Coatings Word August 2015

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COATINGSWORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses toCirculation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]: Send address changes to: Coatings World, 70 Hilltop Rd. Ramsey,NJ 07446. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:

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Table of Contents

4 | Coatings World www.coatingsworld.com August 2015

30 Asia Pacific Report38 High Performance Pigments40 Solar Coatings Highlighted at Intersolar North America41 AkzoNobel Art Foundation

August 2015 Vol. 20, No. 8

ADVERTISING SECTIONSClassified Ads.......................................................48 Advertising Index................................................. 49

COLUMNSBusiness Corner ....................................................22

The Impact of the Blur Between Product & Project

Management

International Coatings Scene ............................... 24Europe Biomaterials Market in Europe Poised for Growth

DEPARTMENTSEditorial .................................................................6As We Go to Press .................................................8Fresh Paint ........................................................... 10Market Reports .................................................... 18New Products ...................................................... 20Industry News ...................................................... 42Suppliers Corner .................................................. 45People.................................................................. 46Meetings .............................................................. 47Final Coat ............................................................. 50

26 Marine Coatings Market
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EditorsPage

[email protected]

A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553

Web site: www.coatingsworld.com

EDITORKerry Pianoforte [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

ASSOCIATE EDITORCatherine Diamond [email protected]

TECHNICAL EDITORDarlene Brezinski

ART DEPARTMENTMichael Del Purgatorio

[email protected] Downing [email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORSPhil Phillips Steve McDaniel

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant)

Thomas Frauman (consultant)

Joseph Prane (consultant)

Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)

Shelby F. Thames (University of So. Mississippi)

PRESIDENTRodman J. Zilenziger, Jr.

[email protected]

EXECUTIVE VICE PRESIDENT

Matthew J. [email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]

Donna Campbell [email protected]

ADVERTISING SALES(Europe)

Ria Van den Bogaert, BVBA Vandenbo

Karmelietenstraat 24 C, Box 56, 1000, Brussels, Belgium

Tel.: +32 2 569 8905 Fax: +32 2 569 8906

Mobile: +32 497 05 0754 [email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House

93-103 Wing Lok Street, Sheung Wan, Hong Kong(852) 2369 8788 Fax: (852) 2869 5919

[email protected]

CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

[email protected]

PRODUCTION MANAGERPatricia Hilla [email protected]

AUDIENCE DEVELOPMENT MANAGERJoe DiMaulo [email protected]

CIRCULATION MANAGERRichard DeVoto [email protected]

ONLINE DIRECTORPaul Simansky [email protected]

C W circulation is audited by BPA Worldwide.

You Asked for It, You Got ItThis month Coatings Worldis announcing a number of exciting changes.

We pride ourselves on listening and responding to reader feedback, and we

regularly commission independent readership studies by outside research

firms to get unbiased feedback. In a recent readership survey, a number of

participants suggested that while they are big fans of our market and busi-

ness reports they would like to see Coatings World publish more technical

papers. Well you asked for it, and starting in September, Coatings World

will be publishing one technical paper a month. These papers will be vetted

by our newly appointed technical editor and will need to meet a number

of requirements. We will be posting the details on all our social media ac-counts in the coming weeks. Please feel free to email me with any questions.

Two Industry Veterans Join the Coatings World TeamCoatings World is pleased to welcome Donna Campbell and Darlene

Brezinski to our team. Campbell will be joining Coatings Worldas an ad-

vertising sales representative. She has 35 years of publishing experience,

beginning her career at Technical Publishing Company as a field editor

for Highway & Heavy Construction magazine. From there she moved

into advertising sales roles for Irving Cloud Publishing and eventually East

Coast sales manager at BNP Media. Most recently she served as group pub-

lisher at BNP Media, directing Paint & Coatings Industry (PCI), Adhesives& Sealants (ASI) and Ceramic Industrymagazines. She is highly skilled

in both print and digital media sales. During the 23 years with BNP

Media she also assisted in launching the Coatings Trends & Technologies

(CTT) conference, and is also involved in the Southern Society for Coatings

Technology (SSCT), the Chicago Society of Coatings Technology (CSCT),

and the Philadelphia Society for Coatings Technology (PSCT).

Darlene Brezinkski, Ph.D. is a highly regarded expert in the field of

coatings and will serve as Coatings Worldstechnical editor, a newly cre-

ated position. A chemistry and biology graduate of Mundelein College in

Chicago, Dr. Brezinski earned both her Masters Degree and Ph.D. in chem-

istry from Iowa State University. She has served as an assistant professor at

Mundelein and as chair of the chemistry department. She has held a varietyof positions at DeSoto, Inc. including technical manager of chemical and

instrumental analysis and director of analytical and computer applications

research. In addition, she served as president of Consolidated Research,

Inc. Most recently she served as technical editor of PCI.

Exciting Changes atCoatings World
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AsWeGoToPress

PPG to Acquire IVC Industrial Coatings

PPG Industries has reached a de-

finitive agreement to acquire IVC

Industrial Coatings, Inc., a U.S.-

based specialty powder and liquid coat-

ings manufacturer with 2014 sales of

more than $100 million. The transaction

is expected to close in the third quarter,

subject to customary closing conditions.

Financial terms were not disclosed.

IVC is a privately owned company

founded in 1870 as the Indianapolis

Varnish Company. The company, basedin Brazil, Indiana, focuses on the devel-

opment, manufacture and sale of pow-

der and liquid coatings for the general

industrial segment. Its industry-leading

coatings are used on a wide variety of

products, including metal office furniture,

material handling and storage products,

automotive parts, motorcycles, industrial

containers, small appliances and electron-

ics such as printers, servers and audio-vi-

sual equipment. IVC employs more than

300 people and operates five plants inthe U.S. (two in Brazil, Indiana, and one

each in Grand Haven, Michigan; Atlanta,

Georgia; and Casa Grande, Arizona), one

plant in Guangdong, China and a small

development lab in Manchester, England.

The company also has operations in

Malaysia through a joint venture.

Acquiring IVC, which has a large,

global distribution footprint, will

strengthen our ability to serve a va-

riety of end-use markets and enhance

PPGs supply positions in the U.S. andChina, said Shelley Bausch, PPG vice

president, global industrial coatings.

The addition of IVCs high-quality

products and industry expertise will

further enhance PPGs ability to deliver

a robust portfolio of industry-leading

industrial coatings solutions.

AkzoNobel ExpandsPerformance CoatingsResearch Facility in Houston

AkzoNobel Performance Coatings is in-vesting approximately 3 million ($3.4

million) to expand its research and de-

velopment facilities in Houston, Texas.

The upgraded facility will support the

companys Protective Coatings, Marine

Coatings and Specialty Coatings busi-

nesses. Completion is due in early 2016.

