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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR CONSUMER & INDUSTRIAL BUYING BEHAVIOUR Submitted By: SUSHANT LULLA Guided BY: Dr. ANANNYA DEB ROY
| Date post: | 18-Jan-2017 |
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Marketing |
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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR
CONSUMER & INDUSTRIAL BUYING BEHAVIOUR
Submitted By: SUSHANT LULLAGuided BY: Dr. ANANNYA DEB ROY
PERCEPTION
PROXIMITY
CONTINUITY
CLOSURE
PERCEPTUAL DISTORTION
PHYSICAL APPEARANCE
STEREOTYPES
FIRST IMPRESSION
HALO-EFFECT
