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CONNSTEP Advantage Spring 2011

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CONNSTEP Advantage Magazine is a publication of CONNSTEP, Inc. Since 1994, the business consultants at CONNSTEP have helped Connecticut’s small and midsize businesses compete and grow. Through highly personalized services tailored to the specific needs of our client companies, we help develop more effective business leaders, execute company-wide operational excellence and devise creative strategies for business growth and profitability. CONNSTEP is Connecticut’s NIST/MEP affiliate and is supported by the Connecticut Department of Economic and Community Development (DECD).
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advantage spring 2011 Moving Forward 10 Opportunity Revolution 12 What I’ve Learned 14 New Dimensions 18 No Looking Back 22 Reviving Whitney
Transcript
Page 1: CONNSTEP Advantage Spring 2011

advantagespring 2011

Moving Forward10 Opportunity Revolution

12 What I’ve Learned14 New Dimensions18 No Looking Back

22 Reviving Whitney

Page 2: CONNSTEP Advantage Spring 2011

www.leangear.com

Red tape. And we’ve got lots of it.

We also have yellow tape, blue tape and white tape. Some of our tape is striped.

Tape for fl oors. Tape for walls. Vinyl tape. Magnetic tape. We’re seriously into tape. Tape for people serious about Lean.

But we don’t stop at tape... we’re also into materials that create mind-blowing visual systems. And tools to maintain a 5S system. And kanban training solutions.

We’re LeanGear and we’re seriously into people who are seriously into Lean.

Page 3: CONNSTEP Advantage Spring 2011

connstep.org 3

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12What I’ve LearnedKen MacCormac, President of Capewell

Components, Co., LLC shares what he has

learned about leadership, loyalty and the value

of hard work.

4Moving Forward

After the winter we endured here in

the northeast, spring is certainly a warm

welcome! I can’t help but see it as a

metaphor for positive change in our

economic environment.

6Buzz

Buzz worthy news, trends, statistics, Q&A

and opportunities to ask the experts.

26A Change of Course

The new look and new name for the

quarterly CONNSTEP magazine refl ect a

change in CONNSTEP’s mission. Mike Leahy

maps out the reasons for this change.

22Reviving WhitneyThe efforts of inventors including Eli Whitney

gave birth to manufacturing in Connecticut.

New products and production technology

developed in Connecticut spread quickly,

and the state emerged as a powerhouse in

innovation and manufacturing.

14New DimensionsWith long lead times and a revolutionary new

product waiting for FDA approval, Hologic

knew they needed to fully integrate Lean

methodologies into the facility’s processes to

create positive, lasting change.

18No Looking BackDymotek likes to refer to the economic

downturn as ancient history. And the

implementation of Lean methodologies, new

technology and a diversifi ed customer base,

they’re investing in the future and not looking

back.

12 10

18 14

22

4

10Opportunity

RevolutionWith the evolution of Internet marketing and

social media, our industry faces the opportunity

for revolution. The ways in which to reach

further and grow bigger are plentiful.

Page 4: CONNSTEP Advantage Spring 2011

Moving Forward

After the winter we endured here in the northeast, spring is certainly a warm

welcome and I can’t help but see it as a metaphor for positive change in our economic

environment. Through conversations with fellow business leaders, I hear their desire to

have the fresh air banish the last vestiges of our “winter” fi scal state, bringing with it

optimism and certainty for industry here in Connecticut.

There’s a saying that a recession is a terrible opportunity to miss, so it only seems fi tting

that our focus for this issue of Advantage is on future opportunities. While not immune

from the effects of the economic downturn, both of the featured companies in this

issue - Hologic (page 14) and Dymotek (page 18) - are poised for future growth thanks

to their strategic implementation of Lean, investments in new technology and successful

shifts in company culture.

And like our clients in the manufacturing, healthcare and government industries,

CONNSTEP is moving forward – continuing with our mission to be your total business

improvement resource, delivering real value for your investment through strategic

approaches. We have confi dence that the value streams for our core products

and services are essential components for accelerating top line growth, operational

effi ciencies and long-term sustainability.

Spring is also an opportune time to introduce our newly redesigned publication,

CONNSTEP Advantage. After an in-depth solicitation from our marketplace, extreme

consideration was given to all aspects, including content, design and features. From

this, we have developed a revamped and reenergized magazine that, we believe, refl ects

the needs of our readership. This quarterly periodical will showcase client successes,

technical articles and leadership profi les.

It is our hope that you fi nd substance in our content and it is of value to you as leader in

Connecticut business industry. But of course, you have the fi nal say - we’re anxious to

know what you think! Please send your feedback to the magazine’s editor, Rebecca

Mead at [email protected]. Comments and suggestions on

our regular features and quarterly articles will be taken into

consideration as our magazine continues to evolve.

May your reading be satisfying,

Bonnie Del Conte is the president & CEO of CONNSTEP.

She can be reached at [email protected].

Bonnie

4 advantage spring 2011

CONNSTEP Advantage Magazine is a publication of CONNSTEP, Inc.

Since 1994, the business consultants at CONNSTEP

have helped Connecticut’s small and midsize businesses

compete and grow. Through highly personalized services

tailored to the specifi c needs of our client companies,

we help develop more effective business leaders,

execute company-wide operational excellence and devise

creative strategies for business growth and profi tability.

CONNSTEP is Connecticut’s NIST/MEP affi liate and is

supported by the Connecticut Department of Economic

and Community Development (DECD).

PublisherBonnie Del Conte, President & CEOCONNSTEP

EditorRebecca Mead, Manager, Marketing & CommunicationsCONNSTEP

Contributing WritersSusie Zimmermann, Channel Z Marketing

Mike Leahy, JM Leahy & Associates

Kathy Hokunson, Site-Seeker, Inc.

Jack Crane, CONNSTEP

Michael Perrelli, CONNSTEP

Contacts

To subscribe: [email protected]

To change an address: [email protected]

For reprints, PDF’s: [email protected]

For back issues: [email protected]

For permission to copy: [email protected]

To advertise: [email protected]

To pitch a story: [email protected]

To register for an event: [email protected]

800.266.6672

CONNSTEP, Inc., all rights reserved. Reproduction

encouraged after obtaining permission from CONNSTEP.

CONNSTEP Advantage Magazine is printed four times

a year by CONNSTEP, Inc., 1090 Elm Street, Suite 202,

Rocky Hill, CT 06067. 800.266.6672

POSTMASTERSend address changes to:

CONNSTEP, Inc.