The expanded facility will provide

a central, state-of-the-art technical re-

source for our businesses in the U.S., cre-

ating the critical mass for effective R&D

to efficiently support our customers,

said Aidan Mernin, RD&I Director forProtective Coatings.

The expanded facility will be able to

house up to 35 laboratory staff, with 30

skilled technologists employed initially.

Key capabilities will include a dedicated

area for experimental paint making, a

modern paint application laboratory

and environmentally controlled drying

areas for conditioning of test panels.

Enhanced chemical resistance testing

will also be available to support the

Ceilcote and Enviroline linings ranges

in North America.

This investment underlines our focus

on technology and product innovation

and providing technical support for our

customers, said Mauricio Bannwart,managing director of AkzoNobels

Protective Coatings business. It will be

an integral part of our global RD&I func-

tion and will directly contribute to our

overall growth plans.CW

Index to Companies

This index gives the starting page for a department or feature with a sig-

nificant reference to a manufacturer of paint, coatings, adhesives and sealants

Subsidiaries are indexed under their own names.

AkzoNobel ...........................................................................................10,26, 41

Axalta Coating Systems............................................................................. 10,20

Hempel ........................................................................................................... 26

Jotun ............................................................................................................... 26

PPG ................................................................................................10,20, 26,50

Royal Adhesives and Sealants .......................................................................... 10

RPM ............................................................................................................... 10

Rust-Oleum .....................................................................................................20

Sherwin-Williams ...................................................................................... 10,20

Sika ................................................................................................................. 10

Whitford ......................................................................................................... 10
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Fresh

Paint

PPG Industries has announced its

progress toward achieving its 2020

sustainability goals, which are out-

lined in the companys 2014 Corporate

Sustainability Report.

In 2014, the company increased

energy efficiency and improved em-

ployee safety, health and well-being.

The company also achieved 27 percent

of its sales from sustainable products

during the year, increasing from 21

percent in 2013.Sustainable innovation has driven

PPGs research and development port-

folio throughout our history, said

Charles F. Kahle II, PPG chief technol-

ogy officer and vice president of coat-

ings research and development. Our

customers are seeking coatings prod-

ucts that address a variety of sustain-

ability considerations. From the very

beginning, weve been positioned to

find solutions that make customers

lives easier and benefit the environmentat the same time.

In addition to growth in sustain-

able-product sales, the company noted

progress toward achieving its 2020 sus-

tainability goals such as:

Reducing energy intensity by 15 per-

cent since 2012.

Reducing greenhouse gas emissions

by 12 percent since 2012.

Reducing its illness-and-injury rate

by 17 percent since 2012, includinga 5 percent decrease in the injury-

and-illness rate since 2013.

Implementing wellness programs

at more than 85 percent of PPG

manufacturing facilities by the end

of 2014, a 10 percent increase over

2013.

Implementing the companys com-

munity engagement framework at

more than 52 percent of PPG sites,

increasing from 48 percent in 2013.

Distributing more than $5.7 millionin charitable contributions in 2014.

Axalta Coating SystemsWins Australian DefenceForce ContractAustralia operations of Axalta Coating

Systems has signed an agreement with

Rheinmetall MAN Military Vehicles

Australia (RMMVA) to provide coat-

ing products for more than 2,500

Australian military logistic vehicles be-

ing produced as part of the Australian

governments LAND 121 Phase 3B

Defence Project. Rheinmetall is a globalleader in the supply of military vehi-

cles. The agreement was reached based

on Axaltas capability to develop and

manufacture specific end-use coatings

required especially by the project.

This is the first defense contract of

such magnitude for Axalta and signals

another important step in our companys

growth strategy, explained Sobers Sethi,

vice president for Axaltas South and East

Asia region. Backed by a century and a

half of product innovation and thoughtleadership, Axalta is well-placed to meet

the critical needs of this important project

and we look forward to a strong working

partnership with RMMVA.

To win the bid, Axalta demonstrated

its ability to develop customized prod-

uct solutions for this highly specialized

market. In addition to providing special

end-use coatings, Axaltas technology

includes application techniques designed

to improve cycle times and coating pro-

ductivity. Under the contract, Axalta willprovide the entire supply chain from pro-

duction and supply of coatings as well

as warehousing and distribution within

Australia and also will provide technical

support to optimize application.

The agreement with Axalta Coating

Systems Australia showcases RMMVAs

ongoing commitment in engaging com-

mercial companies to support the de-

fense industry sector, said RMMVA

managing director Peter Hardisty. This

partnership creates cost efficiencies forthe entire program.

Axalta will produce in Australia and

export the full suite of components for the

paint, which includes hardeners, thinners,

primers and the different colors required

for the camouflage pattern. All coating

products comply with the Australian

Paint Approval Scheme (APAS) and will

be produced in Australia, generating flow-

on benefits into the Australian economy

through localized trade and employment.

LAND 121 Phase 3 was established

to replace the current fleet of AustralianDefence Force (ADF) field vehicles, mod-

ules and trailers and will enhance the

ground mobility of the ADF. RMMVA

signed the Land 121 Phase 3B contract

in 2013 to supply the Commonwealth of

Australia with more than 2,500 medium

and heavy military logistical trucks, all of

which must be pre-treated and painted

with APAS certified paint.

Axalta Introduces

Innovative Digital ColorMeasuring Device in KoreaAxalta Coating Systems has introduced

the latest digital spectrophotometer, the

Acquire Plus EFX for car refinish body

shops in Korean market.

About 30,000 digital spectropho-

tometers are in use by Axalta customers

around the world. Now this most ad-

vanced spectrophotometer in the global

market is being introduced to refinish

bodyshops in Korea.

The handheld digital color-measuringdevice enables body shops to achieve the

best possible color match quickly, reli-

ably and efficiently. As a result, the risk

to refinishers of costly re-work due to a

poor color match can be greatly reduced.

This technology is designed to make the

refinishers jobs easier by speeding up the

repair process and thus help bodyshops

be more efficient.

When the Acquire Plus EFX is

placed on the vehicle near the dam-

aged area, it takes color readings fromthree angles in a patented process. The

PPG Reports Growth in Sustainable ProductSales, Progress on Sustainability Goals


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Fresh

Paint

devices also measures pigment

effects including sparkle and

flake size. Once the device is

connected to a computer, soft-

ware uses these readings to determine

matching color formula. If the color tobe matched is different to the standard

formula, the color matching software

automatically adjusts the formula to

find the best possible match. A camera

integrated into the instrument allows

the analysis of effect pigments, result-

ing in a significantly improved match-

ing of color and appearance.

We are pleased to see that the latest

Acquire spectrophotometer is now avail-

able in Korea as well as other markets in

Asia Pacific, explained Sobers Sethi, VicePresident of Axaltas East and South Asia

region. As a leading automotive coating

company, Axalta understands the impor-

tance of accurate and fast color matching

for body shops. We are proud to be able

to provide such excellent color technol-

ogy to support body shops to improveproductivity and reduce costs.

