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Community-Based Sales Team Training Agenda April 23, 2013
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Page 1: Cokesbury 4 20 (1)

Community-Based Sales TeamTraining AgendaApril 23, 2013

Page 2: Cokesbury 4 20 (1)

Topics For Discussion NCS FOUNDATION

FACTS ABOUT THE INTERNET AND ONLINE DONATIONS

WHAT IS THE IMPACT

HOW HAS TECHNOLOGY BENEFITTED THE CHURCH

INTRODUCTION TO E-GIVING

ONLINE FACTS AND STATISTICS

ONLINE BENEFITS

WHAT’S THE ROLE OF E-GIVING

NCS / COKESBURY HISTORICAL GIVING STATS

COKESBURY PRICING

HOW TO PROMOTE NCS SOLUTIONS TO CHURCHES

NCS INTRODUCES

Q&A/ NEXT STEPS

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Our traditions started nearly a century ago as National Church Supply

National Church Supply has grown to become the industry leader for church offering products and services serving over 35,000 churches.

Everyone at NCS are ministry-minded and want deeply to serve the stewardship needs of the church body with a lifetime of customer service.

Less than 10 years ago NCS Services was born, and pioneered electronic giving for faith-based, nonprofit organizations.

NCS Confidential

NCS - Foundation

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As we see in Galatians 6:10 - So then, as we have

opportunity, let us do good to everyone, and

especially to those who are of the household of faith.

NCS Services

Empowering others to do good, and do more

NCS Confidential

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NCS Confidential

Statistics About Internet and Online Use:

Total Number of Internet Users in the World - 1,966,514,816

Total Number of Internet Users in North American - 266,224,500

Percent of North American Population Online - 77.4% Source - Networks for Good

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NCS Confidential

Statistics On The Staggering Growth Of Online Giving In 2012

Posted by eleventy on Apr 4, 2013

The web and social media have transformed the world of nonprofit fundraising

The Internet has empowered individuals to take an active role in spreading the word about different organizations and causes, and given people the ability to instantaneously make donations

While online giving numbers have been consistently rising year over year, 2012 was the tipping point. New numbers reveal online giving took a huge leap last year. Just how big?

One-time gifts accounted for 89% of online giving, while monthly accounted for 11%

For groups with monthly giving programs, monthly giving revenue grew at a much faster rate than one-time giving

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NCS Confidential

All Non-Profits inc. Churches

Environmental Health Rights Wildlife and Animal0%

5%

10%

15%

20%

25%

30%

35%

40%

21%

34%

13%11%

23%

Changes In Online Revenue From 2011 To 2012 For All Non-profits

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NCS Confidential

-10%

0%

10%

20%

30%

40%

50%

60%

70%

21%

27%

-5%

41%

21%

43%

58%

11%

64%

41%

One TimeMonthly

Change In Online Revenue From 2011 To 2012: One Time Vs Monthly

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NCS Confidential

How Does This Impact Non-profit Organizations

Nonprofit organizations are in the midst of a major fundraising

shift. More and more, fundraising efforts are moving online.

More donors (particularly donors under 40) are turning to the Web as

a primary giving method. With the rise of social media sharing, more

individuals are passing information and links along to their friends and

family.

As result, in the next 3-5 years we’ll see huge growth in online

giving as the Internet moves closer to becoming the primary means of

giving.

For nonprofits, this cultural transformation in giving means you need to

increase your focus on the online space. Source - Networks for Good

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NCS Confidential

Never Think People Are Going To Change Their Habits – The Church Must Adapt

Consider these four statistics – reported by the Federal Reserve Bank.

6.1 billion fewer checks paid over the last 4 years

Electronic payments made up over three-quarters of all noncash payments by number and

more than half by value in 2009

The number of electronic payments grew 9.3 percent per year for the last 4 years. The

proportion of electronic payments to overall non-cash payments increased from 67.9

percent to 77.6 percent over the same period

Over half (60.0 percent) of all non-cash payments in 2009 were made with debit, credit, or

prepaid cards. Since then is grown steady 

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How Technology Has Benefitted The Churches – This IS The Next Step

Where would your church be today if it had refused to leverage technology for the benefit of its ministry?

Many churches have stopped mailing expensive printed newsletters and started sending out e-mail newsletters

Some churches have opted for downloadable curriculum rather than purchasing printed resources

Most of the information a guest wants to know can be given on a church web site, saving the time that would normally be spent answering informational calls

Remember the video stores

As we will see, donations are the big boost.

NCS Confidential

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What is your level of interest in the following technology services?

Extremely interested

E-Community A digital forum where church members can communicate with each other and with church leadership through secure forms via web access.

15

E-Giving Online giving resource that allows secure, trackable donations to be made by church members via regularly scheduled debit transactions.

35% of sampled

Website Development A simple, easily maintained website. 28

E-Bulletin /E-Newsletter Church members have online access to information about sermons and religious agendas, allowing members to stay up to date on the latest information.

25

Online Church Membership Surveys An online tool that allows church administrators to distribute questionnaires to congregation members. The information is then fed into a database associated with the church account and can be analyzed on-demand.