1090 Elm Street, Suite 202

Rocky Hill, CT 06067

advantage

Page 5: CONNSTEP Advantage Spring 2011

>>> Contributors Spring, 2011

connstep.org 5

1 2

3 4

Jack Crane has been with CONNSTEP for 14 years, providing manufacturers with guidance and mentoring in business related needs such as strategic planning, marketing, strategy deployment and new product development. He also assists manufacturers with materials problems related to either fabrication or function, and can provide a connection with the UCONN Institute of Materials Science outreach activities. Additionally, Jack helps to match inventors seeking manufacturing assistance. While not working on CONNSTEP engagements, Jack directs the New Haven Science Fair program, a university and industry “hands-on” partnership with the New Haven Public School System.

Susie Zimmermann has more than 20 years of experience developing and managing marketing and communications for corporations, non-profi t organizations, and government agencies. In her current work with clients from both the commercial and non-profi t sectors, she provides strategic consulting on branding, product launches, messaging, positioning, employee communications and comprehensive marketing programs. Prior to launching her own consulting business, Susie managed marketing and communications programs for the Department of Commerce’s Manufacturing Extension Partnership, AmeriCorps and the Peace Corps. as well as for organizations specializing in commercial real estate, urban revitalization and health insurance.

Michael Perrelli is the Marketing Specialist with CONNSTEP where he is responsible for developing the content, markets and promotions of CONNSTEP training, networking and outreach programs. Additionally, Michael works with the Manger of Marketing & Communications on organizational market development, website maintenance and trade show efforts. Before joining CONNSTEP at the end of 2010, Michael worked for the Alcone Marketing Group, a promotional agency based in Darien and for SourceMedical in Wallingford, where he controlled multiple direct marketing and trade show efforts for the leader in ambulatory surgery center management software.

Kathy Hokunson is the Vice President of Sales & Marketing for Site-Seeker, Inc., an internet marketing fi rm specializing in search engine optimization, pay-per-click advertising, social media and ROI. Site-Seeker, Inc. works with clients to drive qualifi ed visitors to their websites, convert visitors to buyers, measure results achieved and develop improvement plans based on performance.

Kathy was one of the earliest adopters of the business uses of social media, spending her career making the bottom line case for internet marketing, including social media adoption.

2

4

1

3

Page 6: CONNSTEP Advantage Spring 2011

CICCCONTINUOUS IMPROVEMENTCHAMPION CERTIFICATIONSeptember 20 to December 13

Windsor, Connecticut

The gist: This thirteen-week course provides

intensive exposure to the principles and

practices needed to develop and sustain the

Lean Enterprise. You will receive immediate

reinforcement of the classroom learning by

applying your training to a real-life project

within your organization. Together with on-site

mentoring and knowledge assessments, this

approach dramatically reduces the time frame

from training to bottom-line results.

Who attends? Those tasked with

implementing and sustaining a culture

of continuous improvement within their

organization.

http://bit.ly/CICCprogram

Training a Green Collar ChampionCombining Lean and Green practices is fast

becoming one of the foremost methods to

cut costs, increase productivity, implement

sustainable practices, retain jobs and

engage new customers, all while minimizing

the impact on the environment.

The gist: This training certifi cation

program will raise worker awareness

of the importance of becoming more

environmentally focused and provide the

skills needed to lead workplace-based

sustainable practices.

Approach: this intensive three-day

combination of classroom and on the shop

fl oor training provides project-based return

on investment results for participating

manufacturers. This certifi cation program

is partially funded through the Connecticut

Green Jobs Partnership Grant.

http://bit.ly/aj2BPF for more information.

Lean Team Leader & Facilitator TrainingThe backbone of sustainable Lean

transformations is the team-based culture

of continuous improvement. Training your

workforce on the technical aspects of Lean

is an important fi rst step along the Lean

transformation journey. In order to sustain the

gains, you must also develop key people as

team leaders and team facilitators - people who

can facilitate, align and focus the processes and

dynamics of continuous improvement teams.

The gist: The Lean Team Leader & Facilitator

Training program integrates presentation,

discussion, best practices, role play and exercises

to develop the skills necessary for team leaders

and facilitators to manage the tasks and lead

the people through eff ective kaizen events. It is

designed to build the knowledge and confi dence

that will enable team leaders and facilitators to

create a robust environment for innovation.

http://bit.ly/biXOxc for more information.

>>> calendar

Manufacturing RoundtablesThe Connecticut Manufacturing Coalition

hosts an industry roundtable to provide

opportunities for manufacturers to network

and share best practices on topics important

to the operations within their organizations.

The dynamic roundtables are a mix of plant

tours, open group-directed conversations

and guest speakers.

http://bit.ly/5m4MLA for more

information.

Online LearningRegularly scheduled informational webinars led

by industry experts on topics such as continuous

improvement, leadership, environment and

energy, culture and change management,

marketing and sales, performance measurement

and strategic management.

Schedule updated weekly; no cost to attend.

http://bit.ly/hqi2Q6 for webinar descriptions

and registration.

6 advantage spring 2011

Page 7: CONNSTEP Advantage Spring 2011

Where do you stand on sustainability?

In a recent report published by the editors of GreenBiz.com,

State of Green Business, author Joel Makower discovered

that corporate sustainability initiatives were not a victim

of the recession, but to the contrary, “a growing number

view environmental thinking - whether in the form of

reducing waste, improving effi ciency, or eyeing new business

opportunities - as key to competitiveness, as well as a means

of clawing our way back to economic prosperity.”

And we couldn’t agree more. Green is smart business -

today and for the future.

Developing a sustainable or “green” company requires a

shift in the organizational mind-set; changes in all employee

roles and skill sets. But where do you begin? And if you’ve

already begun, how do you measure your efforts?

The CONNSTEP Green Scorecard was developed to assess

current state green performance in order to formulate a

route on the journey for sustainable improvement. A path

to higher profi ts, it is designed to identify ways to increase

product and service effi ciency, reduce energy demands and

negative environmental impacts.

The Green Scorecard is an on-line survey with questions in

categories including energy and climate, material effi ciency,

products and services design, supply chain engagement,

transportation and logistics, and employee involvement.

Respondent’s input is scored and during a consultative

discussion, participants are provided with a recommended

action plan and an opportunity to formulate a sustainability

strategy.

For more information on The Green Scorecard, please visit

http://bit.ly/connstepgreenscorecard.

Q: How does TWI (Training Within Industry) fi t in to a Lean strategy?

A: Training Within Industry has been called “The Foundation of Lean” by Donald Dinero, recipient of the 2006 Shingo Prize for Excellence in Manufacturing Research for his book on TWI. The four-step methods used in the TWI J-programs (Job Instruction, Job Methods, Job Relations) mirror the four-steps of continuous improvement found in the Deming Circle or Shewhart Cycle of plan, do, check, act. Continuous improvement lies at the heart of Lean.

