13
Startup Metrics, Cohort Analysis, Lessons Learned Dan Hill - Crashpadder - @serenestudios Andreas Klinger - LOOKK - @andreasklinger
| Date post: | 27-Jan-2015 |
| Category: |
Technology |
| Upload: | dan-hill |
| View: | 107 times |
| Download: | 0 times |
Startup Metrics, Cohort Analysis, Lessons Learned
Dan Hill - Crashpadder - @serenestudiosAndreas Klinger - LOOKK - @andreasklinger
Movement vs Acceleration or
Vanity vs Actionable
@serenestudios | [email protected] | www.danhilltech.com
Are we getting bigger?
Are we getting better?at our dream
@serenestudios | [email protected] | www.danhilltech.com
@serenestudios | [email protected] | www.danhilltech.com
A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)
more on this in lessons learnt
@serenestudios | [email protected] | www.danhilltech.com
A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)
2. Group users around a dimension (e.g. time - 1 week groups) again, more later. works with geography too.
@serenestudios | [email protected] | www.danhilltech.com
A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)
2. Group users around a dimension (e.g. time - 1 week groups)
3. Track each cohort in subsequent dimensions looking for improvement irrespective of history
@serenestudios | [email protected] | www.danhilltech.com
Retention Wk1 Wk2 Wk3 Wk4
Wk1(join) 100% 40% 30% 10%
Wk2 (join) 100% 50% 40% 20%
Wk3(join) 100% 60% 55% 40%
Wk4 (join) 100% 90% 60% 55%
@serenestudios | [email protected] | www.danhilltech.com
0
25
50
75
100
Wk1 Wk2 Wk3 Wk4
Wk1 Wk2 Wk3 Wk4
@serenestudios | [email protected] | www.danhilltech.com
Google AnalyticsAll is explained here (with code):
www.danhilltech.tumblr.com
@serenestudios | [email protected] | www.danhilltech.com
Dan HillCo-founder, CTO - Crashpadder
www.danhilltech.com
