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Company Overview and Capabilities Summary Business Leaders Leading Business
Company Overview andCapabilities Summary
Company Overview andCapabilities Summary
Business Leaders Leading BusinessBusiness Leaders Leading Business
Company OverviewCompany Overview
Founded in October 2007 by Greg Crosby - former senior Marketing Executive at Sprint/Nextel, TCI/Comcast, US WEST/Qwest, and McLeodUSA/Paetec.
National firm with operational launch in June 2008.
Provide marketing consulting, staffing, and turnkey marketing services under one umbrella.
Innovative business model based on providing customized “On-Demand/V-Market” strategic and tactical marketing services leveraging technology to maximize work efficiencies.
World-class team of highly credentialed executives with deep resumes of achievement coupled with innovative affiliate partners who offer breakthrough marketing services.
Account lead is an industry executive with strong experience and credentials who then can draw from our national “Brain Trust” pool of executive knowledge and strategic affiliate partners.
Unique capabilities such as Social Media, Virtual Brochures, Software-as-a-Service and Video Marketing (coming soon) provided in addition to Advertising, Web, PR, Direct Marketing, etc.
Proven success in Telecom, Cable, Internet, Hardware, Software, Consumer Packaged Goods, Retail, Casual Dining and Restaurant, and Grocery Marketing.
Founded in October 2007 by Greg Crosby - former senior Marketing Executive at Sprint/Nextel, TCI/Comcast, US WEST/Qwest, and McLeodUSA/Paetec.
National firm with operational launch in June 2008.
Provide marketing consulting, staffing, and turnkey marketing services under one umbrella.
Innovative business model based on providing customized “On-Demand/V-Market” strategic and tactical marketing services leveraging technology to maximize work efficiencies.
World-class team of highly credentialed executives with deep resumes of achievement coupled with innovative affiliate partners who offer breakthrough marketing services.
Account lead is an industry executive with strong experience and credentials who then can draw from our national “Brain Trust” pool of executive knowledge and strategic affiliate partners.
Unique capabilities such as Social Media, Virtual Brochures, Software-as-a-Service and Video Marketing (coming soon) provided in addition to Advertising, Web, PR, Direct Marketing, etc.
Proven success in Telecom, Cable, Internet, Hardware, Software, Consumer Packaged Goods, Retail, Casual Dining and Restaurant, and Grocery Marketing.
NextGen Marketing Group Overview:An Innovative New Business Model
NextGen Marketing Group Overview:An Innovative New Business Model
Experienced Industry Leaders Cross Industry Strengths Project Work or Advisory Services Outsourced Staffing
National Affiliate Partners Turnkey GTM Services
Advertising Web Design/On-Line Direct Marketing PR and Events Collateral, Mobile, Video Social Media Recruiting
Speed-to-Market Accountability Process Efficiencies Cost Efficiencies Top Experienced Talent Turnkey Process Efficient Communication
Audio Conferencing Web Conferencing Video Conferencing Multimedia Group Sites and Team
Collaboration Tools E-Marketing and CRM Tool
Our National Brain Trust Team
Los AngelesLos Angeles
San FranciscoSan Francisco
SeattleSeattle
AlbuquerqueAlbuquerque
AustinAustin
DallasDallas
Denver and Colorado SpringsDenver and Colorado Springs
Kansas CityKansas City
Cedar Rapidsand Iowa CityCedar Rapidsand Iowa City
ChicagoChicago
DetroitDetroit
AtlantaAtlanta
Basking RidgeBasking Ridge
NYCNYC
BostonBoston
Salem SCSalem SC
HiltonHeadHiltonHead
Our world-class team of marketing executives and innovative V-Market service partners continues to expand rapidly
Brain Trust ServicesBrain Trust Services
Market Opportunity Evaluation – we research and evaluate new business opportunities and assess key success and risk factors.
Go-to-Market Plan – we help you develop an integrated, well thought-out Go-to-Market plan that clarifies the strategic roadmap and identifies the tactical programs for effective execution.
