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MOBILE WEB 2 SMS 2 APPS: The Stages of Mobile Recruiting Solutions
KANE COCHRANHR FLORIDA
AUG 29, 2011Friday, August 5, 2011
Agenda
Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A But please ask questions anytime
Friday, August 5, 2011
Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.
-Pew Internet
Friday, August 5, 2011
Friday, August 5, 2011
Mobile LandscapeFriday, August 5, 2011
The devicesFriday, August 5, 2011
The devices
Smartphones Feature phones
Friday, August 5, 2011
The devices
feature phones by 2014
smartphones will outpace
Friday, August 5, 2011
MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS
Friday, August 5, 2011
Mobile PhasesFriday, August 5, 2011
MOBILE WEBPHASE I
Friday, August 5, 2011
what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take off
Friday, August 5, 2011
what it’s not: static, the desktop, a brochure, to be ignored
Friday, August 5, 2011
Phase I - Mobile landing pagesFriday, August 5, 2011
Recommended: Full mobile career site
live demo
Friday, August 5, 2011
The devices
social + mobile?
but what about
Friday, August 5, 2011
Our devices are personalFriday, August 5, 2011
Our devices are personalFriday, August 5, 2011
are personalour devices
Friday, August 5, 2011
live demoMOBILE
Mobile Personalization w/ Social JobMatcherFriday, August 5, 2011
1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events
WHAT WE WANTED TO DO
Mobile events pageFriday, August 5, 2011
live demoMOBILE EVENTS PAGE
Mobile events pageFriday, August 5, 2011
Mobile Websites: Key takeaways
Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX
Don’t forget: 80% still feature phones
More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’
Friday, August 5, 2011
TEXT MESSAGINGPHASE II
Friday, August 5, 2011
what it is: immediate, on-demand, contextual, real-time, utility and FAST
Friday, August 5, 2011
SMS is the most widely used
data application on the planet
Friday, August 5, 2011
60% say me too
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Friday, August 5, 2011
dedicated or shared
Friday, August 5, 2011
SMS Alerts
Aug 29, 2011 1:20 pm
You are signed up to receive alerts about exciting career opportunities at HDx.
Visit http://bit.ly/hDx0pt5 to learn more about our career optys.
Subscribe to SMS Alerts
Friday, August 5, 2011
SMS Alerts
Aug. 29, 2011 1:20 pm
Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Sept 3, 2011.
Visit http://bit.ly/iNtV13w for details, directions and more.
Event Opportunities Alert
Friday, August 5, 2011
SMS Alerts
Aug. 29, 2011 10:34 am
Big news! We just launched our new internal innovation site. Now you can share your great ideas for how to take our company to new heights.
Visit http://bit.ly/iN0vAte to submit, rate, and review new ideas.
Employee Alerts
Friday, August 5, 2011
SMS Alerts
Aug. 29, 2011 2:20 pm
Hi Kane. Just a reminder that you have an interview tomorrow, Aug 30 @ 3:00pm.
Visit http://bit.ly/iNtV13w for details, directions and more.
Interview reminder alert
Friday, August 5, 2011
SMS Search
DEMOSMS SEARCH
Friday, August 5, 2011
SMS: Key takeaways
SMS is everywhere ... everywhere
On-demand nature is perfect for quick access to info & brief conversations
Shortcodes must be leased and provisioned
Consider both push [alerts] and pull [sms search] strategies
Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing
Friday, August 5, 2011
MOBILE APPSPHASE III
Friday, August 5, 2011
what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycle
Friday, August 5, 2011
so what might atalent lifecycle app look like*
*keep in mind you might have to transport to the future
Friday, August 5, 2011
Mobile Apps: Augmented RealityFriday, August 5, 2011
Mobile Apps: Augmented RealityFriday, August 5, 2011
Mobile Apps: Augmented RealityFriday, August 5, 2011
Mobile Apps: Interview SchedulingFriday, August 5, 2011
Mobile Apps: OnboardingFriday, August 5, 2011
Mobile Apps: Employee CollaborationFriday, August 5, 2011
Augmented Reality w/ LayarFriday, August 5, 2011
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarFriday, August 5, 2011
live demo
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarFriday, August 5, 2011
Mobile Apps: Key takeaways
Apps play important role in totally integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent lifecycle from candidate - employee
Leverage native features: location-aware, camera, local storage, push notifications
Friday, August 5, 2011
OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)
Friday, August 5, 2011
what it is: dynamic, quick, flexible, international, growingand visual (look below)
Friday, August 5, 2011
what it is: dynamic, quick, flexible, international, growingand visual (look below)
Friday, August 5, 2011
Mobile Barcodes: OutdoorFriday, August 5, 2011
Mobile Barcodes: Store SignageFriday, August 5, 2011
Mobile Barcodes: Events Contact CardFriday, August 5, 2011
Mobile Barcodes: Key takeaways
Big 3 Drivers: Search, Display, Promo
Mobile Ads -> Landing or content page
Mobile barcode adoption on the rise
Open webpages, create SMS, display dynamic text and create contacts
Media campaign integration: outdoor, print, store signage, web, and more
Gives mobile users options
Friday, August 5, 2011
Visual recapFriday, August 5, 2011
KANE COCHRANNATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]
Thank YouFriday, August 5, 2011