Commercial Trade Area Report 30318

COMMERCIAL TRADE AREA REPORT

Atlanta, GA 30318

Commercial Trade Area Report

Presented by

Angel Knight

Work: (404) 348-4367 x301 | Fax: (404) 348-4367

[email protected]://diamondrealtybrokers.com

Diamond Realty Brokers1201 W. Peachtree St. NWAtlanta, GA 30309

Copyright 2015 Realtors Property Resource LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

6/1/2015

Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$31,343 29.3 56,733 Metro RentersConsumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Uptown IndividualsYounger, urban singles on the move

Where do peoplelike this usuallylive?

Principal Urban CentersYoung, mobile, diverse in metros of 2.5 + million people

Top TapestrySegments Metro Renters

Modest IncomeHomes Emerald City City Commons Social Security Set

% of Households 5,498 (25.4%) 4,807 (22.2%) 2,760 (12.7%) 2,337 (10.8%) 1,201 (5.5%)

% of Atlanta 54,757 (28.1%) 20,729 (10.6%) 16,921 (8.7%) 19,762 (10.1%) 6,407 (3.3%)

Lifestyle Group Uptown Individuals Hometown Middle Ground Midtown Singles Senior Styles

Urbanization Group Principal Urban Centers Urban Periphery Metro Cities Metro Cities Metro Cities

Residence Type Multi-Unit Rentals Single Family Multi-Units; SingleFamily

Multi-Unit Rentals;Single Family

Multi-Unit Rentals

Household Type Singles Singles Singles Single Parents Singles

Average Household Size 1.66 2.56 2.05 2.66 1.72

Median Age 31.8 36.1 36.6 27.6 44.2

Diversity Index 59.3 33.3 48.1 49.5 74.2

Median Household Income $52,000 $22,000 $52,000 $17,000 $16,000

Median Net Worth $14,000 $13,000 $37,000 $10,000 $10,000

Homeownership 20.8 % 46.3 % 49.6 % 24.1 % 14.4 %

Average Monthly Rent $1,310 $720 $1,030 $650 $620

Employment Professional orManagement

Services orAdministration

Professional orManagement

Services, Administrationor Professional

Retired, Services orProfessional

Education College Degree High School Graduate College Degree High School Graduate High School Graduate

Preferred Activities Prefer environmentallysafe products. Practiceyoga, Pilates; ski.

Shop at low-costretailers, warehouseclubs. Play basketball.

Travel frequently. Buy,eat organic foods.

Shop warehouseclubs/discount. Buybaby/children'sproducts.

Prefer to cook, eat athome. Play bingo.

Financial Spend wages on rent Pay bills in person Contribute to NPR, PBS Own private health carepolicy

Pay bills in person

Media Active on Facebook,Twitter, YouTube,LinkedIn

Watch BET; listen togospel, R&B radio

Read books, magazineson tablets

Listen to urban radio Subscribe to basiccable TV

Vehicle Take publictransportation, taxis;walk; bike

Take publictransportation




Atlanta, GA 30318

Copyright 2015 Realtors Property Resource LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 6/1/2015

Who We AreResidents in the highly mobile andeducated Metro Renters market live aloneor with a roommate in older apartmentbuildings and condos located in the urbancore of the city. This is one of the fastest-growing segments; the popularity of urbanlife continues to increase for consumers intheir late twenties and thirties. Residents'income is close to the U.S. average, butthey spend a large portion of their wages onrent, clothes and the latest technology.Computers and cell phones are an integralpart of everyday life and are usedinterchangeably for news, entertainment,shopping and social media. Metro Rentersresidents live close to their jobs and usuallywalk or take a taxi to get around the city.

Our NeighborhoodOver half of all households are occupied bysingles, resulting in the smallest averagehousehold size among the markets, 1.66.Neighborhoods feature 20+ unit apartmentbuildings, typically surrounded by offices andbusinesses.Renters occupy close to 80% of all households.Public transportation, taxis, walking and bikingare popular ways to navigate the city.

Socioeconomic TraitsWell-educated consumers, many currentlyenrolled in college.Very interested in the fine arts and strive to besophisticated; value education and creativity.Willing to take risks and work long hours to get tothe top of their profession.Become well informed before purchasing thenewest technology.Prefer environmentally safe products.Socializing and social status very important.

Market ProfileEnjoy wine at bars and restaurants.Shop at Trader Joe's and Whole Foods forgroceries; partial to organic foods.Own a Mac computer and use it forreading/writing blogs, accessing dating websites,and watching TV programs and movies.Favorite websites: Facebook, Twitter, YouTubeand LinkedIn.Use a tablet for reading newspapers andmagazines.Participate in leisure activities including yoga,Pilates and downhill skiing.Shop for clothes at Banana Republic, The Gapand Nordstrom.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esriclassifies U.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source:Esri 2014. Update Frequency: Annually.

