Date post: | 12-Jan-2015 |
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Business |
Upload: | conscious-solutions |
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Social Media Marketing
Show of hands
Four Stages of Social Media
Courtesy of http://barnraisersllc.com
Am I bovvered? Lauren is!
Social Media Engagement Model
Unengaged HighlyEngaged
Un Targeted
HighlyTargeted
CONNECT
BROADCAST
CONVERSE
SHARING
How it all connects
Social Media Marketing
• It’s all about raising your profile• It takes time and commitment• Listen -> Talk -> Engage• It’s not about technology• Relax: it’s traditional legal marketing• Word of mouth reputation is the result
Outlook Connector
How to abuse a group you “run”
A rubbish incentive to join a group
LinkedIn Events module
LinkedIn advertising• Company size, Industry, Geography
LinkedIn Actions
• Improve your Company profile• Build your connections• Firm wide competition (1,766 to 2,661)• P.S. Connect with me on LinkedIn• Do NOT ask for recommendations• Research prospects before you meet• A “button” on your staff profile won’t do it!• Make some “LinkedIn” time each week• Join some Groups. Start one?
New things on LinkedIn
• Endorse specific skills with one click• Notifications have changed in your toolbar• Company page updated allowing a new
“banner”• Follow thought-leaders e.g. Richard Branson
& apply to become one
Blogging
• Needs to be regular• Pithy & opinionated, not sanitised• Share the load• Do it off the main website (SEO benefits)• Ghost writers?• Lawyers/trainees blogging in their name• Sector specific blogs?• Use the content for newsletters & social
media linking
Examples
• What can you say in 140 characters?• Try and post a tweet once per day• Don’t post TOO often, you lose followers• Design a background• Sector specific Twitter accounts• Re-tweet to build relationships • Hootsuite – use to schedule Tweets
Do you need to be careful? Yes.
Use your Twitter background
Retweet to build relationships
Twitter -> Web -> Print
Mine’s bigger than yours!!
Name Twitter Account FollowersStephen Fry Stephenfry 5,538623Silverman Sherliker London_Law_Firm 17,048Grant Thornton GrantThorntonUK 6,335Inksters LLP Inksters 3,582Walker Smith Way Solicitors WalkerSmithWay 3,197Stephensons Solicitors LLP SolicitorsLLP 3,027Mogers MogersLaw 2,132Conscious Solutions ConsciousSol 1,046Wards Solicitors wardssolicitors 996Clarke Wilmott Three accounts 994Wedlake Bell wedlakebell 525
Last updated on 4 March 2013
Hootsuite – save time!
Conscious can “connect” with 3,466 people on LinkedIn
• Not just for “the kids”• “Listen” first, what are others saying about
you?• Who in your firm has a Facebook profile?• Engaging with the younger generation for
recruitment
“Like” & win!
Get a decent Facebook page
Competitions
Facebook advertising
• Sex• Age• Status• Geography• Events (Birthday, Moving house)• Education (Level, establishment)• Employment• Interests• Connections (via Fans)
http://www.conscious.co.uk/presentations