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Presentation On Industrial Training Project
Presented By:-Anupinder Singh SekhonMBA 2C
Godrej Group consists of two corporate entities: 1. Godrej Industries. 2. Godrej Consumer Products.
Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and makes more than a hundred chemicals for use in over two dozen industries. It also has a major presence in food products such as refined oil and tetra pack fruit beverages. Besides, it operates businesses in medical diagnostics and real estate.
INTRODUCTION TO CORPORATE
Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with leadership in
Personal Hair Household Fabric care segments
Each company has several divisions and factories. They are presently exporting their products to 30 countries.
1. Storage solution 2. Automated warehousing 3. Material handling equipment 4. Process equipment 5. Precision components & systems. 6. Machine tool service 7. Electrical & electronic services 8. Tooling 9. IT solution 10. PLM solution 11. Medical diagnostics 12. Agro product 13. Chemicals 14. Construction material & services.
Industrial Products
1. Appliances
2. Locks3. Furniture4. Security equipment
5. Office automation6. Conferencing solution7. Soaps & personal care8. Food9. Air care10. Household insecticides11. Housing12. Vending machine
Godrej Consumer Products
Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India.
In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils.
The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.
HISTORY GODREJ GROUP
On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group.
Godrej began manufacturing of refrigerators in 1958.
Godrej started manufacturing Washing Machines in 1996.
Appliances Product of Godrej and Boyce Mfg Co. Ltd
Refrigerators Direct cool Frost free
Air Conditioner Split Window
•Washing Machines. Fully Automatic Semi Automatic
Microwave Ovens. Steam Convection
Grill/combination Solo
STRENGTHS
The Company has wide range of product line. The management is trained and efficient & the network of
service centers is good in all states. The Company has got wide range of branches within the
country. Robust manufacturing and Supply Chain competencies. Sophisticated IT connectivity with distributors. Well-developed R&D capabilities Huge distribution Network.
SWOT ANALYSIS
The Company does not go for advertising, which is one of the biggest disadvantage of Godrej.
Its emphasis more on the advertising of office automation & prima division.
The company is focusing many security products at a same time.
The effective selling schemes are not available like payment on installments.
Gifts not being so attractive. Most of the dealers prefer other companies appliances.
WEAKNESSES:
Increase consumer offers. Huge market share.
THREATS Strong competition. Products are not unique. Lot of branding done by other competitors.
OPPORTUNITIES
FINANCIAL ANALYSIS
Current Ratio= Current Assets Current Liabilities
Year 2008 2009
Current Assets 17792704 19191400
Current Liabilities 12834291 13017637
Current Ratio 1.38 1.47
Quick Ratio= Quick Assets Current Liabilities
Year 2008 2009
Quick assets 9437695 10935122
Current liabilities 12834291 13017637
Quick ratio 0.73 0.84
Absolute Liquid Ratio= Absolute liquid assets Current liabilities
Year 2008 2009
Absolute Liquid Assets
40854 33234
Current Liabilities 12834291 13017637
Absolute Liquid Ratio
0.0030 0.0025
Debt Equity Ratio= Long Term Debt Shareholder’s Fund
Year 2008 2009
Long term debt 6415480 6104379
Shareholder’s fund 6868162 9097425
Debt equity Ratio 0.93 0.67
Equity Ratio= Proprietor’s Funds Total Assets
Year 2008 2009
Proprietors fund 6868162 9097425
Total assets 26668014 28805022
equity ratio 0.257 0.315
Gross profit ratio = Gross Profit x 100 Net Sales
Year 2008 2009
Gross profit 3634802 4300615
Net sales 34711149 40351778
G.P. ratio 4.949 10.675
Net profit ratio = Net profit after tax x 100 Net Sales
Year 2008 2009
Net profit 1717303 2414381
Net sales 34711149 40351778
N.P. ratio 4.947 5.98
TITLE
A Comparative Analysis Of White Goods of Godrej with LG in Ludhiana City
To study the preference towards Godrej and LG Appliances. To study the promotional techniques used by Godrej and
LG.
To know the awareness of advertisement of Godrej and LG Appliances.
OBJECTIVES
Definition :-The research methodology is the specification of method of acquiring the information needed to structure or solve the problem.
SCOPE OF THE STUDY
This study is conducted on the dealers of Ludhiana city which deal in white goods of LG and Godrej and 45 days were spent on conducting the study.
RESEARCH METHODOLOGY
Research design in this study is Descriptive.
Universe The universe for this study is the all the dealers of LG and
Godrej who deal in white Goods of the World.
Population All the Dealers of LG and Godrej who deal in White Goods of
Ludhiana.
Research Design
Sampling unit The sampling unit for the present study is a dealer, dealing in the
white goods of either Godrej or LG or both from last 1 year.
Sample size Sampling size refers to total number of respondents targeted for
collecting the data for the research. The sampling size for the present study is 42 respondents.
Sampling technique The selection of respondents was done on the basis of
convenience sampling. It involved the convenience of place.
