TRIM 8.375” X 10.75”
3.6” X 9.75”
QUARTER3.6” X 4.78”
HORIZONTAL HALF7.375” X 4.78”
WEB AD SIZES
728 x 90
300 x 250
PRINT AD SIZES
PRINT – We accept PDF-X1A compatible files. All images must have an effective ppi of 300 and our maximal
ink coverage is 300%. We do not guarantee the printed results of files not meeting these specifications. We
offer in-house outstanding graphic design services. Please email your sales rep for more information.
To submit an ad of less than 10MB, please email [email protected]. If the ad is larger, you may send
it through We Transfer. Alternatively, you may upload the artwork to our FTP and notify us by email once the
upload is complete. For technical support, call 604 966 7156.
HOST: ftp.mountainlifecoastal.ca USER ID: [email protected] PASSWORD: ridepow!
WEB – We accept JPG files of approximately 40k. To submit an ad, please email [email protected].
FILE REQUIREMENTS & SUBMISSION
PRINT DEADLINES Ad Booking Deadline Print-Ready Artwork Deadline Approximate Street Date
Fall/Winter Issue October 9 October 18 November 1
Winter/Spring Issue January 9 January 18 February 1
Summer Issue May 9 May 18 June 1
AD SUBMISSION SPECS
LEADERBOARD
BIG BOX
DOUBLE PAGE SPREAD – TRIM 16.75” X 10.75”. PLEASE INCLUDE 1/8” BLEED AND LEAVE A SAFETY MARGIN OF 0.5” ON ALL SIDES AND AN INCH IN THE CENTRE, FOR THE GUTTER.
