Consumer Infoline

January 2011 | Consumer Infoline | 1

Volume 1 | Issue 5 | Rs. 50 | January 2011 | www.consumerinfoline.com 12

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ContentsVolume 1 | Issue 5 | Rs. 50 | January 2011 | www.consumerinfoline.com

Channel World | 6-8-10

In the news | 31-32

Publisher: Sunil Kumar SinghEditor: Sunil Kumar SinghBrand Manager: Ashutosh SinghAssociate Editor: Suman SinghSr. Correspondent: Pallavi SrivastavaCorrespondent: Amit SinhaVisualizer: Manish Ghosh Design: Sagar Kumar

Staff: Bangalore: Nikhil Thakur Mumbai: Ranjan NaikKolkata: Madulika Banerji

Marketing: Sr. Marketing Manager: Agni ChoudhuryAsst. Marketing Manager: Nikhil Sharma

For advertisement, feedback and other queries, write to [email protected]

For subscription contact at: 01165575723

Printed, Published and owned by Sunil Kumar Singh

Phone: 01165575723

Place of Publication: F-33, 2nd Floor, Katwaria Sarai, New Delhi-110016

Printed at: Aravali Printers & Publishers Pvt. Ltd.W-30, Okhla Phase-II, New Delhi- 110020.

All rights reserved. Reproduction or translation in any language in whole or in part without permission is prohibited. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi or New Delhi.

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Business Strategy | 20Converged Infrastructure -Still A ‘Black Box’ to IT Managers

Business Focus | 19Unified Communications Transforming Business Processes

Business Strategy | 26Xerox Focus On Services Is Producing Good Results

Product Launch | 28-29-31

Mobility Zone | 34-35-36

Product Review | 33, 37-38


Dear Friends

In a recent outlook Gartner highlights that worldwide IT spending is forecast to total $3.6 trillion in 2011, a 5.1 percent increase from 2010. In 2010, worldwide IT spending totaled $3.4 trillion, up 5.4 percent from 2009

levels. Gartner has raised its outlook for 2011 global IT spending from its previous forecast of 3.5 percent growth. In 2010, the IT industry performed better than Gartner’s previous forecast of 3.2 percent growth. currency exchange rate fluctuations have continued to affect the U.S. dollar-denominated forecast. Of the 2.2 percentage point increase in IT spending growth in 2010, 1.6 percent is attributable to the recent devaluation of the U.S. dollar against other currencies.

Aided by favorable U.S. dollar exchange rates, global IT spending growth is expected to exceed 5 percent in 2010, but a similar level of growth in 2011 — while forecast — is far from certain, given continued macroeconomic uncertainty. While the global economic situation is improving, the recovery is slow and hampered by a sluggish growth outlook in the important mature economies of the U.S. and Western Europe. There are also growing concerns about the ability of key emerging economies to sustain relatively high growth rates. Nevertheless, as well as a fundamental enabler of cost reduction and cost optimization, investment in IT is seen increasingly as an important element in business growth strategies. As the global economy repairs itself in coming years, we are optimistic about continued healthy spending on IT.

The telecom equipment market is poised for the strongest growth in 2011, with worldwide telecom equipment spending forecast to grow 9.1 percent. Strong sales of mobile devices in the third quarter of 2010, driven by smartphones in mature markets and white box devices in emerging markets, as well as stronger local currencies, resulted in an upward revision of Gartner’s forecast.

The computing hardware segment is forecast to grow 7.5 percent in 2011, but Gartner analysts said vendors face possible challenges, particularly in the area of PC growth, given likely weak economic growth through the first half of 2011.

Sunil Kumar SinghEditor

January / 2011 Editor’S Letter

HP Drives New Era for Cloud ComputingHP has announced a suite of new products and services that

enable businesses and governments to leverage the power of the cloud while ensuring they meet required levels of security, performance and availability.

Cloud computing is an important and growing platform for Instant-On Enterprises, where everything and everyone is connected. Instant-On Enterprises require IT environments that are flexible, automated and secure, and able to quickly adjust to changing demand.

While cloud computing delivers benefits such as faster deployment of new services, reduction in IT headcount and a pay-as-you-go model, it has traditionally lacked in areas that enterprises need, such as security, availability and ease of integration.

The new HP Hybrid Delivery solutions provide the benefits of enterprise-grade cloud computing, while meeting the specific needs of businesses and governments.

“Cloud computing is going mainstream and HP is leading the way,” Durgadutt Nedungadi, Director-Sales, HP Enterprise Business, HP India. “HP has the enterprise experience, breadth of portfolio and global service delivery organization to lead our clients through this transformation.”

HP Hybrid Delivery Cloud Solutions: Cloud For The Enterprise

HP Enterprise Cloud Services-Compute delivers “private cloud as a service” from HP’s state-of-the-art data centers. Governed by specified policies for service, performance, security and privacy, it provides clients with rapidly deployed, secure computing with scalable IT capacity. Built on HP’s leadership in Converged Infrastructure and the breadth of HP’s software portfolio for automation and management, it delivers all the resources necessary to access a hybrid private cloud.