AkzoNobel Adds Baleria inits Program to Reduce CO2Emission by Using Biocide-free CoatingsSpanish ferry operator Baleria has

signed up to AkzoNobels landmark

carbon credits program. The company

has enrolled its passenger ferry Martin

i Soler into the scheme, which finan-

cially rewards ship owners by enablingthem to generate income in the form

of carbon credits earned by reducing

CO2 emissions.

The landmark program was devel-

oped in 2014 in conjunction with the

Gold Standard Foundation. It is based

on ship owners converting existing ves-sels from a biocidal antifouling system

to a premium, biocide-free advanced

hull coating such as Intersleek, part of

AkzoNobels International line of ma-

rine coatings. Intersleek products are

proven to reduce fuel consumption, and

hence reduce CO2 emissions.

The Martin i Soler was converted

from an existing silyl biocidal antifoul-

ing to Intersleek1100SR in November

2013. The vessels performance was

monitored over the following 12months and showed a 12 percent

Axalta Coats Monument to Winners of the Tour de France with Alesta Fineextured RAL 1018 Zinc Yellow

Axalta Coating Systems has provided the coating for a monu-

ment erected by the town of Pau, France, to honor the Tour de

France and its history. Pau, the capital of Barn on the north-

ern edge of the Pyrenees, has been a stage town of the Tour 66

times. This year will mark its 67th time as a key stage of the Tour.The impressive and permanent monument has been built in

the heart of the city, in the Bois-Louis park. It comprises 104 two-

metre high totems, in the form of a circle, reminiscent of the his-

toric Stonehenge monument in Wiltshire, England. Three of the

totems are made of bronze and are uncoated the presentation

piece and a pair dedicated to the two World Wars while the

other one hundred and one totems have been cast from alu-

minium and glass and are dedicated to the winners of the Tour.

To reproduce the legendary yellow jersey of the champions, the

totems have been painted with Alesta powder coating RAL

1018 Yellow Zinc, the yellow of cheerfulness, the yellow of vic-

tory, according to Franois Bayrou, the Mayor of Pau.The primer and powder coating were supplied by Axalta and

applied by its customer Job Coater, Sedam, who was commis-

sioned to paint 111 totems in total: 101 for the current installation

to represent the champions of the Tour, and 10 more for the future

winners. A new totem will be added to the monument each year.

Alesta ZeroZinc primer was used for the pre-treatment of the

substrate. This innovative next generation of zinc-free anticor-

rosion primer from Axalta offers excellent adhesion and degas-

sing properties and is ideal for improving the finish on irregular

substrates. Axalta powder coating RAL 1018 Zinc Yellow from

the Alesta Fine Textured collection was then applied to provide

the iconic yellow. This powder coating has fast curing properties,

which was very useful for these large pieces, and its textured fin-

ish hides small surface defects to perfection. It has a fine matte

effect finish to help to beautify the substrate and to provide an

excellent scratch resistance. It is also highly compatible with Al-

esta ZeroZinc primer.


13/52August 2015 www.coatingsworld.com Coatings World | 13

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improvement in fuel efficiency. These

fuel savings which equate to a reduc-

tion of 15 tons of CO2 per day con-

vinced Baleria to enroll the vessel into

the carbon credits program.

We are happy with the performanceof our vessel since Intersleek1100SR was

applied, said Guillermo Alomar, manag-

ing fleet director of Baleria. We decided

to use the new technology due to the fuel

saving potential and the positive envi-

ronmental image of using biocide-free

technology on our passenger vessels in

the Mediterranean Sea. The performance

improvement was immediately apparent

and analysis of the first year of sailing

data confirms a significant fuel saving of

over 12 percent.He added that Baleria intends to use

the carbon credits as evidence of the ferry

operators commitment to reducing its

impact on the environment and to aid in-

vestment in its other vessels.

Commenting on Balerias enrol-

ment, Trevor Solomon, Intersleek

business manager for AkzoNobels

Marine Coatings business, said: The

fuel saving figures from the Martin i

Soler prove that Intersleek1100SR can

give immediate efficiency gains and

maintain those over time. This enablesship owners and operators to ben-

efit from operational, environmental

and energy efficiencies. Baleria joins

a growing number of companies that

have enrolled into the second round of

carbon credit claims our first claim,

worth almost $500,000 for 17 vessels is

being audited now and we anticipate

the first credits to be issued shortly.

Oscar Wezenbeek, director of

AkzoNobels Marine Coatings business,

added: We are very pleased with thepositive response to our carbon credits

program. Based on the 100 eligible ships

already converted from a biocidal anti-

fouling to Intersleek technology, there is

an estimated $2.8 million worth of car-

bon credits potentially available to ship

owners and operators.

American Securitiesto Acquire Royal

Adhesives andSealants from ArsenalCapital Partners

American Securities LLC and ArsenalCapital Partners has announced that

American Securities has partnered with

management and signed a definitive

agreement to acquire Royal Adhesives

and Sealants, LLC, a producer of propri-

etary, high-performance adhesives and

sealants, from Arsenal Capital Partners.

The transaction is expected to close in

June of 2015 and is subject to custom-

ary closing conditions and regulatory

approvals. Financial terms of the transac-

tion were not disclosed.Headquartered in South Bend, Indiana,

Royal offers a broad range of specialty

formulated products designed to solve

complex bonding, laminating and sealing

applications across a diverse range of mar-

kets, including aerospace and defense, con-

struction, specialty packaging, automotive,
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USGBC Announces International Rankings of Top 10 Countries for LEED Green BuildingDemand for sustainable building continues to grow throughout the globe

The U.S. Green Building Council (USGBC) announced its inter-

national rankings of the Top 10 Countries for LEED, the worldsmost widely used and recognized green building rating system.

The Top 10 list highlights countries outside of the U.S. that are

making significant strides in sustainable building design, con-

struction and transformation, illustrating the ever-growing inter-

national demand for LEED green buildings. The 10 countries

that made the list for 2015 are geographically and culturally di-

verse, representing seven of the worlds 20 largest single-nation

economies by gross domestic product (GDP), as well as six of

the top 11 emitters of greenhouse gases. While Canada tops

the list, Brazil and the Republic of Korea have moved up in the

rankings and Turkey and Sweden are new to the Top 10 this year.

The analysis used to develop the list ranks countries in termsof gross square meters (GSM) and numbers of LEED projects

to date. LEED-certified spaces use less energy and water re-

sources, save money for families, businesses and taxpayers,

reduce carbon emissions and create a healthier environment

for residents, workers and the larger community. The U.S., the

birthplace of LEED, is not included in this list but remains the

worlds largest market for LEED. The U.S. is the worlds largest

economy by GDP as well as the worlds second largest emitter

of greenhouse gases.

