CONCEPT PITCHRobert Schwartz
Area Observations
Luxury housing located across the street from lower income apartments, duplexes
Park, creek, forest destroyed for housing development. Pollution abounds.
Representative of many similar projects throughout Fairfax city/county.
Area Observations Continued Housing complex on Main Street,
constant traffic in cars and on foot New housing very close to lower
income residences Within walking distance of local
courthouse/police station
Project Specifics
Primarily in protest of wasteful construction (more expensive housing)
Environmental issues secondary(prefer natural environment to high income housing, especially given its location)
Content of Design
Juxtaposition (in this case, of Christ with Smokey the Bear)
Easily identifiable characters Easily digestible message, doesn’t
require much time to read or understand
Minimal text; one word at most.
Content of Design Continued Greyscale or black and white;
minimal color Minimalist design in final product “Short and sweet” message
communicated as efficiently as possible
Target Audience
Anyone who will listen Preferably those willing to make a
change; voters, city council members, contractors, housing developers, etc.
Anyone who will get mad about it
Risk Analysis
Proximity to police in installation Conflict between painting/greyscale Current work feels “too busy” Perfectionism