This is the

#1dominant segmentfor this area

In this area

25.4%of households fallinto this segment

In the United States


About this segmentMetro Renters

Atlanta, GA 30318


Who We AreFamilies in this urban segment may be non-traditional; however, their religious faith andfamily values guide their modest lifestyles.Many residents are primary caregivers totheir elderly family members. Jobs are notalways easy to come by, but wages andsalary income are still the main sources ofincome for most households. Reliance onSocial Security and public assistanceincome is necessary to support single-parent and multi-generational families. Highpoverty rates in this market make it difficultto make ends meet. Nonetheless, rents arerelatively low. Public transportation isavailable, and Medicaid can assist familiesin need.

Our NeighborhoodHouseholds are single person or single parent(usually female householders). Multigenerationalfamilies are also present.Homes are predominantly single family; valuesreflect the age of the housing, built more than 60years ago.Over half of the homes are renter occupied;average rent is lower than the U.S. average.Most households have no vehicle or one car, witha high dependence on public transportation.

Socioeconomic TraitsAlmost a quarter of adults aged 25 or more haveno high school diploma.Labor force participation is only 50%, withunemployment at more than double the U.S. rate.Income is less than half of the U.S. medianincome; one in three households are in poverty,dependent on Social Security, public assistanceand Supplemental Security Income.Consumers in this market consider traditionalgender roles and religious faith very important.This market lives for today, choosing to save onlyfor a specific purpose.They favor TV as their media of choice and willpurchase a product with a celebrity endorsement.

Market ProfileTo make ends meet, consumers shop atwarehouse clubs and low-cost retailers.Unlikely to own a credit card, they pay their billsin person.This market supports multigenerational families;they are often primary caregivers for elderly familymembers. On average, Modest Income Homesresidents have a higher reliance on Medicaid.For entertainment, they listen to gospel and R&Bmusic and prefer to watch BET.The recreational activity of choice for residents isbasketball.



This is the


In this area




About this segmentModest Income Homes

Atlanta, GA 30318


Who We AreEmerald City's denizens live in lower-density neighborhoods of urban areasthroughout the country. Young and mobile,they are more likely to rent. Well educatedand well employed, half have a collegedegree and a professional occupation.Incomes close to the U.S. median comeprimarily from wages and self-employment.This group is highly connected, using theInternet for entertainment and makingenvironmentally friendly purchases. Longhours on the Internet are balanced with timeat the gym. Many embrace the "foodie"culture and enjoy cooking adventurousmeals using local and organic foods. Musicand art are major sources of enjoyment.They travel frequently, both personally andfor business.

Our NeighborhoodThere are mostly older, establishedneighborhoods with homes built before 1960;around 30% built before 1940.Just over half of all homes are renter occupied.Single-person and non-family types make up overhalf of all households.Median home value and average rent are slightlyabove the U.S. levels; around half of ownedhomes are worth $150,000-$300,000.

Socioeconomic TraitsWell educated, these consumers researchproducts carefully before making purchases.They buy natural, green and environmentallyfriendly products.Very conscious of nutrition, they regularly buyand eat organic foods.Cell phones and text messaging are a huge partof everyday life.They place importance on learning new things tokeep life fresh and variable.They are interested in the fine arts and especiallyenjoy listening to music.

Market ProfileLiberal segment that contributes to NPR andPBS.Shop at Trader Joe's and Whole Foods.Budget time--utilize home cleaning services sothere's time for yoga.Use the web for professional networking, bloggingand online dating.Read magazines and books on a tablet,sometimes while exercising at home.Go to art galleries and make art at home.



This is the


In this area




About this segmentEmerald City

Atlanta, GA 30318


Who We AreThe City Commons segment is one of theyoungest and largest markets, primarilycomprising single-parent and single-personhouseholds living within large, metro cities.While more than a third have a collegedegree or spent some time in college,nearly a third have not finished high school,which has a profound effect on theireconomic circumstance. However, that hasnot dampened their aspiration to strive forthe best for themselves and their children.

Our NeighborhoodSingle parents, primarily female, and singleshead these young households.Average household size is slightly higher than theU.S. average at 2.66.City Commons are found in large metropolitancities, where most residents rent apartments inmidrise buildings.Neighborhoods are older, built before 1960, withhigh vacancy rates.Typical of the city, many households own eitherone vehicle or none, and use public transportationor taxis.

Socioeconomic TraitsAlthough some have college degrees, nearly onein three have not graduated from high school.Unemployment is very high at 24%; labor forceparticipation is low at 54%.Most households receive income from wages orsalaries, but nearly one in four receivecontributions from Social Security and publicassistance.Consumers endeavor to keep up with the latestfashion trends.Most families prefer the convenience of fast-foodrestaurants to cooking at home.

Market ProfileBaby and children's products, like food andclothing, are the primary purchases.They shop primarily at warehouse clubs likeSam's Club and discount department stores suchas Kmart.While most residents obtain privately issuedmedical insurance plans, some are covered byFederal programs like Medicaid.They subscribe to cable TV; children-orientedprograms are popular, as are game shows andhome shopping channels.Magazines are extremely popular sources ofnews and the latest trends, including baby, bridaland parenthood types of magazines.They enjoy listening to urban radio.



