PORTFOLIO2019

Sysco’s Menu Services team supports all of North America.

MORETHANMENUS

We touch over10,000

menus and have over50,000,000

impressions per year.

Who are you going to trust with your menu?

Menu Analysis& Certified ConsultingPartner with one of our industry expertsto enhance your profitability.

Brand & LogoDevelopmentFirst impressions are lasting impressions- let your brand speak for itself!

Bring your menu to life - leveraging both the analysis and engineering to create a smart and beautiful design.

Know your menu is constructed to encourage

the customer to make decisions you want. This is achieved through the psychology of

menu engineering.

Start with understanding profitability - which is only

uncovered through cost analysis.

Menu Engineering & Creative DesignOur menu experts create design and layout options to maximize your menu power.

Menu Boards &Digital DisplaysWe create eye-catching and sales-driven marketing to grab your customers’ attention.

Your menu should be your most compelling marketing piece, let us help you transform it.

In addition to menu design, our certified* Menu Consultants can

help you identify ways to increase profit margins with your menu.

Sysco Menu Services knows there are key elements to the perfectly

engineered menu. Without these techniques, you’re letting profits slide

right through your fingertips.

Our team of industry experts have perfected the art of creating

effective menus that generate business and profits. We leverage our

expertise to maximize your restaurant’s business potential by tracking

your menu items’ profitability and popularity to find opportunities for

improvement so you never leave money on the table.

For more info, check out our website www.syscomenuservices.com

CONSULTING & ANALYSIS

* Certified through the University of Houston

BUILDING FROM THE GROUND UP, INTEGRATING

MENU ANALYSIS AND CREATIVE SOLUTIONS

ENSURES THE MOST PROFITABLE MENU FOR

YOU, AND ENJOYABLE EXPERIENCE FOR YOUR

CUSTOMERS.

We transform menus to make you more profitable.

Your menu is the most effective sales tool your customers see. Creating a new design is more than just for the sake of change — utilizing strong design principles and our knowledge of menu engineering means your menu will be profitable and visually engaging.

Customer success is our top priority. Our Menu Experts use their

extensive knowledge when designing an engaging menu that

customers will love. We craft menus that tell our customers’ brand

stories and take diners on a culinary adventure in a profitable way to

grow our customers’ businesses.

Our team provides professionally designed menu layouts, backgrounds,

logos, and other marketing pieces. Our goal is to help our customers

effectively spread their message, sell more product, and increase their

profit potential per guest.

Category Highlight calls attention to your entrée section containing many of your most profitable menu items.

“Favorites” Icons further call out your most popular or most profitable menu items while also giving a quick hit list for those customers who do not want to read every item.

No $ - removing the dollar signs from the menu not only provide a clean, modern aesthetic but also removes the emotional warning sign associated with them which calls less attention to the price.

Ending Prices with .99 appeals to the value shopper in us all, making prices appear lower.

Organizing Items Based On Popularity not pricing removes the temptation to pick an plate based on it being the low-cost item. Utilizing upsells for items are an easy way to add profit to each ticket - also train your waitstaff to capitalize on those opportunities! NOSTALGIC • VINTAGE • CLEANNATURAL • FRIENDLY • CASUAL

MENU ENGINEERING & CREATIVE DESIGN

Engineering tips & tricks

CLEAN • MODERN • CRISP WARM • COMFORTABLE • THEMED

Each Sysco Employee that was a part of this process was very

helpful, courteous, knowledgeable, as well as proficient. Thank you

to the team that made this process very enjoyable.

~ Menu Customer

“ “

DINER • RETRO • ECLECTIC

NOSTALGIC • INDUSTRIAL • HISTORIC

tell a storyHere’s your chance to let your customers get an idea of who you are- let them know what makes you unique and why you’re passionate about the business. Your menu will express your theme, tell your story, and set expectations of what’s to come...

LOCAL • AUTHENTIC • FARMHOUSE

RUSTIC • ANTIQUE • HISTORICAL

RETROCLEAN

VINTAGE

BEFORE AFTER

F A R M H O U S E B O A R D V / O selection of local cheeses and charcuterie

preserves · candied walnuts · tupelo honey · baguette 19

H O U S E P I C K L E S V pickled seasonal vegetables · baguette · butter 8

D E V I L E D E G G S V / GF sriracha · smoked paprika · chive 6

B L I S T E R E D S H I S H I T O P E P P E R S V / GF marcona almond & roasted red pepper aioli · sea salt 7

