Date post: | 22-Jul-2016 |
Category: |
Documents |
Upload: | jen-cornwell |
View: | 223 times |
Download: | 7 times |
Whiskered
Meet
WhiskeredThe Mission“For men who value their personal appearance as a part of their identity, Whiskered Magazine engages men with a rugged style that’s fit for the modern world. With our unique and specialized content, we can help every man who wants to solidify his sense of self through personal presentation, style and appearance. ”
The AudienceThe reader is a man in his mid 20s to early 30s who has an upper middle class job and time in his day to spend grooming his face. The readers either have a sense of style that they’re looking to upgrade or change, or they have basic style and are looking for a place to start building. The reader either has a beard or wants a beard.
Why
Whiskered?
“New retail concepts, such as creating more product sampling opportunities, can also help increase men’s engagement and spending in this market.” - Mintel (2014)
Why
Whiskered?
What Makes
WhiskeredThe Aesthetic
WIt’s important that the Whiskered Brand emulates clean & simple design in order to highlight a mix of great photography, illustrations and graphics without overwhelming the content.
Typefaces Titles/Headers: Bebas Neue Body Content: Proxima Nova
Color Palettes:Palletes are made up of neutrals and earth tones and their complementary colors as accents. Palletes may rotate with each issue.
Imagery
The content lends itself to great photos & simple graphics and imagery to contribute to great content.
What Makes
WhiskeredThe Cover: Readers will enter their beard photos into a contest via social media and other readers will vote on the best beards. The winner will be featured on the cover of the next month’s issue.
Exclusive Content: Exclusive tablet only content will include a mix of Features, Product Reviews & How-Tos about: ›› Beards & Beard Styling: Moustache & Beard Maintenance, Types of
Razors, Waxy Whiskers (products), Beard Health, Beardspiration
›› Beard & Barber Shop Culture: Beard Competitions, Bearded Celebrities,
‘Why Women like Beards’, Playoff Beards
The Tablet Mag
W
What Makes
Whiskered WSecrets of the Straight RazorWhat to look for, What to expect, What to do
Author Name
Image
Related video content (how-to video)
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolor-emque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quianon numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla paria-tur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequun-tur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequun-tur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro
Reviews for nearby barbers
Reviews for nearby barbers
Reviews for nearby barbers
Image/visual
Enter your zip code to find great barbers near you
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quianon numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accu-santium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laborio-sam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?Sed ut perspiciatis unde omnis iste natus error sit voluptatem accu-santium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laborio-sam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laborio-sam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?sam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?Sed ut perspiciatis unde omnis iste natus error sit voluptatem accu-santium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipssam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit
Beard-Friendly Barbers Find
What Makes
Whiskered WThe Beard Box
›› The Beard Box integrates the product reviews within the magazine into the physical realm. Readers have the opportunity to sample each of our reviewed products that month via the magazine feature or the website.
›› Readers will know what will be within their subscription box. Non-readers can order a subscription box as well, but will not know what the subscription box contains each month.
About Digital Downloads Whiskers Products The Beard Box Gallery
What Makes
Whiskered
Content: Whiskered.com will include: ›› A few free articles from that month’s issue Beard products, beard stories ›› Information about the Whiskered brand History, contact information ›› Sponsored Content regarding products ›› “Beard Box” Ordering ›› Links to downloads for both Whiskered magazine & the Get Whiskered App.
The Website
Whiskered
What Makes
WhiskeredThe Website
Home Page Article Page
WWhat Makes
WhiskeredGet Whiskered
What’s the plan for
WhiskeredMagazine Subscription›› 12 issues per year›› $3.99/ month individual issues›› $2.99/month with subscription-
Billed $35.88 all at once
Potential Advertisers
Alternative Revenue Streams›› Subscription box›› Sponsored content on web›› Web banner ads/in article ads›› Beard Socials/events›› Beard competitions judged by professionals
for best beard
The Business
Why digital works for
WhiskeredDigital strategy
Taking Advantage of Cross-Platforms›› By taking Whiskered beyond just a tablet magazine, we’re able to create an entire digital experience for our users, contributing valuable content to the community.
Use of Social Media›› Engaging our readers on social media platforms gives an additional dimension to our digital experience.›› Instagram: Users can post and tag their beard pictures to enter the cover beard competition.
Opportunity for Interactivity›› Whiskered integrates interactivity into multiple facets of the magazine.›› How-to Videos- To provide better content for beard beginner readers, Whiskered embeds their video content directly into the articles›› Best Barber Finder- The Barber locater is interactive within the magazine. User generated reviews curated by Whiskered also allow for users to contribute and create more authentic reviews.
Whiskered