A goal of a Lean enterprise is the complete elimination of waste. A goal of TWI is to provide the means to make improvements at every level of any organization in safety, work processes, employee relationships and training. Having a work force that is well trained, engaged in their work and safety conscious is critical to any organization’s success in eliminating waste and transforming itself into a Lean enterprise no matter sector of the economy they may be in. Every organization – hospitals, school cafeterias, government offi ces, retail shops, manufacturing companies – all have processes that must be followed correctly and must be accomplished safely, and all organizations want to tap into the collective power of their employees’ creativity to make their processes and products even better. TWI, therefore, applies to any organization that wants to improve.

The TWI methods have been cited by numerous industry veterans, including Toyota’s Isao Kato, has having been crucial to the development of the Toyota Production System. Hajime Ohba,

then director of the Toyota Supplier Support Center, credits TWI as having established the foundation of Toyota’s “gemba” philosophy of going to the actual place where the work is actually done in order to study the work and make improvements to the methods. This philosophy, honed over decades of practice, was reintroduced to the United States at NUMMI, the New United Motor Manufacturing Inc. facility in California. At NUMMI, the TWI practices that had been so phenomenally successful in the 1940’s war economy were used to totally transform the facility and turn it from “worst to fi rst” in one year. This level of success has been duplicated in many manufacturing, service, and health care organizations.

The basic precepts of the Toyota Production System, just-in-time and respect for people, are rooted in the teachings of the Training Within Industry methods. Teach people how to do their jobs correctly, safely and conscientiously through proper Job Instruction. Treat everyone as the individuals that they are, supervise fairly and effectively, resolve problems early, and keep employees motivated and productive with proper Job Relations. Provide a means to develop a practical plan to produce greater quantities of higher quality products and services in less time by making the best use of people, equipment and materials through Job Methods. TWI provides the means to build the foundation of Lean and to continue to build upon it as organizations seek to continuously improve.

You have questions, Tom Southworth

fi nds the answers. An expert in

enterprise-wide Lean transformation,

Tom will answer your questions using

his knowledge and the knowledge of

industry’s top thought leaders.

Tom Southworth is a Lean Consultant with CONNSTEP, providing consulting services to a variety of manufacturing companies with a concentration in Lean Manufacturing, facilitating the design, development and implementation of Lean Methodologies on an enterprise-wide basis.

Tom writes a blog at www.tomsouthworth.com. Reach Tom [email protected].

>> > Ask the Experts

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Page 8: CONNSTEP Advantage Spring 2011

>>> Managing Millennials

Think Millennials* care only about money? Think again! According to the Future of Millennial Careers, a study by the Career Advisory board, presented by DeVry University and conducted by Harris Interactive, money is not the most important factor in determining career success.

Here are the factors most important to Millennials as ranked by both the hiring managers and the Millennials themselves.

*Millennials are born between 1980 and 1995 and make up the largest percentage of today’s workforce.

30%Meaningful

work

48%High Pay

27%High Pay

24%Sense of

Accomplishment

BUZZthe

10%Challenging

Work

6%High Level of

Self Expression

3%High Level

of Responsibility

12%High Level

of Responsibility

11%Meaningful

work

11%Sense of

Accomplishment

9%High Level of

Self Expression

8%Challenging

Work

8 advantage spring 2011

Page 9: CONNSTEP Advantage Spring 2011

“In the coming year, I want to

continue networking and learning

to understand what makes

companies successful, so I can

implement a business strategy that

will help my company become

more successful.”

- Paul Hoff man, Orange Research

c

t

c

w

What is your personal goal for this year and how will it help your company grow?

“Over the next year, my focus

will be on developing a Strategic

Plan for long term slow but steady

growth, including continued

cost management, market and

line expansion, and improved

organizational management leading to increased sales.”

- Jamison Scott, Air Handling Systems

w

g

c

“My goal this year is to increase

my interactions with peers and

colleagues outside of R.C. Bigelow.

I feel that this will present me

with the ability to better myself

by increasing my interaction with

others who are successful in the world of business. I

also hope that it will allow me an opportunity to see

how others in comparable fi elds are tackling similar

obstacles and challenges and help spur new ideas

in responding to such challenges. I feel that as I

experience new situations and environments, I will bring

back potential ideas and solutions to my position at

R.C. Bigelow and improve those areas for which I am

responsible.”

- Jim Gildea, R.C. Bigelow

c

w

Connecticut’sGlobal Reach

Manufacturing output is vitally important to the state with over

$28 billion of the state’s gross product (GSP) coming from the

industry.3

Connecticut ranks as the 18th most manufacturing-intensive state

in the United States1 and our manufacturing workers are 20%

more productive than the average U.S. manufacturing worker2.

So it should come as no surprise that Connecticut manufacturers

are also right up there when it comes to exporting...

• State manufacturing exports grew to $13.7 billion in 2007,

from $8.1 billion in 2003.4

• Connecticut’s top fi ve exports are industrial machinery,

fabricated metal, transportation equipment, chemicals and

computer and electronic equipment, representing 92% of

the total state exports.5

• Connecticut manufacturers have exported to over 200

different countries since 1988.2

• These same manufacturers have sent over $300 million worth

of products each to Canada, Japan, United Kingdom, France,

Germany, Mexico, Singapore and South Korea.6

Compiled by the Connecticut Business & Industry Association (CBIA) from the following sources:1 U.S. Bureau of the Census2 Connecticut Department of Economic and Community Development3 US Bureau of Economic Analysis4 World Institute for Strategic Economic Research5 National Association of Manufacturers6 Connecticut Economic Digest

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Page 10: CONNSTEP Advantage Spring 2011

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Page 11: CONNSTEP Advantage Spring 2011

As we all start to feel the effects of the

economy’s recovery, it is refreshing to shake

off the restraints and restrictions of the recent

business-growth struggle. Instead of looking to

simply survive, we are now looking forward to

new opportunities and growth.

The choices that lay in front of us are both

empowering and slightly terrifying. We are

being offered more choices than we have

ever had to grow our businesses, reach out to

potential prospects, develop new markets and

compete in the international arena.

Historically, our choices to market our companies

and reach prospects were limited - industrial

directories, market-niche magazines, and

eventually, a brochure-like website. In the last

fi ve years, however, this pattern has begun

to change. The options that now exist have

signifi cant reach, provide tangible results and are

measurable - providing real ROI.

With the evolution of Internet marketing and

social media, our industry faces the opportunity

for revolution. The ways in which to reach

further and grow bigger are plentiful.

Now is the time to embrace this revolution. If

you’re not sure where to start, consider the

following . . .