P O T A T O & C H E D D A R P I E R O G I bacon · fried onions · sour cream 9

W I N G S GF buffalo · bbq · lemon pepper

dry rub jerk · celery · carrot · bleu cheese 13

F R I E D C A U L I F L O W E R V / GF battered · red chili glaze · celery

carrot · bleu cheese 10

M U S H R O O M T O A S T brioche · sherry · cream · truffle oil 9

W A R M G O A T C H E E S E T A R T caramelized shallots · arugula salad

lemon truffle vinaigrette 12

M U S S E L S white wine · garlic butter · parsley · baguette 14

M I X E D O L I V E S V / GF orange peel · rosemary · red chili

garlic · olive oil 6

H A N D C U T T A V E R N F R I E S GF malt vinegar aioli 6

C R A B I M P E R I A L V jumbo lump crab · artisan crackers 15

C H A R R E D O C T O P U S GF crispy potatoes · smoked paprika aioli

pickled onions · micro herbs 15

B A V A R I A N P R E T Z E L dusseldorf mustard · jack cheese sauce 12

B E E F C A R P A C C I O GF olive oil · capers · parmigiano reggiano

cracked pepper 14

S E A R E D Y E L L O W F I N T U N A GF red miso aioli · wasabi · pickled ginger · radish sprouts 16

B R U S C H E T T A whipped ricotta · micro basil · balsamic reduction 8

{Add Chicken 6 · Shrimp 10 · Salmon 12 · Steak 12}

C A E S A R hearts of romaine · croutons

parmigiano reggiano 10

B A B Y K A L E GF smoked gouda · pepitas · golden raisins

shaved apple · dijon vinaigrette 12

H O U S E V local greens · raw vegetables · croutons · tarragon vinaigrette 8

W E D G E GF bacon · Point Reyes bleu cheese · sundried tomato

buttermilk bleu cheese dressing · chives 12

S N A P P E R S O U P sherry · hard cooked egg parsley · lemon zest 6 / 9

L O B S T E R B I S Q U Etomato · cognac · cream 6 / 9

K E N N E T T M U S H R O O M shallot · cream · nutmeg 5 / 8

O N I O N S O U P G R A T I N E E caramelized onion · broiled gruyere 9

T O S H A R E

S O U P & S A L A D

Sip • Savor • Enjoy

Handmade on premise daily.A P P L E C R I S P

brown sugar · oats · a la mode 9H O T F U D G E S U N D A E GF

malt · peanuts · maraschino cherry · whipped cream 9S O U R C R E A M C H E E S E C A K E

graham cracker crust · raspberry coulis 8

C R E M E B R û L E E GF Tahitian vanilla bean · burnt sugar 8K E Y L I M E P I E

graham cracker crust · whipped cream 8D A R K C H O C O L A T E M O U S S E GF

fresh raspberries · whipped cream 8

m o n d a y$ 5 W I N G S 10 wings · buffalo, 669, dry rub jerk

carrot · celery · bleu cheese &B Y O - W I N E $10 cork fee

t u e s d a yT W I N L O B S T E R T A I L A classic you have been asking for.

drawn butter · MPw e d n e s d a yP R I M E R I B GF

baked potato · local vegetable horseradish sauce 22 / 29

t h u r s d a y B U R G E R & B E E R 9 oz short rib burger one pint of craft beer 15

f r i d a y R I B S 19 / 28s a t u r d a y P R I M E R I B GF

baked potato · local vegetable horseradish sauce 22 / 29

s u n d a y T A V E R N M E A T L O A F prime beef and ground pork

whipped potatoes · butter peas · gravy 14

T A V E R N S T E A K GF 8 oz flat iron · herb compound butter

sautéed green bean · fingerling potatoes 21T A V E R N B U R G E R

9 oz short rib burger ground in-house

sharp cheddar · lettuce · tomato · caramelized onion

whole grain mustard aioli · brioche bun · tavern fries 15F R E N C H D I P

shaved prime rib · gruyere · au jus

horseradish · toasted roll · tavern fries 15 I M P O S S I B L E B U R G E R

burger made entirely of plants · lettuce · tomato

caramelized onions · tavern fries 14C O T T A G E P I E

seasoned ground beef · peas and carrots · herb gravy

whipped potato crust 15L A M B C U R R Y

cucumber mint chutney · basmati rice · grilled naan bread 16

C A U L I F L O W E R S T E A K V / GF

shawarma spices · carrot and arugula salad

hazelnuts · cucumber mint chutney · golden raisins 15

F A R O E I S L A N D S A L M O N GF blackened · bearnaise butter

local vegetable · sweet potato puree 22 D A Y B O A T S C A L L O P S GF

local vegetable · parsnip puree · salsa verde 26 R O A S T E D I C E L A N D I C C O D GF

lemon caper veloute · fingerling potato

sautéed green beans 24 F I S H & C H I P S

Icelandic cod · old bay · tartar · coleslaw 17S P A G H E T T I & C L A M S garlic · white wine · parsley · red chili 17P E N N E A L L A V O D K A V / O

crushed tomato · bacon · peas · cream · pecorino 15C H I C K E N P A R M E S A N spaghetti · garlic · EVOO

red chili · pecorino romano 20

We select only the highest quality USDA Prime and Choice Cuts.