Branding and Positioning – we help you develop and launch a new brand or enhance and reposition existing brands to deliver desired business results.
Product/Marketing Program Development and Implementation – after the GTM plan is ready, we help you build the products, programs, milestones, key deliverables, and operational processes necessary to launch effectively and achieve desired results. We also can help resource the operational management of this process.
Business Performance Assessment - we assist clients with developing and evaluating the critical metrics and success factors of their business so corrective measures can be implemented where necessary.
Market Expansion - we help clients develop critical strategic partnerships, expand strategic eco-systems, and pursue M&A activity or incremental funding to fuel growth plans.
Market Opportunity Evaluation – we research and evaluate new business opportunities and assess key success and risk factors.
Go-to-Market Plan – we help you develop an integrated, well thought-out Go-to-Market plan that clarifies the strategic roadmap and identifies the tactical programs for effective execution.
Branding and Positioning – we help you develop and launch a new brand or enhance and reposition existing brands to deliver desired business results.
Product/Marketing Program Development and Implementation – after the GTM plan is ready, we help you build the products, programs, milestones, key deliverables, and operational processes necessary to launch effectively and achieve desired results. We also can help resource the operational management of this process.
Business Performance Assessment - we assist clients with developing and evaluating the critical metrics and success factors of their business so corrective measures can be implemented where necessary.
Market Expansion - we help clients develop critical strategic partnerships, expand strategic eco-systems, and pursue M&A activity or incremental funding to fuel growth plans.
V-Market Services V-Market Services
Traditional Advertising and Creative Design
Brand and Logo/Tagline Development
Interactive and Online Advertising Web Design and Development Virtual and Interactive Collateral Social Media Plans and
Infrastructure Acquisition Campaigns Direct Marketing/Email Marketing Public Relations/Media
Management
Traditional Advertising and Creative Design
Brand and Logo/Tagline Development
Interactive and Online Advertising Web Design and Development Virtual and Interactive Collateral Social Media Plans and
Infrastructure Acquisition Campaigns Direct Marketing/Email Marketing Public Relations/Media
Management
Customer Lifecycle Management and Retention/Loyalty Programs
Marketing Events and Sponsorships
Market Research Marketing Specialty Items
(Trinkets) Database Marketing Sales Training Recruiting and Staffing Search Engine Optimization Software-as-a-Service (SaaS) Video Marketing (coming soon)
Customer Lifecycle Management and Retention/Loyalty Programs
Marketing Events and Sponsorships
Market Research Marketing Specialty Items
(Trinkets) Database Marketing Sales Training Recruiting and Staffing Search Engine Optimization Software-as-a-Service (SaaS) Video Marketing (coming soon)
We can support clients seamlessly from strategy development through market launch and execution---across the market life cycle.
Philosophy and ApproachPhilosophy and Approach
Our firm is designed around several key principles that define how we operate:
Fact Based Analysis – we strive to support the strategies and recommendations we provide our clients with facts and hard data. We supplement this with our experience and knowledge, but never rely on “gut-feel”.
Hands-On Work – we roll our sleeves up, dig in, and become an extended part of your management team. We believe we have to understand the details of your business in order to produce effective recommendations and results.
Lessons Learned/Best in Class – because of our national reach, extensive team, collective experience, and business contacts, we have the ability to offer our clients insights into best-in-class solutions from other successful companies or similar client engagements.
Results Orientation – we don’t focus on activity and appearing busy, we focus on working smart, effectively and making sure we help our clients get the bottom line results they require.
Integrity and Honesty – our team believes trust is critical with our clients and that all relationships formed are long lasting ones. We honor confidentiality and take whatever steps are necessary to protect our clients trust.
Business Contacts – as a national team, we bring extensive business contacts and relationships that in many cases help our clients open doors to new strategic opportunities.
Our firm is designed around several key principles that define how we operate:
Fact Based Analysis – we strive to support the strategies and recommendations we provide our clients with facts and hard data. We supplement this with our experience and knowledge, but never rely on “gut-feel”.
