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Coldwell Banker® Marketing ProposalMr. and Mrs. John Smith
(Address)
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
Legacy and Network
Global presence; in 47 countries and 3,200 offices worldwide
Over 100 years of real estate experience
$226 billion in sales volume globally in 2008
Transaction sales amount was 10% higher than the industry average
Coldwellbanker.com generates over 390,000 consumer inquiries per month
Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor.
Legacy and Network
J.D. Power and Associates 2009 Home Buyer/Seller StudySM
Awarded Coldwell Banker®
“Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms”
Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller StudySM. Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April 2009. Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2009. Your experiences may vary. Visit jdpower.com
Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our
site for smartphone screens such as the Blackberry and iPhone
The first to have listings on GPS Built a mobile app that uses GPS technology that
allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search
A listing distribution strategy: Delivers listings to sites such as Google, Yahoo!
Real Estate & more In 2008, more than 127 million unique visitors
combined
An Innovation Leader
Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:
Agent videos Office videos Video listings Community videos Smart tips and news related videos
Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel
An Innovation Leader
Coldwell Banker Smith and Smith
Company Stats
X offices
X,XXX Sales Associates
$XX million in sales volume
Over XX transactions
Awards and Accolades
Quotable Facts and Figures
Business Philosophy
Text here
Local Real Estate Statistics
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About Sally Smith
As your agent, I will put all my experience, local market knowledge, and the resources of Coldwell Banker to work for you.
Credentials
Qualifications
Specialties
Expertise
Awards
AGENT PHOTO HERE
Information Sources Used in Home Search
Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers.
Leverage the Power of the Internet
coldwellbanker.com 31 million visits in 2008 Average visitors spends between 8–9
minutes on the site
Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more Over 127 million visitors combined in 2008
Multiple Listing Service (MLS)
Realtor.com
Our local Web site: coldwellbankersmithandsmith.com
Rapid Response
When homebuyers inquire about your home, they want a rapid response
Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
coldwellbanker.com leads convert 85% higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow
1.1. Track leads automatically from the
Web, phone callsand walk-ins.
2. 2. Agent is notified by cell phone within
minutes of inquiry.
3. 3. Statistically, the first to the customer has the best chance to
close the sale.
Getting Started
Your home will be added to:
Our MLS database
coldwellbanker.com
coldwellbankersmithandsmith.com
We will execute upon the following:
Develop a custom plan to enhance property attributes
Take pictures
Promote at a Coldwell Banker office meeting
Insert other activities here
Property Enhancement and Marketing Activities
Develop a custom plan to enhance your property’s appearance
I will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on my Facebook page Dummy text for promotional plan Dummy text for promotional plan
The Steps to Selling a Home
Set the right price
Accept Offer
Determine time frame
Sign Contacts
Sign guarantee and disclosure
forms
Begin Closing process
Implement a personalized
marketing plan
Assist with mortgage process
Prepare your property
“For Sale”
Assist with inspection process
Show to potential buyers
Assist with title process
Get showings feedback and
make adjustment
Finalwalk-through
Receive offers
Proceed checks delivered to you
Assemble all documents and attend closing
Evaluate your needs
Start
Negotiate Offers
Property sold
Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Recently Sold Selling price (in thousands)
Listing Price (in thousands)Currently For Sale
Did Not Sell Listing Price (in thousands)
255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
Competitive Price Lines
Competitive Market Analysis
Comparable homes on the market
321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
Competitive Market Analysis
Comparable homes that failed to sell
321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
125 Main StreetAny town, Anywhere Zip/Postal Code
Recently Sold Homes
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
125 Main StreetAny town, Anywhere Zip/Postal Code
Setting the Right Price
Priced right and ready to show opens your home to a great number of potential buyers
Hit the market as a hot property. Priced right, more buyers will be interested
Mortgages are based on fair market value, priced competitively equals more potential buyers
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Market Analysis Summary and Recommendation
Anticipated Selling Range: $000,000
Recommended Financing Terms
Coldwell Banker Mortgage
Text here
Text here
Recommended Listing Range: $000,000
Other Recommendations
Purchase Home Protection Plan
Text here
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