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Cognos CRM Presentation

Date post: 10-Nov-2014
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IBM Cognos Group : 2 Abshishek Akansha Hitesh Gaurav Damandeep
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Page 1: Cognos CRM Presentation

IBM CognosGroup : 2

AbshishekAkansha

HiteshGaurav

Damandeep

Page 2: Cognos CRM Presentation

Cognos :- Company ProfileCognos (Cognos Incorporated) was an Ottawa, Ontario-

based company the leading provider of business intelligence solutions that optimize the performance of the world's largest and most successful organizations Founded in 1969, at its peak Cognos 

employed almost 3,500 people and served more than 23,000 customers in over 135 countries. Business intelligence (BI) is a 

category of applications and technologies for gathering, storing, analyzing, reporting on, and providing access to data to help enterprise users make better business decisions. Cognos consistently adds immediate context to business-driving 

information, aligning decisions and making enterprises more agile. Originally Quasar Systems Limited, it adopted the Cognos name in 1982. Cognos is a fragment scissored off the Latin word "cognosco," which means "knowledge from personal experience". January 31, 2008, Cognos was officially acquired by IBM.The Cognos name 

continues to be applied to IBM's line of business intelligence and performance management products.

Page 3: Cognos CRM Presentation

Company PerspectivesCognos Incorporated is a global provider of business intelligence

software solutions. The Corporation develops, markets, and supports an

integrated business intelligence platform that allows customers, as well as their partners, customers,

and suppliers, to analyze and report data from multiple perspectives. The

company markets and supports these solutions both directly and

through resellers worldwide.

Page 4: Cognos CRM Presentation

Why Cognos software?From business intelligence to financial performance and strategy management to analytics applications,

IBM Cognos software can provide what your organization needs to become top-performing and analytics-driven. With products for the individual,

workgroup, department, midsize business and large enterprise, Cognos software is designed to help

everyone in your organization make the decisions that achieve better business outcomes—for now and in the

future. Choose the business intelligence or performance management product you want and be confident that it can grow seamlessly as your needs

expand.

Page 5: Cognos CRM Presentation

Featured Cognos software 

Cognos EnterprisePowerful and scalable business intelligence and performance managementCognos ExpressIntegrated business intelligence and planning for workgroups and midsize companiesCognos InsightPersonal analytics for the desktopAdvanced visualizationBring your data to life in the best format for interpretation and analysis.Cognos TM1On-demand planning, budgeting, reporting, analysis and modelingCognos Disclosure ManagementReporting and process automation for finance in a controlled, auditable environment.Cognos FSRAutomated reporting and XBRL tagging to reduce risk and improve efficiency

Page 6: Cognos CRM Presentation

Cognos Competitors  

1.Brio Technology

2.Business Objects

3.Hyperion

Page 7: Cognos CRM Presentation

Acquisition of Cognos by IBM 

IBM announced its acquisition of Cognos in November for $4.9 billion. It continued to operate as a wholly owned subsidiary (Cognos, an IBM company)

until January 1, 2009, when it was absorbed into IBM Infosphere product

line under IBM Information Management Software brand within the

company's Software Group. The software is now called "Cognos Business Intelligence and Financial Performance Management" or Cognos BI and FPM.

Page 8: Cognos CRM Presentation

Cognos Case : Marico 

Page 9: Cognos CRM Presentation

Cognos Case : Rosy Blue 


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