Hands-On Work – we roll our sleeves up, dig in, and become an extended part of your management team. We believe we have to understand the details of your business in order to produce effective recommendations and results.
Lessons Learned/Best in Class – because of our national reach, extensive team, collective experience, and business contacts, we have the ability to offer our clients insights into best-in-class solutions from other successful companies or similar client engagements.
Results Orientation – we don’t focus on activity and appearing busy, we focus on working smart, effectively and making sure we help our clients get the bottom line results they require.
Integrity and Honesty – our team believes trust is critical with our clients and that all relationships formed are long lasting ones. We honor confidentiality and take whatever steps are necessary to protect our clients trust.
Business Contacts – as a national team, we bring extensive business contacts and relationships that in many cases help our clients open doors to new strategic opportunities.
Business Leaders Leading Business Business Leaders Leading Business
Business Model BenefitsBusiness Model Benefits
Our firm is designed around a new business model that provides significant benefits to our clients:
Experience Matters – the lead account manager for your project is a highly experienced industry marketing executive who is accountable for the entire effort. Our affiliate partners are experts in their specialty marketing fields and highly credentialed.
Speed-to-Market – optimized process development with faster development and delivery cycles.
Simplified Communications – you don’t have the typical management challenge of coordinating marketing work across multiple agencies and external firms.
Cost Savings – you don’t pay multiple retainer fees or get charged for agency resources you don’t need or can’t figure out what value they are adding.
No Dropped Ball – you minimize the risk of miscommunication or dropped balls when work is handed off from one external partner to another.
Accountability - your NextGen Marketing Group team makes sure the work is done according to the plan and contract. No finger pointing.
Best-in-Class – our team provides the latest insights and talent to tackle your difficult marketing strategic and tactical challenges.
Our firm is designed around a new business model that provides significant benefits to our clients:
Experience Matters – the lead account manager for your project is a highly experienced industry marketing executive who is accountable for the entire effort. Our affiliate partners are experts in their specialty marketing fields and highly credentialed.
Speed-to-Market – optimized process development with faster development and delivery cycles.
Simplified Communications – you don’t have the typical management challenge of coordinating marketing work across multiple agencies and external firms.
Cost Savings – you don’t pay multiple retainer fees or get charged for agency resources you don’t need or can’t figure out what value they are adding.
No Dropped Ball – you minimize the risk of miscommunication or dropped balls when work is handed off from one external partner to another.
Accountability - your NextGen Marketing Group team makes sure the work is done according to the plan and contract. No finger pointing.
Best-in-Class – our team provides the latest insights and talent to tackle your difficult marketing strategic and tactical challenges.
Business Leaders Leading Business Business Leaders Leading Business
Some of Our Clients
Some of Our AffiliatesSome of Our Affiliates
We have established business relationships with a growing network of strategic affiliate partners across the country who provide advanced and innovative marketing solutions we can offer our clients. Here is a sample:
.
We have established business relationships with a growing network of strategic affiliate partners across the country who provide advanced and innovative marketing solutions we can offer our clients. Here is a sample:
.
How We Can Work With You How We Can Work With You
Outsourced Staffing – we can supplement your internal marketing resources as full-time or part-time contractors at the executive, management or tactical level.
Project Support – our team can tackle specific projects that you need assistance with. These can be small or large in nature.
Business Advisors – you can “Tap Into the BrainTrust” at NextGen Marketing Group for insights, opinions, or brief consultations on specific marketing challenges you are facing. These consultations can be brief or extended depending on your needs.
Marketing Program Execution – we can become your outside “agency” partner to handle the development and execution of your marketing programs across the various elements in the marketing plan.
Marketing Tools – because of our national reach and our growing affiliate network, we can offer you access to unique services and tools that can create revenue or generate market cost savings. Illustrations include Software-as-a-Service, Social Media Platforms, and Video Marketing (coming soon).
Outsourced Staffing – we can supplement your internal marketing resources as full-time or part-time contractors at the executive, management or tactical level.
Project Support – our team can tackle specific projects that you need assistance with. These can be small or large in nature.
