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Confessions of a Content Man

Date post: 09-Aug-2015
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Transcript

→ Craftsmanship→ Storytelling→ Design→ Brand savvy marketing

“...the literary equivalent of crack

cocaine! Who can resist a hit” Steve Poole

“9 ways to know if someone fancies you at the IAB Conference”

• Lego movie

• Show biz slide

• Social team• More than just Art Director & Copywriter• Challenging for agencies of scale

“If content is king,

context is queen”

• Green screen studio pic?

Ted Baker

Jameson

Ben & Jerry's

If you have been affected by any of the issues

raised in this presentation contact

[email protected]@ICANagency


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