Quality Function DeploymentCompilated from :Frances SciarroneMichelle TorianSonia Kim&

Ron SedlockASQ JacksonvilleEducation Chair

What is QFD?

Quality Function Deployment is a design planning process driven by customer requirements.QFD deploys The Voice of the Customer throughout the organization.QFD uses planning matrices -- each called The House of Quality.

History of Quality Function Deployment (QFD)A systematic process for motivating a business to meet customers through design requirements developed in the late 1960s by two Japanese professors - Drs Yoji Akao and Shigeru MizunoA quality system that has been applied in virtually every industry and business, from aerospace, manufacturing, software, communication, IT, chemical and pharmaceutical, transportation, defense, government, R&D, food to service industryA customer-focused approach that includes psychological and lifestyle needs, not just functional

Purpose of QFDSeeks out spoken and unspoken customer needs from Voice of the Customer verbatimUncovers positive quality that wows the customerTranslates these qualities into designs characteristics and deliverable actionsBuilds and delivers a quality product or service by focusing various business functions toward achieving a common goal customer satisfactionProvides an opportunity for competitive advantage

Purpose of the QFD Tool House of QualityHouse of Quality - graphic tool for defining the relationship between customer desires and the firm/product capabilities. Part of the Quality Function Deployment (QFD) Planning matrix relates what the customer wants to how a firm is going to meet those wants

*House of Quality Technical requirementsVoice of the customerRelationship matrixTechnical requirement priorities Customerrequirement prioritiesCompetitive evaluationInterrelationships

*House of Quality Persyaratan teknis prosesSuara pelangganMatrik hubungan antara persyaratan teknis dan suara pelangganPrioritas persyaratan teknisPrioritas harapan pelangganEvaluasi kompetitifTrade off antar persyaratan teknis

x = Design Trade-offs

Referenceshttp://www.isixsigma.comhttp://www.qfdcapture.com/default.asp http://www.qfdi.orghttp://www.qfdonline.comhttp://www.sigmaxl.comThe Management and Control of Quality, 6th edition, James R. Evans and William M. Lindsay

OUT LINE PAPER QFD TUGAS KELOMPOKCOVERDAFTAR ISIPENDAHULUAN (Latar belakang & Tujuan) 3 HALAMANTINJAUAN PUSTAKA (QFD) 5 HALAMANMETODE KAJIAN (LOKASI, SAMPLING (TEKNIK & JUMLAH), SUMBER DATA, METODE ANALISIS 5 HALAMANHASIL & PEMBAHASANPENUTUPDAFTAR PUSTAKAJILID HIJAU MUDA (C)DIKUMPULKAN 06 OKTOBER 2014

TUGAS DISKUSI KELOMPOK:Pelajarilah tentang bagaimana tahapan-tahapan dalam membangun House of Quality (HoQ) pada metode QFD di bawah ini. Kemudian jelaskan bagaimana cara menentukan:

Menentukan Persyaratan Pelanggan (what)Menentukan Persyaratan Teknik (how)Menentukan matriks hubungan antara persyaratan pelanggan (what) dengan persyaratan teknik (how)Menentukan Matriks Hubungan antar Persyaratan Teknik (How)Cara menilai benchmarking terhadap harapan pelanggan & persyaratan teknikMenentukan prioritas/bobot persyaratan pelangganMenentukan prioritas/bobot persyaratan teknis

*QDF is a planning process to guide the design, manufacturing and marketing of goods by integrating the voice of the customer throughout the organization. Through QFD, every design, manufacturing, and control decision is made to meet the expressed needs of the customer

QFD was developed in Japan in the late 1960s by Professors Shigeru Mizuno and Yoji Akao. At the time, statistical quality control, which was introduced after World War II, had taken roots in the Japanese manufacturing industry, and the quality activities were being integrated with the teachings of such notable scholars as Dr. Juran, Dr. Kaoru Ishikawa, and Dr. Feigenbaum that emphasized the importance of making quality control a part of business management, which eventually became known as TQC and TQM.

Traditional quality systems aim at minimizing negative quality such as eliminating defects or reducing operational errors. Assuming that everything goes well, the best you can attain with these systems is zero defects. That sounds pretty good, doesn't it? But, what if your competitors are also zero defects? Also, a product can be defect-free and still may not sell. This is where design makes a difference. Conventional design processes, however, focus more on engineering capabilities and less on customer needs. When they do try to incorporate customer perspectives, these tend to be engineer or provider-perceived. QFD is quite different in that it seeks out both "spoken" and "unspoken" customer requirements and maximizes "positive" quality (such as ease of use, fun, luxury) that creates value. Traditional quality systems aim at minimizing negative quality (such as defects, poor service). *QDF is a planning process to guide the design, manufacturing and marketing of goods by integrating the voice of the customer throughout the organization. Through QFD, every design, manufacturing, and control decision is made to meet the expressed needs of the customer

QFD makes invisible requirements and strategic advantages visible, allows you to prioritize and deliver on them in a focused product development process. *It looks like a House with correlation matrix as its roof, customer wants versus product features as the main part, and competitor evaluation as the porch.

Identify customer requirements.Identify technical requirements.Relate the customer requirements to the technical requirements.Conduct an evaluation of competing products or services.Evaluate technical requirements and develop targets.Determine which technical requirements to deploy in the remainder of the production/delivery process.

*It looks like a House with correlation matrix as its roof, customer wants versus product features as the main part, and competitor evaluation as the porch.

Identify customer requirements.Identify technical requirements.Relate the customer requirements to the technical requirements.Conduct an evaluation of competing products or services.Evaluate technical requirements and develop targets.Determine which technical requirements to deploy in the remainder of the production/delivery process.