Social MediaAt fi rst, LinkedIn was perceived to be a job-

hunting avenue for those who found themselves

non-recession proof. The truth is, it’s just

Facebook emulation for professionals, but, with

real value – networking for success, making

valuable connections that can lead to growth,

opportunity and yes, even, sales.

The success of LinkedIn comes from three key

areas:

1. Community. Building a quality professional

structure by connecting with people you

know or have met or would like to meet.

2. Engagement. Participating in

conversations with groups where you are

most likely to reach your prospects and

customers.

3. Networking. By building a strong

community, your access to the

connections of others becomes highly

valuable. Identify companies you would

like to work with, fi nd someone you’re

connected with who is linked with

someone who works for that company

and request an introduction. If they are in

your community, they will connect you.

MarketingBlogging is an excellent way to build brand

recognition, authority and thought-leadership

among your clients, prospects and peers.

Blogging will drive traffi c to your website,

improve your ranking in search engines and

showcase your expertise.

With the tools the Internet affords us, you

can quickly build a blog and start sharing your

thoughts and opinions that are relevant to your

market, to your clients and to your prospects.

Blogging is also an effective way to support your

sales and marketing objectives, strengthening

your plans for future growth.

Measuring Eff ectivenessEverything you do online must have a goal

of driving traffi c to your website. In order to

understand what is working, and what is not,

you need to have measurement tools in place.

As Dr. Deming stated, “In God we trust. All

others must bring data.”

One of the most reliable measurement tools

available is Google Analytics. Google Analytics is

a free service which is relatively simple to install

for your webmaster or web hosting company.

With a tool like Google Analytics, you will know

the volume of traffi c you drive to your site from

all platforms; how long visitors stay on your site

and how many pages they view.

A deep dive into Google Analytics can even tell

you how many visitors go to your contact page

and, subsequently, how many visitors actually

submit your conversion form. This information

can also reveal what pages visitors like and don’t

like, what search words you are found for in

Google and more importantly, what words you

are NOT found for.

These simple recommendations are just a start.

Many of your peers have embraced these

platforms, as well as your competitors. Now is

the time to change your thinking and look at

new ways to grow your business and break the

barriers that have held you back.

Lend me your ears, my friends, as the time

for action is now. Are you ready to join the

revolution?

KH

Welcome to the Opportunity Revolution

It was recently reported that 73% of US companies use social media tools for marketing purposes, and by 2012 it is expected to be almost 90%. And with 46% of internet users interacting with social media on a daily basis, how do you capture the opportunities?

by Kathy Hokunson

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Page 12: CONNSTEP Advantage Spring 2011

WhatWhatI’veI’veLearnedLearned

>>> Ken MacCormac, President, Capewell Components Co., LLC

South Windsor, Connecticut, 76 years old

12 advantage spring 2011

Page 13: CONNSTEP Advantage Spring 2011

have been managing

small manufacturing

companies for over

45 years, fi nding it a

challenge to turn some

around and grow others

to higher profi t levels.

I’m fortunate. Shareholders have

allowed me to operate Capewell as

though it was my own business, acquiring

businesses and launching new products.

Early in my career (in the ‘60s), I was

responsible for a company’s investments

and licensees overseas. That was a great

learning experience, an early start in

exports and setting up operations around

the world. Today with a number of

emerging markets, there are even more

opportunities to sell and manufacture

overseas.

My father owned three hardware stores.

With my two brothers, I was given the

responsibility to run one of the stores

(as a teenager) when my parents were

away. That’s where I learned about

selling, promotion, and running a

small business. Selling hard goods

there led me into manufacturing.

My parents wanted me to be a lawyer,

but business was in my blood and I

went for my MBA instead. Decades

later, I’m still fascinated by the fabric

of a business, always thinking of ways

to expand it. Understanding the

history of a business is essential

to understanding its culture,

uniqueness and skills to be

successful.

Innovation is the key to survival.

Companies need managers that think

outside of the box. Those who think

making and selling is enough,

relying on legacy products, will

be left behind. We must understand

how our products are used, see our

customers as partners, and exceed their

requirements.

I would like every employee to think

that their job at Capewell is the best job

they’ve ever had. Given the amount

of time we all spend working, it’s

important that we enjoy working

with colleagues in a family

environment.

Communication is critical.

Idea sharing, open dialogue, and the

camaraderie are essential to building

teamwork.

Mistakes? Sure, I’ve made my share:

getting ahead of myself, letting managers

go too far down the wrong road. Overall,

though, I have batted over 500 in my

career.

Progressive companies today must be

alert to change and be more fl exible and

nimble. Years ago, we had more time to

recover from mistakes or take corrective

action. In this prolonged recession, every

company should be thinning itself out.

You can’t be lean enough. If ever

there was a time to streamline

your company, this is it.

I am thinking about retiring, but I still

have a lot to offer, including years of

experience. There are more leisure

activities I enjoy than I have time for.

I am a people person and like to help

others succeed.

I have some concerns about

the next generation. Many

young people seem to carry a sense

of entitlement, while my generation

was motivated and even required to

get out and work. You can’t wait

around for a ‘great job.’ Take what

is available and run with it. No job

should be beneath you, especially

now. There is no sure path to

any career. Each one has twists

and turns and that is what

makes life interesting.

SZ

IConnecticut, “the land

of steady habits,” has to

reinvent itself.

There is no time for

“steady” and the “habits”

have to go.

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Page 14: CONNSTEP Advantage Spring 2011

New Dim>> for more examples of Lean Manufacturing transformations, improving the performance, quality and profi tability of Connecticut companies, visit www.connstep.org.

14 advantage spring 2011

Page 15: CONNSTEP Advantage Spring 2011

mensionsfter eight years at

Hologic, Vice President

of Manufacturing,

Greg Safarik, considers

the Danbury facility to be a unique

working environment. Danbury is the

only Hologic plant that manufactures

digital mammography equipment; “Our

company culture is refl ected by the

employees’ personal and professional

commitment to women’s healthcare.

Many of our employees are connected

with the products they develop, whether

through a family member, friend or

colleague affected by breast cancer. A

dynamic, collective energy results from

their dedication to excellence and the

personal support of improving women’s

healthcare.” Since the Danbury plant is

frequently visited by customers, doctors,

product technicians, and patients alike,

employees are often able to see and

meet the end users of the products they

manufacture.

In 2003, Hologic employees participated

in several training sessions to broaden

their understanding of Lean processes

and continuous improvement tools.

However, sustaining continuous change

and expanding on the basic foundations

of Lean proved to be challenging to their

resources. With the focus on meeting the

expanding revenue goals and new product

introductions over the next few years,

Lean became less and less of an emphasis,

but more and more of a necessity.

