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Competing with Value-Based Companies

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Competing with Value- Based Companies Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010
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Page 1: Competing with Value-Based Companies

Competing with Value-Based Companies

Group 7Macky * Ryan * Maritess * Macy

Marketing Management6 Aug 2010

Page 2: Competing with Value-Based Companies

Competing with Value-Based Companies

1. Why deliver more for less?

2. How do you compete?

3. Is low-cost operation right for you?

Page 3: Competing with Value-Based Companies

More for Less

Page 4: Competing with Value-Based Companies

1. Why deliver more for less?

Page 5: Competing with Value-Based Companies

2. How do you compete?

• Keep cost in line

• Differentiate

• Manage prices effectively

• Execution

Page 6: Competing with Value-Based Companies

Differentiate

areas that give other

2. How do you compete?

room to maneuver

Page 7: Competing with Value-Based Companies

Execution

• Implement effective and efficient process implementation

• focus on advertising and promotional initiatives

• may need to downplay / abandon target market

2. How do you compete?

Page 8: Competing with Value-Based Companies

3. Is low-cost operation right for you?

Companies should set this up ONLY if:a) existing businesses would be more

competitive

b) new businesses will have more advantages

Page 9: Competing with Value-Based Companies

Competing with Value-Based Companies

Importance of Differentiation and Execution

Group 7Macky * Ryan * Maritess * Macy

Marketing Management6 Aug 2010


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