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Exercise 1aExercise 1a
Who have you met in recent years who seemed to have a problem with communications in some way? What was it?
Name: Type of problem:
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Exercise 1bExercise 1b
Now what about some good communicators you’ve met personally? Who are they? Can you sum up what impressed you?
Name: Ability to:
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Exercise 1cExercise 1c
Choose five communication events from the last 48 hours. It could have been a discussion with someone, a brief meeting, a phone call, talk and so on.
Who Medium
Purpose/s Result & Comment
Citibank Phone Make them reverse the late payment charge
Had a heated argument over the reason.
Ended up canceling my card.
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CommunicationCommunication
3 areas: ◦Face-to-face- meetings, public speaking◦Technology – writing, phone, web conf◦Knowing Yourself
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Face-to-face: basicsFace-to-face: basics
Your audience Your communication
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Face-to-face basics: Face-to-face basics: Your AudienceYour Audience
Audience◦Who is the audience?◦What does it want?◦What does it fear?◦What does it care about?
The “So What” monster?
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Face-to-face basics: Face-to-face basics: Your CommunicationYour Communication
Keep it clear◦Opening◦Introduction◦Key points and examples◦Closing remarks
The “Mind Lock” Monster
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Face-to-face: Face-to-face: Group MeetingsGroup Meetings
The communication spoiler:◦ Know-all◦ Interrupt◦ Ramble ◦ Solo-artist◦ Ego
The communication maker:◦ Listen! Listen! Listen!◦ Use simple concrete
language◦ Use first person ◦ Kill fillers ◦ Be specific◦ Full stop
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The “King” monster
Face-to-face: Face-to-face: Group MeetingsGroup Meetings
What is my main message?Why am I saying it?Who is it for?What outcome do I want?Are the facts in place?Is the required action clear?
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Technology: Technology: WrittenWritten
Know your messageKnow your audience Structure your
material Be briefSummarizeGive conclusion or
recommendations
Supply factsMake numbers
comparativeAvoid jargon,
remove clichésUse graphicsCheck
Spelling/grammar
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The spectacled monster
Exercise 3cExercise 3cInvitation EmailInvitation Email
Write an email to the HR head of Widget Corporation, inviting them to visit your college for placements
(20 min)
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Written: Written: Know your messageKnow your message
What do I want to say?Why do I want to say it?Why is it important- to me and to them?
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Written: Written: Know your AudienceKnow your Audience
Does the audience need: ◦Fact, opinion, inspiration, instruction, comfort,
censure, support, entertainment Is the audience:
◦Conventional/un, educated/un, old/young, sophisticated/un, hungry for facts
Will the audience:◦Understand your subject, find it interesting,
want to know more, need telling what to do
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Written:Written:StructureStructure
Arrange different parts of the whole message ◦Introduction◦Development ◦Conclusion
The 100-word mantra
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Written:Written:BrevityBrevity
Keep sentences and paragraphs short◦Sentence – not more than 20-25 words ◦Paragraphs- not more than 14-18 sentences
Special importance on first paragraph
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Written:Written:SummarizeSummarize
Essential for longer texts such as reportsSummary text should meet this criteria:
My reader MUST know this
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Written:Written:Give Conclusions or RecommendationsGive Conclusions or Recommendations
What you want to happen Call to action or even inaction
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Written:Written:Supply FactsSupply Facts
Give factual evidence to support your analysis, conclusion, recommendation
Tips ◦Choose relevant facts ◦Distinguish between facts and assertion ◦State assumptions ◦Support facts with extra material/examples, if
necessary
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Written:Written:Make numbers comparativeMake numbers comparative
Tips◦Numbers rounded and simple◦Few numbers so that pattern is apparent
Ex: ◦This version of software has 252 bugs.◦This version of software has 252 bugs against
512 in the last version and 568 before that.◦Version 2.1 Version 2.2 Current
570 510 250
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Written:Written:Use GraphicsUse Graphics
0
100
200
300
400
500
600
Version2.1
Version2.2
CurrentVersion
Defects
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Written:Written:Avoid JargonAvoid Jargon
Write 12 most common words in your specialist area and try replacing them with sensible alternatives
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Written:Written:Check Spelling/GrammarCheck Spelling/Grammar
Use spell and grammar checker!!Avoid
◦Complex words◦Jargon ◦Over-used words ◦Passive voice
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