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resins for a variety of demanding applications. We partner with customers
to develop more sustainable solutions to meet societys needs. With
BASF, the toughest coatings can be achieved using smart component
combinations. At BASF, we create chemistry.
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COATINGSWORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses toCirculation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]: Send address changes to: Coatings World, 70 Hilltop Rd. Ramsey,NJ 07446. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:
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Table of Contents
4 | Coatings World www.coatingsworld.com April 2015
35 Radiation Curable Coatings
38 Resins Update
April 2015 Vol. 20, No. 4
ADVERTISING SECTIONSClassified Ads.......................................................48 Advertising Index ................................................. 40
COLUMNSInternational Coatings Scene ............................... 23
Latin America PPG Consolidation of Comex: Rife with
Opportunity
Europe Coatings Companies Outlook Generally Bullish for
the Near-Term
China China Architectural Coatings Market Enters a New Era
Business Corner ................................................... 28Growth from Tight Places, Part 2
iPaint ....................................................................30Several Shades of Grey: Who Owns The Trade Secret - The
Creator or the Employer?
DEPARTMENTSEditorial .................................................................6As We Go to Press ................................................. 8Fresh Paint ........................................................... 10Market Reports .................................................... 20New Products ......................................................22Industry News ...................................................... 41
Suppliers Corner ..................................................44People.................................................................. 46Meetings .............................................................. 47Final Coat ............................................................. 50
32 Low- and Zero-VOC Technologies
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TEGO Specialty Binders The Amazing All-Rounders
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are extremely weather-resistant and exhibit exceptional chemical resistance, high elasticity, very
good release and, of course, they conserve resources. They make finishes glossier and more
attractive and ensure protection against corrosion. In short, TEGO Specialty Binders determine the
fundamental properties of a coating and help ensure commercial success. We look forward to
discussing our all-rounders with you.TEGO Adding Advantages.www.tego.us
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EditorsPage
A Rodman Media Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Website: www.coatingsworld.com
EDITORKerry Pianoforte [email protected]
VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]
ASSOCIATE EDITORCatherine Diamond [email protected]
ART DEPARTMENTMichael Del Purgatorio
[email protected] Downing, [email protected]
INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORSPhil Phillips
Steve McDanielEDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENTRodman J. Zilenziger, Jr.
EXECUTIVE VICE PRESIDENTMatthew J. Montgomery
GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]
ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]
ADVERTISING SALES(Europe)
Ria Van den Bogaert, BVBA Vandenbo
Karmelietenstraat 24 C, Box 56, 1000, Brussels, Belgium
Tel.: +32 2 569 8905 Fax: +32 2 569 8906
Mobile: +32 497 05 0754 [email protected]
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PRODUCTION MANAGERPatricia Hilla [email protected]
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CIRCULATION MANAGERRichard DeVoto [email protected]
ONLINE DIRECTORPaul Simansky [email protected]
C Wcirculation is audited by BPA Worldwide.
6 | Coatings World www.coatingsworld.com April 2015
The April issue has two features focused on delivering more environ-
mentally-friendly and sustainable solutions to the coatings industry.
Low- and Zero-VOC Coatings Technologies (page 32) takes
a look at the latest offerings from major paint manufacturers. It is vitally
important to deliver coating solutions to the market that deliver a lower
environmental impact, said Nick Bartoszek, Sherwin-Williams global
marketing director - Liquid & Powder Products. Coatings that deliver
low or zero-VOC are common requests our customers are asking for every
day. When we do this, we are looking for ways to improve the product orprocess as well. We consistently ask ourselves how we take steps out of
the process and limit total VOC emissions. Some examples: new resin de-
velopments have lowered VOCs and HAPs in polyurethane coatings; thats
something that allows nishers to meet environmental standards while re-
alizing the potential energy and inventory savings that these nishes offer.
The environmental benets of radiation curable technologies are well
known. Rather than using traditional methods, which typically use more
energy and create harmful emissions, UV/EB curing is typically quicker
and uses less energy. This years feature on Radiation Curable Coatings
(page 35) contains a Q&A session with Dr. Mike J. Idacavage, an adjunct
associate professor at SUNY-ESF in Syracuse, NY where he teaches courses
in UV and EB curing technology. He answers some questions on the basictechnology and applications for radiation curable coatings and technology.
According to Idacavage, there are quite a few benets to using radia-
tion curing technologies. The most cited benet on converting over from
thermal to light or EB cured formulations is productivity, he said. The
typical light cured coating can go from a liquid to a fully cured solid in
a few seconds or less as compared to an oven cure, which might take
minutes or hours. Another benet of radiation curable coatings is that
in many cases, there is considerable less energy required to cure the coat-
ing. With no need for lengthy thermal ovens and their required heating
sources, the use of a small UV lamp as the energy source for curing results
in clear energy savings.
Sustainable SolutionsDrive Innovation in
Coatings Industry
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AsWeGoToPress
PPG Acquires Specialty Wood Care andPaint Products Manufacturer Flood Australia
PPG Industries has completed the acqui-
sition of certain assets of Flood Australia,
which manufactures and distributes spe-
cialty wood stain and paint additive so-
lutions for consumer, commercial and
industrial applications. Financial terms
were not disclosed.
The acquisition of Flood Australia
allows PPG to further expand its ar-
chitectural paint and coatings offering
and establish a position in wood care
in Australia, said Michael McGarry,PPG president and chief operating offi-
cer. We look forward to providing cus-
tomers with the same quality products
for which the Flood brand has become
known in Australia.
Flood products in Australia are dis-
tributed at home improvement stores,
including Bunnings, Masters, Mitre 10,
Danks, and independent paint dealers.
No manufacturing assets or facilities
were included in the acquisition.
PPG currently manufactures and dis-tributes Flood wood care products in
North America.
Hempels Acquisitionof Jones-Blair Company
ApprovedHempel has closed its previously an-
nounced acquisition of Jones-Blair
Company, a leading North American sup-
plier for the protective and waterproof-
ing markets. In line with Hempels global
growth strategy, the acquisition will pro-vide Hempel with a solid and diverse
platform for the continued development
of its business in North America.
One of Hempels key objectives is
to strengthen its presence in North
America through organic growth and
acquisitions. The acquisition of Jones-
Blair Company, located in Dallas, Texas,
supports this objective by accelerating
Hempels growth in the region within its
strategic segments.
This acquisition is Hempels third inthe last four months. In December 2014,
Hempel acquired Schaepman, a Dutch
supplier of specialised industrial, protec-
tive and decorative coatings. In February
2015, it acquired its former toll manu-
facturer in South Africa, The Coatings
Manufacturing Company.
Jones-Blairs business is focused on
two distinct markets: oil & gas (in-
dustrial coatings) and construction,
especially waterproofing, through the
NEOGARD brand.
