comparative study for camara

Canon & Sony

BPCBA/2010-13/SEM-VI/GROUP NO:22 4

INDEX

No. Contents Page

No. 1 Introduction About Project 6

1.1 History of Digital Camera

7

1.2 Rationale of Study

14

1.3 Objectives of Study

15

1.4 Data Source & Methodology

16

1.7 Chapterisation Scheme

20

1.8 Limitation of Study

21

2 Consumer Buying Behavior 22

2.1 Factors Affecting Consumer Buying Behavior 23

2.1.1 Cultural Factor 23

2.1.2 Social Factors 26

2.1.3 Reference Group 27

2.1.4 Personal Factor 29

2.1.5 Psychological Factor 31

3 Customer Satisfaction 32

3.1 Increasing Value of Customer Base

35

3.2 Delivering High Customer Value

37

3.3 Customer Value Analysis

38

3.4 Monitoring Satisfaction

39

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No. Contents Page

No. 3.5 Influence of Customer Satisfaction

40

3.6 Total Customer Satisfaction

41

4 4P’s Marketing Mix 43

4.1 Product

45

4.2 Price

49

4.3 Place

50

4.4 Promotion

51

5 Comparative Study

53

6 Analysis and Interpretation

59

6.1 Diagram

60

7 Conclusion 81

8 Bibliography 84

9 Annexure 86

10 Summary 90

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History of Digital Camera

The History of Digital camera

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Digital cameras differ from traditional cameras in many ways. But

the basic difference is that they use solid state image sensors to convert

light to digital pictures rather than capturing the image on film. Digital

imaging has actually been around for a long period of time, but it has

been used for other purposes..The history of digital technology began

very early. NASA began dealing with digital imaging technology as far

back as the 1960s, just as it did with many inventions that have become

public domain, and NASA used it to convert signals from analogue to

digital. The signals were acquired with space probes and the signals

which were converted to images, mapped the moon's surface.

Development of Digital Cameras

The true digital cameras did not simply emerge as a new consumer

product. There were several other products developed fist, which led to

its creation.

Digital cameras as we know them today first became available for

consumers around the mid 70s. At that time, Kodak developed a number

of solid state image sensors which converted available light into digital

images. The target customers for the new Kodak digital cameras were

both professionals and hobbyists.

Then in 1986, Kodak developed the original mega pixel sensing

unit, with the ability of capturing 1.4 million pixels. Finally, a 5x7-inch

digital high quality print was available to consumers.

How do Digital Cameras Work?

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In the digital world, data, or information, is represented by strings

of 1's and 0's. In this case these digits translate to the individual pixels

or basic units that combine to make up the image you see. When the

capture button on the camera is pressed, a charge coupled device (also

known as a CCD) creates an electron equivalent of the captured light

which in turn ends up converting the pixel value into a digital value.

Each picture is stored in the camera's memory until it is

downloaded to its destination, usually a computer or a CD. Usually, the

form of camera memory is a memory card which can be replaced.

Indeed, this is one of the great advantages over traditional cameras –

you don’t have to buy films.

Important Features to Look for in a Digital Camera

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Resolution is one of the most important features and in many cases

it is one of the top features that determine a camera's price. Resolution is

a measure of detail that a specific camera will capture. The basic unit of

measurement when referring to digital camera resolution is the pixel.

The higher the number of pixels the better the is camera, because a

higher level of detail is captured. This becomes important when you wish

to extend pictures to larger sizes.

Digital cameras are rated in megapixels (millions of pixels). A 1.0

megapixel camera is considered not to be of quality while a 5.0

megapixel camera is often used in professional digital photography

when creating studio grade portraits or taking pictures for a wedding,

for example.

The lens is very important when it comes to digital cameras

because it focuses directly into what you intend to use the digital camera

for. A lens that has a fixed focus and fixed zoom should just be used for

simple snapshots. Zoom lenses come in two forms: the optical zoom lens

and the digital zoom lens. The optical zoom is preferable because it

zooms by changing the actual focal length of the lens whereas the digital

zoom uses an interpolation algorithm to zoom; it “infers” information by

evaluating neighbour information. This results in a grainy photo.

Choosing a digital camera is not easy, but if you have decided

which particular model you need, you will enjoy taking digital pictures

wherever you go to on Vacation, at a family dinner, at a party with

friends, at school, etc.

History of Canon Camera

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Canon is a diversified company, with operations encompassing

image and information processing as well as communication products. It

all started with just one product called 'Kwanon'. The Kwanon was

Japan's first 35mm focal plane shutter camera and featured a lens

named ìKasyapaî. Here is the story about how the Kwanon came to be

developed and how it got its name. The Kwanon was first advertised in

the June 1934 issue of Asahi Camera, which even today remains one of

Japan's top photography magazines.

Japan developed several variants of the 'I' class submarine in the

1920s. The '92-Type' referred to the Japanese Imperial Army's air-

cooled warplane. Both the vessel and plane were trumpeted in Japan as

symbols of the state-of-the-art weaponry. So Canon's advertisement

linked Japan's first 35mm camera with top examples of the nation's

technology prowess. At that time, Japan's camera industry was

outclassed technologically by Germany's world-leading precision

instruments. Japanese manufacturers were only just learning how to

imitate such cameras as the Leica and Contax, so their products

remained relatively primitive. Of course, there was no competition in

terms of price. The Leica was well beyond the reach of the masses. For

example, the starting salary at a bank for a university graduate was 70

Japanese yen per month. The top locally made model, the Pearl spring

camera, cost 49 yen. A D-model Leica with a 50mm f/3.5 lens was priced

at 420 Japanese yen.

his gap prompted Canon to develop inexpensive, high-quality

cameras that would equal the best in the world. To help achieve this

goal, Canon first established a precision engineering research

laboratory. Using the technology available, it was extremely difficult to

http://www.leica.com/

http://www.mir.com.my/rb/photography/links/index.htm

Canon & Sony


approximate the sophistication and quality of the Leica and Contax.

Intensive efforts using the German cameras as models helped Canon

researchers accumulate valuable ideas that led to the Kwanon as the

nation's first 35mm focal plane camera, equipped with a range finder.

Back in 1934, Canon researchers seemed to see religious significance in

their achievement. Hence, the name 'Kwanon' refers to Canon, the

Buddhist Goddess of Mercy. And the Kasyapa lens is named after

Mahakashapa, a disciple of Buddha and the guru of a religious sect.

The following year, the company decided to highlight its objective

of modern, high-quality cameras by dropping the 'Kwanon' spelling in

favor of 'Canon', which means precision in Latin.

Today, the company boasts an array of proprietary technologies

that have led to many successful products, from the EOS series of

autofocus 35mm SLRs to the compacts. Since the very first Kwanon,

Canon has made more than 90 million cameras for professional and

amateur photographers. The six decades since the release of the Kwanon

have fueled wide diversification into image and information related

fields for Canon now. The diversification was first embodied in the

Kwanon. The wanon is thus the origin of what Canon is today.

History of Sony Camera

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Unlike most digital camera manufacturers, Sony was not a major

player in the film camera market before beginning to make Sony

cameras in digital form. Sony cameras include the company's Cyber-

Shot line of digital cameras, which has become very popular. Sony

cameras ranked second in digital camera units manufactured in 2007,

according to Techno Systems Research's report. Sony manufactured 23.0

million units in 2007, good for a 17.5% market share.

Sony's History

Sony was founded as Tokyo Tsushin Kogyo in 1946, which

manufactured telecommunications equipment. The company created a

paper-based magnetic recording tape in 1950, brand named Sony, and

the company became Sony Corporation in 1958.

Sony focused on magnetic recording tape and transistor radios,

tape recorders, and TVs. In 1975, Sony launched its one-half inch

Betamax VCR for consumers, followed by a portable CD player, called

the Discman, in 1984.

