Date post: | 02-Dec-2014 |
Category: |
Marketing |
Upload: | jcdecauxuk |
View: | 223 times |
Download: | 0 times |
High-End Fashion
• 69% wear or use high end fashion products
• 92% shop for high end brands in-store
• Commuters spend an average of £870 a year on high end fashion
• 1 in 4 spend over £1,000
• Quality and uniqueness are key reasons commuters buy high end fashion
• 61% say that rail advertising would reinforce a high end purchase decision
• 44% of commuters are alerted to new products by advertising
• 36% have heard of a new store opening through advertising
• 76% have received a high end fashion item as a gift
• On average, commuters make 2 high end clothing, jewellery and accessory purchases a year
• Almost 1 in 4 buy high end clothing at least 4 times a year