According to Kim Junge Andersen,Hempels group executive vice pesident &
CFO, the two companies product portfo-
lios complement each other perfectly. By
combining our strengths, we can serve
our customers better and with more com-
plete solutions compared to what each of
us could do on our own, he said.
Jones-Blairs manufacturing facility
in Dallas, Texas, will remain operational
and will complement production at
Hempels factory in Conroe, Texas.
The new plant in Dallas becomes
Hempels 27th factory and is one of four
new factories that Hempel has added to
its worldwide production footprint since
2014, as part of its One Hempel One
Ambition growth strategy.
We created strong growth momentum
in 2014 and we will continue building on
it, Kim Junge Andersen said, adding:
2015 it is an exciting year forHempel. We are celebrating 100 years of
being a successful and responsible busi-
ness, and 2015 also marks the continu-
ation of our growth strategy. Our focus
is still on growing our core segments
Decorative, Protective and Marine and
we have launched several initiatives and
products that will help us achieve our
growth goals. CW
Index to CompaniesThis index gives the starting page for a department or feature with a sig-
nificant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ................................................................................................ 10, 19
Axalta Coating Systems ................................................................................... 10
Benjamin Moore ............................................................................................. 32
Comex ............................................................................................................ 22
Hempel ....................................................................................................... 8, 10
Polychem Powder Coatings ............................................................................ 19
PPG ........................................................................................................8, 10, 32
Prime Resins Inc. .............................................................................................19
Sico ................................................................................................................. 50
Sherwin-Williams ...................................................................................... 10, 32
TCI Powder Coatings ...................................................................................... 19
Valspar ............................................................................................................ 10
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Reichhold
World Headquarters and Technology Center
P.O. Box 13582
Research Triangle Park, NC 27709(919) 990-7500 (local) or (800) 431-1920 (toll-free)
www.reichhold.comEverywhere Performance Matters
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Fresh
Paint
Axalta Coating Systems, a global supplier
of liquid and powder coatings, has opened
a manufacturing facility in Shanghai to
produce waterborne coatings for Chinas
growing automobile market. The newest
and one of Axaltas most advanced wa-
terborne production facilities, the plant
reflects the key role that China plays in
Axaltas global strategy, which is focused
on providing sustainable coating products
and application systems for customers
while reducing the environmental impactof the production process. The new facility
is located adjacent to Axaltas operations
center that opened in the Jiading district
of Shanghai in 2008.
The new facility features advanced
manufacturing technologies and design
concepts such as integrated production sys-
tems designed to reduce the environmental
footprint of coating production. The highly
automated facility can also maximize the
use of raw materials and accelerate manu-
facturing cycle time. Advanced air filtrationsystems are designed to optimize air qual-
ity within the facility and to reduce emis-
sions. The new facility will double Axaltas
capacity in China for the production of
waterborne coatings, further enhancing the
companys market leadership in serving au-
tomotive customers in China, the worlds
biggest automotive market.
Axalta is proud to be a key wa-
terborne coatings provider to Chinas
growing vehicle market, said Axalta
chairman and CEO Charles Shaver at
the opening ceremony. Our expanded
facility will provide sustainable coat-
ing options for our customers. The new
manufacturing center reflects the skill and
dedication of our employees who were
able to complete the entire construction
project in only 10 months.
The waterborne coating products pro-
duced at the Jiading location are designed
to meet global environmental require-ments, such as the EUs VOC Regulation
2004/42/EC, which can help reduce
the overall environmental footprint of
Chinas auto industry.
Commenting on the new water-
borne plant, Sun Lianying, chairman of
the China National Coating Industry
Association, said, This is a solid dem-
onstration of Axaltas long-term com-
mitment to the China market and its
eco-responsible production process
which will have a positive impact on thesustainable development of Chinas coat-
ing industries. The development is fully
aligned with the Chinese governments
goal of developing a sustainable auto in-
dustry, using green solutions to meet ris-
ing market demand across the country.
One of the highlights of the plant
opening included a sustainability exhibi-
tion showcasing how Axalta manufactur-
ing systems, products, applications, and
research and development practices each
contribute to a sustainable business mod-
el. The exhibition also illustrated how the
Jiading waterborne plant can help reduce
customers environmental footprint by
reducing volatile organic compounds and
energy consumption from their operations.
To be effective, sustainability must
be about productivity and profitability
as much as it is about the effects on the
environment and society, said Shaver.
In this way, increasingly sustainableproducts and applications help to drive
business growth as well as make Axalta a
better partner for our customers.
The new plant represents a significant
expansion of Axaltas presence in China.
It joins two other dedicated liquid coating
manufacturing operations in the country,
an Asia Pacific R&D laboratory and color
development center, four training facili-
ties for refinish customers and six powder
coating manufacturing locations. Axaltas
multiple resources in China work togetherto support the sustained, long-term growth
of Chinas automotive and other industries
that use Axalta coatings.
PPG Completes Acquisitionof Automotive SpecialtyMaterials ManufacturerREVOCOATPPG Industries has completed the acquisi-
tion of REVOCOAT, a global supplier of
Axalta Opens WaterborneCoatings Plant in Shanghai
Axalta Faster. Tougher. Brighter. 200 at Phoenix International Raceway
Axalta Coating Systems sponsored the Axalta Faster. Tougher.
Brighter. 200 during Phoenix International Raceways NASCAR
XFINITY Series race.
Axalta and its Cromax paint brand are sponsoring his two-
year entitlement. Cromax paint will be branded on the No. 7
racecar driven by JR Motorsports driver, Regan Smith.
As a leading global manufacturer of liquid and powder coat-
ings, Axalta has partnered with JR Motorsports since 2008, sup-
plying paint for its XFINITY Series teams and Camping World
Truck Series.
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Fresh
Paint
sealants, adhesives and damper products for
the automotive industry, from the AXSON
Group. Financial terms were not disclosed.
The addition of REVOCOAT to our au-
tomotive coatings business strengthens PPGs
global automotive adhesive and sealantsproduct and technology offerings, enabling
us to better serve our automotive customers
around the world, said Cindy Niekamp,
PPG senior vice president, automotive origi-
nal equipment manufacturer (OEM) coatings.
REVOCOAT, headquartered in France,
is a world leader in automotive adhesives
and sealants and offers a range of automo-
tive assembly products such as complemen-
tary epoxy-based products, polyurethanes
and water-based emulsions. REVOCOAT
employs more than 500 people and oper-ates eight manufacturing facilities and one
research and development center.
