“Collaborate to Innovate”June 2012

Kenny Harris www.headsurfing.com

The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.

The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.

The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

Creative thinking is not the preserve of outside consultants or specially

“creative” people. Everyone involved... must be encouraged to

make imaginative leaps increative thinking.

Fiona Gilmore “Brand Warriors”

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Creativity isn’t about what you are.Creativity is about what you do.

What is “creativity”?

The generation of new ideas, new products and services and new ways of working…

…through stimulation of the mind...

…caused by taking action.

Kenny Harris

Take action to stimulate the right hemisphere of your

brain.

Use your left hand

Use colour

Listen to music

Take a walk

Daydream

Exercise

Have a laugh

Stimulating the right brain

The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.

The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.

The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

Edward de Bono

Humour is the highest achievement of the human brain… and it is the

exact model for creativity.

Where were you, and what wereyou doing, when you had your

last great idea?

Where do we get our ideas?

Find a creative, inspiring environment, inside or

outside the office.

If you get ideas on the train, go take a train.

The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.

The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.

The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

Capture your genius!

In any team or organisation, the most important factor in the quantity and quality of

ideas is attitude.

Suspend hierarchy, criticism and judgement.

Change “Yes, but...”to “Yes, and...”

Don’t write a brief,make a wish.

The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.

The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.

The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

Linus Pauling

The only way to have good ideasis to have lots of ideas.

Reframe the challenge: look at the problem from a new

point of view.

Reframing the Challenge

Head (turn the challenge on its…)

Exaggerate the challenge

Assume nothing

Drawing board

Swap jobs

Unconscious writing

Recruit the world

Forget about it

Every week, do somethingyou’ve never donein your life before.

The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.

The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.

The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.

The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.

The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.

The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.

The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

William Wallace

I have led you to the ring.Now you maun’ dance.

Kenny Harris www.headsurfing.com

kennyharris@headsurfing.com0131 466 8495

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