13

Event Registration & Calendar An online calendar and event tool that organizes worship times, ministry opportunities, ministry meetings and special events so the church can better monitor its time and resources.

19

Envelope Printing from a Third Party Provider Custom or pre-created designs to enhance and support your church's stewardship program.

20

Membership Text Messaging Program Text messaging service where church members would receive text message updates about church services and activities.

18

2 Years ago NCS Contracted A 3rd party marketing firm

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With the dynamics of the internet - Our challenge has been to provide a resource honoring “Biblical Principles” while respecting the diversity within any church family

E-Giving provides the following benefits: BRIDGES the gap between modern tools for modern times

RESPECTS the bringing of gifts to church for worship. The donations is between you and God again

ENSURES “giving” is not reduced to the act of paying a bill

ADDRESSES what a technically savvy member looks for to be satisfied with the service

OFFERS what a more traditionally minded contributor would feel comfortable using

NCS Introduces

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Online Facts To Share With Churches Overall, online giving climbed 37% year over year and continues

Online donors are generous Whether due to income levels the impulsive nature of online giving the credit card effect online donors give significantly more than offline donors

Online givers start young, with men and women giving in equal numbers

Weekdays are when most donors make their contribu tions. By dollar amounts, Monday, Tuesday, and Wednesday are the days donors are most generous

In addition, online giving opens other services to your church such as event registration

Online giving portals allow people to purchase tickets to events hosted by your church. This opens your doors to your community and provides a first step for people who are looking for a church to call home

Forty percent of donors always go online before making a donation, either online or offline

NCS Confidential

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NCS Confidential

Reasons To Use Online ServicesYou Will Experience Increased Consistency In Giving, studies say 18% or a 5th

Sunday

You Will Give Donors Control

Our Giving Will Be Conducted With The Highest Standards Of Safety And Security

Your Financial Team Will Save Time

Your Church Will Receive Funds Directly

Why E-Giving - last February's epic snowstorm in the Washington area at Catholic church in Washington converted some disbelievers, with many churchgoers trapped at home, they estimated the archdiocese lost about $1.4 million -- about $10,000 per church.

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What’s the role of e-giving?78% of Churches Receive Up to a Third of Their Giving Electronically

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What’s the role of e-giving?

All churches surveyed that have a weekly attendance of 2,000 or more receive at least some portion of their donations electronically—online, bank transfer, credit/debit card, lobby kiosk, etc. Size has only a slight impact on the use of electronic donations, with the overall trend being that the use of electronic donations goes up with church size.

Most churches receive 20% or less of their giving through electronic donations. A respectable amount draw heavily from e-giving:roughly 1 in 5 churches with attendance of 2,000 or more receive between 31% and 60% of their offering electronically.Leadership Network clients definitely see more electronic giving than their similarly sized counterparts.

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NCS Confidential

2006 2007 2008 2009 2010 2011 2012 $-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$K PROCESSED

$K INCREASE

NCS Historical Contributions Report

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0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

Cokesbury E-Giving Performance% of Church Using E-Giving (Exam – for every 100 people 7 of them use

EG)

All ChurchesCokesbury Churches

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0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Cokesbury E-Giving Performance% of Donations Through E-Giving (Exam – for every $100 - 12% is

through EG)

All ChurchesCokesbury Churches

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86.0%

87.0%

88.0%

89.0%

90.0%

91.0%

92.0%

93.0%

94.0% 93.6%

91.4%

92.3%

91.7%

89.0% 89.1%

CALENDAR 2012 YTD ENVELOPE REORDER RATES(WITH AND WITHOUT E-GIVING)

Calendar 2012 Ytd Envelope Reorder Rates(With And Without E-giving) (% of re-order rate for envelopes based on Rev-

enues)

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NCS Confidential

Ways to promote Online Services

1.If every leader will commit to giving online at least once, then the pastor can announce its availability and how easy it is to use

2.Remind your congregation about online giving during the church

service

3. Tie online giving availability into promotions and special programs so that people know they can give to any fund, not only the general fund

4. One of the cardinal rules of good communication is to say it, then say it again, and again. Blanket them

5. Create a special section in your church bulletin on “How to Give Online.”

6. Help people understand that it’s secure

7. Post it to a blog, Facebook wall, or Twitter feed, or any other social media the

church utilizes for ministry

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NCS Confidential

Ways to promote Online Services - con’t

8. Include a bulletin insert that mentions the different giving channels

9. Mention online giving from the pulpit right before the offering plate is

passed

10. Make room in the worship service and church newsletter to share stories of

people who are now faithful givers because they started giving online

11. Make it easy for people to find where to give online. Place a button on the

home page

12. Send a letter in the mail explaining how easy it is for someone to give online,

invite them to sign up immediately

13. It’s not too late to think about online giving as a way to overcome

what many call the summer giving slump.

14. Do not forget the Small Group Ministries too

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Some time ago NCS contracted with a

Marketing Communications Firm to help us

determine what the church needs

They shared three things:

1- Increased Donations

2- Time Management

3- Improve Communications

NCS Confidential

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the company who pioneered E-Giving,

introduces – a comprehensive

portfolio of services & people dedicated to a

lifetime of service for the greater good of the

church community.

