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Community Partnerships:Happy Marriages or Strange Bedfellows
SWITCH 2015 November 18, 2015
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Philadelphia, PA • 1.56 million residents• 5th largest US city
– (by population)• It’s an old city• It’s a politically interesting city• It’s a city of promise• It’s a city of entrepreneurs• It’s a city of many
neighborhoods and churches• It’s a civically engaged city• It’s a poor city
– 25% poverty rate– 50% low literate adults
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A little bit about the Free Library of PhiladelphiaThere are nearly 1200 full-time and part-time employees
There are over 60 FLP locations
We produce over 25,000 programs annually
We have the benefit of a Foundation
We recently aligned forces with the Rosenbach Museum and Library
We are an organization that invites risk and innovation…and at the same time we are afraid of our own success
We have our own beer!!
Key Success FactorsDuring the strategic planning process 8 key success factors (capabilities / expertise) surfaced as drivers for the Free Library’s success. These key success factors were incorporated into The Free Library’s new strategic direction.• Operational Efficiency• Premium Service Fee Option• Marketing and Awareness• Programming• Facility Design• Specialized Talent• Partnerships• Virtual Presence and Delivery
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Strategy Path to Achieve Vision and Mission
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Strategic Aspiration Funding Mix
Customer Strategy
Physical vs. Virtual Focus
Emphasis on New Tech.
Type of Labor
Entrepre-neurial
MindsetCommunity Engagement
Primary Audience
Board Structure
Geographic Scope
World-class / Tier 1 Institution
Only privatePay for
everything / Member fee
Only virtualFocus on
cutting edge lending
Specialized focus areas
Many experiments
and pilots
Active partnerships
– library driven
All things to all people
Two separate boards
(status quo)
Philadelphia city-limits
Tier 2 (Top 10 player)
Primarily private with
public supplement
Pay for premium
(most services)
Primarily virtual with
some physical
presence
Focus on cutting edge
accessIT-enabled
Moderate amount of
experiments and pilots
Passive partnerships – community
driven5 target
audiences
Two separate
boards (one elected)
Greater Philadelphia
region
Tier 3 (opportunist
ic player)Equal
balance
Pay for premium
(some services)
Balanced with
moderate virtual and
physical presence
Focus on computer
accessTraditional
Little experiments
and pilotsNo / little
engagementActive
citizens Single board State
Status quoPrimarily
public with private
supplement
Free and equal for
everything
Primarily physical
with some virtual
presence
Focus on only
Internet access
OutsourcedNo
experiments and pilots
Donor groups
National / international
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So, how to get there?!!
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Developing Partnerships
Solid partnerships answer the following questions:
Does the partnership…Innovate?Support?Educate?
Entertain?
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Types of Partnerships
• Strategic • Is community oriented – Collective Impact
• Creative• Focuses on multi-sector programming
• Advancement• Builds organizational capacity
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Strategic Partnerships
Tap into the community’s will to actDrives real success
Collective Impact:Collective Impact brings people/organizations together, in a structured way, to achieve social change.
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Goals of Collective Impact
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READ! By 4th
• Purpose: To ensure that all children in the City of Philadelphia are reading on grade level by the time they reach the 4th grade. This is the Philadelphia version of the national Campaign for Grade Level Reading. The Free Library is the “backbone” agency.
• Partners: 50+ for profit and not-for profit organizations participating in 4 “pillar” areas – Evidence-based Instruction, Year-Round Readers, Active Attendance and Family Engagement.
• Goals: Double the number of children reading on grade level by 2020; 68% of children are enrolled in a high-quality pre-k program; a 97% attendance rate in Kindergarten and 1st grade and 100% of children participating on literacy-rich summer programs.
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Words at Play Vocabulary Initiative
• Purpose: A community-wide, grant-funded initiative taking place at 2 libraries located in North Philadelphia. The grant’s focus is families with children ages birth to 5 years. Through playing, singing, and reading at “Play Parties”, families discover new ideas to help strengthen their child’s vocabulary while playing with their children.
• Partners: Five organizations are working collaboratively to offer this initiative: the Free Library of Philadelphia, The Franklin Institute, the Kimmel Center, the Philadelphia Museum of Art, and the Philadelphia Zoo and PNC Bank (funder).
• Goal: The program will help close the vocabulary gap among children as well as bolster school readiness by providing adults and youth alike with the tools necessary to build vocabulary at an early age.
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Building Bridges with Books
• Purpose: Funded by the U.S. Department of Education’s Funded by the U.S. Department of Education’s Innovative Approaches to Literacy program is aimed at areas with high poverty and low student achievement. The program is designed to "build bridges" between families and schools through early literacy activities, including monthly parent training sessions on the importance of reading and talking to children as well as regular visits to the local public library. The focus is on a cohort of K, 1st and 2nd grade classes.
