Czech Beer Producer In LithuaniaCzech Beer Producer In LithuaniaMarket study about the consumer behaviour in the targeted sectorMarket study about the consumer behaviour in the targeted sector

The Czech Republic – beer republic

• apx. 1 Adult = 1 Day = 1Litre• >120 breweries• >400 kinds of beer• accounts for 1.7% of the European bear market

Perfection secret is agricultural conditions.

By the year 2010 Tax Inspectorate, found that the market has shrunk about 10 percent.

Main reasons why:• recession in the country• limited marketing time• excise duties

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In Lithuania there already are many types of Czech beerup to 15 types including draft beer.

• Lithuanians assessed the most popular Kozel, Chodovar, Pilsner.

The main advantage is that Czech beer is cheap and has a good taste.

BirBiržai craft brewery “Ponoras” strikes the deal with Czech žai craft brewery “Ponoras” strikes the deal with Czech family brewery “Chodovar” and after investing over 1 Million family brewery “Chodovar” and after investing over 1 Million Euros in technology line, it started producing Czech – style Euros in technology line, it started producing Czech – style beer under surveillance of Czech brewers.beer under surveillance of Czech brewers.

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http://www.prague-guide.co.uk/articles/czech-beer.html2. Seilius, D. (2009). Survey information about buyers power. Bear brewery "Mažeikių lokys“.3. Models of consumer behavior ( 2008). Googlescholar. Retrieved February 08, 2011, on World Wide Web:

http://www.maths-in-industry.org/miis/38/1/Consumers.pdf4. Lietuvos alaus pramonės vystymo perspektyvos (2004). Vgtu. Retrieved February 09, 2011, on World Wide Web:

http://www.vgtu.lt/upload/fmf_cbk/148-156_vgtu_2004.pdf5. Čekiškas alus (svetur), (2000-2010). Meniu. Retrieved February 10, 2011, on World Wide Web:

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http://tikrasalus.lt/2009/06/28/ceku-aludariai-ir-lietuviu-marketingistai-birzuose/7. Čekų “Chodovar” pradėjo gaminti alų Lietuvoje (2009). Balsas. Retrieved February 10, 2011, on World Wide Web:

http://www.balsas.lt/naujiena/297596/ceku-chodovar-pradejo-gaminti-alu-lietuvoje8. Alaus rūšys (2009). Applepub. Retrieved February 10, 2011, on World Wide Web:

http://www.applepub.lt/lt/apie-alaus-rusis9. Čekiškas alus/Czech beer (2010-2011). Wordpress. Retrieved February 10, 2011, on World Wide Web:

http://maistologija.wordpress.com/2010/08/08/cekiskas-alus/10. Aludarių gildija: egzistuoja legali alaus kontrabanda (2010). Alfa. Retrieved February 09, 2011, on World Wide Web:

http://www.alfa.lt/straipsnis/10426828/?Aludariu.gildija..egzistuoja.legali.alaus.kontrabanda=2010-11-26_18-2311. Maršrutą diktuoja alus (2010). Tiesa. Retrieved February 09, 2011, on World Wide Web:

http://www.tiesa.com/naujienos/1308/marsruta-diktuoja-alus.html12. List of countries by beer consumption per capita (2011). Wikipedia. Retrieved February 08, 2011, on World Wide Web:

http://en.wikipedia.org/wiki/List_of_countries_by_beer_consumption_per_capita13. Beer in the Czech Republic (2009). Ebscohost. Retrieved February 10, 2011, on World Wide Web:

http://web.ebscohost.com/ehost/detail?hid=12&sid=b9d9cf61-4a95-4101-a4bd-685a75d8e0fb%40sessionmgr12&vid=4&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=54735837