Despite meeting the projected revenue

growth, Michael Parrilla, Senior Vice

President of Corporate Manufacturing

Operations, still felt that there was

room for improvement. In 2008, while

Hologic worked to develop a new line of

mammography products, the Danbury

plant prepared to address their battles

with long lead times (averaging 60-90

days), ineffi cient product fl ow and unmet

inventory requirements.

Under Michael’s leadership, Greg and his

team were determined to fully integrate

Lean methodologies into the facility’s

processes to create positive, lasting

change and to develop solutions to the

lead time, inventory and product fl ow

troubles. Michael and Greg knew that for

Lean to be truly effective, continuous

improvement tools must be built into

the overall company strategy.

It was then that Michael met with Bob

Colapietro and Tom Southworth of

CONNSTEP for assistance in improving the

current shop fl oor layout to accommodate

the new line of mammography

Aby Michael Perrelli

With long lead times and a revolutionary new product waiting for FDA approval, Hologic knew they needed to fully integrate Lean methodologies into the facility’s processes to create positive, lasting change and to develop solutions to their lead time, inventory and product fl ow troubles.

connstep.org 15

Page 16: CONNSTEP Advantage Spring 2011

equipment. The Hologic team knew that

to strengthen business growth, they

needed to apply Lean thinking to their

work practices.

Michael sought funding from the state

to offset the cost of instituting Lean

practices at his location. Upon reviewing

the needs displayed by Hologic – basic

Lean training, value stream mapping and

the ability to implement these practices to

improve production capacity – CONNSTEP

recommended the Northeast Utilities

PRIME Program as their needs aligned

perfectly with the program’s methodology.

The Kaizen team at Hologic

represented an ideal mix of participants

- manufacturing and assembly

representatives were joined by planning,

procurement, materials and

engineering members providing

the valuable input needed

from all interested parties.

CONNSTEP’s Lean Consultant,

Tom Southworth, worked

with the Hologic team to

establish best practices

to improve product fl ow

and streamline their shop

fl oor layout. They sought

to address ineffi ciencies in

how products were built and

identify obstacles in the need

for lead time and inventory

reduction. Ultimately, they

aimed to drive product

cost down to make their

products more accessible to

healthcare providers.

The Lean training took

place as a company wide

initiative to educate the

Hologic workforce about

implementing continuous

improvement tools with

the Lean knowledge they

already possessed. The team

organized a kaizen event to

create a functional kanban

system and organize individual work

cells as part of an overarching strategy

to eliminate non-value added activities

throughout the facility. They utilized Value

Stream Mapping, 5S, spaghetti charts, and

point-of-use storage, as well as cellular

manufacturing as a model for improved

workplace design.

Like most companies, Hologic

encountered employee resistance when

it came to altering and sometimes

reducing work spaces to streamline the

manufacturing process. “It’s a tough sell,

culturally,” Greg admitted, “when you’re

expected to go from four workbenches

to a single table workspace and from ‘my

area’ to a shared workspace, it is not an

easy transition.”

As a leading developer

and manufacturer

of medical imaging

systems with corporate

headquarters located in

Bedford, Massachusetts,

Hologic, Inc. has provided

innovative solutions for

women’s healthcare needs

for more than 20 years.

One of the company’s

primary manufacturing

facilities is located in

Danbury, Connecticut

and employs a team of

325 people, focused on

developing state-of-the-art

digital imaging technology

for mammography

applications.

Hologic currently holds

approximately 60% of the

market share for worldwide

digital mammography and

is growing through new

technology and products.

Hologic Vice President of Manufacturing, Greg Safarik, talks with CONNSTEP’ s Tom S

16 advantage spring 2011

Page 17: CONNSTEP Advantage Spring 2011

Yet, once the team experienced the

positive results from their efforts,

they realized the benefi ts and “the

desire to participate in kaizen events

increased,” Greg added, “the energy

was contagious and employee cross

motivation was the critical element

which improved the company culture

and acceptance of our new Lean

processes.”

As a result, Hologic’s Danbury

plant successfully developed a new

manufacturing fl oor layout, implementing

a cellular design in favor of the batch/cell

oriented process. Now all of the cells on

the production fl oor can accommodate

any of the Hologic product lines allowing

for an 11% increase in total units

produced, a 50% lead time reduction

and fl exibility in the facility’s mixed model

operation which consists of four product

lines and 27 SKUs.

Upon reaching the future state goal within

the desired time frame, Hologic

found additional constraints

that needed to be removed.

During a follow-up NU PRIME

event in October, 2010,

Tom Southworth worked

with Hologic to open-up an

additional 6,000 square

feet of fl oor space to

accommodate the new

Selenia Dimensions 3-D

imaging product line, which

received FDA approval in

February of 2011.

These new initiatives, along

with the implementation

of Lean beginning in 2003,

enabled the Danbury facility

to increase throughput six-

fold, while only doubling the

workforce. The company

is now adding positions

in engineering, sales and

production.

As a result of CONNSTEP’s

work in facilitating Hologic’s

Lean implementation, the

Danbury facility realized an

estimated $280,000 in cost

savings and an expected $80 million

increase in sales while meeting client

demand with a 100% on-time shipment

rate.

Lean continues to be a vital component of

the company’s strategy moving forward,

“We’ve only scratched the surface,”

Greg admits, “that’s why they call it

continuous improvement. Employees

see the improvements everyday which

maintains the motivation and keeps

the momentum going.”

This spring the Danbury facility plans to

continue their formal training with the

CONNSTEP Lean and Green program,

Training a Green Collar Champion, and

become more environmentally focused

through developing the skills needed

to lead workplace-based sustainable

practices.

Progress in the Danbury facility has

spearheaded a corporate effort to

incorporate Lean practices in all

Hologic facilities domestic as well as

internationally. “We’re happy to be

the ‘pioneers’ and share our lessons

learned with our colleagues so that we

all can develop the best product and

provide the best user experience.”

MP

CONNSTEP is a valuable partner to Hologic, providing the expertise and ‘outside eyes’ everyone needs to keep their continuous improvement on track.

We are now well-positioned on a dynamic growth path and look forward to a long-term relationship with CONNSTEP.

Greg Safarik

“ “

Southworth as they watch fi nal inspection.

connstep.org 17

Page 18: CONNSTEP Advantage Spring 2011

No

Looking

Back

>>> Dymotek, Ellington, Connecticut

Plastic Injection Molding, 52 employees

by Michael Perrelli

18 advantage spring 2011

Page 19: CONNSTEP Advantage Spring 2011

or over 20 years,

Dymotek has

provided innovative

thermoplastic and

silicone injection

molding solutions to

the commercial building, automotive,

medical, plumbing and food and beverage

sectors in 21 countries.

