Communication and Information Maira Jēgere State LLC “Vides projekti” BalticClimate...

Communication and Information

Maira JēgereState LLC “Vides projekti”BalticClimate Communication manager

Part-financed by the European Union (European Regional Development Fund)

Topics of today

Introduction to “Vides projekti” Programme communication requirements Communication Plan Internal communication Project corporate identity


WP2 – Communication and

Information

Vides projekti – State LLC “Environmental Projects”

A state enterprise supervised by the Ministry of the Environment of the Republic of Latvia.

“Vides projekti” attracts resources from different organizations and financial institutions to solve the environmental problems that are important to Latvia.



Information


Within the framework of the enterprise a film production studio – the first film production studio in the Baltic States specializing in the production of movies and TV programs about the environment and nature was established.

The Film production studio makes a weekly informative analytical television program entitled “Environmental Facts” about the current environmental problems, processes in nature and the human environment.



Information


Responsibilities within BalticClimate – WP2 leaders

Assignment of a full-time project communication manager Elaboration, implementation and monitoring of a communication

plan Project corporate identity creation (procurement procedure

implementation, supervising the work of designers, website programmers, etc.)

Coordination of project internal and external communication Production an distribution of project dissemination materials Organization of a final conference


Programme communication requirements

Logos

Reference

Disclaimer



Logos

On all project materials produced following three logos should be visible:

Programme logo European Union logo Project logo



Reference

In addition to the logos the following reference should be used:

Part-financed by the European Union (European Regional Development Fund and European

Neighbourhood and Partnership Instrument)

This reference must be reproduced and well visible on all media produced by the project – website, documents (reports, invitations, etc.), publications, promotion materials (T-shirts, bags, cups, umbrellas, etc.), press releases, newsletters, billboards, signs, etc.

If appropriate the reference can also be published in the applicable nation language.



Disclaimer

In publications (hard copies & e-versions) the following disclaimer should be included:

This <publication/portal/leaflet> has been produced with the assistance of the European Union (in electronic version provide link to http://europa.eu). The content of

this publication is the sole responsibility of <name of the author/project> and can no way be taken to reflect the

views of the European Union.

According to EU Visibility Guidelines the ENPI partners have to use a disclaimer in all cases. For EU & Norway partners this is voluntary.



Fact sheet

Within the following weeks all project partners will be provided with a communication and information factsheet about the use of

Programme logo EU logo Project logo References and disclaimer


Communication plan

All the approved projects in the first call have to prepare a communication plan and submit to

the

Joint Technical Secretariat by

July 31st, 2009

Responsibility: Communication manager


Communication plan

Strategy – transparent and awareness rising

What is the message Where is it going Who needs it How aims and targets will be reached


Communication plan

Main elements of the communication plan

Aim and objectives Target groups Main project messages Communication tools Responsibility Timeframe Evaluation and indicators Budget


Communication plan

Aim

The aim of the communication plan is to support timely and accurate information to all identified target groups to ensure widespread involvement and successful implementation of project activities


Communication plan

Objectives

Communication objectives should be in line with project aims and measurable

• Communicate our project to business community through good coverage in press and other media

• Inform the decision makers and stakeholders through regular issuing of a project newsletter

• Disseminate the project results through TV broadcasting in order to raise the public awareness

• …


Communication plan

Main project messages

BalticClimate works to make the climate change phenomenon understood as challenge as well as a chance for local and regional overall and sustainable development

23 partners from 8 countries around the Baltic Sea have come together to enable BSR municipalities, regions and local actors to deal with climate change issue in a cooperative, integrated and sustainable way

BalticClimate is making BSR municipalities and regions more competitive for future challenges to maintain and enhance the common existing BSR identity


Communication plan

Target groups

Internal External

Communication tools

Web-based communication platform for internal communication

Newsletters (printed/e-versions) Articles in press, web portals, press releases TV broadcasting, radio interviews Website Etc.


Communication plan

Evaluation and indicators

Evaluation of the communication plan helps to determine the success of project communication activities.

Indicators Number of email addresses emailed to Number of participants at the events Number of website visitors Number of newsletters downloaded online Etc.


Communication plan

Target audience

Primary message

Tool/vehicle Frequency Responsibility Indicator

Project partners

Project progress update

Internal communication platform, emails

As needed Project manager/ coordinator

Number of emails addressed

… … …

Media … …

General public

…

…


Communication plan

Budget

The overall budget of WP2 is 805 389.00 EUR

This includes: Staff costs (WP2 leader) Website programming Corporate identity Dissemination material production and dissemination (printed, DVD,

etc.) Final dissemination material production and dissemination (printed,

DVD, etc.) Project promotion (TV broadcasting, publications, give-aways) Final conference Etc.


Internal communication

Communication platform

Why?

Organization of the internal communication of our project through web-based communication platform to ensure widespread and simultaneous involvement of all project partners




Main features

Worldwide access Document storage and sharing To-do lists Message boards Opinion polls, Etc.




Weboffice Zoho Basecamp Google Docs Microsoft Live Workspace Microsfot SharePoint Services 3.0




Microsfot SharePoint Services 3.0

Free User “ intuitive” - great possibilities for

customization Unlimited storage space

- Sharepoint specialist needed



Communication platform – how we start to use it

Within next week all partners will receive a list of preferable features of the communication platform and everybody will be invited to comment or add to this list

Testing among WP leaders/all partners

Commentaries, opinions collected from everybody for further improvements of the platform and if necessary – a special training


Project corporate identity

Main components

Name Logo Colors Fonts Website Graphic style (envelopes, business cards, conference

folders, fax/letter headers, e-signature templates, etc.)



Logo

A cycle principle dominates in the nature and the responsibility of a human being as an intelligent creation of a nature who uses its resources is to look after that this cycle will always retain continuity and evolution

8 dots in circle symbolize 8 partner countries of BalticClimate



Logo

Climate depends on various and mutually linked factors and so the process of the investigation of it is multilayered where each layer is equally essential – this is symbolized by plates that are placed one after another. Also this symbol embraces the idea that not only the climate change factors should be interlinked but also all the activities related to the dealing with climate change –representing the Work Packages of BalticClimate



Colors



Website

Time schedule:

Ongoing procurement procedure - deadline for submission of the tenders: April 17th, 2009

Planned date for contracting: April 30th, 2009

Web design finalized – May 29th

Web page published – July 6th

Maintenance of the web page – till April 2012



Website

Structure



Promotion ideas

Imaginative, phantasmal heroes – brand symbols

Ronald McDonald Duracell rabbit Michelin tire man



Promotion ideas

Climey, EU citizen



Promotion ideas

Reverse graffiti

Moose is the pseudonym of Paul Curtis, a British graffiti

artist. Instead of the typical methods

of graffiti, Moose works by

cleaning dirt and grime off surfaces to create his art Reverse graffiti project, San

Francisco


Thank you for your attention!

For further information:[email protected]

+371 67215051, +371 26441273


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