Date post: | 11-Nov-2014 |
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Business |
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Lee Hopkins
Company XYZ
social media
Adelaide, 11th Feb 2011
advanced communication strategies and tools
http://www.youtube.com/watch?v=gQ0wFqNfu7A
Risks
Benefits
Case studies
Brand hijacking
The ‘lunatic fringe’
Negative comments
Crisis: no way to respond
Employee error (Vodafone, KC)
Branding
Goodwill
Lead generation
Customer service
Engagement with audiences
3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
What if they don’t love me?
http://www.youtube.com/watch?v=ypmfs3z8esI
"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
http://www.youtube.com/watch?v=xwgYqIZUtZ0
Kiss
Find your lovers
Start small
Take a pulse
Refine
!@#!
• Truth, Trust, Transparency & Accountability
3T&A communication
universe:
• The Internet
• 9/11
• PC
• Harry Potter
Black Swan moments in
history
Conclusions
When it comes to a
social media strategy,
like most companies
we’re building the
bicycle while we ride it @3MJane