Within the 30,000 square foot state-

of-the-art engineering, molding

and distribution facility in Ellington,

Connecticut, Dymotek’s 52 employees

work three shifts, seven days a week to

keep up with current customer demand.

Highlighting the company’s commitment

to purchasing and utilizing the latest

technology to provide superior results for

their customers is their two-shot silicone

molding technology. Dymotek is one of

only a handful of companies in the US to

utilize two-shot silicone molding, which

maintains the characteristics of the silicone

rubber and thermoplastic resins when

producing multi-material products.

With Dymotek for over 14 years,

Norm Forest, Executive Vice President

and General Manager, has certainly

experienced the ups and downs of the

Connecticut manufacturing industry,

“everyone knows what machine

downtime is – but for manufacturers

to survive and grow, there’s certainly

no ‘company downtime’ - you’ve got

to always have one eye on the needs

of your customers and one on new

technology .”

Working through everything from losing

business, acquiring new work, the

implementation of new technology and

launching four new production areas,

Norm and the rest of the leadership team

have kept Dymotek moving forward in

their mission of not only becoming a

preferred partner to their customers, but

a valuable extension of their customer’s

business, “It’s so important to develop

an understanding of our clients’ business

so that we can proactively identify and

leverage new, emerging and unique

technologies, to continuously provide

value.”

In 2008, before most of the industry

experienced the economic downturn,

nearly 50% of Dymotek’s business,

composed largely of very specialized

automotive component production, was

transferred away. Without cemented,

long-term contracts, the business was lost

to off-shore outsourcing or the utilization

of in-house suppliers. Unfortunately,

like many others, Dymotek lost additional

business as the recession took hold.

When refl ecting on the downturn,

Norm likes to refer to it as ancient

history, “We were very fortunate to

have a long term strategy in place that

guided us through the darker days.”

The pain of 2008 and 2009 was lessened

in 2010 as Dymotek regained a portion

of the automotive business which had

been lost and gained considerable new

business, mostly in the devices relating to

disposable fl uid and air valves, and pumps

in the food and beverage dispensing

sector.

With the changing business mix,

the company’s warehouse became

unorganized; storage was random,

unidentifi ed and haphazard. As

the team at Dymotek prepared to

address their battle with warehouse

ineffi ciencies, they turned to

CONNSTEP to design a new

warehouse layout with the intention

of supporting the fl ow of product

to and from manufacturing while

detailing inventory, storage, usage

and logistics.

But during the initial meeting with

George Snyder and Bill Kirchherr

of CONNSTEP, and following a

discussion on company initiatives,

goals and issues, Norm and the

leadership team put the warehouse

layout project on hold, “We

identifi ed pain points in two of our

[Dymotek’s] largest production cells

– the Mini Vent and the Lavatory

Guard product lines, so with

CONNSTEP’s guidance, we decided

to embark on Lean training and

value stream mapping to improve

production capacity.”

However, due to the changing

business mix and economic

downturn, Dymotek was not in

a cash fl ow position to fund the

F Dymotek likes to refer to the economic downturn as ancient history. And with the implementation of Lean methodologies, new technology and a diversifi ed customer base, they’re investing in the future and not looking back.

connstep.org 19

Page 20: CONNSTEP Advantage Spring 2011

It’s so important to develop an understanding of our clients’ business so that you can proactively identify and leverage new, emerging and unique technologies, to continuously provide value.

Norm Forest

training independently. George Snyder

recommended the company take

advantage of the opportunities available

with the Northeast Utilities PRIME

program as Dymotek’s needs aligned with

the program’s methodology.

The Kaizen team assembled at Dymotek

involved all parties – it was an ideal mix

of talent as manufacturing and assembly

representatives were joined by operators

and management members providing

the valuable input needed to facilitate

successful events.

In May of 2009, the Lavatory Guard

product cell experienced process times

well above takt time, operator travel in

excess of three miles per shift, required

multiple operators and the product did

not fl ow through the pack out process.

Bill Kirchherr worked with the Dymotek

team to develop standardized operator

processes and implement 5S, Kanban

systems and cellular layout.

By balancing the fl ow and a new cell

layout, operator travel was reduced by

more than two miles and the elimination

of three packing steps lead to a 28%

increase of opportunity time for the

operator. With the changes implemented

and sustained, one operator can run the

line with 100% uptime. The removal

of labor from production has helped

Dymotek maintain a consistent price point

for the Lavatory Guard product line.

In August of that same year, the Mini

Vent product line was scheduled for its

own initiative. The Mini Vent line has 34

part number combinations which lead

to excessive operator travel for boxes

and component retrieval, unknown

replenishment times and a changeover

time of one hour and 40 minutes. Similar

to the previous project, standardized

operator processes were developed

with the implementation of 5S, Kanban

systems and cellular layout.

Upon project completion, specifi c

standardized layout practices were

developed for each part number, work

instructions were clearly defi ned and a

pre-kit staging process was developed.

These changes lead to reduced

operator travel of one mile per shift

and a reduction in changeover time to

22 minutes, down from one hour and

40 minutes.

Through implementing Lean

methodologies on the Lavatory Guard

and Mini-Vent lines, Dymotek was able

to fi ll the generated capacity. The new

implementations also allowed for ten

new jobs to be added, 12 jobs retained,

$100,000 in cost savings realized and

$4,000,000 in sales retained.

Similar to most companies that embark

on their Lean journey, Norm and Dymotek

leadership experienced resistance to

change at the beginning of the process,

“The initial fear with Lean is that people

will be laid off. People connect the word

‘effi ciency’ with the lack of need and job

security.”

However, once everyone experienced

positive results and understood the

business plan of growth and reinvestment

beyond the kaizen events, resistance

faded and team members now take an

active role in providing suggestions for

future kaizen events. The Continuous

“ “20 advantage spring 2011

Page 21: CONNSTEP Advantage Spring 2011

Improvement Team at Dymotek has

implemented a bi-weekly schedule of Lean

team meetings where problems, issues

and areas of improvement are discussed

for inclusion in the kaizen event schedule.

With the success of two kaizen events in

the books, the warehouse project moved

to the forefront. The layout design took

a logical approach with consideration

of Dymotek’s core competencies.

Dymotek originally feared that they

didn’t have enough warehouse space

to accommodate the changing business

mix and were hesitant to invest capital

expenditures for additional shelving and

space. The fi rst initiative of the plan was

to rearrange the warehouse and establish

a logical fl ow of raw materials and

fi nished goods so that the closest storage

space to the manufacturing fl oor now

houses the fastest moving products and

raw materials, with the slowest moving

products relocated to the rear and upper

reaches of the space.

After establishing fl ow in support of

manufacturing, kanban signals were

developed and entered into Dymotek’s

ERP system. The system is fully integrated

and bi-directional allowing customers to

check on the status of current products,

quantity on hand and work in process.

