www.LearnAtAlliance.com COMMUNITY CONNECTIONS Volume 3 | Issue 2 | Summer 2012 Alliance broke ground on its latest Florida development, Broadstone Cypress Hammocks, this past April in Coconut Creek. Featuring an “Old Florida” architectural style with metal roof accents and stacked stone exterior building detail, the community will blend artfully into the mature wooded preserve conservation areas that surround it. Almost all of the 396 residences will enjoy views of the wooded preserve or an on-site lake feature. Completion is slated for April 2014. “Our future residents will enjoy the latest in amenities and features that define luxury living, and are unparalleled within this submarket area,” says Managing Director of Development Mike Ging. This marks our third new development in the Florida area since 2011 — Broadstone Citrus Park (Tampa) was completed earlier this year and Broadstone at North Boca Village (Boca Raton) is scheduled for completion this winter. NEW BUILD WITH “OLD FLORIDA” STYLE Page 1 Broadstone Cypress Hammocks Broadstone Citrus Park Broadstone at North Boca Village NEW COMMUNITIES! Meadowbrook Station Mountain Region Metropolitan at Lincoln Station Mountain Region Broadstone Avion Central Region City North at Sunrise Ranch Central Region The Cortesian Southwest Region 360 Residences NorCal Region Canterwood Mountain Region Axis at Perimeter Southeast Region La Ventana Southwest Region Estates at Willowbrook Central Region Orchard Farms Mountain Region The Coages Central Region
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www.LearnAtAlliance.com
COMMUNITYC O N N E C T I O N SVolume 3 | Issue 2 | Summer 2012
Alliance broke ground on its latest Florida development, Broadstone Cypress Hammocks, this past April in Coconut Creek. Featuring an “Old Florida” architectural style with metal roof accents and stacked stone exterior building detail, the community will blend artfully into the mature wooded preserve conservation areas that surround it. Almost all of the 396 residences will enjoy views of the wooded preserve or an on-site lake feature. Completion is slated for April 2014.
“Our future residents will enjoy the latest in amenities and features that define luxury living, and are unparalleled within this submarket area,” says Managing Director of Development Mike Ging.
This marks our third new development in the Florida area since 2011 — Broadstone Citrus Park (Tampa) was completed earlier this year and Broadstone at North Boca Village (Boca Raton) is scheduled for completion this winter.
NEW BUILD WITH “OLD FLORIDA” STYLE
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Broadstone Cypress Hammocks
Broadstone Citrus Park Broadstone at North Boca Village
NEW COMMUNITIES!Meadowbrook Station
Mountain Region
Metropolitan at Lincoln StationMountain Region
Broadstone AvionCentral Region
City North at Sunrise RanchCentral Region
The CortesianSouthwest Region
360 ResidencesNorCal Region
CanterwoodMountain Region
Axis at PerimeterSoutheast Region
La VentanaSouthwest Region
Estates at WillowbrookCentral Region
Orchard FarmsMountain Region
The CottagesCentral Region
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FOCUS GREEN
Meadowbrook Apartments’ Maintenance Supervisor Richard Goins spearheaded a water-conservation program for the entire community. Working with California Water Services and Southwest Environmental, he was able to procure low-flow toilets, showerheads and aerators for all 125 apartment homes in just three days at no cost to the property or residents. The community has received great feedback from residents, who cannot stop talking about how great it is to have these new low-flow options. Meanwhile, the team at Broadstone Gramercy came up with a great idea for a resident breakfast — an “Eat Healthy, Live Green” event sponsored by My Fit Foods. The only catch? Residents had to bring 10 plastic grocery bags to exchange for a reusable shopping tote and earn their deliciously healthy fare. Broadstone Gramercy then recycled all the plastic bags on behalf of the residents.
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We'd love to hear your success stories, ideas and tips! Please send them to [email protected].
As part of their “get ready for summer” process, the CPW team had to drain the community pool for resurfacing — but, before they did, they invited their four-legged residents to enjoy a day at the pool. Proud pet parents and their furry family members had a big splash of fun.
Corte Madera: Ice Cream TruckAssistant Business Manager Jenna Monen suggested an interesting spin on Corte Madera’s traditional ice cream social event — this year, they decked out their leasing golf cart to look like an ice cream truck, drove around the community blasting that familiar ice cream tune and handed out frozen treats. Says Business Manager Gina Camacho, “It was so much fun to see the residents laughing and chasing after us — and it was relatively inexpensive to do!”
Resident event ideas you’ll want to steal!