AkzoNobel Deco DivisionCertified UK Top Employerfor Third Year in a RowAkzoNobel Decorative Paints UK has
been officially certified as a UK Top
Employer for 2015 for the third year in
a row. The accolade has been awarded
by the Top Employers Institute, the
international certification body for
employers. It conducts annual, interna-tional research recognizing leading em-
ployers around the world. AkzoNobel
is a leading global paints and coatings
company and a major producer of spe-
cialty chemicals. The Decorative Paints
division is the largest business within
AkzoNobel in the UK, home to multiple
iconic brands including Dulux, Polycell,
Cuprinol and Sikkens and employing
over 2,200 people including staff at
Dulux Decorator Centres across the
country. AkzoNobel Decorative PaintsUK was subject to a stringent judging
process before being granted certifica-
tion, which is awarded to companies
that are proven to provide excellent
employee conditions, nurture and de-
velop talent throughout all levels of
the organization, and which strive to
continuously optimize employ-
ment practices.
Axalta ReceivesExcellence Award from
Volvo Bus in IndiaAxalta Coating Systems has been namedthe winner of the Volvo Bus Excellence
Award in the field of Delivery Excellence
2014, in an award judged by the Volvo
Buses purchasing team in India. The
award was presented to Axalta Coating
Systems India Pvt. Ltd. during the Volvo
Buses, India Supplier Conference 2014
in December at Bengaluru.
Axalta has partnered with Volvo Buses
India since its inception in 2008. With
skilled manpower and around-the-clockservice, Axalta has maintained a record
of zero logistical and service issues reg-
istered with Volvo Buses to date. Axalta
has consistently provided innovative and
quality coating solutions to Volvo Buses
to support its growth as a leader of the
bus industry in India.
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Valspar Celebrates50 Years of FluroponPVDF Resin-basedCoatings
The Valspar Corporation celebrates
50 years of Fluropon 70 percent PVDF
resin-based coatings. Since the flagship
architectural coating launched in 1965,
Valspars Fluropon exterior coatings have
become the industry standard for both
metal coil coating and aluminum extru-
sion applications.
To commemorate its golden anni-
versary, Fluropon50.com will provide
information on Fluropon products and
Results of U.S. Architectural Coatings Industry Research Report Which Compared Business Trendsin 1Q15 vs. 1Q14
Each month, North Coast Research surveys
a large sample of paint retailers throughout
the U.S. to get a sense for current business
trends. Please note that of the three primary
architectural coatings channels (paint stores,
home centers, and retail distributors), this
survey is primarily reflective of the distributor
channel which tends to see volume growthless than the industry; therefore, we view the
results as a directional indicator more so than
absolute industry volumes. For inquiries
regarding this report please contact Kevin
Hocevar at 216-468-6924 orkevin.hocevar@
northcoastresearch.com.
Architectural Coatings Sales Vol-
umes Up 1.1% in 1Q15 vs. 1Q14
According to industry participants, av-
erage sales volumes increased 1.1% in
1Q15 compared to 1Q14. This comparesto volume growth of 1.6% in 4Q14, 1.2%
in 3Q14, and record volume growth of
2.6% in 2Q14. Although still positive, we
note that volumes grew at the slowest
rate in 1Q15 since the inception of our
survey, indicating slight slowdowns dur-
ing the period primarily due to weather.
We continue to expect the full-year 2015
to play out similar to our initial expecta-
tions, although we now expect some
1Q15 demand to be deferred into later
periods. Overall, 51% of respondentswitnessed an increase in paint volumes
vs. only 20% that saw volumes decline,
averaging out to 1.1% year-over-year vol-
ume growth with a net increase of 31%.
Price of Paint from Suppliers 1Q15
Paint Prices Trend Slightly Higher
51% of contacts noted an uptick in the
price of paint in 1Q15 vs. 1Q14 as our
paint price index rose 1.1% compared to
average increases of 0.5%-1.0% in 2014.
Our research suggests that a little bit of
price is sticking in the U.S. architecturalpaint industry but only in the independent
dealer channel and likely in the low-single
digit range. We do not believe the paint
store or home center channels are seeing
price increases at this time. Recall that we
picked up potential price increases in the
results from our 4Q14 survey where we
observed a meaningful uptick in contacts
that have been notified of a price increase
from paint manufacturers to take place in
2015. The majority of contacts believed
these attempts would be successful andwe believe that data we have discovered
in 1Q15 suggests that some degree of
pricing did in fact stick in the marketplace.
Overall, 51% of respondents witnessed
an uptick in pricing vs. only 6% that saw
pricing decline, averaging out to a 1.1%
increase in year-over-year pricing with a
net increase of 45%.
Raw Materials Continued Raw Ma-
terial Declines Suggest Increasingly En-
couraging Price/RawsBased on our research, we believe oil-
based raw materials and titanium dioxide
(TiO2) have seen meaningful declines
thus far through 1Q15. To simplify, we be-
lieve the raw material basket for coatings
can be broken down into 30% oil derived
raws, 20% TiO2, and 50% other. Certain
oil-based raws, such as solvents are down
at least 25%-30% whereas other polymer-
based raws are down at least 5%-10%.
TiO2 started to see declines in 4Q14 af-
ter several quarters of remaining flat andour research suggests pricing has slipped
further in 2015 to the tune of another 8%-
10%. Assuming the other category will
see flat to slightly higher pricing, we be-
lieve raw materials will decline mid-single
digits in 2015 which is more pronounced
when compared to our initial though
which forecasted low-single digit declines.
3-Month Outlook Outlook at Strong
Levels as Contacts Expect Pent-Up De-
mand and Busy Paint SeasonOur proprietary Coatings 3-Month Out-
look Index reached 0.80 in 4Q14 which
compares to a reading of 0.36 vs. 4Q1and
a reading of 0.92 vs. 1Q14. Please note
that the highest possible reading is +2
(indicating all contacts have a very posi-
tive outlook) and the lowest possible
reading is -2 (indicating all contacts have
a very negative outlook). We were not
surprised to see a strong outlook level in
our 1Q15 survey and view the 0.80 read-
ing as in-line with our initial expectations;however, we believe outlooks are strong
as the majority of contacts anticipate an
acceleration in demand and are excited
for what appears to be a busy 2015.
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specifications, BIM content, blog posts
and other news to celebrate Fluropons
50th year. Valspar also will share notable
projects showcasing Fluropon through-
out the decades: Aspen Art Museum,
2014; Dubai International Airport inthe United Arab Emirates, 2011; Guthrie
Theatre in Minneapolis, 2006, Taipei 101
in Taiwan, 2004; Globe Life Park, home
of the Texas Rangers, 1994; Tokyo Dome
Stadium, 1985; GM Renaissance Center
in Detroit, 1977; and the Watergate
Towers in D.C., 1971.
Valspars John Kelly remembers it all.