The first digital camera from Sony appeared in 1988, the Mavica.

It worked with a TV screen display. Sony did not create another digital

camera until 1996's release of the company's first Cyber-shot model. In

1998, Sony introduced its first digital camera that made use of the

Memory Stick external memory card. Most previous digital cameras had

used internal memory.

Sony's global headquarters are in Tokyo, Japan. Sony Corporation

of America, which was established in 1960, is loaded in New York City.

Today's Sony Offerings

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Sony customers will find Cyber-Shot digital cameras aimed at

beginner, intermediate, and advanced users.

• SLR :-

Advanced SLR (single-lens reflex) digital cameras from Sony

will work best for intermediate photographers and advanced beginners,

with interchangeable lenses available. Prices range from about $500-

$3,000 for the Sony digital SLR models.

• Consumer:-

Sony offers its Cyber-shot point-and-shoot models with a

variety of camera body types and feature sets. Ultra-thin models range

in price from about $300-$400. Some larger models offer high

resolutions and large zoom lenses, and these more advanced models

range in price from $250-$500. Others are basic, low-end models,

ranging in price from about $125-$250. Many Cyber-shot models are

colorful, giving consumers many options.

• Related Products:-

On the Sony Web site, you can purchase a variety of

accessories for Cyber-Shot digital cameras, including batteries, AC

adapters, battery chargers, camera cases, interchangeable lenses,

external flashes, cabling, memory cards, tripods, and remote controls,

among other items.

Rational Of Study

Rational Study About the Camera

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• Sony, canon are most popular brands then others brands.

• Strong marketing and advertisement.

• Strong competition among rivals,

• To know that why these two brand’s are more preferable in the India.

• Customer perception toward canon and Sony camera

Objective Of Study

Objective of Study About the Camera

• To know customer satisfaction about the camera.

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• To identify strategy of marketing mix.

• To know consumer buying behaviors about the camera.

Data Source and Methodology

Data Source and Methodology

Modern business is very complex. Manage require data for

decision making on marketing’s issues or to plan a marketing

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programmer. Like the advertising agencies, marketing research also

provide specialized services to marketing firm.

Marketing managers often commission formal marketing

studies of specific problems and opportunities. They may request a

market survey, a product preference test, a sales forecast by region, or

an advertising evolution .it is the job of the marketing researcher to

produce insight into the customers attitudes and buying’s behavior. We

define marketing research as the systematic design, collection, analysis,

and reporting of data and findings relevant to specific marketing

situation facings the company. a company can obtain marketing

research in numbers of ways.

Important of Marketing Research

Marketing research plan a very important part in the growth of

the business; with the help the marketing research an organization can

find the right path succeeded in the modern compotation word ,with the

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help of marketing research an organization can manufacture the product

according to the preference of the customer.

Research Design

Sample designs plays a very important role in the research

projects. Without a sound samplings plan and a suitable sample size,

data will be collected from neither proper respondents nor the

appropriate numbers of them.

Topic:

A comparative study on customer satisfaction of Sony and

canon digital camera.

Population:

For the purpose of research we had taken respondents from

the Gandhinagar city & nearest to the Gandhinagar .

Sample Plan:

The sampling unit is the containing the representatives

elements of the population to be sampled.The particular survey

was conducted on all kinds of respondents. in general sampling

units was determined so that everyone in the targeted population

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has equal chance of being selected.

Sampled Surveyed:

It decision our respondent and surveyed, the market

researcher must define the target population that will be

sampled. Our target population is only housewives.

Sampling Size:

Sample size: 100 respondents.

Sampling procedure

Sampling procedures - deliberate sampling

Research Instruments:

The study is conducted by using structured questionnaire as

research instrument ,the questionnaire includes close and open

ended question.

• Primary data

• Secondary data

There are two types of data. they are primary and secondary.

the marketing researcher has to decide whethers he has to collect

primary or secondary data. This study was based on both primary and

secondary data.

Primary data

The primary data were collected only in the field survey by

meeting the respondents personally and getting information through a

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Questionnaire.

Secondary data

Secondary data were collected from the company broachers,

fact sheets, report copies , websites.

The secondary data has been collected from company

broachers, fact sheets, report copies , websites , books, magazines,

news appears ,public record ,internet statics and historical documents

to know the company and that is more reliable, suitable and adequate.

Chapterisation Scheme

Chapterisation Scheme

Chapter:1

This chapter give a general introduction about project which

includes background of camera ,rational of study ,objective of study

,data source & methodology ,chapterisation scheme,& limitation of

study .

Chapter:2

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This chapter give information about customer satisfaction which

includes introduction ,importance ,factors effecting ,monitoring and

increasing value of study.

Chapter:3

This chapter give information about 4p’s of marketing mix..This

includes product ,price place ,promotion.

Chapter:4

This chapter give information about consumer buying behavior

about Sony and canon camera ,and factor influencing consumer buying

behavior ,which include factors like cultural factors, social factors

,personal factors and psychological factors.

Chapter:5

This chapter is based on primary data collect from responded

,given with appropriate diagram and its explationation. This give

information about how much income spend on camera ,which types of

camera use by them on the basis of price ,quality ,etc.

Chapter:6

This chapter give summary of the whole project .it includes what

has been done by us what are the views of customer as well as

satisfactions and their buying behavior about digital camera and its

purchasing decisions.

Limitation Of Study

Limitation of Study

• Unavailability of internet ,and other sources some times.

• Go home to home and collect data from every responded it is very

difficulties and sometimes respondents not give satisfactory response ,so

to get primary data is very hard and more wastage of time.

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• We can’t find accurate information about this brand’s position in all

over state or country, because of limited sample size and area.

• Limited time to complete a project.

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Factor Affecting Consumer Buying Behavior

2.1.1 Cultural Factors

The cultural factors that influence consumer buying behavior

include the cultural subculture and social class of the buyer.

Culture:

Culture is considered as a set of rules, values, beliefs,

behavior and concepts that is common to and binds together the

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members of a society. It is usually passed on from one generation to

the other. During our lives, there is constant conscious and

unconscious pressure on as to display certain types of behavior.

Perception, wants, and behavior learnt by an individual,

influence his buying behavior. Our culture reflects what we eat,

what we were the cord of conduct, our buying habits, consumption

pattern and the way we use and dispose products. Culture also

determines what is acceptable about product advertising. Thus, an

individual’s buying pattern is largely influenced by the culture. The

diversity of cultures across the world calls for marketing mix to

cater to the needs of those marketing . Ex .some people strongly

believe in their cultural values, beliefs, attitudes etc. so that people

use camera because their attitudes, personality.

Sub Culture:

Every culture has its own set of subculture. A sub culture is a

culture followed by a group of people within a culture that is

distinctly identified within a larger society. There groups have

similar habits, behavior patterns shared value system, buying

behavior on the bases of their age, religion , common experiences

or even geographic location. To tackle the problems created by

subculture differences marketers need to understand the

requirements of the subculture groups and adopt strategies like

altering the product , promotion , packing or price suitable to these

groups. Advertisement strategies of a firm are also affected by the

subculture differences. These groups have their own choice about

brand, variants etc. purchasing decision of these group depends on

their experience as well as age also religious patterns.

Social Class:

Social class refers to the classification of members the society

into a hierarchy of distinct classes so that every individual in a

class has approximately same position in the society. Most

societies in world have different social class structure. Members of

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each social class are free to move in an upward or downward

direction within the social class ,on the basis of their social status.

Social class can be sub divided in two for categories viz.

upper class, upper middle class, and the lower class.

Upper Class:

This class consist of people who are rich and possess

considerable wealth. This class is very important for marketers. Ex.

upper class means that type of people, who are using branded

camera with some special canon, Sony in routine life, while some

people not aware about these flavor.