All our seafood is sourced fresh, never frozen, and is caught sustainably.

*Cooked in 100% natural peanut oil - Consuming raw or undercooked meats may increase your risk of foodborne illness.

M A I N

D E S S E R T

D A I L Y F E A T U R E S

design for successEffective use of fonts, color and design elements will make a difference.

The menu is your #1 sales tool - make it work for you!

MODERN • CLEAN • BOLDTROPICAL • DRAMATIC • FUN

set the moodA new menu is like a makeover for your restaurant - like paint, art, or carpet! It’s your opportunity to reiterate the theme and create ambiance.

VINTAGE • VIBRANT • THEMED

here to helpWe help over 10,000 customers a year tell their story through the culinary

experience of their menu.

NOSTALGIC • CLEAN • COLOR BLOCKS

VINTAGE • CLEAN • AUTHENTIC

Our professional design staff works with you to build a creative brief

to help guide and define the look and feel of your business. We have

worked with all types of businesses, from upscale steakhouses, to mom

and pop family restaurants, even food trucks. Your logo journey will

be customized to fit your needs, whether you already have an idea in

your mind, or need thought-starters our team is here to help create an

engaging logo and brand to guide customers to your door.

LOGOS AND BRANDING

CONSULTCollaborate with your designer,

to describe your restaurant’s personality, style, customer

base, and services to hone in on a logo that best represents all

that you stand for.

CREATEBased on your direction, the designer will craft multiple

variations to capture the look and feel of your restaurant. Our goal is to design you a logo that you will represent you for years to come.

menu board designWe can create static menu designs for use with your existing digital menu boards, or printed menu boards. Besides a full menu display, menu boards are great for showing off your daily specials, promoting your item upsells or combos, as well as your event or catering services!

A national chain saw a

64% increase in sales within 12 months of installing digital menu boards*

Best Opportunities For: Casual Dining, Convenience Stores, Cafes, Sports Bars, and so many more!

What To Use For: Price Conscious Menus, Daily Specials, Event Ads, Combo Deals, Catering & Banquet Promotions, and Item Upsells.

How to Make it Happen: Sysco Menu Services can create static graphics for you to utilize with your existing tech system, and advise on systems if you need to purchase. Menus delivered as JPGs, PDFs, or other format to fit your media needs.

*data from Screenly.io

First impressions matter.Make a positive first impression on diners with a smart menu design.

Design,Click,Print.

Menu design made simple. Our design tool features a user-friendly interface, which makes designing menus and marketing materials easier than ever.

Select colors, fonts, images and shapes to customize your designs.

Add your logo or import your own images to promote your brand.

Designs are saved in your account so you can easily make edits as your business grows. To help you design the perfect menu, our Menu Consultants offer live, personalized advice through our chat feature (available during business hours).

self-service menusWe offer a self-service menu and marketing tool for

those customers that want to take control.

HILTON HEAD'S FIRST TRUE GOLFER'S PUB, EST. 19XX?

| SANDWEDGES |Served with English chips or homemade coleslaw.

ENGLISH DIPThinly sliced Certified Angus Beef® top round served on a frenchroll with your choice of Swiss or Havarti cheese, and a side ofsavory au jus 11.99

CLUB WRAPJulienne of turkey and ham, Swiss, lettuce, tomato and hickory smoked bacon tossed in buttermilk ranchand wrapped in a warm sun-dried tomato tortilla 9.99

GRILLED CHICKEN FAJITA WRAPMarinated and grilled chicken, green peppers, onionsand cheddar cheese wrapped ina warm sun-dried tomato tortilla 9.59

WEXFORD REUBENPiled high with your choice of corned beef or turkey, sauerkraut,Swiss cheese and thousand island dressinggrilled on rye bread 9.59

GRILLED VEGETABLE SANDWEDGEMarinated slices of fresh portabella mushroom, zucchini,squash and roasted red peppers on a toasted baguette with melted havarti cheese 9.59