The data, which is collected for the purpose of study, is
divided into 2 bases:
Primary Source: The data has been collected directly from
dealers with the help of structured questionnaires/Schedules.
Secondary Source: The secondary data was collected from internet.
Data Collection:
The sample size of Dealers is limited to 42 because of accessibility.
Many of the respondents were not open with their responses.
Majority of the dealer were too aggressive in nature. There may be error due to bias of respondents. The behavior of the Dealers while approaching them to fill
the questionnaire was Unpredictable.
LIMITATIONS OF THE STUDY
DATA ANALYSIS AND INTERPRETATION
1)The Kind Of Business that dealers are in.
Direct Dealrship
83%
Chain Store2%
Distributor15%
Kind Of Business
N=42
(2). Type Of Products that these Outlets deals in.
Refrigerator27%
AC25%
Microwave22%
Washing Machine
26%
Products
N=42
(3). Name Of the Brands that are kept in by dealers in their Store.
Godrej,14%
Samsung,26%
Whirlpool,22%
LG ,38%
Brands
Factors Price Quality After sale service
Incentives
COUNT 15 15 15 15SUM 24 25 60 41MEAN 1.6 1.7 4.0 2.7
4.1).Best Features Of Godrej AC.Table 3.4.1 N=42 n=15
Factors price quality after sale service
Incentives
COUNT 40 40 40 40
SUM 59 82 106 153
MEAN 1.475 2.05 2.65 3.825
(5.1) Best Features of LG AC
Table 3.5.1 N=42 n=40
Factors Price quality after sale service
Incentives
COUNT 15 15 15 15
SUM 26 20 53 50
MEAN 1.7 1.3 3.5 3.3
(4.2) Beat Feature of Godrej RefrigeratorTable 3.4.2 N=42 n=15
Factors price quality after sale service
Incentives
COUNT 40 40 40 40
Sum 59 96 90 155
Mean 1.475 2.4 2.25 3.875
(5.2) Best Features Of LG Refrigerator
Table 3.5.2 N=45 n=40
Factors price quality after sale service
Incentives
COUNT 15 15 15 15
SUM 27 19 49 55
MEAN 1.8 1.3 3.3 3.7
(4.3) Best Features of Godrej Washing Machine.Table 3.4.3 N=42 n=15
Factors price Quality after sale service
Incentives
COUNT 40 40 40 40
SUM 71 51 134 144
Mean 1.775 1.275 3.35 3.6
(5.3) Best Features OF LG Washing Machine.Table 3.5.3 N=42 n=40
Factors price quality after sale service
Incentives
SUM 27 19 49 55
MEAN 1.8 1.3 3.3 3.7
(4.4)Best Features of Godrej Microwave Oven.Table 3.4.4 N=42 n=15
Factors price quality after sale service
Incentives
Sum 50 70 132 148
Mean 1.25 1.75 3.3 3.7
(5.4) Best Features Of LG Microwave Oven.Table 3.5.4 N=42 n=40
(6.1) Additional Schemes provided by Godrej.
Cash disc.37%
Credit43%
ISD offers6%
Gifts14%
N=42 n=15
(6.2) Additional Schemes provided by LG.
N=42 n=40
Chart Title
Cash disc.32%
Credit39%
ISD offers9%
Gifts20%
Factors Brand
name
Sales Margin
Product Display
POP Material
s
Newspaper Ads
No Of Responses
41 41 42 41 42
SUM 58 106 175 185 94
MEAN 1.41 2.59 4.17 4.51 2.24
(7). Factors Effective for Brand Excellence.Table 3.7 N=42
(8). Facilities Provided by Godrej and LG For Advertisement of Its appliances to the Dealers .
Pam-phlets41%
Hoardings41%
Danglers19%
GODREJ
Pam-phlets37%
Hoard-ings37%
Danglers26%
LG
(10.1). No. Of Respondents That have seen Advertisement of Godrej and LG on Television.
Yes60%
No40%
GODREJ
No. 36
Yes, 90Yes60%
No40%
LG
(11).Effectiveness of Godrej Advertisement.
Yes67%
No33%
GODREJ
Yes89%
No11%
LG
•Dealers’ feels quality of GODREJ product is Good, but LG has a better positioning in the minds of Dealers.
•If a individual wants to have a Home Appliances then LG Priority comes on first number.
•Quality of the service provided sale after service plays an important role in keeping the existing customers and to bring new customers.
FINDINGS
•In pricing and reliability of GODREJ ‘S home appliances is rated very well by most of the dealers.
• Dealers said that, People are willing to pay more for new design and latest look.
• After sales service plays essential part of customer satisfaction.
•Many dealers have complaints regarding the after sales service of GODREJ. But a number of dealers have reported it below average.
Marketing. Advertisement –Both local and on television. Enhance the service level of company. Make the relation between dealers and company well. Models of product looks old so it has to be modulated. Keep a watch on the service area. Launch the new model. Offers & Schemes.
Suggestion of dealers for how can GODREJ gains their sales.