• Partners: US Department of Education, School District of Philadelphia, Free Library of Philadelphia, the Mayor’s Office of Education
• Goal: The goal of the grant is to support literacy development for children at the beginning of their school years. Librarians are excellent at imparting enthusiasm and sheer joy in books, literacy, and language which can only help young students maintain grade level reading skills.
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PASCHALVILLE ADVISORY COUNCIL ON COLLECTIVE IMPACT
• Purpose: To leverage the library as a hub for job seekers by bringing together a broad array of community partners in support of Southwest Philadelphia residents.
• Partners: Paschalville NL: Centennial Celebration, MCOL: Pre-Registration Training, SW CDC: Employment Boot Camp, FLP: Job Fair at Paschalville (October 8th), CityLights, PA CareerLink, Open floor.
• Goal: Southwest Philadelphia is an engaged, employed and prosperous community.
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Creative Partnerships
“In times in which culture is often seen as a luxury that may be easily disposed of, creative partnerships concretely exemplify the benefits that culture may bring both to society and to the economy.”
From the: POLICY HANDBOOK PROMOTION OF CREATIVE PARTNERSHIPS – European Agenda for Culture – March 2014
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Free Library Cultural Partners
• Year of the Bard: Shakespeare at 450• Theater Companies• High School Rappers• Musical Groups• Ballet• College Drama Departments• Yards Brewing Company • Charles Dickens 200th Anniversary• Literary Salons• Look a-like Contest• Theatrical Performers• Other rare collections
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Free Library Cultural Programs• Framing Fraktur Exhibition• 20 partner organizations including Art Museums, history museums and cultural
centers• Musical Performances• Artist panel discussion• Group Visits• Symposium with University of Pennsylvania
• Music Department: Journeys• Jazz Performers• Jazz Clubs• Composers• Musicians
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One Book One Philadelphia
• 600 Community Partners• 100 Programs in 8 weeks• Books to schools and community centers• Film and music programs• Restaurants
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Culinary Literacy Center
• Launched in June 2014: State-of-the-art teaching kitchen– builds literacy skills through
cooking education– supports health literacy
through nutrition education– dozens of partners: top chefs,
schools, cultural food experts – for adults, teens, and children
• 3,000 have attended nearly
400 programs in the first year
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Social Workers in Libraries• Philadelphia’s high poverty rate leads
to a high homeless rate– many homeless fight addiction and
mental illness – Library is safe-haven for these patrons
• Trained social workers on-site at Central library to give support to patrons and to help staff with difficult situations
• Partnership with the City’s Department of Behavioral Health
• Needed expansion in neighborhood libraries
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Advancement Partnerships
Partnerships that drive financial security,advances professional skill-levels and, and promotes growth and awareness of your organization.
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South Philadelphia Library
Partnership with Children’s Hospital of Philadelphia (CHOP), City Health Center, Recreation Center
– First of its kind in the country: plan to be national model
– Consumer health services paired with traditional library services
– Ethnically diverse community of significant need
– Development to a holistic approach to Community Health
South Philadelphia Health and Literacy Center
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Healthcare Advisory CouncilConsists of top-level leaders from largest hospitals, universities, and health-based organizations in the region
Goals of the Council:• Act as a think tank/advisor to
determine roadmap and plan for the Library to provide pro-active health information services throughout the City,
• Consider resources, implementation and timeline for new initiatives
• Identify and facilitate partnerships
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Public Private Partnerships
21st Century Library Initiative:Neighborhood Library Renovation Program
City of Philadelphia William Penn Foundation Knight Foundation Private Individuals
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Strange Bedfellows
Marriage vs One night standShare the work: Share the WealthKnow your partnersYou get what you seeControl FreaksShared Goals
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Challenging Partnerships
Words at Play:
Impactful program Funder chose the partners Unresponsive partners Inequitable distribution of work (outreach)
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Partnerships that tug on your last nerve!
Co-Sponsorship between FLP & Drexel University
Egos Micro-management Disagreement as to
vision/purpose Venue Constant tension
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We should never have gone down this road!!
One Film Issues Contentious relationship
with selection committee Philadelphia already has a
significant film festival Lack of adequate funding Competition between
doyens of One Film and One Book Philadelphia
The mission of One Film is to inspire Philadelphians to pursue visual literacy in their own lives and to think critically about the visual media they encounter every day
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And finally, remember….
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Many Thanks
Siobhan A. Reardon President and Director
Free Library of Philadelphia www.freelibrary.org
[email protected]: @flpdirector
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Historic BuildingPast, Present, Future