President Dwight Eisenhower was in the
White House and Kelly was 17-years-old
in Philadelphia when he started working
in the coatings industry. Today, more than50 years after mixing his first batch of
paint, he serves as Valspars market man-
ager for metal buildings. Its been excit-
ing to be involved with a product whose
first response was What is this stuff? to
one that became the basis of fluoropoly-
mer specifications as used by architects
all over the world today, said Kelly.
In 1965, Pennwalts corporate head-
quarters in Philadelphia was the first
project to feature Fluropon commercially.
The building was brown, one of only fivecolors available at the time. Today, there
are more than 50,000 active code offer-
ings from neutral to bright colors, micas,
metallic and pearlescent coatings.
With its high durability and large
color palette, these field-proven, high-
performance, 70 percent PVDF resin-
based coatings are offered in two- to
four-coat systems in nearly any formu-
lation, including low gloss, low sheen
and solar reflective ENERGY STAR.
Meeting the American ArchitecturalManufacturers Associations AAMA
2605 high-performance exterior specifi-
cation, Fluropon demonstrates reliable
performance including resistance to
harmful ultraviolet rays, chemical deg-
radation, abrasion and humidity.
Along with its high-performance
coatings, The Valspar Corporation sup-
ports architects and designers with its
industry-leading technical expertise, col-
or-matching and sustainability resources,
responsive customer service and high-pri-ority lead times.
Sherwin-Williams LaunchesInteractive Water &
Wastewater Coatings AppSherwin-Williams Protective & Marine
Coatings launched the Water &
Wastewater App designed to provideusers with protective coating recom-
mendations for the following water and
wastewater operations: conventional
water treatment, membrane
water/wastewater treatment,
water storage, water convey-
ance, sewer collection and
wastewater treatment.
The app was developed to help en-gineers access accurate and up-to-date
coatings information via mobile tech-
nology. If a new product is introduced,
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or an old product is no longer
manufactured, the Water &
Wastewater App displays the up-
dated information.
From conventional treatment to mem-
brane treatment, digesters to clarifiers,the app provides coating solutions for
more than 35 functional areas across six
different water and wastewater facility
types. For example, in sewer collection,
the app suggests coatings for the follow-
ing six areas: the lift/pump station, force
main sewer, gravity sewer manhole, air
release vault, sewer trunk line and junc-
tion splitter box.
The apps home screen allows the user
to select the type of functional area in
need of coating. Once the site has beenselected, labeled areas of the plant appear.
By clicking on a labeled area, the app will
populate specific coating recommenda-
tions for it.
The recommendation includes a pri-
mary coating system (primer, intermedi-
ate and top coat), dry film thickness for
each coat and total mils for the system.
Surface preparation tips and process de-
scriptions are also included in the rec-
ommendation. By clicking on a product
name, the app pulls up a detailed productdata sheet.
Water and wastewater coatings from
Sherwin-Williams are formulated to re-
turn assets to service quickly, said Kevin
Morris, Sherwin-Williams regional water
and wastewater market segment director.
The Water & Wastewater App is an ex-
tension of that fast-return-to-service focus,
allowing engineers to access comprehen-
sive coating solutions at their fingertips.
The Water & Wastewater App evolved
from Sherwin-Williams deep familiarity
with the specific needs of the industrys
operations, demonstrating commitment
to service and logistical support for its
customers. The app is optimized for iOStablet devices and all Android devices.
Durapaint Industries JoinsPPG Certified ApplicatorProgram GroupPPG Industries building products-
exterior coatings group announced
that Durapaint Industries Limited,
Scarborough, Ontario, Canada, has been
accredited as a member of the PPG CAP
Certified Applicator Program (PPG/
CAP) group.Durapaint Industries is now part of
a select network of commercial coating
applicators certified by PPG to apply
high-performance DURANAR fluo-
ropolymer coatings to aluminum archi-
tectural components.
We are proud to become a PPG CAP
Certified Applicator Program member,
said Elio Zarlenga, president, Durapaint
Industries. This certification emphasizes
our commitment to our customers and in-
creases our ability to deliver high-qualityproducts, service and expertise.
Brian Knapp, PPG director, coil and
building products, said PPG is equally
pleased to welcome Durapaint Industries
to the PPG/CAP group. One reason we
enjoy working with Durapaint Industries
is their dedication to continually reinvest-
ing in their products, people and pro-
cesses. We look forward to working with
them as certified applicators to ensure
that they remain on the cutting-edge of
coatings products and technologies.
To qualify for PPG/CAP group mem-
bership, applicators undergo a rigorous
audit encompassing all aspects of the
coating process, from cleaning and pre-treating metal substrates to application
of the coating. The audit specifies paint
application parameters and cure sched-
ules, as well as how finished products are
handled, packed and shipped.
Knapp said PPG/CAP group member-
ship enhances coatings applicators abil-
ity to meet building industry demands for
value-added products and solutions. The
program offers architects, general con-
tractors, glazing contractors and other
customers high levels of quality, reliabil-ity and performance, he added.
Working with a PPG-certified applica-
tor helps ensure enhanced color harmony
among coated aluminum architectural
components on a building. PPG/CAP pro-
gram guidelines establish protocols to
minimize color variance across coated
aluminum building components, such as:
a digital global database of colors
that are stored numerically;
a uniform, systems-oriented ap-
proach to matching colors and mak-ing paint; and
PPGs color and coatings knowledge,
experience and resources, especially
regarding metallic color production.
Sika Acquires U.S.-basedBMI ProductsSika will acquire mortar producer BMI
Products of Northern California Inc., a
U.S.-based company active in production
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and sales of a full range of mortar products and systems for
the construction industry. The acquisition will accelerate Sikas
global expansion in the fast growing mortar business with an
extended new supply chain in the Western U.S. The BMI plant
brings Sikas mortar footprint to 76 factories worldwide.
BMI Products of Northern California provides an excellentproduction platform and has developed a comprehensive range
of mortar products and systems for the construction industry.
The company is located in the city of Milpitas, California (San
Francisco Bay Area) and, together with Sikas Santa Fe Springs
production facility near Los Angeles, provides strong access to
the large and fast-growing California construction market.
The acquisition of BMI compliments Sikas growth strategy
in North America and greatly strengthens its supply chain for
mortar products sold throughout the Western United States. It
also provides Sika with a known brand of specialty products,
and an established customer base in the large California market.
The acquisition represents a further step in the expansion ofSikas mortar business. With 31 percent growth in 2014, mortar
is Sikas strongest growing product area as well as one of the key
elements of the Strategy 2018.
Christoph Ganz, head of region North America: This ac-
quisition is a further acceleration of the implementation of our
global mortar strategy. It provides us with a solid production
platform to further expand the mortars business in the Western
U.S.. We are proud to welcome the new employees into the Sika
team and we are excited about growing our business together.