Commons Park West: Puppy Paddle
TELEPHONEShanta Klair
Broadstone Grand Avenue
Natalie FordDakota Springs
VIDEOMary Davis
Living at Santa Monica
Desiraye Shaker Stone Canyon (CA)
Megan CostaThe Courtyards at 65th
Tara LopezVerano Townhomes
Cameron WhiteLowry Park
Stephanie MeidellBoulder Canyon
Dominique MontoyaSan Cierra
Autumn GarciaBroadstone Estates
INTERNETMelissa Massey
Broadstone Laurel Highlands
Ashlee ShephardWoods at Elm Creek
Rosa BellRepublic Park Vista
Jonathan MalchowBroadstone Parkway
Ryan DeGrootBroadstone Ambrose
Jaime MartinColes Crossing
Bobbie PadillaAdobe Ranch
Lezlie BermudezBroadstone Talavera
Jennah MunozAlbuquerque Uptown Village
Autumn GarciaBroadstone Estates
Alexandra DavisBroadstone Heights
Esther SantanaBroadstone Landings at Cottonwood
TOP SHOPS100% Mystery Shops March - June
FOCUS GREEN IN ACTION!
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Your People. Your Places. Our Priority.Alliance Residential Company | La Belle at Hollywood Tower | Staff & Residents
To learn more, call 800.866.1144 or visit www.yardi.com/people
Jules Escalona Asst. Business Manager
Jennifer Daura Manager & Resident
Andi Wallace Sales Manager
Hollywood Tower and La Belle — with a little help from the band, Garbage — garnered some exceptional social media response the last week of May. Garbage performed a live acoustic set on HT’s rooftop deck on May 31, as part of the community’s “Penthouse Performances” partnership with 98.7FM. The social media response was fast and furious, including 56 check-ins on Facebook the day of the event, 29 new Twitter followers gained
over the course of the week, and more than 50 tweet tags from concert-goers during and after the event. Congrats on these awesome results!
HOLLYWOOD TOWER & LA BELLE
FAMOUS FACES
On May 7, Christina Applegate, Jane Lynch, Zooey Deschanel, Martha Plimpton, Laura Dern, Julia Louis-Dreyfuss and Julie Bowen gathered at Hollywood Tower for a roundtable video interview and photo shoot for The Hollywood Reporter. Each actress posed in various spots on the HT roof decks – our personal favorite is Jane Lynch on the giant Twister mat – and answered questions about the toughest parts of the job.
LEADING LADIES ON THE ROOFTOP
SOCIAL MEDIA SPLASH
Have you seen the June issue of Multifamily Executive magazine? La Belle Business Manager Jennifer Daura, Assistant Business Manager Jules Escalona, Sales Manager Andi Wallace and a few residents graced the back cover as part of Yardi’s new advertisement series, “Your People. Your Places. Our Priority.” Be sure to check it out!
ALLIANCE TALENT: The Alliance Talent recruiting platform is now live — current associates interested in transfer/promotion opportunities can apply through our new Alliance Talent internal career center and submit referrals online. In addition, the Wonderlic assessment is fully integrated — all candidates will access it through the career center rather than via e-mail — and will now be used for internal transfers and promotions, as well as new-hires.
ALLIANCE UNIVERSITY: The resources you need to be successful and advance your career with Alliance are in one easy-to-access online location through Alliance University. With 300+ courses and individualized learning paths, Alliance University will enhance your professional development and help you achieve your career goals.
ALLIANCE RESIDENT WORKS: Alliance Resident Works Phase 3 Lead Management has launched. Office associates will actively use the system on a daily basis, following completion of the training course (98 communities have completed thus far!).
MY ALLIANCE: The MyAlliance employee portal gives you 24/7 access to all things HR and payroll. It is available wherever you are, and allows you to be in charge of your information in a safe and secure environment at a time that’s convenient for you.
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TEAM SPIRIT AND A TUTUSenior Vice President of Operations Tracy Brunetti, Regional Marketing Manager Jana Williams and Director of Asset Engineering Forrest White showed their team spirit while participating in the Del Mar 5k Obstacle Course on May 20.
ALLIANCE ALTER EGOSThe Nevada State Apartment Association’s annual golf tournament was held May 18 at the Badlands Golf Course in Las Vegas. A group of Alliance associates teed off, decked out in Alliance-branded polo shirts personalized with player nicknames on the back. Said Broadstone Azure Business Manager Dee Van Billiard, “We made quite the impression this year and had a ton of fun!”
Pictured below: Robin Griffin, Adam Parra, Victor Castro, Elena Douglas, Kristie Frank, Dee Van Billiard and Corrina Giambattista
For the latest “New in 2012” resources, training links and updates, please visit www.LearnAtAlliance.com.
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Submit Your Community News — Yes, YOU!Great things are always happening at Alliance, but we need your help to share the news. Just e-mail news or events —
don't forget pictures — and let us do the rest. For details, contact: Marketing ([email protected]).
ALLIANCE’S NATIONAL AWARDSAlliance held its national meeting and awards banquet May 1-3 at the Sheraton Phoenix Downtown Hotel. Attendees from all regions gathered to learn about Alliance’s new programs, build relationships with co-workers and vendors, and honor our national award winners at the “Cirque due Soiree” awards banquet (complete with acrobatic performances). Check out our Facebook page for more photos!