Upper Middle Class:

This class consists of well- educated people holding top class

position in middle size firms, or professionals who are successful.

They have a strong drive for success and indulge in shopping for

goods that speak of their social status. Ex. They people take a

camera with different brand.

Middle Class:

This class consists of white collar workers like middle level

and junior executives, sales people, academicians, small business

owners, etc. these people lead a conservative lifestyle and spend

moderately. They live in apartments or reasonably smaller houses

and seek to buy product, which give more value of money

Lower class:

This class consists of blue collar workers like factory Labors,

semi skilled and unskilled laborers in the unorganized sectors.

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These people are more family oriented and depend on their family

for economic and emotional support. Their families are usually

male dominated. These people are less or poorly educated, live in

smaller houses in less desirable neighborhoods. Due to their law

income levels, these people tend to live in the present and have no

concept of saving.

2.1.2. Social Factors :

Family, friends, formal social group, colleagues at work and

consumer action groups influence the consumers buying behavior

significant. An individual’s family greatly influences the buying patterns

of the individuals. However, this depends on the amount of interaction he

has with his other family members. Subsequently, friends are the next

important social group that influences the buying behavior of the

individual. A friendship group is an informal and unstructured group.

The influences of this group are significant on individual buying

process , because things that are not normally discussed with the family

members are discussed with friend. Suggestion offered by friend on such

aspects influence an individual’s buying behavior. Formal social group

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like lion’s club rotary club and Jaycee’s club do influence the individual

buying behavior. The member in such groups influence the individual

buying behavior. The members in such group influence other members

during informal discussions or by becoming a role model to other

member. The average amount of time and individual spends at his

workplace is around 40house per week . during the working houses, an

individual normally has formal and informal discussions with other

employees and therefore, there exists an ample opportunity for

influencing the buying behavior of the individual. These social groups

influence buyers refrain from buying those good and service that exploit

customer vulnerabilities.

2.1.3. Reference Groups:

An individual’s attitude, value and behavior influenced by different

(small) group. These groups are called reference groups and they have

direct or indirect influence on the individuals buying behaviors of

consumer is largely influenced by the reference group to which they

belong or aspire to belong. Reference group can be of types, vise.

Primary reference group and secondary group.

Primary reference group:

These groups is divided in to for sub groups namely

(1) Membership Reference Groups

(2) Aspiration Membership Group

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(3) Disclaiming Reference Group

(4) Avoidance Group

1) Membership Reference Group:

This is the group to which as person holds members and

has frequent interactions with other members of the group. He

come in regular in informal contact with members of this group

and is directly influenced by them. Ex. In college these types of

groups are more available and their decision will affect the

buying behavior. More discussion on a particular brand will

lead to purchase of best product from the products.

2) Aspiration Reference Group:

This is the group to which the individual does not hold any

membership but desires to belong to that group. He tries to copy

the attitudes and behavior, including buying behavior of the

members of this group.

3) Disclaiming Reference Group:

This is a reference group to which an individuals a

membership but does not wants to belong to and therefore, all

his actions would be opposed to that of the group. He tries not to

be influenced by the attitudes, values and behavior of the

members of this group.

4) Avoidance Groups:

This is the reference group to which an individual does not

hold any membership. He tries to resent the values and beliefs of

such a group.

Secondary Reference Group:

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Secondary groups include religious, professional association

and trade unions with which the interaction of customer is formal

and infrequent. Every reference group has its own set of opinion

leaders are perceived as people with special Skill, knowledge,

personality etc opinion leaders influence the attitudes of other

product/ and then they should target their marketing efforts towards

these role models.

2.1.4 Personal Factor:

There are different personal factors, which affect the buying

decision process. These factors, such as the age, sex, lifecycle stage,

occupation, economic, condition, personality, etc Are unique to every

individual.

Family:

A family is defined as two or more persons related by blood ,

marriage or adoption and reference group but it is prominent in

influencing consumer behavior. Families go through various stages

of life cycle.

Age and Lifecycle Stage :

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Change in the society have led to creation of different

categories like couples marrying late in life, childless couples,

single parents ,etc besides the traditional lifecycle stages which

included young singles , married couples and lone survivors. Over

the lifecycle stages, people use different products and their demand

for goods and services keep changing. People at different ages will

have different tastes in food, clothes, furniture and recreation. Even

families pass though different stages of the lifecycle over time.

There fore marketers should determined the needs of their target

markets and introduce different products and marketing efforts

targeted at different stages.

Occupation and financial status:

Occupation and income level of a person have a major

impact on saving and buying behavior. Manager of the big

companies more prefer parker pen than any other pen. The

financial condition of an individual such as disposable and bear

the interest, etc. will have a significant influence on his buying

behavior.

Life style :

An individual way of leading his life will determine his

lifestyle. Factor such has work life, interests, social group , and

etc. influence lifestyle of an individual.

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2.1.5 Psychological Factors:

Psychological factors that influence consumer buying behavior are

motivation, perception , attitude, and learning.

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In world of cut throat competition, companies can survive only

when they outsmart competition; adapt themselves to the changing

marketing environment rather than just pushing the sales .but how do

marketers do this? The answer is simple, yet vary complex –customer

satisfaction.

Satisfaction - fulfillment or gratification of need, desire or appetite.

Customer satisfaction or dissatisfaction is the feeling derived by

the consumer when we compares the product’s actual performance with

the performance that he expects of it .customer from their expectation on

the basis of past buying experience, advice of their reference group and

the promises of the marketers and the competitors. when the product

performance matches the expected performance , the customer

experience satisfaction ; when it falls short of the expectation he

experience dissatisfaction .and when the performance exceed

expectation the customer is highly satisfied or delighted. It becomes

much easier for a company to serve a delighted customer. As delighted

customer may become loyal, bringing more business to the firm, he will

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be less likely to switch to a competitor’s product; and so, he becomes

brand loyal.

Complete customer satisfaction is an achieved by understanding

customer requirement and delivering superior quality goods and

services. Companies must provide the customer with a continuous flow

of new ideas/offers and constantly enhance their service level to build up

satisfaction among customers understanding the customer and providing

satisfaction is not prerogative of the marketing department alone. Every

function/employee needs to contribute to understanding the customer

needs and then fulfilling them.

Organizations need to map Customers needs and wants with their

product .if the product does not fulfill customer need and wants

organizations need to take the initiative to improve their product.

Customer should be an integral part of the product development and

improvement process .As customer need and want do not remain

constant ,organization also need to monitor the trends in the changes on

the customers need and want continuously so that they can modify their

product and services continuously to satisfy their customers in the long

run .

To know whether customers are satisfied with his products and

services, a marketer need to measure the customer satisfaction can be

measured using different techniques like questionnaires and direct

interviews. A customer feedback Programme should be viewed as an

operating tool rather than as market research. Marketers should

understand that no three customers share the same opinion when they

use words like satisfaction-i.e. the intensity of satisfaction. They should

try to keep the survey sample, and employ the right questions that can

give timely data that is easy to act upon. Most customer satisfaction

surveys are not very useful, as they tend to be long and complicated.

They yield low response rates and ambiguous information for the

operating manager and salesperson may try to be customer friendly just

before the survey, while others indulge in post – sale pleading with

customers to provide top ratings, with the promise of offering something

in return, for ex.- bargaining and negotiating a low price, with the

consent of dealers. And the salespersons and managers may include only

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satisfied or most satisfied customers in the survey. Sometime the

customers might rate the company’s performance as not so satisfactory

to get more mileage also do not take it seriously. These circumstances

further raise suspicion regarding the integrity of the surveys.

Increasing Value of Customer Base

A key driver of share holder value is the aggregate value of the

customer base winning company`s improving the value of their customer

base by excelling at strategies such as the following:

Reducing the Rate of Customer Defection :-

Selecting and training employer to be knowledgeable and

friendly increases the likelihood that the inevitable shopping

question from the customer will be answered satisfactorily.