Hempels Hempadur AvantGuard Wins
Frost & Sullivan Award for New ProductInnovationHempels Hempadur AvantGuard range of products has won
the 2014 European Frost & Sullivan Award for New Product
Innovation. To be presented on May 14 in London, the award
recognizes the products ability to provide superior anti-corrosive
protection for iron and steel structures in tough environments.
Hempels Hempadur AvantGuard activated zinc primers in-
clude patented AvantGuard technology to provide better anti-
corrosion protection than zinc epoxies without AvantGuard.
The coatings are developed to protect industrial structures and
equipment in C4 and C5 corrosive conditions, where saltwater
and high humidity corrode unprotected steel. They can be usedin a range industries and applications, from offshore oil and gas
platforms to power plants and wind turbines.
The award recognizes the products ability to offer reduced
corrosion, improved performance in extreme temperatures and
superior mechanical strength.
As Frost & Sullivan senior research analyst Soundarya
Shankar explained, The AvantGuard technology uses hollow
glass spheres and a proprietary activator to activate more zinc
and enhance the anti-corrosive properties of the coating.
Shankar praised Hempels customer and technical service
as a unique value-add for customers. Apart from designing an
enhanced product portfolio, Hempel delivers a seamless cus-tomer service experience, he said. Acknowledging the need
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for different types of protective
coatings in different regions of
Europe due to varied climatic
conditions, the company cus-
tomizes its solutions to suit specific cus-
tomer needs. Designing a global solutionand tailoring it to suit customer require-
ments is Hempels USP.
Pernille Lind Olsen group prod-
uct director, protective marketing,
at Hempel, comments: We are very
pleased to have received this award.
We spent many years developing
AvantGuard and we believe the tech-
nology is the biggest step forward
in anti-corrosive coatings since zinc
coatings were first introduced dur-
ing the 1960s. As well as deliveringstronger anti-corrosive performance,
AvantGuard coatings can be applied
with standard application techniques.
They show high tolerance to excessive
dry film thicknesses and different appli-
cation conditions, which helps custom-
ers improve application productivity.
Sherwin-Williams Only U.S.Licensee for Arkema Kynar500 FSF PVDF Resin
Sherwin-Williams has announced
that the company holds the sole U.S.
spray license for Arkema Inc.s Kynar500 FSF PVDF resin, a primary com-
ponent of Sherwin-Williams SHER-
NAR 5000 Superior Performance
Architectural Baking Enamel. To hold
a FSF (Fluorosurfactant Free) license,
a manufacturer must use 100 percent
Kynar 500 FSF PVDF resin in its archi-
tectural coatings product.
SHER-NAR 5000 is a dispersion coat-
ing that provides optimal performance
for metal windows, doors, building trim
and exterior building components requir-ing superior weather resistance. It em-
ploys Kynar 500 FSF PVDF, providing an
environmentally responsible approach, as
its base resin to guard against chalking,
pitting, chipping and premature aging
and provide long-life protection for color
and gloss.
Architects worldwide specify coat-
ings with Kynar 500 FSF PVDF resin
to meet the stringent AAMA 2605-13
specifications and provide long-lasting
performance in a variety of weather con-
ditions, said Bob Cregg, industry direc-tor, Building Products, Sherwin-Williams
Product Finishes Division. At Sherwin-
Williams, our products are designed to
continually deliver superior performance
and ensure customer satisfaction. For
our SHER-NAR 5000 Fluorosurfactant
Free architectural coating that is ac-
complished by using 100 percent Kynar
500 FSF PVDF resin; we do not mix other
PVDF resin sources with Kynar resin.
Were pleased that Sherwin-Williams
recognizes the value and protection thatKynar 500 PVDF resin has provided for
metal building components for the last
50 years, said James Feorino, Global
Market Manager, Arkema Inc. Based
on their license, Sherwin-Williams is the
only company in the U.S. that can guar-
antee their spray coating contains 100
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percent Kynar 500 FSF PVDF resin, en-
suring the durability that AAMA 2605-
13 delivers for architects, specifiers and
building owners.
Tiger Coatings LaunchesB2B WebsiteThe surface specialist Tiger Coatings
has relaunched its website for indus-
trial clients.
The website tiger-coatings.com has
been redesigned and is now compatible
with PC, tablet and mobile devices, said
Christian Ebenberger, Marketing Director
and Media Contact for Tiger. With its 18
language versions and detailed customer
segmentation, the website is intended to
help users provide a tailored sales ap-proach for clients.
For our partners around the world,
information in their language and for their
specific market is now just a click away,
added Ebenberger. The visual focus is on
the high-quality surface solutions offered
by the worlds sixth-largest producer of
powder coatings. Our Corporate Design
is clean and showcases the added value
that we create for our clients: color, effect,
gloss, structure and protection.
BASF Presents EuropeanConstruction ProjectBuildTog at MIPIM inCannesBASF will present the European research
and construction project BuildTog at
MIPIM (Le march international des
professionnels de limmobilier) event in
Cannes, France at booth C21.B7. The aim
of the project is to create solutions for a
new generation of multi-dwelling units in
several European countries combining top
energy performance with cost-efficientconstruction and high-quality architec-
ture. MIPIM visitors are invited to attend
The Innovation Forum on Wednesday,
March 11, from 11:30 a.m. to 1:00 p.m.,
at which representatives of BuildTog will
speak on BuildTog - Affordable build-
ings in nearly-zero energy performance.
Opportunities to join BuildTog
will also be presented.
BuildTog is a collaboration
between the European Housing
Network EURHONET, the French archi-
tect Nicolas Michelin and his architecturefirm A/NM/A, together with the German
energy efficiency consultancy LUWOGE
consult and BASF, the worlds leading
chemical company.
Participation in BuildTog gives part-
ners an opportunity to familiarize them-
selves with ways to achieve the Nearly
Zero Energy Building performance
which will be mandatory for all new
buildings in Europe from 2020. This
methodology may be transferred from
new build to retrofit projects. Moreover,the BuildTog methodology and its imple-
mentation via several construction proj-
ects offer an excellent opportunity for
housing companies and investors to im-
plement new construction solutions.
There are currently seven BuildTog
projects underway in Germany, Sweden
It Only Seems
Like Magic.Servicing the Paint and Coatings Industry with
unique silicone building blocks
Your Technology -Siltech Chemistry
Siltech Corporation225 Wicksteed Avenue; Toronto, Ontario, Canada M4H 1G5
Tel: (416) 424-4567; Fax: (416) 424-3158
www.siltech.com
Innovative and
Customized Products
Optimum Performance
Excellent Customer Service
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and France. The project inDarmstadt, Germany, wasinaugurated in June 2014.Another project in Lieusaint,
France was completed in December
2014. Additional projects in Chlonsand Arras, France, rebro, Sweden andBremen, Germany are at developmentstage. Further partners interested inparticipating in current and future proj-ects are welcome to join BuildTog.