ENGLISH COD MELTFresh New England cod loin, pan seared or lightly dustedand fried, topped with sautéed onions and Swiss cheeseon toasted rye 12.99

DOUBLE EAGLE MELTAlbacore tuna salad grilled on your choice of white, wheator rye toast with cheddar cheese, tomatoes and lettuce 9.99

TURKEY SUPREMERoasted turkey topped with havarti cheeseand roasted red peppers on a toasted french roll 9.59

"THE SCOE DADDY" BURGEREight ounces of Certified Angus Beef® with all the trimmingsand your choice of cheese on a fresh Ottenberg brioche roll 10.99Sharp Cheddar • Havarti • Swiss • American • Feta • Blue

CLUBHOUSE BURGEREight ounces of Certified Angus Beef® with crisp baconand all the trimmings and your choice of cheese on a fresh Ottenberg brioche roll 12.99Sharp Cheddar • Havarti • Swiss • American • Feta • Blue

NAKED BURGEREight ounces of Certified Angus Beef® topped with lettuce,tomato, onions, roasted bell peppers and avocado,served bun-less 10.99

PATTY MELTEight ounces of Certified Angus Beef® grilled on your choice ofrye or whole wheat bread with sautéed onionsand Swiss cheese 11.99

LOBSTER ROLLChilled lobster tossed with zesty remoulade in a butteredand toasted baguette with lettuce and tomatoes 15.99

| SUBSTITUTE |Fresh Fruit • Sweet Potato Fries • Onion Rings + 1.29House Salad or Caesar Salad + 3.25

| BRITISH FARE |TROON'S BANGERS & MASHTraditional British sausages, grilled peppers and onions servedwith homemade mashed potatoes, gravy and beans 12.99

ROYAL LIVERPOOL'SLIVER, BACON & ONIONSSautéed calves' liver with bacon and onions, served withhomemade mashed potatoes, gravy, peas and carrots.FULL 16.99 | HALF 12.99

CARNOUSTIE'S CHICKEN POT PIETender chicken breast, peas, carrots and celery in cream gravycovered with flaky puff pastry and served with salad greens andfreshly baked bread 12.99

ROYAL BIRKDALE'SSTEAK & MUSHROOM PIECertified Angus Beef® tenderloin tips simmered with mushroomsin natural gravy, covered with flaky puff pastry and served withmashed potatoes, gravy, peas and carrots 14.99

ROYAL LYTHAM BEEF COTTAGE PIESautéed Certified Angus Beef®, peas and carrots baked with amashed potato top and cheddar cheese, served with saladgreens and freshly bake bread 12.99

TURNBERRY SHRIMP & CHIPSDipped in our lager batter and deep fried, served with Englishchips and coleslaw 16.99

ST. ANDREW'S FISH & CHIPSThe best this side of the pond!

Nine ounces of fresh cod loin, dipped in lager batter andfried golden brown, served with English chips, coleslaw and

tartar sauce 14.99

SPECIALTIES OF THE HOUSEConsuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness.

| DESSERTS |Generous portions, enough to share!

HOMEMADE BREAD PUDDINGDeep dish, from scratch bread pudding with atouch of rum and raisins, served warm with a

dollop of bourbon whipped cream 5.99

SKYLAR'S CHOCOLATE CAKESinfully rich chocolate cake with

homemade chocolate buttercream icing,served with French vanilla ice cream 6.99

OLD FASHIONED KEY LIME PIEMade locally by Chef Bonnie!

Topped with sweetened whipped cream 5.99

B.O.P. BROWNIE SUNDAETwin brownies with fresh whipped cream,

drizzled with chocolate sauce and topped with French vanilla ice cream 4.99

OLD ENGLISH DEEP DISH APPLE PIE

Homestyle crust with granny smith apples,cinnamon and walnuts, topped with

French vanilla ice cream 6.99

As an all-inclusive marketing platform, our self-service tool takes the guesswork out of creating profitable menus by simplifying the process of menu engineering, recipe management and menu design by combining it into one seamless, user-friendly tool.

Check out our website www.syscomenuservices.com or ask your Marketing Associate about how we can get started on your new menu.

©2019 All rights reserved. Sysco Corporation 13154

YOUR MENU IS

OF YOUR RESTAURANTthe heart

The best restaurant menus are planned and deliberate - more than just words and photos. It is the only marketing in a restaurant that 100% of your guests will see, though only for a few minutes.

Profitability analysis is key to knowing how to design a smart menu – let our team help.