Date post: | 10-Aug-2015 |
Category: |
Social Media |
Upload: | antoine-grillon |
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Cómo las Redes Sociales y TecnologíasDerivadas Impactan en los Procesos Internos
de las Empresas
Antoine GrillonMarketing Director (ReviewPro)
@antoinegrillon
ReviewPro.com
#EBE14
“Social is about helping stakeholders connect
with the people & information
they need to complete specific tasks”
Source: Jared Spataro (SharePoint)
“80% of social enterprise initiatives
will fail due to poor leadership &
overemphasis on technology”
Source: Gartner
PeopleAssess your stakeholders needs
ObjectivesDecide what you want to accomplish
StrategyHow your relationship with your stakeholders will change
TechnologyDecide which social technologies to use
Source: P.O.S.T methodology (Jeremiah Owyang - Forrester)