Axalta Expands CustomerTraining Facilities to BoostWaterborne CoatingsMarket in JapanAxalta Coating Systems has expanded
its customer training facilities for refin-ish technicians in Japan. The recently re-opened facility, located in Utsunomiya,Tochigi Prefecture, is designed to provideadditional resources to help body shop re-finish craftsmen use Axaltas waterbornecoatings productively. In Japan, Axaltasells both its Cromax Pro and Standobluelines of refinish coating systems.
Axaltas Cromax Pro and Standobluelines of refinish coatings were introducedto body shops in Japan in 2010 and 2013,
respectively, and each has been gainingnew users every year. The design of thecenter accords with Axaltas global train-ing standards which strive to provide re-finish technicians with the skills they needto provide beautiful finishes wheneverAxalta products are applied.
Asian Paints to EstablishPaint Manufacturing Facilityin Andhra Pradesh, IndiaAsian Paints Ltd has informed BSE that
the company has entered into and signeda Memorandum of Understanding (MoU)with the Government of Andhra Pradeshto set up a manufacturing facility forpaints and intermediates at Pudi Village,Rambilli Mandal, VishakhapatnamDistrict, Andhra Pradesh.
An amount of approximately Rs.1750 crores would be invested by thecompany in phases over a period of 12years from the date of commencement ofconstruction, including the cost of land
measuring approximately 110 acres,subject to due diligence and obtaining
necessary regulatory and other approv-als. The maximum capacity of the man-ufacturing facility would be 4,00,000kiloliters per annum, which would beachieved in phases.
Asian Paints would use latest manu-facturing concepts to produce paints andintermediates in the said plant in an envi-ronmentally friendly manner.
Axalta Joins Forces withChina Youth DevelopmentFoundation to SupportRiver Protection ProgramAxalta Coating Systems has signedan agreement with the China YouthDevelopment Foundation (CYDF) to
make a signification donation that willsupport the Mother River Protection pro-gram over the next three years.
The Mother River Protection pro-gram was launched in 1999 in responseto a call by the State Council of Chinato improve the eco-system at the head-waters of the Yellow River, the upperreaches of the Yangtze River and alongsandy areas and grasslands adjacent tothese two of Chinas most important riv-ers. The goals of the program are to pro-
mote ecological awareness, protectionand sustainability in China by plantingtrees and engaging with local communi-ties through education and other activi-ties aimed at promoting clean water andconservation. Axaltas donation also willbe used to purchase trees, seedlings andfertilizer and to plant and maintain theAxalta Forest.
Axalta has always been committedto operating in responsible and sustain-able ways for the benefit of employees,
customers and the communities in whichwe live and work, said Charlie Shaver,the Chairman and CEO of Axalta. As acoatings company, we are proud that weare providing environmentally respon-sible waterborne coatings to our custom-ers. Also, because our business consumeswater, we want to contribute to efforts toprotect a vital and precious resource. Weare pleased and honored to partner withthe CYDF to support the Mother RiverProtection program and take concrete
steps to meet this vital challenge to pro-tect Chinas iconic rivers and the millions
of people across the nation who dependon them.
We are very pleased to be workingwith Axalta on this important project.Together we can promote an awareness
of green civilization and make a differ-ence in the drive towards environmentalsustainability, said Yao Wen, deputy sec-retary general of the CYDF.
The announcement came the dayafter Axalta opened a new, sustain-able waterborne coatings plant in the
Jiading district of Shanghai. Axaltacompanies have been doing business inChina since 1984. This wealth of insti-tutional knowledge has helped Axaltamaintain its leadership role in devel-
oping cutting edge coating products.In addition to the new Jiading facil-ity, Axalta operates an adjacent plantin Jiading and a plant in Changchun,six powder coating operations in col-laboration with its joint venture part-ner, four refinish training centers and,in Shanghai, a Global Color Lab, anAsia Pacific Innovation Center to sup-port R&D and a new Asia Pacific headregional headquarters.
Axalta Coating Systemsin Brazil Wins HyundaiSupplier AwardAxalta Coating Systems has wonHyundais best supplier award in theExcellence in Purchasing category at thesecond annual Supplier of The Year event,held recently in Piracicaba, Brazil.
We are very proud to have receivedthis prestigious award, said MateusAquino, OEM business director forAxalta in the Southern Cone. The rec-
ognition underscores the close collabo-ration between the Hyundai and Axaltateams, and it gives us a very clear in-dication that Hyundai is happy withwhat we deliver. We share Hyundaisvalues and we understand its businessculture so we are able to address itsneeds on a commercial front as wellas on a technical one. In order to havesuch a successful relationship we areconstantly adapting and improving ourproducts which helps to engender trust
between our two companies at everytouch-point. CW
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New
Products
AkzoNobel has introduced Enviroline
405HTR, a single-coat glass fi-
ber reinforced lining system into its
International coatings range. Enviroline
405HTR is designed to reduce product
range complexity while meeting the
ever-changing environmental, perfor-
mance, and application demands of the
North America protective coatings mar-
ket, the company said.
The high solids, ultra-low volatile
organic compound (VOC) Enviroline405HTR lining system is formulated to
provide a more sustainable and health,
safety and environmentally conscious op-
tion, without compromising high-level
protection. Enviroline 405HTR protects
within a broad range of environments
and temperatures from continuous
immersion in a wide range of chemicals
including crude oil and hydrocarbon wa-
ter mixtures of up to 250F (120C) to
applications with temperatures as low as
50F (10C).Enviroline 405HTR is a lining sys-
tem that has come of age, said Karl
Nollsch, AkzoNobels North American
Linings Market Champion. With just
one product, facility owners can not
only achieve environmental compliance
and measurable cost-savings, but unpar-
alleled protection for diverse applica-
tions including petroleum storage tanks,
pipe exteriors, biofuel storage tanks, and
vessels used for natural gas extraction.
Theres no other lining system that canoffer this kind of flexibility.
The glass fiber and flake reinforced
material has greater wetting properties
and improved leveling, and an increased
pot life for hot potting. With super-fast
cure times, Enviroline 405HTR consis-
tently allows storage vessels to be put
back into service in as little as 14 hours
after coating. The single coat, high build
application (20-60 mils) also helps owners
save on labor costs, which together helps
minimize disruption to production, whilereducing the overall cost of installation.
TCI Powder CoatingsLaunches TruAnodizePowder CoatingTCI Powder Coatings, a powder coating
manufacturer and a subsidiary of RPM
International company, has launched a
newly developed powder coating prod-
uct offering, the TruAnodize line, meet-
ing AAMA 2604 specifications. As part
of the TruDurance architectural coatings
product line, these powder coatings are
designed specifically for architectural ap-plications where the anodized look is
desired. The TruAnodize coatings are a
smooth, low gloss powder coating applied
in one coat with no clear coat required.