Increasing the Longevity of the Customer Relationship :-

The more involved a customer with a company the more

likely we are to stick around. Some companies treat their customer

as partner’s especially business to business markets-soliciting their

help in the design of new product or improving their customer

service.

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Enhancing the Growth Potential of Each Customer Through

Cross-Selling and Up- Selling :-

New offering and opportunities increase sells from existing

Customers .E.g. sometimes canon and Sony camera’s company

provide free service like guaranty and warranty.

Cross-Selling

Such can be the impact of a targeted cross- selling

campaign. Bundling items together can be an effective way to

cross-sell, with data mining procedures determining which

items to bundle.

The items to include in cross- selling initiatives are

determined by customer habits on the one hand and clever

“bundle ‘’ compositions on the other. Clever, creative and

ground- breaking super-bundles are the basis for the new

“lifestyle’’

Up-Selling

Mass marketing has given way to target marketing; this

in turn has given way to one-on-one or conversational

marketing. Most companies engage customers in dialogue

during the acquisition or selling stage and when handling a

problem or a complaint. Conversations are also held with

former customer during win back or regain management .up-

selling is different than cross-selling and to be most effective

should be introduced after the relationship has progressed

through the acquaintanceship and trust stages and entered

the commitment stage.

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Making Low-Profit Customer More Profitable or Terminating

Them

To avoid the direct need for termination , marketers can

encourage unprofitable customers to buy more or in large

quantities ,forgo certain features or service , or pay higher

amounts or fees .e.g. sometimes digital camera provide benefit to

that types customer who like to purchase camera in bulk give

discount on the purchase.

Focusing disproportionate effort on high-value customer

E.g. Sony and Canon Company provide free gift at time of

festival like diwali, new years.

Delivering High Customer Value

Consumers have varying degree of loyalty to specific brand, stores,

and companies.

The value proposition consists of the whole cluster of benefits the

company promises to deliver; it is more than the core positioning of the

offering. E.g. digital camera core positioning has been features but the

buyer is promised more than just features ; other benefits includes a

various model , reasonable price. The value proposition is a statement

about the experience customers will gain from the company’s market

offering and from their relationship with the suppliers. The brand must

represent promises about the total experience a customer can expect.

Whether the promise is kept depend on company’s ability to manage its

value delivery system. The value delivery system includes all the

experiences the customer will have on the way to obtaining and using the

offering. At the heart of good value delivery system. The value delivery

system includes all the experience the customer will have on the way to

obtaining and using the offering .At the heart of good value delivery

system is a set of core business processes

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That helps to deliver distinctive consumer value.

Customer Value Analysis

Customer value analysis is being done to reveal the company’s

strengths and weakness relatives to those of various competitors .The

step in this analysis are as follows:

Identify the major attributes and benefits that customer value:

Customer are asked what attributes, benefits, and

performance levels they look for in choosing a product and

vendors.

Asses the quantitative importance of the different attributes

and benefits:-

Customers are asked to rate the importance of the attributes

and benefits. If their rating diverges too much, the marketer should

cluster them into different segments.

Assess the companies and competitors performance on the

different customer’s value against their rated importance:-

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Customers describe where they see the company’s and

competitor’s performances on each attributes and benefits.

Examine how customers in a specific segment rate the

company’s performance against a specific major competitor on

an individual attributes or benefits basis:-

If the company’s offer exceeds the competitors offer on all

importantent attributes and benefits, the company can charge the

same price and gain more market share.

Monitor customer values overtime-

The company must periodically redo its studies of customer

values and competitors standing as the economy, technology, and

future changes.

Monitoring Satisfaction

Many companies are systematically measuring how well they treat

their customers, identifying the factors shaping satisfaction, and making

changes in their operations and marketing as a result.

A company would be wise to measure customer satisfaction

regularly because one key to customer retention is customer satisfaction

.A highly satisfied customer generally stays loyal longer , buys more as

the company introduce new product and upgrades existing products ,

talks favorably to others about the company and its products , pays less

attention to competing brands and is less sensitive to price offer product

or service ideas to the company and cost less to serve than new customer

because transactions can become routine .greater customer satisfaction

has also been linked to higher returns and lower risks in the stock

market.

The link between customer satisfaction and customer loyalty,

however, is not proportion. Suppose customer satisfaction is rated on a

scale from 1 to 5. At a very low level or customer satisfaction, customer

are likely to abandoned the company and even bad-mouth it. At level two

Canon & Sony


to four, customer is fairly satisfied but still fined it easy to switch when a

batter offer comes along. At level five, the customer is very likely to

repurchase and even spread good word of month about the company.

High satisfaction or delight creates an emotional bound with the brand

or company, not just a rational preference.

When customers rate their satisfaction with an element of the

company’s performance say, delivery – the company needs to recognize

that customers very in hoe they define good performance . good delivery

could mean early delivery, on –time delivery , order completeness and so

on. One may be easily satisfied most of the time and the other might be

hard to please but was pleased on this occasion.

Influence of Customer Satisfaction

For customer centered companies, customer satisfactions both a

goal and a marketing tool. Companies need to be especially concerned

today with their customer satisfaction level because the internet provides

a tool for consumers to quickly spread bad word of mouth as well as

good word of mouth to the rest of the world. Some customers even set up

their own websites to air their grievances and dissatisfaction, targeting

high- profile brands such digital camera Sony canon. Describing events

and actions as being wrong by the company, those websites often attempt

to galvanize consumer discontent and protest.

Canon & Sony


Total Customer Satisfaction

Whether the buyer is satisfied after purchase depends on the offer’s

performance in relationship to the buyer’s expectation, and whether the

buyer interprets and deviations between the two in general satisfaction is

a person’s feeling of pleasure or disappointment that result from

comparing a product’s perceived performance to their expectations. If

the performance matches the expectations, the customer is highly

satisfied or delighted. Customer assessments of products performance

depend on many factors, especially the type of loyalty relationship the

customer has with the brand.

Although the customer –centered firm seeks to create high

customer satisfaction, that is not its ultimate goal. If the company

increases customer satisfaction by lowering its ultimate goal. If the

company increases customer satisfaction by lowering its price or

increasing its services, the result may be lower profits. The company

might be able to increase its profitability by means other than increase

satisfaction (e.g. By improving manufacturing processes or investing

more in R&D7) also the company has many stakeholders, including

Canon & Sony


employees, dealers, suppliers and stockholders. Spending more to

increase customer’s satisfaction might divert funds from increasing the

satisfaction of other “partners”. Ultimately level of customer

satisfaction subject to delivering acceptable levels of satisfaction to the

other stakeholders, given its total resources.

How do buyers from their expectations?

Expectations result from past buying experience ; friends and

associates advice ; and marketers and competitor’s information

and promises .If marketers raise expectation too high , the buyer is

likely to be disappointed .however , if the company sets

expectations too low ,it won’t attract enough buyers ( although it

will satisfy those who do buy ). Some of today’s most successful

companies are raising expectation and delivering performance.

Canon & Sony


4 P’s

4 P’s Table

PRODUCT PRICE Variety

Size

Feature

Quality

Brand Name

Packaging

Services

Warranties

Price of Product

Discount

Methods of price

Fixing

Pricing strategy

Allowance

Credit terms

TARGET

CUSTOMER

PLACE

PROMOTION

Distribution

Channel

Advertising

Sales force

Sales promotions

Objective

Popularity

Media presence

Message

Canon & Sony


P’s Marketing

The whole marketing concept depends upon the four major factors,

which is called four P’s Marketing, which falls under the heading of

marketing mix. The recent exponential growth in broadcasting

alternatives means that marketing has become priority. Organization

must learn how to market themselves with greater success, despite

opposition from their competitors. Theoretically, each of the product,

price, place and promotion variables can be controlled by organization

and at the same time. Taken together the constitute the marketing mix.