Canada ranks number one on the list as the largest user of

LEED outside of the U.S. with 26.63 million GSM of LEED space.

There are now over 4,814 LEED-registered and LEED-certifiedprojects representing 63.31 million GSM of LEED space in Can-

ada. China (21.97 million GSM), India (13.24 million GSM) and

Brazil (5.22 million GSM), three of the four BRIC economies,

finished second through fourth on this years list, respectively.These three countries currently represent more than 33 percent

of global greenhouse gas emissions, with China and India rep-

resenting the largest source of projected growth in global emis-

sions in the coming decades.

The Republic of Korea (4.81 million GSM) and Taiwan (3.84

million GSM) join China in providing a strong East Asian contin-

gent to the 2015 rankings. Having two of the original tiger econ-

omies join China, India and Brazil on this years list demonstrates

that LEED is taking hold in some of the worlds fastest growing

economies, and that green buildings have enormous strategic

value in terms of controlling emissions in countries that many cli-

mate watchers have noted hold the key to staving off the worstimpacts of climate change.

Germany (4.01 million GSM) and Sweden (2.54 million GSM)

represent Europe on this list, with Germany finishing sixth and

Sweden making the list for the first time in 10thplace. Both na-

tions are routinely cited for their innovation and leadership in

international efforts to reduce greenhouse gas emissions.

Middle Eastern countries, United Arab Emirates (3.13 mil-

lion GSM) and Turkey (2.95 million GSM) have both had strong

green building years. The UAE increased its total amount of

LEED-certified space by 72 percent over last year, and climbed

from ninth place overall in 2014 to eighth overall in 2015. Tur-

key made the Top 10 list for the first time in the nations history,finishing ninth overall.

The full ranking is as follows:

Rank Nation GSM of LEED-

certified space

(million)

Total GSM of

LEED-certified

and registered

space (millions)

Total number of

LEED-certified and

registered projects

1 Canada 26.63 63.31 4,814

2 China 21.97 118.34 2,0223 India 13.24 73.51 1,883

4 Brazil 5.22 24.50 991

5 Republic of Korea 4.81 17.47 279

6 Germany 4.01 8.42 431

7 Taiwan 3.84 9.08 149

8 United Arab Emirates 3.13 53.44 910

9 Turkey 2.95 23.74 477

10 Sweden 2.54 4.20 197

* United States 276.90 727.34 53,908



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and industrial. The Company utilizes a

variety of chemistries to offer customized

epoxy, solvent-based, and water-based

products to meet the most demanding ad-

hesive and sealant applications.

AkzoNobel Helps Rebuilda Wonder of the MedievalWorldAkzoNobels Decorative Paints business

is helping to recreate one of the Seven

Wonders of the Medieval World the

Porcelain Tower of Nanjing in China.

Built during the Ming Dynasty, the

original pagoda was mostly destroyed

in the 19th century. But a highly antici-

pated construction project is underway

which will revive the cultural icon, withAkzoNobel making a key contribution

through its color expertise.

Phase one involves constructing the

main Buddhist temple, featuring the

distinctive porcelain pagoda. After be-

ing selected for the prestigious proj-

ect, experts from AkzoNobel carefully

selected a light yellow shade for the up-

coming painting work on the temples

porcelain walls. This color reflects the

buildings heritage and symbolizes the

regaining of former glories.

We are honored to be involvedin the reconstruction of the Porcelain

Tower of Nanjing, said Ruud Joosten,

AkzoNobels Executive Committee mem-

ber responsible for Decorative Paints.

We are keenly aware of the importance

of preserving cultural heritage, as its one

of the main pillars of our Human Cities

initiative. This project is therefore a won-

derful example of how we are striving to

help make cities around the world more

vibrant and liveable.

Added Lin Liangqi, president ofAkzoNobel China and Managing

Director of Decorative Paints China

and North Asia: The Porcelain Tower

of Nanjing was regarded as a national

treasure and it remains as culturally

significant now as it was hundreds of

years ago.

Nearly 20,000 kilograms of

Dulux Pro Stucco an acrylate,

copolymer-based waterborne

texture paint has been used

to coat 8,000 square meters of porce-

lain walls. The product offers outstand-ing weather resistance, adhesion and

color versatility and has also been used

in other high profile cultural restoration

projects, such as WuHan Gemdale, West

River Moon in Xian, and Jade City in

XinJiang Province.

The current construction project,

known as the Nanjing Porcelain Tower

Relics Park, will transform the original

site into a cultural attraction for the city.

RPM Acquires UK Leader inFire-Stopping SolutionsRPM International Inc. has announced

that its tremco illbruck Group has

acquired Firetherm Intumescent &

Insulation Supplies Ltd., the UK market

leader in fire-stopping solutions for the

construction industry. Based in Kent, near

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London, England, Firetherm has

annual net sales of approxi-

mately $10 million. Terms of the

transaction, which is expected to

be accretive to earnings within one year,

were not disclosed.Firetherm manufactures and supplies

a broad range of fire-stopping products,

intumescent coatings, and fire-rated seal-

ants and fiber boards. They are primarily

sold to specialist fire-stopping contrac-

tors, general contractors and home build-

ers who view the company as a leading

technical expert in the sector.

Firetherm, with its high degree of

fire-stopping technical expertise, is a

good strategic fit with our tremco il-

lbruck Group and its existing Nullifireintumescent coatings business. The

acquisition expands tremco illbrucks

product range and capabilities for fire-

stopping products and propels it to the

leading position for passive fire protec-

tion in the UK, stated Frank C. Sullivan,

RPM chairman and chief executive offi-

cer. We expect to grow Firetherm in the

UK and internationally by leveraging its

products across the tremco illbruck dis-

tribution network.

Whitford CorporationExpands its CoatingsBusiness by EstablishingMedical Coatings GroupWhitford Corporation, a manufacturer

of fluoropolymer coatings for industrial

and consumer industries, announced the

establishment of a new medical coatings

group dedicated to support the use of its

coatings on medical devices. The use of

fluoropolymer coatings on medical de-

vices have been historically dependable

and offer many great benefits, despite a

select few localized application issues

that recently lead to FDA device recalls.

Whitfords medical coatings group is indevelopment, based at the company head-

quarters in Elverson, PA; the operation

will occupy a newly constructed facility

that is expected to be fully operational by

3rd quarter 2015.

Whitford Corporation is redefining

its position on the use of its coatings on

medical devices. As a raw material sup-

plier for catheter guide wire manufac-

turers and coaters, as well as countless

biocompatible devices, we understand

the benefits of our coatings in medicalapplications. Our decision to establish a

dedicated medical coatings group will en-

able us to support the use of our coatings

in medical applications, and to safely be a

key supplier to medical device manufac-

turers, explained Dave Willis, founder &

CEO, Whitford Corporation.