The six anodized appearances devel-
oped to match the most popular anodized
colors are Light Bronze LR, Dark Bronze
LR, Dark Bronze DR, Champagne LR,
Black, and Bonded Clear. Ideal applica-
tions for these coatings include windows,
doorframes, lighting, benches, wall pan-
els, and rails. These coatings will elimi-nate the variation problems commonly
associated with anodized metals while
still meeting AAMA 2604 specifications
in a one-coat powder coating.
Polychem Powder CoatingsOffers Crescent CollectionPolychem Powder Coatings has re-
launched its Crescent Collection. The
Crescent Collection now features 16 very
dark shades, including two new products
- Marsala Black and Textured MarsalaBlack. Marsala Black is a deep black hue
with a hint of rich red, and the Textured
Marsala Black also adds a tactile element
with a light textured finish.
Created using Polychems polyester
technology, the original, popular Crescent
Collection colors are also still part of the
series. These include sultry blacks, warm
browns, velvety purples and deep greens as
well as a range of effects from flat mattes
to high gloss and textures.The Crescent
Collection is available in flexible quantitiesas low as five pounds.
Prime Resins UnveilsInorganic Mineral CoatingPrime Resins Inc. has introduced a new
class of inorganic water- and mineral-
based coatings that provide corrosion
and fire resistance protection on mul-
tiple surfaces.
Prime Coat 6000 Lining, Prime
Coat 6100 Fire and Prime Coat 6200
Corrosion are spray-applied sustainable
inorganic coatings with broad applica-
tions. Each offers zero VOCs. All threeare designed to have a rapid set time and
cure tack-free within five minutes.
Prime Coat 6000 Lining is proven to
meet NSF/ANSI 61 standards for contact
with potable water and is highly abra-
sion- and chemical-resistant, making it an
option for municipal water and sewer ap-
plications, water tank linings and the like.
Prime Coat 6100 Fire provides supe-
rior fire resistance protection when ap-
plied to a variety of surfaces. ASTM E84
testing proved zero flame spread, zero gasgeneration and zero smoke generation.
Prime Coat 6200 Corrosion provides
durable protection against corrosion and
oxidation of concrete and steel surfaces.
Only a thin layer, less than 20 mils, pro-
vides corrosion protection. The product
develops a strong bond with properly
prepared surfaces, producing an alloyed
layer that remains bonded to the surface
even if the visible layer is penetrated.
This product is ideal for marine ap-
plications such as seawalls, bridges, rebar,railcars, pipelines, tanks and other surfac-
es exposed to moisture and/or abrasive
substances. The life of concrete that is
starting to erode and shed aggregate can
be extended with a thin application.
A new pump has been developed for
these products. The Prime PC features
twin progressive cavity pumps to meter
and disperse the material with almost
no shearing. Fewer passes are needed
to build thickness since the material
does not require over-diluting to pre-vent shearing. CW
AkzoNobel IntroducesEnviroline 405HTR Lining System
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MarketReports
The Asia-Pacific economies are growing
fast, boosting growth in the demand for
many building and industrial materials,
including paints and coatings. The total
market for paints and coatings was 21.4
million tonnes in 2013, and is forecast
by IRL to increase to 29.2 million tonnes
by 2018; this is equivalent to an aver-
age annual growth rate of 6.4% in the
medium term.
China is by far the largest national
market for paints and coatings in theAsia-Pacific region, followed at some
considerable distance by India and
Japan. The smallest markets are those
of New Zealand and Singapore. While
medium-term growth is forecast to be
low in the more developed and ma-
ture markets such as Australia, New
Zealand and Japan, the developing
market of India is predicted to demon-
strate growth of over 10% per annum
over the next five years. India still of-
fers significant potential for paints andcoatings market growth, as per capita
consumption remains very low.
The Chinese market is still offering
good medium-term growth of around
6.5% per annum for paints and coatings
suppliers, driven by growth in down-
stream industries such as automotive,
construction, shipbuilding, petrochemi-
cals and civil engineering. However, this
forecast growth is lower than in previ-
ous years as the country is experiencing
slower economic growth, caused by risingcosts of labour, land and raw materials,
and increasing taxes.
The third tier of growth markets com-
prises the South-East Asian economies
of Thailand, Vietnam, Indonesia, the
Philippines and Malaysia. These coun-
tries are experiencing rising incomes, im-
proving standards of living and increasing
domestic demand, while labour and pro-
duction costs remain relatively low.
Overall in Asia-Pacific, architectural
coatings account for just less than 50%of the total paints and coatings market,
although this figure varies considerably
from country to country. Indias high
share of the architectural segment, at
over 80%, reflects the very underdevel-
oped nature of much of the countrys in-
dustrial infrastructure.
Protective coatings and general in-dustrial coatings (including can and coil
coatings) are the second and third larg-
est end-use segments, respectively. New
Zealand and Singapore are the only two
countries with no consumption of auto-
motive OEM coatings, since they do not
possess any automotive production facili-
ties. Australias consumption of automo-tive OEM coatings is expected to fall to
IRL Releases A Profile ofthe Asia-Pacific Paint Industry
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MarketReports
zero by 2018 as the country loses its ve-
hicle manufacturing capabilities.
The relative importance of the
protective coatings segment is under-
pinned by the considerable activities in
terms of oil and gas production, energygeneration and mining that take place
in many of the Asia-Pacific countries.
Protective coatings have a particularly
large share of the market in China due
to the fast growth of sectors such as
civil engineering, marine engineering
and container manufacturing.
Marine coatings have a very high
share of the national paints and coat-
ings market in Singapore, reflecting that
countrys importance as a regional hub
for maritime transportation, and also inSouth Korea, which remains a key ship-
building nation despite losing some busi-
ness in recent years to China and other
low-cost countries such as Indonesia.
Industrial wood coatings are an es-
pecially dominant end-use segment in
Vietnam, thanks to the importance of
the wood processing industry and the
strong demand for Vietnamese-made
furniture from export markets around
the world.
Although the market for plastic coat-ings is relatively small in all countries
covered in this report, it is of greater
relative importance in Japan and Taiwan,
since those countries are key manufactur-
ers of electrical and electronic goods.
A Profile of the Asia-Pacific Paint
Industry gives an insight into the
market changes in the past few years,
as well as outlining the key trends af-
fecting the decorative and industrial
coatings segments for each individual
country covered. The scope of thestudy covers Australia, China, India,
Indonesia, Japan, Malaysia, New
Zealand, Philippines, Singapore, South
Korea, Taiwan, Thailand and Vietnam.