An organization must come up with a mix that will clearly differentiate

its product from those of its competitors, while simultaneously

considering the corporate goals. In our case “Canon” and “Sony digital

camera” these two have marketing mix strategy.

Many people have already heard about the “4p’s of marketing”.

Generally speaking, the so-called “marketing mix” is a framework that

acts as a guideline for marketers to implement a marketing concept. It

consist of a set of major decision are as that a company needs to manage

in order to at least satisfy consumer needs.

Canon & Sony


Product

The first element of the 4 P’s of marketing is product. It focuses on

the individual goods and the product line. At heart of great grand is

great product. Product is a key element in the market offering. One of

the definitions of product is as under.

“Anything can be offered to a market for attention, acquisition, use

or consumption that might satisfy a want or need is called as product. It

includes physical objects, services, persons, places, organization and

ideas.”

A product is not only a tangible offering, but it can more than that.

A product is anything that can be offered to market to satisfy a want or

need. Products that are marketed are including physical goods, services,

experience, events, persons, places, properties, organization,

information and ideas.

4.1.1 Product Levels:

There are five different product levels, each of which represents a

customer value hierarchy. These product levels are described as below.

Canon & Sony


Core Benefit:

The most fundamental level is the core benefit, the

fundamental service or benefit that the customer is really buying.

Basic Products:

At this level, the marketer has to convert the core benefit into

the basic product. Because his major emphasis is to satisfy basic

need of customer. The basic product introduced, to satisfy the core

benefit of using the “digital camera”.

Expected Product:

The marketer prepares an expected product, a set of attribute

and conditions buyer normally expect when they purchase this

product. The consumers while buying the products expect to get

different type of experience of with affordability.

Augmented Level:

The marketer prepares and augmented product that exceeds

customer’s expectations. Product augmentation leads the marketer

to look at the user’s total consumption system.

According to Leavitt: - The new competition is not between

what companies produce, but between that they add to their

products in term of services, advertising, customers advice and

other things that people value.

Potential Product:

At the fifth level stands the potential product, which

encompasses all the possible augmentation and transformation the

product or offering might undergo in the future. Here is where

companies search for new way to satisfy customers and distinguish

their offer.

Canon & Sony


Successful companies add benefits to their offering that only

satisfy customers but also surprises and delight them. Delighting

customers is a matter of exceeding expectations.

Product Category:

Product Line:

A product line is a group of products within a product class

that are closely related because they perform similar kind of

function, are sold to the same customer groups, are marketed

through the same outlets or channels, or fall within given price

ranges. In our case canon and Sony digital camera are the product

line

Product Type:

A product type refers to a group of items within a product

line that share one of several possible forms of the product. The

product type of canon and Sony digital camera have different

model

Item:

It is also called stock keeping unit or product variant. A

distinct unit within a brand or product line distinguishable by size

,price, appearance , or some other attribute is an item like

memory card , camera cover , etc are the various item of the canon

and Sony.

Canon & Sony


Product Mix:

A product mix is also called a product assortment. It is a set of all

products and items a particular seller offer for sale. A company `s

product mix has a certain width, length, depth and consistency.

Product Width:

The product mix refers to how many different products lines

the company carries. Like canon and Sony digital camera have

some gadgets with the same company.

Product Length:

The length of the product line refers to the total number of

items in the line.

Product Depth:

The depth of the product mix refers to how many variants are

offered of each product in the line.

Product Consistency:

The consistency of the product mix refers to how closely relate

the various product lines are in end use, production requirements,

distribution channels, or some other way.

Canon & Sony


Price

Form the point of view of manufacturer only, price represents the

quality of money received by the firm of seller. Price is the Most

important factor of marketing mix, Which given absolute percentage

about the purchase and sales.

Price is the one element of the marketing mix that produces

revenue, the other elements produce costs. Price is one easiest

marketing mix element to adjust product features channels and event

promotion. Price also communicates with the market by Which medium

company can show their intention to wards value positioning of its

product or brand.

Traditionally speaking price has operated as the major

determinant or the major influencing factor of the buyer’s choice. Even

this behavior prevails not only in the underdeveloped or the developing

countries but also in the developed countries, so more of lesser price

does matter for any buyer irrespective of the income level or the

demographic factors.

In the order to arrive at the most acceptable price level, the

marketer needs to have information on C’s.

Customer:

Price affect the customers by their willingness to purchase, ability

to pay etc.

Canon & Sony


Competitors:

The company decides their product price according to their

competitor’s price. The poor competitor’s price. The willing company

leads their competitor’s price.

Place

Place is the 4th

element of marketing. Place includes “all the

company activities that make the product or service available to target

customer”. In simple words, place means-where and how a product is

distributed and sold. Whether to sell it directly, through a broker, or a

distributor? Whether to run retail store or through the internet or

telephone? These questions all involve “place”.

Canon & Sony


Promotion

“All the activities which are undertaken by the entrepreneur to

promote the product are called as promotion.” Promotion tells

something about company. Promotion can be defined as “ activities that

communicate the product or services and its merits to target customers

and persuade them to buy.”

Promotion is the advertising and selling part of marketing. Often ,

promotions are categorized in to push versus pull. Advertising pulls by

making consumer aware of, and ask for the product or service.

Incentives ,such as premiums or price reductions , push the product out

the door encouraging the customers to purchase in volume, more, or

more often then he would otherwise purchase.

Promotion is concept of organizational culture, popularly

organized as “artifacts” everything that can be seen, heard and felt,

such the day-to-day behavior, physical environment, and communication

of an organization. Promotion can be done by advertising, sales

promotions, sales forces, public relations and direct marketing.

Advertising:

“Advertising offers reason to buy,” The companies advertise their

product through media, banners, hoardings, ambassadors and etc.

Sales Promotion:

“Sales promotion offers an incentive to buy”. For sales promotion,

companies help many offers like exchange of old models to new one by

paying very less sum of money.

Canon & Sony


Pubic Relation:

Public relation involves a variety of programmed designed to

promote or protect a company’s image or its individual product.

Sometime companies also prefer seminars from which can they can show

the company’s profile and also they can create a good image of the

company.

Direct Marketing:

“ direct marketing is the use of consumer direct channels to reach

and deliver goods and services to customers without using marketing

middleman.”

Sales Force:

“Sales force is one of the marketing services from which

manufacturer invite customer company.”

Canon & Sony


Canon & Sony


Canon v/s Sony

Canon XF 305 Versus Sony PMW 200 and JVC GY-HM650 Comparison

People are always asking me what camera they should buy for

broadcast, small camera, self-shooting. Should it be a DSLR? And if not

what exactly should it be?

First off, let's deal with the DSLR issue. I see countless young

self-shooters and video journalists putting themselves on the market,

armed with a Canon or Panasonic DSLR, a couple of lenses and a

Maplins lapel mic. And quite often, they turn out fantastic shots.

But self-shooting is tough enough without a sound or lighting

guy helping out. Make the step up to Video Journalism and you need real

editorial savvy and experience. (And for this criteria, it's a desert out

there). Then throw into the mix the added skill of operating a DSLR to

shoot video whilst 'run and gun' ob-doc shooting and then your looking

at the kind of scarcity more associated with the search for life on other

planets. I'm not saying it doesn't happen, but it's a tough shout. If you

have an editorially experienced, video journalist, running and gunning

with a DSLR on your books, get them tied down on a bullet-proof, ten

year contract!

Canon & Sony


Me, shooting with my 5D mk2 and my mad old rig.

On my 5d I can only run and gun with any degree of competence

with just one lens (16-35mm f2.8). So for me, unless I have the time to do

some stylish shoot, over which I have some level of control, I'll always

pick a camcorder over a DSLR.