NCS Services

NCS Confidential

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Is the maturing of Stewardship services,

designed to provide solutions for the church

for years to come, with innovative solutions

to address communications needs, time

management requirements, and faithful

donor improvement programs.

NCS Confidential

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E-Giving

Pledge Drive

Event Registration

Virtual Contribution Management

Kiosk Text Giving

Text Blast

API Integration

Virtual Card Terminal

Mobile App

CHURCHCONNECT is a comprehensive portfolio of solutions and people - Integrated Solutions

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Pricing options for KiosK - The newest member of the family of

solutions dedicated to the church community.

Gr ace Peace Hope Faith

Model

Grace

Peace

Hope

Faith

Purchase

* $4,290.00

$4,350.00

$2,900.00

$5,050.00

* Price includes engraving

the church logo if the graphics are provided in

the required form at.

*Monthly Maintenance

$52.00

$52.00

$52.00

$52.00

* Applies to purchase price

only, for each K iosk.

*Warranty for 2 years

$299.00

$399.00

$399.00

$199.00

* One year warranty comes standard, optional price for years 2 and 3. This

applies to a purchase only.

Shipping and Crating

$400.00

$400.00

$200.00

$400.00

Optional (Financing Available)

Printer - $700.00

**Digital Wrap - $200.00

***Vinyl Logo - $175.00 ** Your church logo with

your colors wrapped around the unit.

*** Your church logo

custom built as a plaque attached to the unit.

NCS CONFIDENTIAL

[email protected] • www.ncsservices.org 1-855-862-7827

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1. Accept donations on line with ach and cc

2. Automatic recurring donations can be set up

3. Donate to customized funds of your choosing

4. Looks and matches the layout of your churches web site

5. Guest donations can be made without registration

6. Do not have to wait till Sunday to donate or make a gift

7. PCI compliant, fully secure – level 1 due soon

8. Fully hosted services completely managed by the church in the cloud SAAS.

9. Quick install within 24 hours

10.Merchant account not needed, no 3rd party requirement

11. No set up or sign up fees at all. No monthly fees other than usage

12. Real time reporting for members and church admins

13. Bridges the gap between modern tools for modern times. Respects the bringing of gifts to

church for worship.

E-Giving

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14. Not too complex to use

15. Daily transfers of funds

16. Integrates with most church software programs

17. Customer service is 24/7 coverage, not charge

19. Customized with the church in mind

20. Customized payment options – accept credit cards or not

21. Pick list options - options for payments and funds to contribute to

22. Receipt with every transaction

23. Email contributors registered with e-giving

24. Post news items for member to view as they use the service

25. Ensures that “giving” is not reduced to the act of paying a bill.

26. Provides what a more traditionally minded contributor would feel comfortable using.

E-Giving con’t

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NCS Services functions as a Merchant or Aggregator Model. We have already performed the tasks required to achieve this status. As the Aggregator between the church and the bank we have no set up fees or costs to get started. We can have a church up and running in minutes with a simple button on their web site to “give”, for that matter we a web site is not mandatory.

We have a one page agreement; we host, we are PCI compliant (level 1 very soon), no approvals needed or complex processes.

Without our Aggregator status the church needs to fill out an assessment questioneer and they need to do all the testing to be PCI compliant. The church bears all the risk. At NCS we bare the risk ourselves. Fully secure.

Few competitors have this status, they place the costs and burden on the church. They are and ISO (Independent Sale Organization) or MAP (Merchant Account Provider). They have fees to cover the required costs.

Aggregator Model with NCS

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1. Define a pledge campaign and monitor the progress with NCS tools

2. Associate each member with their church

3. Integrated with all CC tools such as e-giving

4. Track progress for each person

5. Track progress of each event in total

6. Givers have a dashboard view for them personally

7. Downloadable reports to integrates with existing church program

8. How much is pledges

9. How much unpledged

10.Admin can add mailed in pledges

11.Auto payment

Pledge Drive Management

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1. Blasting text messaging to all members one to many2. Text blasts to groups 3. Quick way to reach everyone fast4. No need to make calls5. Convenient6. Notifications to pick up kids, service delays, missions, guest speaker, service

changes, seats still available for events, prayer announcements7. Schedule blasts8. Cancellations9. 97% of all text messages are received and opened with text blast 25%

to 30% with emails10.Instantly reach the audience 11.More economical than any other type of advertising12.In service texting for feedback multiple choice13.Saves time14.Expand on how it compares to other types of communications, never seen as

junk.

Text Blasts

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1. Any time / any where

2. Integrate all your social media into the app facebook, twitter, google etc.

3. Design the app to look like your church

4. Audio and video pod cast inside the app

5. Communicate more effectively to the membership

6. Blog integration

7. Push integration

8. Video streaming

9. QR code

10. Display Google calendar events integrated with Google with reminders

11. List and map location making and it’s easy for people to find you

12. Integrates with NCS e-giving

 

NCS Mobile app - Different than Custom APP

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THANK YOU FOR YOUR TIME

Q & A

NEXT STEPS

1 888 426 5372


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