CONNECT is a project of the Orangewood Children’s Foundation whose mission is to provide nonprofit organizations with resources to strategically build their capac-

ity for long-term sustainability and growth. CONNECT supports grantees of local funders and other nonprofit organizations, increasing their capacity to effectively

and efficiently deliver services to the children and families in our community.

Organizational Development is the process through which an organization develops the internal capacity to be the most effective it can be in its mission work and to sustain itself over the long term. Organizational Development is one of the five critical areas of capacity building iden-tified by the Federal government’s Strengthening Communities Fund.

“Great programs need great organizations behind them.” Effective Capacity Building in Nonprofit Organizations (2001)

You do not have to sell your organization’s soul to the corporate world to create a partnership.

Corporations need you, they need your mission. In a world full of choices, association with your

organization and the services you provide is what will draw a consumer to choose their brand over

another. Your purpose, gives purpose. The 2011 Halo Award Winner, DonorsChoose.org utilizes

consumer choice, by allowing people to directly donate to a classroom in need.

Corporations want to use consumer passion for organization’s like yours to drive purchase of their prod-

ucts. Sometimes though a campaign grows beyond the cause. In the case of “Livestrong,” a collaboration

between Nike and the Lance Armstrong Foundation, the yellow silicone wristbands sold for $1 became

synonymous with the fight against cancer and spurred a fashion phenomenon that was quickly adopted

by other causes. Over 70 million “Livestrong” wristbands were sold and, up until 2010, 100 percent of the

profits went to the Foundation, earning them over $70 million and a over 70 million new supporters.

Some nonprofits feel that being successful in their mission means being a no-profit organization, but the two are

not mutually exclusive. Organizations and corporations can “do well and good,” according to Joe Waters, a cause

marketing guru. Cause marketing success can be accomplished at all levels. From “Save Lids to Save Lives” a

partnership between General Mill’s Yoplait Yogurt and Susan G. Komen for the Cure which has raised over $26

million since 1999, to “Create-A-Sweater” pin-up program in which students in an Atlanta elementary school cre-

ated and designed pictures of sweaters to sell for $1 which was matched by Alternative Home-Care for Seniors

raising $2,000 for seniors in need. Click here for more information on "Create-A-Sweater" pin-up program.

According to the 2010 Cone Cause Evolution Study, 83 percent of Americans would like to see more of the

products, services or retailers they use support worthy causes. Cause marketing can be a powerful tool for

both corporations and nonprofits. Nonprofits can use corporate resources to increase visibility and earn some

additional profits, while the business side capitalizes on the philanthropic nature of consumers and improves

their reputation by association. Click here to learn more about finding and keeping a business partner.

The term cause marketing was coined

by American Express during their 1983

campaign for the Statue of Liberty

Restoration project. Through a one-

cent donation per card transaction,

they were able to raise $1.7 million.

The Girl Scouts have one of the country’s most

well-known and profitable social enterprises.

Cookie revenue reaches $700 million annually, with

the two most popular flavors, Thin Mints & Samoas

accounting for 44 percent of all cookies sold.

Morning Garden is a part-time, drop-in program Monday through Friday for homeless par-ents with preschool-age children. While children are cared for in the classroom, parents learn invaluable language and career skills. As part of Morning Garden’s mission to support their families, they have expanded their vision to include the Morning Garden Boutique, a unique social enterprise that allows participants to increase their skills and use their creativity, while generating additional income for their families. Participants knit hats, crochet purses, and create beautiful accessories to sell to the public. All proceeds from the boutique sales benefit the program participants.

Hands Together– A Center for Children’s mission is to provide the highest quality early education and care to families of the working poor who are striving to gain stability, improve their lives, and emerge from poverty.

The WISEPlace Silver Center, opening this summer, is an adult day-center that provides socializa-tion and enrichment for seniors that can not be left alone during the day, but do not require fulltime medical assistance. Selected as a finalist in the Social Enterprise Academy’s Showcase and voted as the audience favorite, WISEPlace Silver Center is a progressive concept filling an unmet need for local seniors and their caretakers. The Center will promote the health and well-being of seniors by supporting independence, encouraging mobility, and fostering social connections through special events, regular classes, use of the Center’s full-size gymnasium and garden, daily nutritious snacks and lunches, and the support of experienced staff.

WISEPlace’s mission is to provide programs that inspire, support and empower women to become positive contributors to the community.

The Eli Home Thrift Store is a 13,000 square foot store, located in Anaheim, helping financially support the organization’s 3 shelter facilities and community outreach efforts. The thrift store not only provides low-cost household goods, non-perishable food items, furniture, and now even accessories and beauty products, but also serves as an on-the-job training site for mothers transitioning out of abuse. The Eli Home Thrift Store is open to the public Monday through Friday (10am-8pm) and Saturdays (10am-5pm), and announce some in-store deals on their website and post products to online sales networking sites, such as Craigslist.

The Eli Home’s mission is to welcome, shelter, heal, encourage, and strengthen victims of child abuse and neglect, and to prepare them to reenter the community to lead stable, non-violent lives, fear from fear and intimidation to Break the Cycle of Child Abuse.

Navigating the Gap Resource Fair is a FREE event for service providers featuring an exhibition of local resources and a pres-

entation on assisting underserved populations, to help service providers bridge the gap between the nonprofit and public

sectors and assist their clients in successfully reaching self-sufficiency.

Exhibitors include: 2-1-1 OC, AccessCal, Catholic Charities, FaCT, Legal Aid Society, OC Goodwill- MircoEnterprise Program, OC Human

Trafficking Task Force, OC One Stop, OC Partnership, Public Law Center, SPIN OC, Taller San Jose, United Way, WIC Program, WTLC

Presentation: “Bridges Out of Poverty Overview” with Jodi Pfarr

Wednesday July 20, 2011 9:00am-12:00pm

Anaheim Downtown Community Center

Presented by Moxie Insight

July 21· 8:00am-9:00am · FREE

Ventureneer· Previously Recorded

Cause Marketing Forum· Previously Recorded

July 12 · 12:00pm–1:30pm · $79.99

Presented by Joe Waters

Staff at eligible organizations may attend any OneOC workshop AUTOMATICALLY FREE OF CHARGE, with the exception of Breakfast of Champions, 3-Day Grant Writing, and AFP Audioconference. To see a calendar of trainings offered by OneOC, please visit www.oneoc.org/services/training-services/course-catalog.

To signup for a particular workshop, register online

through oneoc.org. At the time of registration, note that

you will be utilizing an Orange County Capacity Building

Program (OCCBP) scholarship using the pull down menu

under “Select Membership Level”

July 28 9:00am-12:00pm

The Orange County Capacity Building Program (OCCBP) is a partnership between Orangewood Children’s Foundation, CONNECT, Children and

Families Commission of Orange County, Families and Communities Together (FaCT), Orange County Workforce Investment Board and OneOC, that

has received a Federal grant from the Strengthening Communities Fund made possible through the American Recovery and Reinvestment Act (ARRA).