This is the


In this area




About this segmentCity Commons

Atlanta, GA 30318


Who We AreSocial Security Set is an older marketlocated in metropolitan cities across thecountry. More than one-third ofhouseholders here are age 65 or older anddependent on low, fixed incomes, primarilySocial Security. In the aftermath of theGreat Recession, early retirement is now adream for many approaching the retirementage; wages and salary income in thismarket are still earned. Residents live alonein low-rent, high-rise buildings, located in orclose to business districts that attract heavydaytime traffic. But they enjoy the hustle andbustle of life in the heart of the city, with theadded benefit of access to hospitals,community centers and publictransportation.

Our NeighborhoodMost residents live alone in this older market;19% of householders are aged 75 and older;another 17% are 65 to 74 years old.Multi-unit rental properties with affordable rentsare predominant.Located in higher-density, high-traffic areas ofmetropolitan cities with good access to publictransportation, vehicle ownership is low.

Socioeconomic TraitsThese aging consumers rely mostly on SocialSecurity income but also depend onSupplemental Security Income and publicassistance.Wages and salary income are still earned byalmost half of all households.With fixed incomes, consumers remain pricesensitive.A trusted source of information, TV is animportant part of their lives.An aging population that is often limited bymedical conditions, they are willing to tryadvanced medication but rely on their physiciansfor recommendations.Rather than eat out, Social Security Setresidents prefer to have their meals at home,whether they order takeout or warm up a frozendinner. To save money, many frequently cooktheir own meals.

Market ProfileWith limited resources, spending onentertainment is restricted. To pass the time,residents have basic cable television. Daytimenews, documentaries and game shows arepopular. Activities outside the house are alsolimited, but bingo at the local community centeris a favorite. When the TV is off, the radio is on;residents aren't picky about the radio station, butdo enjoy the companionship.Risk-averse consumers in Social Security Setprefer to pay their bills in person, usually withcash. Some residents don't have a checkingaccount, although one in three maintain a savingsaccount for their small savings.Technology is a bear for these consumers. Theysteer away from cell phones, computers anddigital cameras.Many residents are dependent on Medicare andMedicaid for health care expenses.They don't eat out often, but KFC and McDonald'sare their restaurants of choice.



This is the


In this area




About this segmentSocial Security Set

Atlanta, GA 30318


20142019 (Projected)

Total PopulationThis chart shows the total population in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually


Population DensityThis chart shows the number of people persquare mile in an area, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually


Population Change Since 2000This chart shows the percentage change inarea's population from 2000 to 2014,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Atlanta, GA 30318: Population Comparison

Atlanta, GA 30318



Population Living in FamilyHouseholdsThis chart shows the percentage of anareas population that lives in a householdwith one or more individuals related bybirth, marriage or adoption, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Women 2014Men 2014Women 2019 (Projected)Men 2019 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Atlanta, GA 30318



Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually


Population by AgeThis chart breaks down the population of anarea by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Atlanta, GA 30318: Age Comparison

Atlanta, GA 30318


MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Atlanta, GA 30318: Marital Status Comparison

Atlanta, GA 30318



Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Unemployment RateThis chart shows the unemployment trendin the area of your search. Theunemployment rate is an important driverbehind the housing market.Data Source: Bureau of Labor Statistics viaEsri, 2014Update Frequency: Annually

Atlanta, GA 30318: Economic Comparison

Atlanta, GA 30318


Employment Count byIndustryThis chart shows industries in an area andthe number of people employed in eachcategory.Data Source: Bureau of Labor Statistics viaEsri, 2014Update Frequency: Annually

Atlanta, GA 30318


Less than 9th GradeThis chart shows the percentage of peoplein an area who have less than a ninth gradeeducation, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

High School GEDThis chart shows the percentage of peoplein an area whose highest educationalachievement is passing a high school GEDtest, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

High School GraduateThis chart shows the percentage of peoplein an area whose highest educationalachievement is high school, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Some CollegeThis chart shows the percentage of peoplein an area whose highest educationalachievement is some college, withoutreceiving a degree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Associate DegreeThis chart shows the percentage of peoplein an area whose highest educationalachievement is an associate degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Atlanta, GA 30318: Education Comparison

Atlanta, GA 30318


Bachelor's DegreeThis chart shows the percentage of peoplein an area whose highest educationalachievement is a bachelor's degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage of peoplein an area whose highest educationalachievement is a graduate or professionaldegree, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2014Update Frequency: Annually

Atlanta, GA 30318


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, where onehas been selected. Estimated home valuesare generated by a valuation model and arenot formal appraisals.Data Source: Valuation calculations basedon public records and MLS sources wherelicensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculations basedon public records and MLS sources wherelicensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listing pricefor homes in this area, the county and thestate.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month change inthe median listing price of homes in thisarea, and compares it to the county andstate.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Atlanta, GA 30318: Home Value Comparison

Atlanta, GA 30318


Best Businesses

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area, soconsumers go elsewhere to have their needs met. The orange business types are relatively plentiful in the area, meaning there are existing competitors for the dollars thatconsumers spend in these categories.Data Source: Retail Marketplace via Esri, 2014Update Frequency: Annually

Indexed Values From -100 to 100

Atlanta, GA 30318


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Commercial Trade Area Report 30318

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