TripnCo – www.tripnco.com
Collaborative traveling :
how peer to peer and social networks
generate new clients´ behaviors, business
models and opportunities
ITB Presentation / Friday 8th 2013
Guess, who are these guys ?
Clue 1 : they helped us organize our trip to Berlin
Clue 2 : they are supposedly the “number one enemy” of the hotel industry
in Berlin
Collaborative consumption : the rise of a new paradigm
Business Models, Key success factors, and Impact of collaborative
consumption on the travel industry
TripnCo new approach to group travels & experiences
What is collaborative consumption?
Collaborative consumption is the act of sharing, bartering,
swapping, or reusing goods and services.
Although analog examples of collaborative consumption like brick and mortar resale
shops are reasonably successful, digital marketplaces are blowing up thanks to the
network effects of social media.
Source : http://techli.com/
& Who’s that guy ?
Clue 1 : he helped 50 millions people (in the US alone)
Clue 2 : his name is Craig
Collaborative consumption & tourism panorama
Sublets / vaction rentals
Eat with a local
Live experiences with locals Home Exchange
Couchsurfing
Carpooling Car sharing
Colunching
Crowdsourcing reviews
Travbuddy
Exchange tips, meet
travelers and locals
Friends organizational tools
Collaborative Traveling
Share experiences with
friends and co-travelers
Collaborative consumption : the rise of a new paradigm
Business Models, Key success factors, and Impact of
collaborative consumption on the travel industry
TripnCo new approach to group travels & experiences
Where is collaborative consumption heading?
Continued geographic expansion
The biggest new challenge that actors face is internationalization : Blablacar,
Zilok, Taskrabbit.
Nearly 75% of Airbnb’s business is overseas.
Expansion into mobile
The “right now” ability is very compelling for a lot of marketplaces services.
New behaviors
Micro-entrepreneurship / sharing and using resources more efficiently /
facilitate interactions among neighbors, travelers and other communities.
Source : http://www.triplepundit.com/
Reaction from established industries ?
Competition Legal action & lobbying against main
actors
Source of inspiration
Cooperation
Taxi G7 : cabs sharing
SNCF : train ticket resaling
SNCF : train group booking
GM : car sharing
Air France KLM : social seating
Lobby Friend : hôtel
socializing
TripnCo : collaborative
traveling
? … ?
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[ ]
Collaborative consumption : the rise of a new paradigm
Business Models, Key success factors, and Impacts of collaborative
consumption on the travel industry
TripnCo new approach to group travels & experiences
TripnCo, a new approach of distribution
GROUP TRIPS & ACTIVITIES
COMMUNITY
Comparator
Social Network
TOUR OPERATORS + LOCAL
AGENTS + MEMBERS PEOPLE
A user experience : fun, social…
1.CHOOSE YOUR TRIP
2. SELECT YOUR CO-TRAVELERS
3. ENJOY BENEFITS AND
GROUP DISCOUNTS
IT’S THAT SIMPLE!
…and customized for everyone´s desires
1.JOIN TRIBES THAT FOCUS
ON YOUR INTERESTS
2. FIND TRIPS OFFERED BY
TRIBE MEMBERS
3. GO ON TRIPS AND MEET
PEOPLE WITH YOUR
SAME INTERESTS
TripnCo for travellers:
ME
CO-TRAVELLERS TOUR OPERATORS & LOCAL AGENTS
FIND TRIPS FIND CO-
TRAVELERS
TRAVEL
CHEAPER
SIMPLIFY TRIP
ORGANISATION
TripnCo for Tour Operators :
Offer collaborative experiences for clients and prospects
GET YOUR
OFFER SOCIAL
& VIRAL
INCREASE
SALES
INTERACT WITH
CLIENTS AND
PROSPECTS
INCREASE
VISIBILITY
Ouriel Darmon Damien Angeli
CEO
Email : [email protected]
Tel : +33 (0)9.70.40.55.54
COO
Email : [email protected]
Tel : +33 (0)9.70.40.55.54
11
www.tripnco.com
TripnCo – www.tripnco.com