So which one? Well if size isn't an issue, but I'm still looking for

a small, broadcast spec (50Mbs 4:2:2) camera ( as opposed to a larger

shoulder cam), then, for me, there's only two real competitors on the

market; the Canon XF 305 and the Sony PMW 200. (The JVC HM650

only pumps out 35Mbs and 4:2:0)

Now if you want to compare technical specs etc and blah, geek-

blah, there's plenty of be-bearded types out there writing about this. I'm

more interested in the real world stuff, what's it's actually like to use and

the day by day quality of the shots.

http://deanarnett.com/index3/wp-content/uploads/2013/03/profile-pic1.jpg

Canon & Sony


Having used the 305 and 200 extensively now, the 305 beats

the 200 in terms of use-ability. For run and gun shooting this camera is

a joy to use ( as long as you're not struggling for light). I worked with an

engineer at the BBC that claimed his department had a real input into

the design and layout of this camera, and whilst I'm not entirely sure of

how true this is, it could well believe it, because everything falls to hand

and ergonomically it's really been thought through. As an evolution of

the PD150, Z1 with a bit of EX1 thrown into the mix, this camera makes

perfect sense.

Which is strange really because that is exactly what the Sony

PMW 200 is a direct evolution of the PD 150, Z1, Z5 and EX1.

The truth is that the layout of the buttons on the XF 305 makes

more sense. It's bigger body means they are less cluttered. If you're

struggling to find a button, just stop for a moment, think where you

http://deanarnett.com/index3/wp-content/uploads/2013/03/CanonXF305.jpg

http://deanarnett.com/index3/wp-content/uploads/2013/03/pmw200.jpg

Canon & Sony


would put it if you we're designing a camera, and that's where it'll be.

The 305 has a wide array of self-assign buttons, scattered around the

body of the camera. The Sony has self-assign buttons too, but not as

many and not, seemingly, giving access to such a wide range of useful

facilities as the Canon.

I think the Canon has a nicer piece of glass glued to the front.

Certainly it's more usable, with an 18 times zoom and a macro of 20mm.

The Sony by comparison has only a 14 times zoom and wont go quite so

wide. But one plus for the Sony is that the iris doesn't ramp when

zooming like on the Canon.

The Canon seems to have a better screen than the Sony, which

seems to have inherited a slightly ( and only slightly) better version than

the one that stops the Z5 being the kick arse camera it should be.

However, both the Canon and the Sony screens are the same resolution,

and whilst the Canon screen seems more flexible (flipping under the

handle to pop out either side) it also, apparently hinders the attachment

of some third party kit - matte boxes, etc.

The Canon allows you to quickly and easily dial in a manual

white balance setting, something Z1, Z5 and DSLR users take for

granted. The Sony will allow you to do this, but only by accessing a sub-

setting in a sub-setting in the picture profile option. Which effectively

means you can't. This is something I miss the most when shooting with a

200.

The Canon has an incredible three position image stabiliser.

It's unique design gives amazing results, especially in powered mode and

this alone makes it a great self-shooting, video journalism camera.

The Sony, by comparison is a much less user friendly camera.

Side by side, it's also smaller, looking slightly 'toy like' next to the

Canon. Turn up with a Canon to the shoot and it looks like a proper

piece of kit. The Sony, when you pull it out of the bag, looks a bit of an

anti-climax. Another issue you may feel you have when you shoot with a

PMW200 is that some people (clients) mistake it for a Z1 - not

necessarily the image you may be trying to communicate!

Canon & Sony


Another bonus for the 305 is that the BBC use them, and use

them extensively, having turned their backs on Sony a while back. I've

seen job ads that specifically ask for 305 camera experience. I've yet to

see one that specifies the PMW 200.

The 305 also has a 'tricky-dicky' face recognition system that

locks the focus and tracks people as they move around. It sounds cool,

and it is cool, but the reality is this system isn't bullet proof. If the person

puts a hand over their face or turns away the auto-focus function will

snap the focus to the back ground, or at best go hunting. For this very

reason, the Sony has no such gimmick.

The Sony PMW 200 doesn't seem to have the same simple -

'common sense' approach to it that the 305 has. But if you can get

beyond all of the above the 200 is worth some serious consideration.

On the surface of it, the 305 uses cheaper media cards than

the Sony. A 32Gb extreme card costing about £70. A 32Gb SxS card for

the Sony costs around £300! But the Sony will also record onto 32Gb

XQD card, costing around £170, or if you drop down to 35Mbs you can

use much cheaper SD cards (32Gb for £25).

Being smaller makes it more portable. A large petrol back-

pack will take a PMW 200, mac laptop, 3 (160 element) led lights with

zipshot tripods, gun mic, radio mic, headphones and batteries. You'd

struggle to match that with a 305.

They say the heart of a car is it's engine and that it defines

everything about the car. Equally, the heart of a camera is it's sensor

and this does define everything about the camera. The Canon 305 has

three third-inch sensors. The Sony has three half-inch sensors. However

you try to dress this up, three half-inch sensors will always give a better

picture quality, more control over depth of field and better low light

performance than smaller chips.

Canon & Sony


The 305 is a camera you can just switch on and start shooting

some kick-arse stuff with straight away. The 200 will, I believe, give

nicer pictures but you earn them, they don't come so easily. But once you

master your 200, get all the settings and profiles just where you want

them, adjust to that screen, the 200 will take you further and I suspect to

a higher level.

Bottom line, when I had to put my own hard cash on the table,

I bought a 200.

Canon & Sony


Diagram

Q-1 Do you have any digital camera?

Yes No

0

10

20

30

40

50

60

70

80

90

100

no.of consumer % of respondents

yes

no

Analysis

Canon & Sony


This chart is about which brand of camera respondent is using. X-axis

depict how many respondent have digital camera. Y-axis displays the %

of respondent who have digital camera.

Today ,most of the people have digital camera .only some people not

have digital camera.

Finding

Here,89.91% people use digital camera ,& only 10.09% people have not

use any digital camera because of it is a very costly.

Q-2 Which brand are you currently using?

Canon Sony Any Other

0

10

20

30

40

50

60

70

sony canon any others

brand name

% of respondent

Analysis

Canon & Sony


This chart about to which brands respondent currently using. X-axis

depict brand of digital camera. Y-axis displays the % of respondent who

use digital camera.

This chart is clear that most of the respondents use the SONY brand

.some of the respondent use the canon & any other brand of camera.

Finding

Here, 62.62% respondent are use SONY brand of camera.30.07%of

respondent are use canon brand of camera.6.93%of respondent are use

other brand of camera.

Q-3 which brand is easily available?


0

10

20

30

40

50

60

70

sony canon any others

no.of consumer

% of respondents

Analysis ..

Canon & Sony


This chart about to which brand is easily available.X-axis depict brand

of digital camera .y-axis displays the %of which camera is easily

available.

This charts is show that sony camera is easily available in market.

Finding

Here,58.84% of respondent says that sony camera is easily available in

the market,36.66%of respondents says that’s canon camera is available

in the market,& only 4.95% of the respondent says that’s other camera is

available in the market.

Q-4 when choosing a digital camera low price is?

Desire Undesired

0

10

20

30

40

50

60

70

80

90

consumer % of respondents

desire

undesire

Analysis

Canon & Sony


This charts is show that when price is desire or undesired then which

camera respondent choose.

Findings

Q-5 through which channel you get the information about digital camera?

TV Radio Magazines Hoarding Any other

0

10

20

30

40

50

60

70

80

Tv radio magazin hoarding

no.of consumer

% of respondents

Anaysis

Canon & Sony


This charts about is through which channel respondent get the

information about digital camera.x-axis dislpays the channel from

getting information about the camera,y-axis displays the %of

respontdent getting information about the camera,

This charts show that’s T.V is the most important media for getting

information about digital camera.

