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Communicating with ugly but
efficient charactersHenriette van Vugt
Elly Konijn
Johan Hoorn
Vrije Universiteit Amsterdam
24 nov 2005
Etmaal van de communicatiewetenschap
Users respond differently to interfaces encorporating an interface character than to those without an interface character
Persona effect
2 main perspectives
Human-like appearance and behavior
– Social responses
– Similarities engagement real human beings
Computer application
– Task context
– Similarities use intention other applications
Method
•120 participants
•I-PEFiC measures (Cronbach’s alpha > .70)
•5 tasks, as quickly as possiblee.g. “Have Bella repair the sink”
•If task finished, stop the clock, write time down
•Completion of the 5 tasksSlow (about 12 minutes) or fast (about 6 minutes)
•Then, questionnaire, and one more task
CHARACTER
SYSTEM
Relevance
Distance Satisfaction
UseIntentions
AffordancesAid
Obstacle
Aesthetics Beautiful
Ugly
Valence
Involvement
Results
CHARACTER
SYSTEM
Relevance
Distance Satisfaction
UseIntentions
AffordancesAid
Obstacle
Aesthetics Beautiful
Ugly
Valence
Involvement
Results
CHARACTER
SYSTEM
Relevance
Distance Satisfaction
UseIntentions
AffordancesAid
Obstacle
Aesthetics Beautiful
Ugly
Valence
Involvement
Results
CHARACTER
SYSTEM
Relevance
Distance Satisfaction
UseIntentions
AffordancesAid
Obstacle
Aesthetics Beautiful
Ugly
Valence
Involvement
Results
Main conclusion
‘Digital bonds’ between humans and interface characters are established by both the character’s visual appearance and the affordances it offers for task execution.