RPM Acquires UKsLargest Wood FinishesManufacturer

RPM International Inc. has announcedthat its RPM2 Group has acquired

Morrells Woodfinishes Ltd., the UKs

largest manufacturer of high-perfor-

mance wood finishes.

Based outside of Manchester, Morrells

has annual net sales of approximately

$33 million and nearly 150 employees.

The company will remain a stand-alone

operation within RPM2s Wood Finishes

Group. Terms of the transaction, which

is expected to be accretive to earnings

within one year, were not disclosed.

Morrells designs, manufactures

and distributes a portfolio of high-per-

formance wood coating systems. The

Morrells product line includes propri-etary wood stains, lacquers, colorants

and adhesives for niche applications in

the furniture, cabinetry, and building

construction and restoration sectors.

Among its specialty coatings are finishes

that provide protection from fire, weath-

er and bacteria. The companys products

are sold under the Xerofire, Induro and

Omnia brands. Morrells also provides

professional application equipment and

accessories under its Sprayshop brand.

The company has an extensive networkof branches throughout the UK, which

provide local support to manufacturers

for their particular needs.

With a strong management team,

led by chief executives Scott Drayton

and Tony OConnor, who will stay on to

run the business, a portfolio of advanced

technologies and a customer-centric dis-

tribution strategy, Morrells is an excel-

lent fit within our Wood Finishes Group,

stated Frank C. Sullivan, RPM chairman

and chief executive officer. We intend toaccelerate Morrells growth by leverag-

ing its coatings technologies across the

RPM network.

Sherwin-Williams LaunchesProBuy+ App for Paint ProsSherwin-Williams announces the launch

of the ProBuy+ app, a one-stop destina-

tion providing professional painting con-

tractors easy access to product savings,
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store locations, product data sheets and

other tools needed to run their business

and help customers while on the go.

Professional painters dont often

have the luxury of waiting until they

have access to a computer to find im-portant data they need to conduct the

business at hand. The new ProBuy+ app

puts those tools within a few clicks on

their phone, avoiding delays while on a

job or in the field, said Jeff Winter, di-

rector of marketing, residential repaint,

Sherwin-Williams.

Contractors in need of supplies and

equipment can look to the new paint app

as a guide to the latest ProBuy deals, even

sending alerts when the newest ProBuy

offering has arrived.The ProBy+ app also makes helping

customers easier. Contractors can explore

the latest coating innovations and find

information to explain the benefits of

each type of paint. They can also access

the complete Sherwin-Williams color pal-

ette and swipe through more than 1,500

Sherwin-Williams paint colors conve-

niently arranged by color family. A paint

calculator is included as well.

Along with these tools, the app gives

contractors access to their Sherwin-

Williams account information. Users cansimply log on to myS-W.com to obtain

balances, statements and invoices, and

even make payments from their phone.

Sika Acquires AddimentItalia from Buzzi UnicemSika AG acquired the remaining shares

of the Italian based Addiment Italia from

its joint venture partner Buzzi Unicem.

The company manufactures concrete ad-

mixtures and cement grinding aids. The

transaction will strengthen Sikas produc-tion set up in Italy. Addiment Italia gener-

ated sales of 14 million in 2014.

Addiment Italia has a history of more

than 25 years of experience in the con-

struction market offering a broad range

of concrete admixtures and cement grind-

ing aids. In 2003 Buzzi Unicem and Sika

AG formed a joint venture in

order to produce an innovative

range of construction chemicals

that enhance the quality and per-

formance of concrete and cement.

Pietro Buzzi, co-CEO of Buzzi Unicem:The cooperation between Buzzi Unicem

and Sika as joint venture partners of

Addiment Italia has continued effectively

for more than twelve years, with good

understanding of the common goals and

management decisions that led to great

results for both employees and share-

holders. We hope that our future business

relationship will continue with the same

long lasting success.

Paul Schuler, Head of region EMEA:

The acquisition will allow us to fur-ther build upon the successful partner-

ship between Buzzi Unicem and Sika in

the admixture business worldwide and

strengthen the operational footprint in

Italy. We welcome the new employees on

board and look forward to developing

the business together. CW
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MarketReports

Technavio has added a new re-

port on the global acrylic sur-

face coatings market 2015-2019,

to its coatings market portfolio, which

includes reports such as emulsion coat-

ing market 2015-2019 - global industry

analysis & forecast, powder coatings

market in Romania - trends & indus-

try insights 2015-2019, powder coating

market in Russia- trends & industry in-

sights 2015-2019, global architectural

coatings market 2015-2019, and auto-motive OEM coatings market in Europe

2015-2019. Analysts estimate that this

market will grow at a rate of above four

percent until 2019.

The new research report from discuss-

es the key drivers and trends responsible

for growth, as well as the segments with

the maximum growth potential.

With the development of non-slip

flooring and increasing applicability

of hybrid coatings, it is not surpris-

ing that the construction industry seg-ment accounts for 57 percent of the

total market revenue for the period

of 2014-2019, said Sriram Mohan,

lead analyst, Chemicals and Materials,

Technavio Research.

These non-slip coatings contain a

crystal clear polycarbonate aggregate and

find application in both interior and ex-

terior surfaces. This coating is exception-

ally durable and its advantages include

fade resistance and non-yellowing high

gloss finish. This first of a kind acryliccoating is expected to gain wide accep-

tance with time.

Increasing preference for hybrid coat-

ings, which is prepared by physically

blending an acrylic polymer with another

functional polymer like an epoxy, is a key

trend that is expected to bolster market

growth by overcoming the various inad-

equacies of conventional acrylic paints.

A segment to look out for is the con-

struction industry sector, which ana-

lysts predict is going to grow due tothe increasing rate of urbanization in

the EMEA region, the North American

region and the Americas. The leading

companies in the global acrylic surface

coatings market are Axalta, BASF, DOW

Chemicals, Nippon, PPG, Sherwin-

Williams and Valspar.

Self-Healing Materials toReach $2.7 Billion by 2020Industry analyst firm n-tech Research has

announced the release of a new report ti-

tled Markets for Self-Healing Materials:

2015-2022. According to the report self-

healing materials (reversible polymers,

inorganic capsule and vascular systems,

biomaterials, relevant shape memory ma-

terials and other self-healing coatings)

will grow to around $2.7 billion by 2020.

The report is the latest from n-techscoverage of smart materials. Other re-

cent n-tech reports have included stud-

ies of smart windows, smart coatings

and smart surfaces. n-tech believes that

self-healing materials are now one of the

most commercially promising smart ma-

terials products.

