The definitive guide to...

Going to CollegeMedia Pack

An indispensable marketing tool in the educational industry

• Visible presence in all schools together with points of sale nationwide

• Comprehensive digital and hard copy distribution via Newspread incorporating outlets such as Supervalu, Dunnes and various other outlets nationwide

• Drawing massive attention to your brand with editorial covering:• Analysis of all major Irish universities • Full CAO listings• 2016 Leaving Cert timetable• Top Tips for completing the CAO application form

A commercial

opportunity

that will

generate real

and immediate

business for

your brand

As one of the country’s leading publishers in the educational sector, for many years we have been involved in the design, publishing and distribution of titles such as The Trinity College Guide Book, the UCC Diary and the best selling Definitive Guide to Night Classes. Following on from our great success over the past 20 years we are very excited about going into production with the 20th edition of The Definitive Guide to Going to College 2016/2017.

Will contain articles covering all aspects of college life from the CAO application and choosing a course of study through to college life itself:• Freshers’ Week; budgeting; grants; clubs and societies; finding

accommodation; student services etc.• Contributors include the National Qualifications Authority of

Ireland, third level institutions and students themselves. • Target audience is second level students throughout the

country, their parents, career guidance counsellors as well as those considering returning to education.

About

• The Definitive Guide to Going to College 2016/2017 will be distributed to all major secondary schools in Ireland

• Up to 100,000 digital and hard copies of the guide will be distributed to 5th and 6th year students across the country by their career guidance counsellors, our dedicated digital marketing team and an extensive social media campaign.

• The publication will also be available onllne from our website and also on the ebay and amazon platforms

• It will be distributed via Newspread and will be available at SuperValu, Dunnes Stores and all good newsagents nationwide

• Publication Date: December 2016, ahead of the crucial CAO application date

GET EXCITED

The PublicationThe Definitive Guide to Going to College 2016/2017

GET EXCITED

Why you should use our publication to sell your productToday Irish Educational Industry provides a platform to advertise throughout hundreds of outlets both printed and digital. One of the most common questions our customers ask is should they still use print advertising to promote their operations. Our answer is “Absolutely”.Each year RD Marketing and Media conducts surveys and focus groups. This year we interviewed lecturers, students, Accountants, Property specialists, career guidance professionals and welfare experts who have been involved in the educational industry in some manner – either as a participant or a service provider over the past years.

The Guide to Going to College 2016/2017 is the most important place to advertise.

Here is why:

1. The Guide to Going to College 2016/2017 offers a highly targeted audience, especially in social media and email marketing sectors. We expect over 100,000 readers in our digital format this year.

2. The Guide to Going to College 2016/2017 is charged with a very important mission – providing accurate, unbiased reporting of significant events in the educational industry. This gives us immense credibility amongst the students and staff of third level institutions.

3. This publication will allow you to be advertised in our separate publications FREE of charge(Example: Six Nations Rugby Guide (which has 63,000 subscribers online and growing).

4. The Guide to Going to College 2016/2017 will be available through a wide range of different platforms.

5. Our publication has lasting impact because of our strong editorial team and excellent relevant content. Students indicated the guide to going to college as a need in making their transition easier to reach their life goals.

6. Having an advertising presence in The Guide to Going to College 2016/2017 gives you real and instant recognition along with brand acknowledgment within the industry.

7. Our team guarantees to know your business,your product and your customers by promoting and selling your product each and every day.

In addition, this year the guide will contain the following:

• 100,000 digital copies given away to all students in Ireland through their career guidance teachers on school campus

• Free ‘gift a copy’ facility printed in all our future publications including:

➲ The Definitive Guide to the Six Nations Rugby➲ 101 Things To Do With Your Kids ➲ Active Retirement Guide ➲ Kids Safety on the Internet ➲ The Definitive Guide To Our Perfect Wedding Day

What’s New in 2016 and why you should brand your company with our product...

Online

• New interactive website under construction links to your social media and website

• Full page advert in our college website that links to clients’ Facebook and web page included in price

• Publication advertised in at least 12 websites and Facebook campaign reaching at least 20,000 people

• Publication will be sold on daily deal sites

• Digital copy given to every child attending

• All members of the National Bright Card will receive a digital copy of the publication

Online

Advertising RatesOutside Back Cover E2,200Inside Back Cover E1,800Full Page E1,500 Half Page E850 Quarter page E550

Advertising Specifications

Full page: 210mm (w) x 297mm (h) Half page: 210mm (w) x 140mm (h) Quarter page: 90mm (w) x 140mm (h)

Please ensure all adverts include crop marks offset by 4mm and 5mm bleed

Acceptable formats• Preferred format is Adobe high

resolutlon print PDF. To include bleed of 5mm, crop marks, fonts embedded and images compressed.

• Image files: If you are not supplying a printable PDF, please ensure that all images are 300dpi and converted to CMYK, supplied as either TIFF, EPS or JPEG.

• Logos/Images from websites cannot be used as the quality is NOT suitable for print.

• We do NOT accept images embedded in Word Documents

Our clients have the opportunity to be a part of an exciting publication which offers unique benefits with th assurance that your advertisement is placed appropriate to its subject matter within the magazine. The Definitive Guide to Going to Col lege 2016/2017 offers the opportunity for advertis ers to promote their business not only in the form of an advert, but also with the option of combining editorial. It’s the perfect vehicle to showcase your products and services. Our creative graphic designers will design your advertisement if you choose. We will store your advertisement in our data base for a period of three years at no extra cost. Due to our targeted distribution, your advert will be seen by second-level students, teachers (in particular career-guidance teachers), and parents of second-level students.

Unit 1, Boeing Avenue,Airport Business Park,Dunmore East, Co. Waterford.Tomast: 051 364 267 m: 087 9766983e: tomas@rdmarketingandmedia.comwww.rdmarketingandmedia.com

http://issuu.com/rdmarketing

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