Advocacy Marketing Program

Student Housing Communities

Mission:

Turn your residents into marketers for your

student living community.

Brand Ad-vo-cate (Noun)

a brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.

Millennials as Advocates

•  99% of millennials are more likely to engage with a friend's post over a brand's post – Social Chorus

•  96% of millennials say that friends are the most credible source of product information – Social Chorus

•  92% of millennials would consider purchasing a product if a friend recommended it. - Social Chorus

•  77% of consumers are more likely the buy a product when they hear about it from friends or family - Nielsen

•  50% of millennials are willing to share content for brands that they love. – Social Chorus

99% 96% 92%

77% 50%

Will likely engage Will !nd credible Consider purchasing

Likely purchase Willing to share

Student Housing Friends Refer Friends in a Big Way

Studies are proving that friend-to-friend referrals are consistently #1 reason that apartment communities are discovered

2012 Resident Survey by Campus Apartments

…….………....

What is Community Rewards?

•  Community Rewards is…

•  Community Rewards is not...

Install apps

Awesome Prizes

Double your followers

New Shares & Tweets

Discover who loves you

Resident Reviews

Generate Content

Actions = Points = Rewards

Immediate results

8 properties over 75 days

Drive Reviews to Google

Thanks for the review!

For an extra 1,500 points, will you leave a review on Google?

I love living here! The townhome style is one of my favorite things about it, the pool is right in front of my house along with the basketball courts and volleyball court. Come check it out!

Platform case study

Top 3 review platform sites for 20 properties in 8 of the top U.S. markets over the past 5 years

Orlando, Tallahassee, Richmond, Tucson, College Station, Baton Rouge, Athens, and Tempe

GOOGLE REVIEWS

APARTMENT RATINGS

YELP

Average star rating over 5 years 2.28

stars

2.29 stars

1.15 stars

?

Average number of reviews submitted

over 5 years 6.9 reviews

37.2 reviews

1.2

reviews ?

Platform case study

Community Rewards reviews for the same 20 properties in 8 of the top U.S. markets over 120 days

Orlando, Tallahassee, Richmond, Tucson, College Station, Baton Rouge, Athens, and Tempe

GOOGLE REVIEWS

APARTMENT RATINGS

YELP

Average star rating over 5 years

120 days 2.28

stars

2.29 stars

1.15 stars

3.98 stars

Average number of reviews submitted

over 5 years

120 days 6.9 reviews

37.2 reviews

1.2

reviews

36.6 reviews

Generate quali!ed leads

Scratch & Win Watch your Interactive Scratch & Win app go viral and turn 1 lead into 10.

70% of prospects shared Scratch & Win to friends in their news feed

Dashboard

Track your Advocates Effectiveness and discover your most valuable marketers inside your customizable dashboard.

Pricing

Facebook Applications

$249 /month Per Community

One-time program Setup $199 /One-Time

Setup & Installation

Other Social Media Services Call for Quote

Variable

Modern Message, LLC is the creator of Community Rewards - a cross-platform social referral solution built speci!cally for the Multifamily Industry that enables property managers to increase the reach & ROI of their social media presence. Launched nationally in 2012, we currently work with some of the largest companies in both student and conventional housing. The company is comprised of multifamily specialists, and is dedicated to solving mobile and digital marketing challenges for companies of all sizes. Modern Message, LLC is based in Dallas, Texas.

Contact

John Hinckley john@modernmsg.com

(972) 978-7777

© 2013 Modern Message Holdings, LLC All rights reserved. Con!dential.