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C O G N O S

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For the Top 10?

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The Top 10 of Cognos 10

1. Unified workspace with greater power, intuitivenavigation and cleaner look

2. Breadth of analytics across historical, real-timeand predictive information

3. Collaborative BI through built-in collaboration andsocial networking

4. Easy data inclusion by the business from onevalue, to entire data sets and external files

. na yt cs on t e go or more ev ces andisconnected interaction

6. Faster performance with in-memory processing

7. Seamless upgrade and ease of ongoingmanagement

8. Trusted expertise with built-in training videos,how-to books and user communities

9. Expanded deployment options include Cloud,System z, and Power

10. Cognos 10 Ready added value of TM1, Planning,

Analytic Applications and SPSS Modeler

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Unified workspace with greater power,intuitive navigation and cleaner look#1Intuitive and easy to use, it is the single

place that you go to find answers to key

business questions

IBM Cognos Business InsightIBM Cognos Business Insight

Solution Highlights Pre-assembled workspace content

Search assisted authoring

Drag and drop assembly

Dynamically filter

Quicker and deeper insight into data

Seamless graduated experience

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Breadth of analytics across historical,

real-time and predictive information

#2

Unified Works ace

delivering breadth of analytics

Analytical ReportingDrill

Real-TimeWhat is

Scenario ModelingWhat-if

Advanced AnalyticsWhat might be

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Collaborative BI through built-in

collaboration and social networking

#3Quickly find the people and expertise you need.

Discuss and refine ideas with colleagues,partners, and customers.

IBM Cognos CollaborationIBM Cognos Collaboration

Solution Highlights Embed of Lotus Connections

Post messages, share files and links to webcontent (both BI and external)

Create and assign to-do items

Work within Business Insight workspace to driveactivities or requests for action

Send email notifications directly from an activity

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Easy data inclusion by the business from

one value, to entire data sets and externalfiles#4Combine external, departmental, and your own

data to corporate information resulting in broaderperspectives

External DataExternal Data

Solution Highlights

Import external data sources into reports orquery subjects

Leverage external data as report filters

Publish for reuse and update

Provide IT governance

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Faster performance with in-memory

processing

#6

Solution Highlights

Query Service

with Dynamic Query Capabilities

Common Business Model

Logs

20+ NewPatents

OLAPAda ters

Relational

IT Tools

QueryVisualization

Open Data Access

Cache

Deliver optimized access to all data

regardless of where it resides

IBM Cognos PlatformIBM Cognos PlatformHybrid

n ance uery erv ce w t ynam c uery:

64-bit in-memory optimized query generation withpattern intelligence to improve performance

against complex heterogeneous data

In-memory calculations and aggregate operationsfor faster compute time

New optimized caching for hierarchies, members,facts, calculations and prompts for improved

report performance

Initial conformance is for OLAP sources: SAPBW, TM1 and Essbase.

Modern andLegacy Sources

ApplicationSources

OLAPSources

MessageSources

RelationalSources

TM1

CubingServices

PowerCube

SAP BW

MSAS

Essbase

DB2

Informix

Oracle

Teradata

SQLServer

ODBC

JDBC

3x faster query3x faster query

* When compared against IBM Cognos 8 BI software. Based onselective results from tests conducted in the IBM Performance andScalability Labs on pre-release Cognos 10 software

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Seamless upgrade and ease of ongoingmanagement

#7

C O G N O S

Use LifecycleManager to

validate resultsCognos 8 and

Cognos 10

Acceptdesired results

Move businessusers

into Cognos 10

Solution Hi hli hts

IBM Cognos LIfecycle ManagerIBM Cognos LIfecycle Manager

Reduce system management effort and

speed time to deploy new functionality

to the business community

C O G N O S

Upgrade first, then leverage new features

Use LifecycleManager to

validate resultsto leverage

new features

Accept desired

results

Promotereports

to production

Leverage Cognos 10 New Features

(e.g. Dynamic Query, etc)

Validate single environment Assess impact of change in

operating environment, (e.g.

refresh pack, data source changes)

Compare multiple environments

Streamline upgrade process andincrease IT efficiency

Use beyond upgrade to quicklyassess impact of any change thatcould effect BI content

C O G N O S

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Trusted expertise with built-in training videos,how-to books and user communities

#8 New how-to books deliver expertise BI Strategy Book

BI on Cloud BI Redbook

Workshops to help shape strategy

Champion workshops

Business Analytics experience

Services & Training

Proven practice workshops, learning assessmentand user adoption services

Broader portfolio of self-paced training options

Growth in communities

Innovation Center

DeveloperWorks, C^3 Blog

Twitter, facebook and linked-in

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Expanded deployment options include

Cloud, System z, and Power

#9

Fast to install and run

OptimizedBusiness System

Virtualization

Leverage existingIT investment

Optimize use of

resources

Standardize& share costs

Private

Cloud

EnterpriseSoftware Public

CloudProvision with shiftof CAPEX to OPEX

e.g. IBM Cognos 10

deployed on IBM Cloud

e.g. IBM Cognos 10on supported OS

and hardware

e.g. Cognos 10 onSystem z

e.g. IBM Smart AnalyticsSystem

e.g. IBM Smart AnalyticsCloud on System z

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Cognos 10 Ready added value of TM1,Planning, Analytic Applications andSPSS Modeler#10

C O G N O S