Date post: | 26-Jun-2015 |
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Technology |
Upload: | ben-bajarin |
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Creative Strategies, Inc
Connected Consumer
Ben Bajarin Creative Strategies, Inc
Creative Strategies, Inc
Personal Devices
Creative Strategies, Inc
IoT Driving Connected Home
❖ Measuring connections in billions ❖ All electronics connected ❖ Creating the Digital Ecosystem
Creative Strategies, Inc
Smarter❖ Powerful silicon driving smarter more
aware devices ❖ Sensors adding to quantified data
Creative Strategies, Inc
Personal Experiences
❖ Personal computing platforms create personal experiences
❖ All screen experiences becoming more personal
Creative Strategies, Inc
“Cloud”
“Ser v i ce s”
Creative Strategies, Inc
Computing & Capture
❖ Ease of use computing allowing for more rich media capture and create
❖ 75% of consumers said they capture more video now than ever before
❖ 60% Say storage is a concern
Creative Strategies, Inc
Store, Sync, Share❖ New hardware leading to rich media
capture ❖ 4K, 120fps and beyond, higher resolution
❖ Cloud used as sync both on device and in cloud
❖ Sharing necessity both in home and externally
Creative Strategies, Inc
The Digital Cloud
❖ Cloud value has shifted from storage to sync
❖ Pervasive and duplicated
Creative Strategies, Inc
Personal / Communal Cloud
Creative Strategies, Inc
Personal / Communal Cloud
Creative Strategies, Inc
The Big Screen❖ TV Communal screen with shared
experiences ❖ smart devices will add to the personalized
entertainment ❖ Stream and access content from local
sources
Creative Strategies, Inc
The Big Screen
❖ SDK will drive new and unique TV apps ❖ The TV will become a platform for the first
time ❖ New software, hardware, and services
become valuable
Creative Strategies, Inc
Connected Car
Creative Strategies, Inc
New Hardware
Creative Strategies, Inc
New Hardware
Creative Strategies, Inc
• Smart phone at the center !•Micro-experiences
• Devices are connected to: • Internet • Each Other • Smart Phone or tablet
!• Interacts and or authenticates !• Smart Phone is the “Control”
Creative Strategies, Inc
New Hardware
❖ Hardware renaissance ❖ Powered by Bluetooth LE ❖ New classes of smart hardware tied to
smart hardware tied to smart services
Creative Strategies, Inc
Role of Hardware❖ Hardware commoditization
inevitable for most vendors ❖ Hardware is the gateway to value ❖ OEMs looking to differentiate with
‘core’ services
Creative Strategies, Inc
Other Questions
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