CONSUMER & INDUSTRIAL BUYING BEHAVIOUR

SUBMITTED BY: SUSHANT LULLAM.F.M 1ST YEAR

GUIDED BY:Dr ANANNYA DEB ROY

PERCEPTION

ABSOLUTE THRESHOLD

SENSORY ADAPTATION

AMBUSH MARKETING

EXPERIENTAL MARKETING

JUST NOTICIABLE DIFFERENCE

SELECTIVE EXPOSURE

SELECTIVE ATTENTION

PERCEPTUAL DEFENSE

PERCEPTUAL BLOCKING

THANKYOU