This report quantifies the markets for

self-healing materials in consumer prod-

ucts (including consumer electronics);

construction (products such as self-heal-

ing concrete and asphalt); the automo-tive industry (both interior and exterior

surfaces), the energy generation sector

(turbines and solar); medicine and health-

care; and military and aerospace.

The report provides eight-year rev-

enue forecasts for self-healing materi-

als in all of the applications covered,

with breakouts for the various typesof self-healing materials used in each

application. It also discusses the busi-

ness models currently being employed

by the firms in the self-healing materi-

als space, as well who n-tech thinks will

enter this space in the next few years.

Companies discussed in this report in-

clude: Acciona, Alstom, Apple, ATFI,

Autonomic Materials, Avecom, BASF,

Bayer, CEINNMAT, Critical Materials,

Duco, Devan, Encore, Evonik, Fescon,

Flame Spray Technology, Ford, GeneralMotors, GKN Aerospace, LG, NEI,

Nissan, PPG, Sensor Coatings Systems,

SLIPS Technologies and Volkswagen.

n-tech estimates that the largest market

for self-healing materials will be found in

the automotive industry where revenues

will reach $1.6 billion by 2020. In this

market, suppliers of self-healing materi-

als can build on the existing demand for

anti-scratch coatings, as well as the fact

that automobile industry is currently very

interested in making both the interiorsand exteriors of cars more intelligent as

Acrylic Coatings Market to Grow at a Rateof Above Four Percent Until 2019



MarketReports

part of their competitive strategy. In ad-

dition, self-healing materials can bring

many practical advantages to the auto-

motive sector including improved asset

life and reductions in maintenance and

overall cost of ownership.The market for self-healing materi-

als used in the consumer products sector

(mobile electronics, furniture and appli-

ances) is expected to reach around $480

million in 2020. n-tech believes that con-

sumer markets are will be an excellent

point of market entry for self-healing

materials because the requirements for

self-healing consumer products are less

demanding than for products the con-

struction industry. In the mobile electron-

ics business, the LG G Flex 2 phone isshowing how novel self-healing materi-

als can protect products, perhaps even-

tually rendering a separate smartphone

case unnecessary.

n-tech sees the biggest opportunity

from the materials perspective com-

ing from inorganic capsule and vascular

materials systems. The market for these

materials is negligible now, but will reach

$1.3 billion by 2020. The advantages of

these capsule/vascular materials systems

are that they are truly autonomic need-ing no outside thermal or light stimulus

to self-repair.

Lux Research ReportsSynthetic Biology Start-upsNeed 7.4 Years to LaunchFirst Chemical ProductSynthetic biology start-ups developing

technologies to convert biomass and oth-

er non-petroleum feedstocks into chemi-

cals and materials need, on average, 7.4

years to launch a product, according toa Lux Research analysis. Using this data

to project the output from the current

crop of young synbio companies suggests

most are likely to launch first products

between 2017 and 2022, with a peak oc-

curring between 2019 and 2020.

While each companys approach

is unique, the lessons learned from the

first wave of bio-based materials and

chemicals scale-ups and product launches

provide valuable insights and lessons,

said Julia Allen, Lux Research analystand lead author of the report titled,

Synthetic Biology: Applications and

Lessons Learned in the Field of Bio-based

Materials and Chemicals.

Todays start-ups still have years to

go, but this historical view can give us

an early indication of which companiesare ahead of the curve and which are be-

hind, she added.

Lux Research analyzed and quantified

the scale-up timelines of 23 synbio com-

panies, and used it to predict the likeli-

hood of youngest startups launching a

product. Among their findings: Oakbio,

Global Bioenergies are nearing the av-

erage time for launches. There is also a

crop of companies nearing the peak like-

lihood of releasing their first product in

2015 and 2016. Watch for scale-up andproduct announcements from firms like

Oakbio and Global Bioenergies as an

indicator of whether these companies

will keep pace with the industry or fall

behind. Nucelis is ahead in the race.

Among recent synbio entrants, some

firms are set to scale and launch ahead

of schedule. Nucelis aims to launch its

first product several years ahead of the

industry average, while Lygos is track-

ing to meet the industrys average for a

product launch. Laggards include KraigBiocraft, Metabolic Explorer. Other com-

panies are behind the industry average in

launching their first product, including

Kraig Biocraft and Metabolic Explorer.

Still, both these groups are at pilot scale,

with varying levels of momentum, so

some may well break out. The report, ti-

tled Synthetic Biology: Applications and

Lessons Learned in the Field of Bio-based

Materials and Chemicals, is part of the

Lux Research Bio-based Materials and

Chemicals Intelligence service.

U.S. Waxes Demand toExceed $3 Billion in 2019U.S. demand for waxes is forecast to

grow 1.8 percent annually through 2019

to $3.2 billion. Increases in volume terms

will be supported by continued growth in

manufacturing and residential construc-

tion activity. However, advances will

be limited by a challenging environment

for waxes in the packaging industry, as

well as weak growth in most consumerand commercial applications. The supply

and market share of different

wax types will remain dynamic

as changes in the global petro-

leum refining industry impact

the supply and pricing of petroleum de-

rived waxes, as crude oil and natural gasprices impact investment in new capacity

for synthetic waxes, and as agricultural

commodity prices impact production of

natural waxes. These and other trends are

presented in Waxes, a new study from

The Freedonia Group, Inc.

Developments in the global refining

industry will have a significant impact

on the composition of the wax market.

According to analyst Joey Lovins, We

expect supply issues for petroleum waxes

as major refiners shift away from pro-ducing the lower quality base oils from

which petroleum waxes are derived.

Additionally, refiners are increasingly

turning to catalytic dewaxing technolo-

gies, which do not produce wax as a

byproduct. Limited supplies will con-

tinue to support above average growth

in petroleum wax prices, and thereby

increase the competitiveness of synthetic

and natural wax alternatives. The use

of synthetic waxes as additives to create

high-performance, low-cost wax blendsis expected to be a major area of focus

for product development. While synthet-

ic waxes will generally benefit from the

shift toward higher quality base oils by

refiners, synthetic Fisher-Tropsch waxes

will face their own supply shortages due

to the delay or cancellation of new gas-

to-liquids (GTL) projects in the US fol-

lowing the collapse of crude oil prices

in 2014.

Natural waxes will remain the small-

est segment of the market, with growthexpected for some consumer applications

such as candles and firelogs. Consumer

preference for environmentally friendly

products or formulations and the ex-

panding use of cheaper natural wax

types especially hydrogenated palm oil,

the least costly natural wax -- will sup-

port this growth. Volatility in the supply

and cost of natural waxes will remain

the most significant factor limiting more

widespread adoption of these products.

