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Codes and conventions of double page spread

Date post: 20-Mar-2017
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A Large Image: Double page spreads have a large image to use to entice people to buy and read the magazine. The image is always clear to see and is directed at the audience so they can see who the article is about. Usually the main image takes up one whole page or it overlaps onto the second page. The shot used for the main image can vary from a long shot or a mid shot. This magazine is using a mid shot.
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Page 1: Codes and conventions of double page spread

A Large Image:Double page spreads have a large image to use to entice people to buy and read the magazine. The image is always clear to see and is directed at the audience so they can see who the article is about. Usually the main image takes up one whole page or it overlaps onto the second page. The shot used for the main image can vary from a long shot or a mid shot. This magazine is using a mid shot.

Page 2: Codes and conventions of double page spread

A quoteAnother code and convention of a double page spread is a quote. This usually is big and says something which will grab the audience’s attention. Usually the quote is presented at the top of the headline or sometimes to break text up. On this double page spread the quote given is an example of what Justin Bieber said in his ‘exclusive interview’.

Page 3: Codes and conventions of double page spread

Celebrities nameThe celebrities name is nearly always on the double page spread in big writing. This makes them stand out more as celebrities and shows there importance . The celebrities name also tells us who the article is about, along with the image. This double page spread is about ‘Rita Ora’, this is someone who is very famous and well recognised in the publics eye.

Page 4: Codes and conventions of double page spread

Stand firstA stand first it usually an introduction to the celebrity. This allows readers who are unsure on who the celebrity is to gain an insight into the celebrity before reading an article about them.

Page 5: Codes and conventions of double page spread

The textThe text on a double page spread is usually set into columns and sections, this makes the double page spread look more organised on a whole. This also makes the text structured. The font is usually the same to fit the genre. There is also a Drop Cap to show the reader where to start reading.

Page 6: Codes and conventions of double page spread

ImagesThe image on a double page spread could be anywhere on the page however it is commonly on the left hand side page, or across both pages. The picture on the Double Page Spread is usually of the person the article is about, so that it is relevant.

Page 7: Codes and conventions of double page spread

By-lines, Headlines, ArticleBy-lines- These give credit to the writer or the photographer and usually are located under the text or image. Headline- The headline on a double page spread is often eye catching and try's to intrigue the reader. It is usually short as this is more appealing. Article- The article usually isn’t too formal depending on the target market or genre of the magazine. For a music magazine the article is usually informal as it can make the reader feel at ease.

Page 8: Codes and conventions of double page spread

Colour schemeThe colour scheme to a double page spread is usually simple and is rather easy on the eye. The colour scheme is usually calm colours so it doesn’t distract the attention from the article. Depending on the genre of the magazine, the colour scheme will change to fit that Target Audience. For example, a teenage pop magazine might use pink/purple tones, however a alternative music magazine might use dark and dull colours.


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