Findings

Here,70.03% respondent use T.V.for getting information about the

digital camera., only 1.98% respondent use radio for getting information

about the digital camera,16.68% respondent use magazines for getting

information about the digital camera,only 2.97%respondent use hoading

for getting information about the digital camera.

Q-6 through which channel would you purchase your digital camera?

Internet Retail shop Mall Any other

0

10

20

30

40

50

60

1 2 3 4

brand name

no.of consumer

% of respondents

Analysis

Canon & Sony


This charts shows that’s which channel are use for purchasing digital

camera.x-axis depicts that channel for purchasing camera.y-axis

displays % of respondent for which channel for buying digital camera.

Many respondent are purchase camera from mall.

Findings

Here,31.17% respondent use internet for purchasing camera,only

20.08%of respondent use Retail shop for purchasing camera,&41.16%

of respondent use mall for purchasing camera& 5.24% of reaspondent

use other channel for purchasing camera.

Many professional people use internet for purchasing camera because

they don’t have time for purchasing camera from mall.

Q-7 does advertisement affect your purchase of camera?

Yes No

0

10

20

30

40

50

60

70

80

90

100

no. of consumer % of respondents

yes

no

Analysis

Canon & Sony


In this chart shows that how many% respondent say’s that advertisement

affect purchase of camera .X-axis shows that how many respondent say’s

advertisement affect purchase of camera. Y-axis displays the % of

respondent who say’s that advertisement affect purchase of digital

camera.

Most of the respondent have affect the advertisement for purchasing

decision.

Findings

In this diagram 89.1% of the respondent says that’s advertisement is

affect for purchasing decision, only 10.89% of the respondent says that’s

advertisement is not affect for purchasing decision .

Q-8 does price effect the buying decision?

Yes No

0

10

20

30

40

50

60

70

80

90

100

no.of consumer % of respondents

yes

no

Analysis

Canon & Sony


In this chart shows that how many% respondent say’s that price effect

the buying decision.X-axis shows that how many respondent say’s price

effect the buying decision of camera. Y-axis displays the % of respondent

who say’s that price affect the buying decision of digital camera.

Most of the people have effect the price for buying camera,

Findings

Here, 91.11% of respondent says that price is effect for buying camera,

only 8.91% people says that’s price is not effect for buying camera.

Most of the respondent have effect the price because of Sony& Canon

camera is very costly.

Q-9 which brand has stylist design?


0

10

20

30

40

50

60

70

sony canon others

no.of consumer

% of respondents

Analysis

Canon & Sony


This charts show that % of stylist design camera..X -axis show that the

brand name of the camera.Y-axis show that the how many % of

respondent select stylist design camera.

Most of the respondent use sony camera for their best stylist design.

Findings

Here, 65.53% of the respondent use sony camera for their best stylist

design,33.37% of the respondent use canon camera for best stylist

design,only 0.99% of the renspondent use other camera for stylist design

Most of the respondent use sony camera for their best stylist design

,some of the respondent use canon camera for their stylist design,only

few respondent use other camera.

Q-10 which brand give you best mega pixel?


0

10

20

30

40

50

60

70

sony canon others

no.of consumer

% of respondents

Analysis

Canon & Sony


This charts give information about which brand give the best mega

pixel...X -axis show that the brand name of the camera.Y-axis show that

the how many % of respondent select best mega pixel camera.

Most of the respondent says that’s sony camera provide best mega pixel.

Findings

Here, 61.14% of the respondent says that’s Sony camera provide best

mega pixel,,37.76% of the respondent says that’s canon camera provide

best mega pixel, ,only 0.99% of the respondent says that’s other camera

provide mega pixel.

Most of the respondent says that’s Sony &Canon camera provide best

mega pixel because of this brand provide best quality .only few

respondent use other camera.

Q-11 which brand has low weight?


0

10

20

30

40

50

60

sony canon others

no.of consumer

% of respondent

Analysis

Canon & Sony


This charts give information about which brand has low weight..X -axis

show that the brand name of the camera..Y-axis show that the how many

% of respondent select brand has low weight.

Most of the respondent select Sony digital camera because it has low

weight.

Findings

Here, 50.49% of the respondent says that’s Sony camera has low

weight. ,42.57% of the respondent says that’s canon camera has low

weight, ,only 6.93% of the respondent says that’s other camera has low

weight

Most of the respondent says that sony has low weight .only few

respondent says that other camera has low weight.

Q-12which brand camera provide good battery back up?


0

10

20

30

40

50

60

70

sony canon other

no.of consumer

% ofent respond

Analysis

Canon & Sony


This charts give information about which brand camera provide good

battery back up. .X -axis show that the brand name of the camera. Y-

axis show that the how many % of respondent select good bettry back up

camera..

Most of the respondent says that’s sony brand camera provide good

battery back up..

Findings

Here, 61.38% of the respondent says that’s Sony camera provide good

battery back up. ,35.64% of the respondent says that’s canon camera

provide good battery back up., ,only 2.97% of the respondent says that’s

other camera provide battery back up.

Most of the respondent says that sony camera provide good battery back

up.only few respondent says that other camera provide battery back up.

Q-13 which brand camera provide good display size?


0

10

20

30

40

50

60

70

sony canon other

no. of consumer

% of respond

Analysis

Canon & Sony


This charts give information about which brand camera provide good

displays size .X -axis show that the brand name of the camera. Y-axis

show that the how many % of respondent select good displays size

camera.

Most of the respondent says that’s sony brand camera provide good

displays size.

Findings


displays size,36.63% of the respondent says that’s canon camera

provide good displays size, only 0.99% of the respondent says that’s

other camera provide displays size.

Most of the respondent says that’s sony has provide good displays size.

Q-14which brand camera provide good sensory touch?


0

10

20

30

40

50

60

70

sony canon other

no.of consumer

% of respond

Analysis

Canon & Sony


This charts show that which brand camera provide good sensory touch.

.X -axis show that the brand name of the camera. Y-axis show that the

how many % of respondent select good sensory touch.

Most of the respondent says that’s Sony brand camera provide good

sensory touch.

Findings


sensory touch ,38.61% of the respondent says that’s canon camera

provide good sensory touch only 0.99% of the respondent says that’s

other camera provide good sensory touch.

Most of the respondent says that’s Sony has provide good sensory

touch.

Q-15 which brand camera provide good optical zoom facility?


0

10

20

30

40

50

60

70

80

sony canon other

no.of consumer

% of respond

Analysis

This charts show that which brand camera provide good optical zoom

facility.X -axis show that the brand name of the camera. Y-axis show

Canon & Sony


that the how many % of respondent select good optical zoom facility of

camera.


optical zoom facility.

Findings

Here, 67.32% of the respondent says that’s Sony camera provide

goodoptical zoom facility ,30.69% of the respondent says that’s canon

camera provide good optical zoom facility.only1.98% of the respondent

says that’s other camera provide good optical zoom facility

Most of the respondent says that’s Sony has provide good optical zoom

facility.

Q-16 Which brand camera provide good image quality?


0

10

20

30

40

50

60

70

80

sony canon other

no.of consumer

% of respond

Analysis

This charts show that which brand camera provide good image quality.

.X -axis show that the brand name of the camera. Y-axis show that the

how many % of respondent select good image quality

Canon & Sony



.image quality

Findings


goodimage quality ,34.65% of the respondent says that’s canon camera

provide goodimage quality only0.99% of the respondent says that’s

other camera provide good image quality

Most of the respondent says that’s Sony has provide good image quality

Q-17 Which brand camera provide guaranty or warranty?


