The Innovative Course The Innovative Course and the New Realities and the New Realities of Advertisingof Advertising

Carla LloydS.I. Newhouse School of Public Comm’sSyracuse University

2005 American Academy of AdvertisingHouston, TX April 1, 2005

Fashion AdvertisingFashion Advertising and Promotion Course and Promotion Course

Fashion Advertising and Promotion

Course InceptionMedia PlanningSociology

Fashion Advertising and Promotion

Course Description

◙ Overview ◙ Structure ◙ Features

Fashion Advertising and Promo

Course Contributions

◙ Practical Practical ◙ ProfessionalProfessional

Fashion Advertising and Promo

Course Contributions

◙ Helps develop Helps develop critical, critical, analytical and analytical and inclusive inclusive thinkingthinking

Practical and Professional

From day one, they are EXPERTSEXPERTS about this product category.

Practical and Professional

Encourages risk-taking

Practical and Professional

CreativeCreative GymnasiumGymnasium for students who don’t want to be copywriters and art directors.

Practical and Professional

Immersion in and practice of . . .

IMCBrand Com, Mar Com Program Building

Practical and Professional

Managing brand images and prestigious brand equities Forging co-branding efforts

Professional and Practical

Euphoria of experiencing advertising as

artart and not an annoyanceannoyance.

Practical and Professional

Further practice in Account Account PlanningPlanning

Professional and PracticalBecause fashion changes so often, students begin to view CHANGECHANGE as a friend and not a foe.

Something exciting, not frightening.

Practical and Professional

Develops Entrepreneurship

Moving on to the Second Set of Moving on to the Second Set of Contributions . . .Contributions . . .

Helps develop critical, analytical and inclusive thinking

Enhances Students’ ThinkingTopic of FashionFacilitates a Safe PlaceSafe PlaceTo critically analyze the politics of physical appearance

Enhances Students’ Thinking “Post-feminist

movement” feminists get a chance to critically explore commercialized notions of femininity.

Enhances Thinking

Encourages discussions about and projects on diversity.

Enhances Students’ Thinking

Fashion advertising allows students to explore notions of TASTE.

Taste, Taste, Tasteful, Tasteful, TastelessTasteless..

Pushing the limits of visual expression in the marketplace

Fashion Advertising and Promotion

That’s it for the Fashion Report.