Waxes is available for $5200 fromThe Freedonia Group, Inc. CW



New

Products

Axalta Coating Systems has intro-

duced a new generation of wa-

terborne tints for the automotive

market in China, aimed at offering car-

makers and body shops a more sustain-

able way to meet consumer preference for

stronger, brighter, more vivid colors.

The first to feature a high chroma

red, the new waterborne tints represent

a breakthrough in aesthetics and sus-

tainability, designed to provide the auto

industry with a way to create stunningcolors with environmentally responsible

waterborne coatings.

Axaltas new waterborne high chroma

reds are brighter, bolder and environmen-

tally responsible at the same time. I am

confident that Chinese OEM facilities and

body shops and, importantly, Chinas con-

sumers, are ready to embrace our dynamic

and energetic new waterborne tints for

their automobiles, and in turn contribute

to a brighter and more sustainable future,

said Jay Kaiser, Product and TechnologyDirector, Asia Pacific at Axalta.

To help customers achieve an accu-

rate color match, Axalta has also cre-

ated advanced color tools, such as the

AcquirePlus EFX colorimeter. This digital

color-matching tool for auto body shops

and refinishers is the perfect companion

to Axaltas leading waterborne refinish

product brands, Spies Hecker Permahyd

Hi-TEC and Cromax Pro.

Axalta companies have been doing

business in China since 1984. This wealthof institutional knowledge has helped

Axalta maintain its leadership role for de-

veloping cutting edge coating products. In

addition to the recently-opened Jiading wa-

terborne coatings facility, Axalta operates

an adjacent plant in Jiading and a plant

in Changchun, six powder coating opera-

tions in collaboration with a joint venture

partner, four refinish training centers and,

in Shanghai, a Global Color Lab and Asia

Pacific Innovation Center to support R&D

and its Asia Pacific regional and Chinaheadquarters. Axaltas multiple resources

in China work together to support the sus-

tained, long-term growth of Chinas auto-

motive, commercial vehicle and industrial

sectors that use Axalta coatings.

PPG DebutsSPECTRACRON SEP

Wet-on-Wet Primer forHeavy-Duty EquipmentPPG Industries industrial coatings busi-

ness has introduced SPECTRACRON

SEP primer, a fast-drying, two-compo-nent (2K), wet-on-wet epoxy primer that

is designed to help heavy-duty original

equipment manufacturers (OEMs) in-

crease production throughput without

sacrificing corrosion resistance.

Scott Laney, PPG product manager,

liquid coatings, said PPG developed

Spectracron SEP primer to meet OEM de-

mands for primers with faster flash times.

Before the introduction of this product,

typical application times for primer and

coating on a pretreated metal substratewere 30 minutes, with state-of-the-indus-

try wet-on-wet flash times of five to eight

minutes, he explained. By reducing

flash times to two minutes, Spectracron

SEP primer is enabling OEMs to increase

production rates without sacrificing qual-

ity while achieving cost savings in other

areas of their operation.

Spectracron SEP primer can be used

on production lines with 5-, 10- and

30-minute flash times, enabling OEMs to

simplify stocking and reduce inventory.The product also provides higher-gloss

finishes with no solvent-pop or soak-in is-

sues, as well as improved corrosion resis-

tance, cycle times, masking performance

and handling. Operational benefits in-

clude low volatile organic compound

(VOC) emissions, easier application, re-

duced fluid flows and flush solvents, and

lower paint costs.

Spectracron SEP primer is engineered

for use in all areas of the heavy-duty

equipment market and is well-suit-ed for transportation and general

finishing as well as propane, water and

storage tanks. It is available in green

and buff colors, and it may be formu-

lated in other colors for specific appli-

cations or customers.

Rust-Oleum DebutsRevolutionary Professional

Wall PaintRust-Oleum has launhced Multispec

Airless Pro Multicolor Finish. Now

painting professionals can apply a mul-ticolor architectural coating to interior

walls using airless spray equipment. This

long lasting, durable coating is made for

commercial, industrial and residential

environments. Airless Pro Multicolor

Finish orders can be made directly

through Multispec or at select paint re-

tailers nationwide.

Airless Pro Multicolor Finish provides

interior walls with a unique, multi-fleck

coating that hides surface imperfections

and is on-trend with contemporary wall-covering, according to the company. It is

formulated for drywall, wood, masonry,

laminate, metal and other interior sur-

faces. Popular applications include: en-

tryways, doctor offices, hotels, airports,

locker rooms and accent walls in residen-

tial homes.

Multispec Airless Pro Multicolor

Finish provides the beauty of dimen-

sional wallcovering with the easy appli-

cation of paint, said Brendan Steidle,

brand manager, Rust-Oleum. Airless ProMulticolor Finish provides profession-

als with another option. Better yet, this

product may be applied up to 33 percent

faster than HVLP equipment or roller ap-

plications, saving professionals a signifi-

cant amount of time.

Multispec Airless Pro is recommended

for use with Multispec Universal Primer.

It is a water-based paint that cleans up

easily with soap and water. Airless Pro

Multicolor Finish dries to the touch in

one to three hours. It is available in fivegallon pails and 15 multicolor options.

Axalta Launches New Generation HighChroma Waterborne Tints in China



New

Products

New Fast-Drying EnamelFrom Sherwin-WilliamsDrives Efficiency in Water-Reducible FormulaSherwin-Williams introduced KEM AQUA

8710 Water Reducible Enamel for generalmetal applications. The new coating dries

to touch within 30 minutes and dries to

handle within 75 minutes, allowing manu-

facturers to increase throughput.

KEM AQUA 8710 also meets high

consistency and aesthetic finishing stan-

dards with one-coat protection for the

most demanding applications, and can

be applied over Sherwin-Williams prim-

ers for improved finish performance, the

company reported. Finishers can also

apply the product in a variety of spraymethods, including conventional, airless,

air assisted airless spray, high volume low

pressure (HVLP) or dipping.

A water reducible coating that de-

creases the need for solvents, KEM

AQUA 8710 offers low VOC levels less

than 2.8 pounds per gallon, allowing

manufacturers to meet strict environ-

mental standards without sacrificing the

finishing quality and durability required.

It is available in a broad range of colors

and glosses, offering manufacturers theflexibility to meet specific finishing needs.

KEM AQUA 8710 will help our

customers respond quickly to their cus-

tomers needs and wants, said David

Calabra, director product management

Metal & Plastics, Sherwin-Williams.

This product was field-tested at six dif-

ferent customer sites, and each came back

with results that met or exceeded their

expectations. KEM AQUA 8710 can

improve the efficiency of a finishing line,

meet local environmental regulations,and provide a good-looking, long-lasting

finished product.

KEM AQUA 8710 is available now

from all 73 Sherwin-Williams Product

Finishes facilities located throughout

North America.