\

0

10

20

30

40

50

60

70

80

sony canon other

no.of consumer

% of respond

Analysis

This charts show that which brand camera provide Guaranty or

warranty .X -axis show that the brand name of the camera. Y-axis show

that the how many % of respondent select Guaranteed or warranted

camera.

Canon & Sony


Most of the respondent says that’s Sony brand camera provide

guaranty or warranty

Findings


guaranty or warranty ,28.71% of the respondent says that’s canon

camera provide guaranty or warranty only 1.98% of the respondent says

that’s other camera provide guaranty or warranty

Most of the respondent says that’s Sony has provide guaranty or

warranty

Q-18 Which brand camera provide best discount offer schemes?


0

10

20

30

40

50

60

sony canon other

no.of consumer

% of repond

Analysis

This charts show that which brand camera provide best discount offer

schemes. .X -axis show that the brand name of the camera. Y-axis show

that the how many % of respondent select best discount offer schemes.

Most of the respondent says that’ Sony brand camera provide best

discount offer schemes.

Canon & Sony


Findings

Here, 56.43% of the respondent says that’s Sony camera provide best

discount offer schemes ,40.59% of the respondent says that’s canon

camera provide best discount offer schemes only 2.97% of the

respondent says that’s other camera provide best discount offer

schemes.

Most of the respondent says that’s Sony has provide best discount offer

schemes

Q-19 Which brand give exchange offer after the purchase?


0

10

20

30

40

50

60

70

sony canon other

no. of consumer

% of repond

Analysis

This charts show that which brand cameras give exchange offer after the

purchase. .X -axis show that the brand name of the camera. Y-axis show

that the how many % of people give exchange offer after the purchase

Most of the respondent says that’ Sony brand camera give exchange

offer after the purchase.

Canon & Sony


Findings

Here, 57.42% of the respondent says that’s Sony camera give exchange

offer after the purchase,36.63% of the respondent says that’s canon

camera give exchange offer after the purchase only5.94% of the

respondent says that’s other camera give exchange offer after the

purchase

Most of the respondent says that’s Sony has give exchange offer after the

purchase

.

Compare to the other brand sony camera provide best exchange offer

after the purchase.

Q-20 which brand camera before would your consider buying it again in the

future?


0

10

20

30

40

50

60

70

sony canon other

no.of consumer

% of respond

Analysis

This charts show that which brand camera before you consider buying it

again in the future..X -axis show that the brand name of the camera. Y-

axis show that the how many % of respondent buying camera again in

the future.

Canon & Sony



facilities like ,image quality ,optimal zoom guaranty ,warranty’s that

Sony camera best to other camera.

Findings


sensory touch ,36.69% of the respondent says that’s canon camera

provide good sensory touch only 0.99% of the respondent says that’s

other camera provide good sensory touch.


touch.

Canon & Sony


After doing the project on comparative study on consumer buying

behavior and customer satisfaction of digital camera canon and Sony we

reach to the following conclusion.

In our study, the sampling size was 100 respondents and target

population was only youngster . during the survey we find certain

difficulties like lack of good response and lack of resources etc.

After the survey we reach to conclusion at least 89.11% people use

camera in daily life. most of the people use Sony brand camera. Among

all 62.38% people use Sony camera.

In our study we found that most of the consumer use Sony camera.

After this , the preferable feature is canon camera.

In our Analysis ,59% of respondent says that Sony camera is easily

available in the market,37%of respondents says that’s canon camera is

available in the market.

In our Analysis 90% of the respondent says that’s advertisement is

affect for purchasing decision, only 11% of the respondent says that’s

advertisement is not affect for purchasing decision .

Canon & Sony


In our Analysis , 91% of respondent says that price is effect for

buying camera, only 9% people says that’s price is not effect for buying

camera.

Most of the respondent have effect the price because of Sony&

Canon camera is very costly.

In our study we found that 66% of the respondent use Sony camera

for their best stylist design,34% of the respondent use canon camera for

best stylist design, because in a now days stylish design is very important

for youngster .

According to best MEGAPIXEL 62% of user says that Sony

provided best mega pixel of Sony .only 38% of users says that canon

camera provided mega pixel. Only 1% of people says that canon & Sony

camera not provided best mega pixel.

In our study we found that 62% of the respondent says that’ s

Sony camera provide good battery back up. 36% of the respondent says

that’ s canon camera provide good battery back up., ,only 3% of the

respondent says that’s other camera provide battery back up.

In our study we found that 64% of the respondent says that’s Sony

camera provide good displays size,37% of the respondent says that’s

canon camera provide good displays size, only 1% of the respondent

says that’s other camera provide displays size.

Most of the respondent says that’s Sony has provide good displays

size.


camera provide good sensory touch ,39% of the respondent says that’s

canon camera provide good sensory touch only 1% of the respondent

says that’s other camera provide good sensory touch.

Canon & Sony



touch. 68% of the respondent says that’s Sony camera provide good

optical zoom facility ,31% of the respondent says that’s canon camera

provide good optical zoom facility.only2% of the respondent says that’s

other camera provide good optical zoom facility

Most of the respondent says that’s Sony has provide good optical

zoom facility.


camera provide good optical zoom facility ,31% of the respondent says

that’s canon camera provide good optical zoom facility.only2% of the

respondent says that’s other camera provide good optical zoom facility

Most of the respondent says that’s Sony has provide good optical

zoom facility.


camera provide good image quality 57% of the respondent says that’s

Sony camera provide best discount offer schemes ,41% of the respondent

says that’s canon camera provide best discount offer schemes only 3%

of the respondent says that’s other camera provide best discount offer

schemes.

Most of the respondent says that’s Sony has provide best discount

offer schemes

In our study we found that 38% of the respondent says that’s

canon camera provide good image quality only1% of the respondent

says that’s other camera provide good image quality

Most of the respondent says that’s Sony has provide good image

quality


camera provide best discount offer schemes ,41% of the respondent says

that’s canon camera provide best discount offer schemes only 3% of the

Canon & Sony


respondent says that’s other camera provide best discount offer

schemes.

Most of the respondent says that’s Sony has provide best discount

offer schemes.

In after the survey we know the most of responded says that Sony

camera provided best style design, good image quality, zoom facility,

display size, sensory touch, battery backup, best mega pixel , etc.

compare to other camera .

Canon & Sony


WWW.GOOGLE.COM

WWW.SONY.CO.IN

WWW.WIKIPEDIA.ORG

WWW.LENSES.ZEISS.COM

WWW.CANON.CO.IN

http://www.google.com/

http://www.sony.co.in/

http://www.wikipedia.org/

http://www.lenses.zeiss.com/

Canon & Sony


Canon & Sony


Q-1 Do you have any digital camera?

Yes No

Q-2 Which brand are you currently using?


Q-3 which brand is easily available?


Q-4 when choosing a digital camera low price is?

Desire Undesired

Q-5 through which channel you get the information about digital camera?

TV Radio Magazines Hoarding Any other

Q-6 through which channel would you purchase your digital camera?

Internet Retail shop Mall Any other

Canon & Sony


Q-7 does advertisement affect your purchase of camera?

Yes No

Q-8 does price effect the buying decision?

Yes No

Q-9 which brand has stylist design?


Q-10 which brand give you best mega pixel?


Q-11 which brand has low weight?


Q-12which brand camera provide good battery back up?


Q-13 which brand camera provide good display size?


Q-14which brand camera provide good sensory touch?


Canon & Sony


Q-15 which brand camera provide good optical zoom facility?


Q-16 Which brand camera provide good image quality?


Q-17 Which brand camera provide guaranty or warranty?


Q-18 Which brand camera provide best discount offer schemes?


Q-19 Which brand give exchange offer after the purchase?


Q-20 which brand camera before would your consider buying it again in the

future?


Canon & Sony


Date post:	08-Aug-2015
Category:	Education
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comparative study for camara

Education