Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Open Development – What is it?
Platform for innovationPlatform for innovation An opportunity for you!………………………..
A means to stimulate innovation in wireless devices – with focus on new and non-traditional devices
A platform for innovative and far-ranging services – services originating from outside of Verizon to support new devices – on the nation’s most reliable wireless network
An opportunity for you!………………………..
A means to stimulate innovation in wireless devices – with focus on new and non-traditional devices
A platform for innovative and far-ranging services – services originating from outside of Verizon to support new devices – on the nation’s most reliable wireless network
A new way for partners to go-to-market on the nation’s most
reliable network
A new way for partners to go-to-market on the nation’s most
reliable network
Enhanced customer choiceEnhanced customer choice
A new business model for Verizon Wireless
A new business model for Verizon Wireless
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Verizon Wireless’ Contribution
Voice and Data Network• CDMA 2000, EV-DO
– Core Network• IP Based
• Supports 3G Radio Access (EV-DO)
• Seamless transition to 4G
• History of Technology Leadership– 4G Radio Access Network
• LTE
• Global standards
• Engineered for Reliability and Performance• History of Continuous Expansion• Roaming Relationships
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Tenets of Open Development
Streamlined Device Certification ProcessAny Device
Any Application
Any Distribution
Channel
Allow any Third Party application on Open Development certified devices
Partner owns sales, marketing, technical support and distribution of new devices
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Target Partners for Open DevelopmentMachine to MachineMachine to Machine
• Healthcare• Transportation• Manufacturing• Financial Services• Construction• Utilities• Federal
Government• Military• Maritime• University
Consumer ElectronicsConsumer Electronics
• Traditional DevicesPortable media playersNavigation deviceCamera/ CamcorderGaming console/ systemsLaptops/ Ultra-mobile PC
• Specialty Devices requiring ConnectivityeBook devicesSocial networking devicesHealth MonitoringLocation tracking devices
Voice/ Data HandsetsVoice/ Data Handsets
• Low-end traditional handsets
• Specialty handsets for niche segmentsBanking, HealthcareSMB/ Enterprise
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Benefits of Open Development
• No contract term nor ETF• Expanded selection of
devices• Dedicated self-serve portal• Paperless billing• Electronic payments• Online activation process
Consumers• Reliability of Verizon Wireless
Network• Streamlined device
certification• Reduced time to market
Partners
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Open Development streamlines processes to optimize partner flexibility, faster time to market, and simple
customer experience
Open Development streamlines processes to optimize partner flexibility, faster time to market, and simple
customer experience
Device CertificationDevice Certification
Minimum technical specifications only
Marketing/DistributionMarketing/Distribution
Partner owns device sales and distribution
ActivationActivation
Consumers visit Open Development portal for service, pricing and activation
BillingBillingOD manages end-user billing or partner may choose to own all pricing, activations and billing
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
11 22 331 Week 2 Weeks 1 Week
RFParametric
Testing
SignalingConformance
& FeatureValidation
Certified
Device Certification Process
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Best Practices
Stage2
Stage2
Stage3
Stage3
4 Weeks 2 Weeks 2 Weeks
ODICertification
CDG-57Stage 2
InfrastructureInteropTesting
CDG-64Stage 3
FieldInteropTesting
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Direct Model
Distribution • Direct Channels• Indirect Partner
Activation • All Channels• Online
Pricing • Nationwide Plans• Data Add-ons
Billing • Mail• Online “Green Bill”
Payment • Electronic• Manual
Support• Online• Customer Service• Direct Channels
• Partner
• Online
• Nationwide Plans• Data Bundles
• Online “Green Bill”
• Electronic
• Online• Limited 800#
Marketing • TV/Radio• Print
• Partner
Traditional VZW ODI
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
OD Direct-to-Customer Lifecycle
LearnLearn AcquireAcquire PayPayUseUse ServiceService
Acquisition ServiceActivation
PartnerPartnerMarketing Partner ownsmarketing and device branding
Distribution Partner owns all Distribution
Equipment SalesPartner sells Device - accessories/ provides subsidy
Content/ App. SalesPartner providesApps./ content
In BoxDirects user to VZW OD website for service activation
Co-Branding VZW tag on box: Powered by VZW
In-Store Customers referred to OD website
Activation • Online via OD self-activation website• No ETF/ Contracts• OD pricing
Co-brandingBill face co-branded with partner
BillElectronic Bill
Payment Electronic payment with Auto Payment Option
Partner Care Partner owns all device, application and post activation issues
VZW Open DevelopmentVZW Open DevelopmentLimited VZW Care VZW owns billing, activation/ network issues
Self-Service OD portal directs customer to vendor for device, app help
Limited VZW promosNo NE2/ WFG IN Calling for OD only
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Direct Model Examples
Digital Camera Gaming DeviceRuggedized PDA
• Construction
• Government
• Journalists
• Insurance Companies
• Young Adults
• Parents
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
User Experience: Activations & Plan Selection
1Customer purchases device directly: • Consumer electronics retailer• Cash and Carry• No subsidy
2Inbox materials describes OD:• VZW network advantage• Pricing options• ODI web address• 800# for Partner available
Powered by
Customer inserts ESN and price plans pre-
selected for that device will appear.
Customer inserts ESN and price plans pre-
selected for that device will appear.
3Monthly Plan:
Selects MRC & MOU allowance
Monthly Plan: Selects MRC & MOU
allowance
4a
Daily Plan: Funds ODI account and selects denomination for ongoing replenishment
Daily Plan: Funds ODI account and selects denomination for ongoing replenishment
4b
Customer inserts contact information:
Name, Address, email, mobile #, home #Selects contact
preferences: mobile or email or both
Customer inserts contact information:
Name, Address, email, mobile #, home #Selects contact
preferences: mobile or email or both
5
Customer inserts payment information: Credit card or bank account information,
Drivers License # (and potentially SS#) for
credit check
Customer inserts payment information: Credit card or bank account information,
Drivers License # (and potentially SS#) for
credit check
6
Customer enrolls in auto-pay
Customer enrolls in auto-pay
7
Device is activated via over the air.
Device is activated via over the air.
8Transaction completed: Self Serve information provided to customer
Offers link-aways to: My OD AccountPartner website
Transaction completed: Self Serve information provided to customer
Offers link-aways to: My OD AccountPartner website
9
Select bolt-ons:
SMS pack, MB pack
Select bolt-ons:
SMS pack, MB pack
4ab
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Wholesale Model
Marketing • Wholesale Agent • Partner
Distribution • Wholesale Agent • Partner
Support • Technical Support Team • Partner
Billing/Payment • Electronic • Electronic
Pricing • Volume Based Plans • Volume Based Plans
Activation • Provisioning Support • Provisioning Support
VZW Wholesale ODI
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Wholesale Model Examples
Home Security MeteringFleet Management
• Transportation
• Construction
• Homes
• Businesses
• Public Utilities
• Vending
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Additional Device Examples
Vehicle TrackingHealth Monitoring
• Seniors
• Patients
• Consumers
• Manufacturers
Digital Music
• Mobile
• Fixed
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Open Development Models
Direct – B2BDirect – B2B
Wholesale
Direct
Wholesale
Direct WholesaleWholesale
OtherOther
Direct - ConsumerDirect - Consumer
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.