OLYMPIC Brand by PPGIntroduces ASSURE Interiorand Exterior Paint atLOWES Stores

OLYMPIC Paint and Stain launchedOlympic ASSURE interior and exterior

paint-and-primer in one, available exclu-

sively at LOWES stores in the U.S.

Olympic Assure paint simplifies the

painting process with easy-flow applica-

tion and a hardworking finish, according

to Lia Gancas, senior manager, Olympicbrand of PPG Architectural Coatings.

Backed by the Good Housekeeping Seal,

Olympic Assure paint is available in a va-

riety of sheens and includes formulas for

interior and exterior applications.

We understand that homeowners

want and need a paint that is easy to use

and that has beautiful, lasting results,

Gancas said. Olympic Assure paint ap-

plies with ease and delivers a highly dura-

ble finish that stands up to the daily wear

and tear that happens on the inside andoutside of a busy home.

The Olympic Assure brand offers a

paint-and-primer product at a value

starting at less than $20 per gallon. It is

available in more than 1,200 colors in

the Olympic paint palette and backed by

a lifetime warranty. The Olympic Assure

brand will replace the Olympic ICON

brand over the coming months, deliver-

ing the same high quality and value that

consumers have come to expect from the

Olympic brand.The Olympic brand is a line of PPG

Architectural Coatings, a business of

PPG Industries.

PPG Introduces ULTRAXMetal Conditioner257 for Multi-MetalAuto ComponentsPPG Industries industrial coatings business

has introduced ULTRAX metal conditioner

257, a near-neutral descaler solution that

removes weld scale, light oxide and otherimpurities from steel surfaces and precon-

ditions galvanized steel, white metal, alu-

minum and other non-ferrous metals prior

to pretreatment with zinc-phosphate and

other thin-film pretreatments.

ULTRAX metal conditioner 257 is a

significant technical breakthrough be-

cause it enables descaling and surface

activation of welds while pre-condition-

ing metal surfaces of parts comprised of

mixed-metal substrates through a single

descaling system. Multi-metal compo-nents are increasingly in demand among

automakers because their light-

er weight promotes greater fuel

efficiency and improved corro-

sion resistance.

With conventional metal-condition-

ing technologies, there is no simple wayfor manufacturers to clean and precon-

dition welded parts made with steel al-

loys, galvanized steel and non-ferrous

metals prior to pretreatment. ULTRAX

metal conditioner 257 eliminates that

problem by facilitating uniform appli-

cation of zinc phosphate, which creates

a corrosion-resistant barrier on mixed-

metal frames, engine cradles, control

arms, linkages and other underbody

parts exposed to moisture, road salt,

gravel and other hazards.Randy Brent, PPG director, pretreat-

ment and engineered products, said

there are a number of operational and

environmental benefits associated with

ULTRAX metal conditioner 257s near-

neutral pH composition.

In addition to enabling a single

descaling operation, ULTRAX metal

conditioner 257 emits no fumes, slows

iron-build in the descale tank for lon-

ger bath life, and produces less sludge

than standard acid-pickle descaling sys-tems, he explained. The result is less

waste, lower disposal costs and a safer

operating environment.

Performance benefits associated with

ULTRAX metal conditioner 257 include

a dense, uniform phosphate coating on

metal parts as well as improved phos-

phate coverage on and around welded

seams and other zones affected by heat

during welding and manufacturing, even

after significant bath aging.

PPG offers a comprehensive arrayof electrocoat (e-coat), pretreatment,

liquid and powder products for metal

finishing to manufacturers in numerous

industries. In addition to providing a

broad range of industrial coatings and a

full spectrum of color choices, PPG said

that it backs its products with industry-

leading technical expertise delivered

through an international customer sup-

port network. With more than 50 years

of experience in e-coat, PPG has the ex-

pertise to solve the industrys toughestcorrosion challenges. CW



Business Corner Strategies & Analysis

by Phil Phillips, PhD

Contributing Editor

[email protected]

Project management is designed to make better use of ex-

isting resources by getting work to flow horizontally as

well as vertically. You might ask how this could work

since there are line managers responsible for P&L functioning

in these same channels. It works when all persons understand

their respective rolls. This approach does not destroy the vertical,

routine flow of work, but simply requires that the line organizationstalk to one another horizontally so work will be accomplished effort-

lessly through the organization. The vertical flow of work is still the

responsibility of the line managers. The horizontal flow of work is

the responsibility of the project managers, and their primary effort is

to communicate and coordinate activities horizontally between the

line organizations.

IN EVERY ORGANIZATION, there are natural gaps that

occur between both vertical and horizontal functions. These

gaps can and will create business operational islands. One

of the key roles of successful Project Management is to figu-

ratively & functionally, link these islands. Fundamentally,

Project Management success is dependent on the completionof an action within the constraints of time, cost, and perfor-

mance. However, the definition of the projects success should

be expanded to include an additional four elements:

With acceptance by the customer/user

With minimum or mutually agreed upon scope changes

Without disturbing the main work flow of the organization

Without changing the corporate culture

Some resources would contend that there are no real differ-

ences between Project and Product Management. CHEMARK

would certainly disagree based on the one extremely important

exception . . . . . the Project Manager must focus on the end date

of his or her project. In other words theres a beginning and an

end to a project for the Project Manager.

Comparatively, a Product Manager usually views his or hertask as a never-ending one and really not willing to admit that

the product line will ever be brought to an end. The Product

Manager will always attempt to keep the product line alive by

creating product line innovation spin-offs as well as attempting

to establish demand in adjacent markets.

It is important to understand that once the product has been

developed the Product Manager takes control through the entire

product life cycle . . . . from the total roll-out market introduc-

tion; pricing; organizational functionality, etc.

Additionally, a very competent Project Manager, once the

product has been fully developed, could become the Product

Manager going forward. Finally, the Project Manager and the Product Manager do,

in fact, share in the element of control. Although they are both

measured and held responsible for how well (relatively speak-

ing) they control all elements essential to their success, they both

have little, if any direct control.

They must control these important elements through direct

influence and top-management support.

For example, Product and Project Management functions do not

directly control the following elements important to their success:

Money; Manpower; Equipment; Facilities; Materials;

Information; Technology.

These resources are controlled by the line managers, func-tional managers or resource managers. The two (Project &

Product) managers must, therefore, negotiate with line manag-

ers for all resources. The mortar between the bricks holding up

a success Activity Wall and critical substance for Both Project

& Product Managers are:

A solid routine effective relationship with the line managers

who directly assign resources to projects.

A capability of the functional employees to report vertically

to line managers at the same time that they report horizon-

tally to one or more project managers.

The Project Managers manage projects that are finite while

the Product Managers usually are infinite . . . . . most all otheraspects are similar in function. CW

The Impact Of The Blur BetweenProduct & Project Management
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International Coatings Scene Europe

by Sean Milmo

European Correspondent

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