Gabriel Brezoiu

Alexandru Bugheanu

Andrea Bonyhai

ROMANIA

Free financial advisory for NGOs and micros

Agenda1. Romanian market CONTEXT

2. Our proposal: ConsTRUST platform

3. Project development

3.1. Resources;

3.2. Implementation;

3.3. Communication;

3.4. Budget / Results;

4. Benefits

5. Questions and answers

From these ISSUES ...

Bank

• Identifying customers

needs;

• Offering need focused

products;

• Having targeted

communication tools;

NGOs & micros

• Having a lack of financial

management knowledge;

• Getting resources;

• Communicating with other

NGOs & micros;

… our social

responsibility• Excessive authorities involvement;

• Low capacity to get EU funds;

• Poor communication between banks and

communities;

... everybody’s Opportunity:ConsTRUST platform

• Free financial advisory for NGOs and micros;

• Dealing with both internal financial management

and external relations;

• Working at two levels: online and face-to-face

advisory;

Resources

• Internal:

- 137 existing BRD financial consultants specialists;

- support persons (IT, HR, COM);

• External: web developer, PR agency, Financial publisher, Student NGOs;

• Principle: cost effective;

Implementation process

• Initial agreement of: BRD SG’s Departments: Comercial,

Strategy&Marketing, Communication and HR

Main steps (6 months before use):

• Internal recruitment;

• Promotion;

• Platform activity

• Focus: BTL techniques;

• Internal & external tools;

• Main tool: online

communication;

Communication plan

• Initial investment: less than

10.000 EUR;

• Return on investment: 54%;

• Break even point: two years;

Budget / Results

Benefits

Bank

• ↑ the no. of customers

(NGOs & micros);

• 3 CSR approaches:

- employees;- risk management;- community support;

• Raising brand awareness;

NGOs & micros

• Getting prompt feedback

on financial problems;

• Getting financial

resources;

• Having new partnerships;

One more thing …

Let’s make the next step together!

If you shared our views, we would

be glad to answer your questions

Thank you!