It provides 2013 market data on nine
mainstream paints and coatings seg-
ments: architectural/decorative, indus-
trial wood coatings, protective coatings,
marine coatings, automotive OEM
coatings, automotive refinishes, pow-
der coatings, general industrial coatings
and plastic coatings. Forecasts on theseare also presented for the year 2018.
The cost of the full report is 4,500
(four thousand five hundred Euros).
Sections of the report, priced individu-
ally, will soon be available to purchase
online at www.informationresearch.
co.uk.
Hot Melt Adhesive Marketin China to Reach RMB 15Billion in 2019GCiS China Strategic Research estimates
that the domestic market of hot melt ad-
hesives in China is valued at over RMB
10.1 Bn, or USD 1.6 Bn, as of the end
of 2014. The study finds that the mar-
ket will continue to grow at above GDP
growth rate in the next few years, driven
by Chinas continued rapid developmentin key end-user industries.
Recently there has been a strong regu-
latory push to incentivize use of envi-
ronmentally-friendly products, which in
combination with an increased environ-
mental consciousness among the public
has put pressure on adhesive using manu-
facturers to opt for HMA, which has no
VOC emissions, over alternate solvent-
based adhesives. While HMA has key ap-
plications to textile, packaging, furniture,
and hygiene products industries, GCiSforecasts electronics will continue to have
the highest growth, where hot melts are
used for the manufacturing and assem-
bly, of electronic components, chips and
boards, cell phones, and computers. In to-
tal, these end-user industries are reported
to have consumed over 400,000 metric
tons of HMA in China currently.
Despite the overall economic slow-
down, which will impact many down-
stream industries, suppliers are generally
optimistic about demand for hot melt ad-hesives in the coming years. Multinational
suppliers hold a very dominant position
in the market, especially in industries that
demand reliable high quality adhesive
products. Both domestic and foreign sup-
pliers are prepared to introduce products
suitable for specific applications, temper-
ature and bonding requirements.
This GCiS market study draws on a
three month in-depth primary survey of 82
of the markets suppliers, channel players
and experts. The report features in-depthanalysis of the 7 key hot melt adhesive
products, EVA, SBS/SIS, PA, TPU,
PUR, and PES hot melts. Major
areas for each product segment
covered include: market size and
shares, five-year projections, market struc-
ture, pricing trends, distribution, an assess-ment of key suppliers and more. Recent
developments to product technology, the
dynamics of end-user demands, and appli-
cation trends, are all addressed and thor-
oughly examined.
Global WaterborneCoatings Market to Growby 3.34 Percent from 2014-2019Technavio, an independent tech-focused
global research firm, has published a re-port on the Global Waterborne Coatings
Market 2015-2019, which is expected to
grow at a CAGR of 3.34 percent during
the forecast period of 2014-2019.
Nowadays, governments are focusing
more on the health concerns of people,
which has forced vendors to introduce
PU-based coatings that have less impact
on the environment, said Faisal Ghaus,
vice president of TechNavio. These coat-
ings have many properties such as pro-
tection from severe stone damage, highelectrical insulation, vibration-resistance,
noise reduction and anti-corrosive prop-
erties, therefore creating a huge demand
for PU-based coatings worldwide.
Key Market Drivers:
Stringent Government Regulations
Properties
Increase in Consumer Preference for
Eco-friendly Products
Key Market Trends: Advances in Technology
Usage of PU-based Coatings
Application of Dehumidication
Systems
To define the market circumstances in
the next three to four years, Technavio
analysts have conducted in-depth anal-
ysis of the impact of market drivers,
challenges and trends featuring data on
product segmentations, vendor shares,
growth rate by revenue and an evaluation
of the different buying criteria in the or-der of importance.CW
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International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
S
ince PPG purchased Comex last fall, the
Mexican company has taken on a large
role in the Latin American operations ofthe parent. Michael McGarry, the president
and chief operating officer of PPG responds to
Coatings World questions about how integra-
tion of the company will play out:
Coatings World: How will the blend of PPG/
Comex products available in Mexico change
over the next year or two?
Michael McGarry: First and foremost, were
focused on continuing to deliver to customers
what theyve come to expect from the Comex
business. Comex also has a stores network inCentral America. We look forward to growing
that segment of the overall stores network,
bringing the successful products from Mexico
into Central America and augmenting that with
our Glidden brand, which is the top brand in
Panama. The Glidden brand will be handled by
PPG-Comex in Central America.
Over time, we hope to continue growth in
Mexico and Latin America, across all our coat-ings segments. We currently supply automotive
coatings in the market and maintain a manufac-
turing facility in San Juan del Rio, Quertaro.
As we continue the integration of Comex, we
will look for opportunities to introduce prod-
ucts from other coatings segments, such as
protective and marine coatings, to ensure our
customers in Mexico have access to the best
possible product array.
CW: What plans do you have for changing
the store network in Mexico or the CentAm/Carib region?
Since PPGs
purchase of
Comex, the
Mexican company
has taken on a
large role in the
Latin American
operations of the
parent company.
PPG Consolidation of Comex:Rife with Opportunity
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International Coatings SceneLatin America
McGarry: Comexs business is very well
run, and has a number of practices that
we regard as best-in-class that we plan
to replicate in other areas of the world
where we have architectural coatings
businesses. Comex also has strong mar-keting practices and ideas that we hope
to utilize in our existing architectural
coatings businesses in the U.S., Canada,
Europe, Australia and Brazil.
In addition, Comex products are sold
through a network of approximately
3,800 stores that are independently owned
and operated by more than 700 conces-
sionaires. We believe that the network of
stores can continue to grow further and
potentially reach upwards of 6,000 loca-
tions. We continue to be excited about theprospects of growing the Comex business.
CW: What else is notable about the
Mexico/LatAm market involving Comex?
McGarry: Mexico is an expanding econ-
omy and we look forward to growing in
the region with Comex customers and em-
ployees. If you look at the coatings market
in Mexico, about half of the sales are ar-
chitectural and half are non-architectural.
The countrys per capita consumption of
paint is about half that in the U.S. Rightnow, the architectural side of the coatings
market has a lot of room for growth.
In addition, Mexico has an expand-
ing oil and gas market and as this mar-
ket opens up, we expect this to be a very
robust segment for PPG. We have a num-
ber of products in our protective and ma-
rine coatings business that will be poised
for growth in the petrochemicals segment.We also expect the growing auto-
motive market in Mexico to represent
a number of opportunities for PPG. As
automotive companies continue to build
manufacturing facilities in Mexico, this
represents opportunities for our architec-
tural and industrial coatings products to
be incorporated into these facilities. And
in addition to increased demand for our
automotive coatings for new vehicles, the
increased amount of automobiles on the
road will lead to increased demand forPPGs refinish products that are used in
auto body repair shops.
Due to our widespr