Having a handle on customer needs

allows Dymotek to produce to

minimum inventory levels, reducing

the cost of on-hand inventory.

Lean initiatives are at the heart of the on-

going business strategy at Dymotek. “The

Lean buzzword is one thing, but when

you have a win across the plant where

everyone can see it, it really brings the

value to the forefront, everyone notices it

and it drives continuous improvement.”

The successful Lean initiatives at Dymotek

have kept the company’s mission in

focus. Savings and effi ciencies gained

in resources and expenses throughout

the production process have allowed

the company to re-invest in itself. By

purchasing and implementing new

technology, and continuously upgrading

the skills of staff members, Dymotek

stays at the crest of delivering cutting-

edge advantages and molding solutions

to a growing customer base. “While

our initial benefi ts from Lean have

made a very positive impact for the

company, we know that continuous

improvement means continuous…

thanks to the NU Prime Program and

CONNSTEP, we’ve received expert

facilitation and guidance, allowing us

to build a good foundation with Lean

practices.”

MP

Connecticut Congressman Joe Courtney visited Dymotek in April, learning about the innovative engineering and production capabilities being implemented to increase revenue and enter new markets. From left: Congressman Joe Courtney; Gene Tewksbury with the Congressman’s offi ce; Norm Forest, Executive Vice President & General Manager, Dymotek; Bonnie Del Conte, President, CONNSTEP; and Victor Morando, Vice President of Engineering Services, Dymotek.

The new [Lean] implementations allowed for ten new jobs to be added, 12 jobs retained, $100,000 in cost savings realized and $4,000,000 in sales retained.

connstep.org 21

Page 22: CONNSTEP Advantage Spring 2011

>>> opinion

22 advantage spring 2011

Reviving Whitney

Page 23: CONNSTEP Advantage Spring 2011

>>> The eff orts of inventors including Eli Whitney, Charles Goodyear and Samuel Colt, gave birth to manufacturing in Connecticut.

New products and production technology developed in Connecticut spread quickly, and the state emerged as a powerhouse in innovation and manufacturing.

Unfortunately, today, trends have Connecticut ranked among states with the slowest projected job growth over the next few years.

An odd predicament for a state which arguably has a great workforce, access to technology and some of the most innovative minds in the country.

So how do we turn this boat around and improve Connecticut’s manufacturing competitiveness in the global economy?

Jack Crane believes a better future can be found with collaboration.

ith some help, this grim projection has a

potentially bright future in its midst for

manufacturing to lead the way in promoting

job growth. Certainly there are many issues to be confronted,

such as the state business climate and the infl uence it has on

expansion in the coming years, but there are others.

The manufacturing community is paranoid about the adverse

impact of the current business environment on the industry. But,

as a friend concerned about his personal safety once said to me:

I may be paranoid, but that does NOT mean my life is NOT in

danger.

It is in fact true that government at many levels has undervalued

manufacturing’s effect on our economy. Accordingly, the

negative consequences of some legislative and executive policies

have not been appreciated and government efforts on behalf of

manufacturing have too often lacked the perseverance to maintain

W

connstep.org 23

Page 24: CONNSTEP Advantage Spring 2011

the supportive efforts which were initiated.

Considering that Thomas Jefferson argued

strenuously in the 1700s against this country

ever engaging in manufacturing, the track record

could be much worse.

However, there is an apparent recent desire to be

more supportive of manufacturing both locally

and nationally; and recent successes in permitting

and taxing restraints supported by Connecticut

legislators, recognizing manufacturing as an

important job creator, suggests support for

restoring employment is possible.

Over the past fi ve years there has been a coming

together of manufacturers in Connecticut,

recognizing that improving their position in

the business environment demands collective

action. Their successful achievements in gaining

government support have come largely on the

strength of concerted action; not by railing

against the power structure. The collaborative

action involves three necessary sequential steps:

• Get quality information from professionals

about what is happening that affects

manufacturing;

• Get educated about possible courses of

action; and

• Take effective actions through a variety of

venues.

This diligence can never be diminished and

should become routine: you cannot ignore the

squeaky wheel principle.

While realizing that legislative pressure is an

ongoing activity, there are other things

manufacturers can do to help their own

valuations and move towards profi table

growth. The trends noted below are likely

to have substantive effects on manufacturing

and the suggestions that follow are things

manufacturers can do to minimize the threats

and take advantage of the opportunities.

First the Trends

Despite increasing dissatisfaction with

Asian imports, increased re-shoring efforts,

and constraints imposed on importing

manufactured goods, Asia will continue to be

both a thorn in the side of local manufacturers,

as well as an opportunity for enlightened

collaboration, and a market for local products.

Other international markets will continue to

offer expanded opportunities for Connecticut

manufacturers, particularly with the soft dollar

which will be around for awhile.

Trends evidenced today project that

Connecticut, a state with some of the best

workforce, technology, and innovation, will

rank among the lowest for job growth in the

US over the next several years.

Skilled graduates at all levels will be in short

supply for manufacturing companies at the

same time the graying Connecticut workforce

will be reduced by retirement.

Increasing global access to modern equipment

will tend to minimize superiorities built wholly

on the strength of equipment advantage.

Companies whose technology is largely

based on tribal knowledge will be even further

disadvantaged as the tribal chiefs retire and

as the overseas companies continue to learn

their technology based on understanding the

science and engineering of metal working,

metal machining, composite materials, energy

conversion, etc. (It has been true for some time

that foreign born students dominate enrollment

in engineering and the physical sciences in

U.S. universities, public and private. What is

new is that instead of staying in the U.S. after

graduation, many foreign born graduates of

U.S. universities are returning to their country of

origin where they will bring back this technology

to industries in their countries.)

Major Aerospace OEMs in the state will continue

to seek growth in other states or countries

instead of in Connecticut.

Suggested Responses

Clearly, developing an organization with a

Lean culture, with the accent on culture, will

be extremely important. Companies with Lean

cultures will have an advantage compared to

those whose focus is still on the point solution

and view Lean more as a cost cutting initiative

than the broader role of a growth strategy.

This suggests the importance of developing

real Lean leaders, not CEOs, who assume that

if they order up a Lean event they are a “Lean

enterprise.” The latter will fail to see the real

benefi ts of Lean to continually remove waste and

increase capacity, and will generate policy waste,

contributing to reduced profi ts and slow or no

growth.

Over the past fi ve years there has been a coming together of manufacturers in Connecticut, recognizing that improving their position in the business environment demands collective action. Their successful achievements have come largely on the strength of concerted action; not by railing against the power structure.

