Date post: | 23-Jan-2017 |
Category: |
Food |
Upload: | school-raising |
View: | 188 times |
Download: | 1 times |
PERSONAS:
Name: Anna
Occupation: Housewife, mother
Needs: to know the origin of the product and their healthy properties
Aims: to guarantee welfare to her children and educate them to an healthy food
Our IdeaAn event that promotes an healthy life style
through local products, exhibitions and performances
Goals:
● raise awarenes about local producer
● promote envirOnmental sustainiblity
● join street food culture and healthy food
● to entertain people
Benchmark
LIBANDO:
Yearly-Gastronomic stand that promotes street food and revalues all kind of Italian traditions
it offers reading and children plays
regaining strength to the town
we join street food culture and healthy food
shopkeeper CONSUMERS
● entertainment
● bio and km 0 food knowledge
● advertisement
● more customers
Why us?
BOOTHS
SHOPKEEPER
CONSUMERS
- FAMILIES- YOUNG PEOPLE- ELDERS
- WORKERS
SHOPKEEPER
- CHOICE OF PLACE IF YOU CALL US AS FIRST
CONSUMERS
- FREE BREAKFAST FOR WHO COME BY BIKE
- WEEKLY OLINE COMMUNICATION
- MEMBERSHIP CARD
- PLACE
- PHONE
MEMBERSHIP
CARD
PAY ENTERTAINEMENTBOOTHS RENT
CONSUMERS
- MORE CUSTOMERS
- ADVERTISING PRODUCTS
- ENTERTAINMENT- PLACE
- BIO AND KM 0 FOOD KNOWLEDGE
- ENTERTAINMENT
- ADVERTISEMENT
- INFORMATION
- ENTERTAINMENT
STRUCTURES
- STANDS
STRUCTURES
- PUBLIC SPACE
LICENCE
TOWN HALL
ENTERTAINMENT
AGENCY
- EXPERT CHEF
- BAND
- STRUCTURES
- PUBLIC SPACE
ENTERTAINMENT AND
ORGANISATION- ADVERTISMENTMATERIALS FOR
FLYERS AND CARD
SHOPKEEPER
Street food: toward healthy nutrition
STRATEGY:
to make a video, advertise the products etc.
organise flashmob for the event
REWARDS:
5€ a photo of team who send you a kiss
10€ a biscuit pack of a local firm
20€ an handmade beer
Our team
Benedetta Fuiano, 20 years old, she studies foreign languages; she is a scout master.
Francesca Giannetta, 19 years old, she studies business and marketing; she plays piano.
Michela Urbano, 19 years old, she studies tourism; she loves foreign languages and read.
Marina Capobianco, 19 years old, she is studing for being hairdresser; she loves hair style.