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Consumer Behavior · Consumer Behavior W. Rofianto. Buyer’s Behavior. Factors Influencing...

Date post:07-Apr-2020
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  • Consumer Behavior

    W. Rofianto

  • Buyer’s Behavior

  • Factors Influencing Consumer Behavior

  • Indonesia’s Social Economic Class Pyramid

    http://www.markplusinsight.com/article/detail/30/rising-middle-class-incomes-spur-multi-industry-growth-in-indonesia

  • Personality

    The unique psychological characteristics that distinguish a person

    or group.

  • Motivation

    A need that is sufficiently pressing to direct the person to seek

    satisfaction of the need.

    Maslow’s Hierarchy of Needs

  • Types of Buying Decision Behavior

    Consumers may be highly involved when the product is expensive,risky, purchased infrequently, and highly self-expressive

    Consumers appear to have low involvement with most low-cost,frequently purchased products.

  • The Buyer Decision Process

    Consumers feel uneasy about acquiring the drawbacks of the chosen

    brand and about losing the benefits of the brands not purchased.

  • Stages in the Adoption Process

  • New Product Adoption

  • [email protected]

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