Business Advisors – you can “Tap Into the BrainTrust” at NextGen Marketing Group for insights, opinions, or brief consultations on specific marketing challenges you are facing. These consultations can be brief or extended depending on your needs.
Marketing Program Execution – we can become your outside “agency” partner to handle the development and execution of your marketing programs across the various elements in the marketing plan.
Marketing Tools – because of our national reach and our growing affiliate network, we can offer you access to unique services and tools that can create revenue or generate market cost savings. Illustrations include Software-as-a-Service, Social Media Platforms, and Video Marketing (coming soon).
Business Leaders Leading BusinessBusiness Leaders Leading Business
Economic Service Options Economic Service Options
Unlike “traditional” consulting firms and marketing agencies, we offer our clients a
variety of service options to utilize the wide array of our services based in a flexible
and customized manner:
• Hourly Virtual Consultations via Web/Audio or Video Conferencing• Brain Trust Conferences with Several NextGen Marketing Group
Principals/Associates and/or Affiliates• Hourly On-Site Consultations or Assessments• Daily Consultations for Flat Daily Rate• Flat Project Fees for Large or Small Programs• “Unlimited” Services - a Flat Retainer Fee Which Obtains a Full-time
Commitment from a NextGen Marketing Group Principal or Associate
Unlike “traditional” consulting firms and marketing agencies, we offer our clients a
variety of service options to utilize the wide array of our services based in a flexible
and customized manner:
• Hourly Virtual Consultations via Web/Audio or Video Conferencing• Brain Trust Conferences with Several NextGen Marketing Group
Principals/Associates and/or Affiliates• Hourly On-Site Consultations or Assessments• Daily Consultations for Flat Daily Rate• Flat Project Fees for Large or Small Programs• “Unlimited” Services - a Flat Retainer Fee Which Obtains a Full-time
Commitment from a NextGen Marketing Group Principal or Associate
Business Leaders Leading BusinessBusiness Leaders Leading Business
Because we have managed in the real-world like you, we charge for our services in practical real-world fashion
Next Steps Next Steps
• Determine how we can work together and define a scope of work.
• Evaluate core deliverables and timelines.
• Determine staffing and compensation parameters.
• Prepare initial proposal and schedule review.
• Finalize agreement and get started.
• Determine how we can work together and define a scope of work.
• Evaluate core deliverables and timelines.
• Determine staffing and compensation parameters.
• Prepare initial proposal and schedule review.
• Finalize agreement and get started.
It is time for a new marketing model---one that is flexible and provides high quality services on-demand. Test our approach and you won’t go back to the traditional structures!
Business Leaders Leading Business Business Leaders Leading Business
EXECUTIVE BIOSEXECUTIVE BIOS
AddendumAddendum
NextGen Marketing Group Business Leaders Leading Business smNextGen Marketing Group Business Leaders Leading Business sm
Greg Crosby BioGreg Crosby Bio
Greg Crosby is the Founder and CEO of The NextGen Marketing Group and an experienced senior Marketing, Strategy, Business Development, Sales, and General Management executive. Mr. Crosby has over 25 years experience in senior leadership positions with major U.S. firms such as Sprint, US WEST (now Qwest), TCI Cable (now Comcast), and McLeodUSA.
He has been instrumental in launching new businesses, products, and markets for the companies he has worked with during his career, and has also worked successfully in turnaround assignments. Mr. Crosby has led multiple organizational functions as a senior executive including Product Management, Product Development, Pricing, Channel Development, Market Research, Market Management, Advertising, Public Relations, Sales Training, Business Development, Sales Operations, Sales Management, and Corporate Communications.
He has excelled at pioneering new strategies for industry first launches to create competitive advantage and also worked extensively at developing turnaround strategies for companies experiencing eroding market share or margin. He has been part of the senior management team reporting to the Chairman, CEO, or President in many of these positions and had to operate at both the macro and micro levels. He now consults with businesses of all sizes across multiple industries helping them develop and enhance their strategic marketing programs.