“ “

24 advantage spring 2011

Page 25: CONNSTEP Advantage Spring 2011

Leadership trained to guide and inspire

Lean cultures will be an important asset to

manufacturing companies as they go to the next

higher level. The standard workforce training in

Lean must continue, but there should be greatly

increased activity in developing Lean leadership.

A partnership between manufacturers

and the government to support Lean

leadership training is important for

continued manufacturing productivity

and profi table growth.

The advantages of increasing capacity cannot be

fully realized without a vision of the future and a

marketing strategy to fi ll that capacity with new

business. Accordingly, developing a marketing

plan, no matter how crude, that is compatible

with the vision, is key. It should determine which

products, services, customers, and markets work

or don’t work for the company, and should serve

as the guide for expanded activity.

A company without a vision has no destination;

a company with a vision and no strategy, has no

guide to reach that destination; and a company

with a vision and a strategy with no metrics, will

never know where they are. They may in fact get

somewhere very fast but it may not be where

they want to be.

Collaboration with manufacturing

associations, private groups, and

with the government offer numerous

opportunities to achieve these

marketing capabilities. Support by

Department of Commerce and the

Connecticut Department of Economic

Development (DECD) to improve

export capability by manufacturers

should be better utilized by the

manufacturing community, but the

marketing plan needs to be in place.

There is also assistance available for

expanding web based marketing and

use of social media.

In order to achieve a Connecticut workforce

that is really world class, in addition to Lean

training, there needs to be more effort to

upgrade the core technologies on which the

business depends. Upgrading training of

staff and networking with associations and

others who can supply this training should be

ongoing. A major collaboration with

state supported colleges, community

colleges, and the other public and

private sectors to upgrade core

technologies of our manufacturing

workforce will be required to achieve

this world class position.

Companies involved in contract manufacturing,

make what they are asked with defi ned

processes specifi ed. However, for those

companies that produce a product, upgrading

the products and processes is an ongoing

requirement. Improvement requires innovation

and often also includes new technology.

Collaboration with other companies and a

select group of universities is essential to

maintain that leading edge. UCONN has an

outreach capability in business, engineering

and materials. This outreach needs to be

extended geographically, and made more

user friendly. The state has shown

signs of supporting a major outreach

in engineering and materials for

industrial partnerships that will be

based in Storrs. There needs to be a

critical mass for this to be successful;

hopefully it will also include

regional satellites, and industry will

need to be a full partner.

A number of companies participated in a

survey of the METAL Cluster in 2005 which

identifi ed their needs and requirements

for success in the future. This was part of

a DECD effort to assist development of

Clusters. Many of the above suggestions

can be found in the report out of the METAL

Cluster in 2005. The information was

and still is valuable. Perhaps it should be

explored once again and those aspects still

useful should be implemented.

As a fi nal consideration for

collaboration, the manufacturers

in this state know a lot about

continuous improvement. This

knowledge is transferable to other

business and services sectors.

Both government and healthcare

could benefi t by learning from

manufacturers how to reduce costs

and improve operations.

JC

A company without a vision has no destination; a company with a vision and no strategy, has no guide to get there; and a company with a vision and a strategy with no metrics, will never know where they are. They may in fact get somewhere very fast but it may not be where they want to be.

“ “connstep.org 25

Page 26: CONNSTEP Advantage Spring 2011

A Change of Course

Mike LeahyJM Leahy & Associates

The new look and new name for the quarterly CONNSTEP magazine refl ect a change in CONNSTEP’s mission to now also provide Connecticut businesses, outside of manufacturing, with continuous improvement and growth strategies enabling them to become more competitive.

By broadening its audience in this way, CONNSTEP is better positioned to support the growth of the state’s overall economy. And, as we all know only too well, Connecticut’s economy needs all the help it can get.

But before making the change, CONNSTEP did what any good sailor would do before lifting anchor for new waters. They made sure the trip they were plotting was based on sound navigation and a favorable tide.

In this case, sound navigation meant contacting readers of The Manufacturer, the long-standing CONNSTEP newsletter, and benefi tting from their input.

This input was obtained in two steps. Step one consisted of one-on-one phone interviews with 17 member readers for the purpose of obtaining qualitative feedback and insight to help in the design of a questionnaire to be used in the next step.

Step two, more quantitative in nature, was an e-mail questionnaire to 357 C-level executives in Connecticut in both manufacturing and non-manufacturing. Both the qualitative and quantitative steps probed for perceptions of The Manufacturer. What was good, what was not so good, what about the format, how about the content, layout, frequency of issues, etc.

Fifty-eight c-level executives answered the e-mail survey (a very respectable 16% response rate). A summary of the results that led to the new look and new name you see here:

• The Manufacturer too limited as a title; name needs to be broader• Needs to be more visual• More case histories• Magazine format preferred by largest percentage of respondents• More sales/marketing, state/federal legislation and workforce development

coverage

The new name, CONNSTEP Advantage, speaks to a much broader audience and communicates to that audience that there are advantages to be realized by associating with CONNSTEP. It provides a springboard to a dialogue about how CONNSTEP can provide the most important advantage of all…becoming more competitive.

Going from a newsletter to a magazine format not only dovetails with respondent’s input, it also serves as a higher quality vehicle for CONNSTEP to leverage its brand and get its message out.

So please have a close look at this new magazine and don’t hesitate to let CONNSTEP

know what you think!

Mike Leahy has retired twice. First from

Saatchi & Saatchi worldwide as an Executive

VP, Management Director and then from

the Connecticut Economic Resource Center

(CERC) having been a founder and Director

of Marketing.

He now consults on projects that interest

him and do not have an impact on sailing

out of Stonington or skiing in Vermont.

26 advantage spring 2011

Page 27: CONNSTEP Advantage Spring 2011

Green is smart business - today & for the future.Part of a sustainable continuous improvement strategy, Green Manufacturing helps

companies improve their productivity, profi tability and competitiveness.

Green manufacturers reduce energy costs, eliminate waste to enhance product

quality, design products and services in alignment with sustainability goals, work

with suppliers and customers to meet green standards, minimize the impact

of logistics and transportation systems, and consider

sustainability a core part of recruitment,

compensation and training.

CONNSTEP’s Green Manufacturing experts can help you

identify ways to increase product and service effi ciency,

reduce energy demands and negative

environmental impacts.

www.connstep.org800.266.6672

connstep.org 27

Page 28: CONNSTEP Advantage Spring 2011

Tel 860.529.5120Fax 860.529.5001www.connstep.org

CONNSTEP, Inc.1090 Elm Street, Suite 202

Rocky Hill, CT 06067

CONNSTEP assists Connecticut manufacturers and other businesses with strategic leadership and operational methodologies to become more competitive, thus supporting the growth of Connecticut’s economy.


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