HP CloudSystem is the most complete, integrated system to build, manage and consume services across private, public and hybrid cloud environments. It combines the strength of HP’s Converged Infrastructure with the established leadership of HP Cloud Service Automation software to deliver unified security, governance and compliance across applications, as well as physical and virtual infrastructure.

HP CloudSystem also supports HP Cloud Maps, an industry first that provides preconfigured catalog objects to automatically provision the optimized application and infrastructure resources. HP CloudSystem enables new cloud services to be up and running in minutes.

HP Cloud Discovery Workshop helps businesses and governments develop smart strategies and the optimal path for leveraging the cloud. The one- or two-day workshops have multiple modules that cover a wide range of topics, including business model implications, security and identifying the right services for the cloud. The workshops are led by seasoned HP professionals with experience and expertise in global cloud deployments.

HP Financial Services are available for clients building private cloud deployments who want to minimize capital requirements. HP can combine its cloud offerings with financial offerings from HP Financial Services helps clients maximize their financial goals in parallel with their pursuit of advanced technologies.


Simmtronics Introduces Winter Scheme for Dealers & Resellers

Simmtronics has announced a channel incentive scheme “Hot Offer in Cold weather”, for its dealers and reseller. The scheme covers entire range of Simmtronics products purchased from Authorized Distributors. This offer is valid from 1st Jan 2011 till 31st March 2011.

Under this offer, Every Simmtronics product will have some points and channel partner will get those points on buying Simmtronics products from any Authorized Simmtronics Distributor. Channel partners can redeemed all accumulated points in the form of rewards like Ray Ban Glasses, Nokia Mobile phones, Play Station 3, 40” LCD TV and many more after 31st March 2011. The highest award, consist of a Star Cruise Trip for Singapore and Malaysia for 5 days 4 nights.

“The Indian market plays an important role in our global business strategy, so we are looking forward for new ways to reward our distributors, dealers & resellers.” Says Mr Indrajit Sabharwal Managing Director Simmtronics Semiconductors Ltd. He also announced a Bumper award for distributors of Simmtronics, the distributor which sells maximum VIA motherboards will be awarded a brand new car “Chevrolet Spark”.

Mr.Virender Singh, Country Manager SAARC Region, Simmtronics said “the scheme is designed entirely on feedback taken from our channel partners, With this scheme we are providing an amazing offer to our channel partners. Simmtronics recognizes the need to reward its performing partners and is confident that schemes like this will go a long way in motivating partners to perform even more better.”

QNAP organizes technical training on NAS Business series servers

QNAP Systems in collaboration with Redington and Enterprise SBU organized an exclusive technical training session on NAS servers for its System integrators and VAR Partners. The training session was conducted in over 4 cities – Delhi, Bangalore, Mumbai and Hyderabad. The special training session was designed to help QNAP partners construe the technical aspects of the Brand New Turbo NAS business series launched by QNAP.

The speaker for the significant occasion was Mr. Jason Hsu, Senior Product Manager QNAP. The first session of the training was held in Delhi on 10th January. It began with the discussion over the emerging technologies in NAS and was followed with a session of technical training and installation procedures for NAS products. The session was wound up with an interactive question answer session on the NAS devices. The Delhi session was followed with successive ones in, Bangalore -12th January, Hyderabad - 13th January and Mumbai on 14th January.

The Brand new Turbo NAS Business series has been designed with Intel Atom 1.8 Ghz Dual Core Processor. It assures of a superior system performance and advanced iSCSI for virtualization deployment. It also comes with dual Gigabit LAN and is IPv6 supported. The new NAS series incorporates all the much needed features of a business class server like instant file-sharing, web-hosting, intelligent disaster recovery and 24/7 data access along with high-security. It allows users to easily share data in a cost-effective and efficient manner and relieves them from time-consuming storage maintenance activities.

Cisco Partners with Neoteric Cisco has announced the appointment of Neoteric Infomatique

Ltd, India’s leading IT distribution company as one of the national distributors for its complete range of Cisco Consumer home networking products. This new partnership will further strengthen Cisco’s consumer focus in India.

Neoteric has a strong reputation and extensive channel network with pan-India reach and this partnership will further propel Cisco’s Go-To-Market approach especially in tier-2 and tier-3 cities.

With a diverse portfolio including IT accessories and consumer gadgets, Neoteric Infomatique Ltd has in-depth understanding of the channel business and close association with leading vendor partners.

Neoteric Infomatique Ltd’s strong emphasis on commitment and reliability to achieve mutual growth has created a strong interlinked network of over 7500 partners in 350 cities.

Suresh Balasubramanian, National Sales Director, Cisco Consumer Products, “The partnership with Neoteric Infomatique is a strategic move designed to strengthen our focus on the consumer market which will help our on-going expansion to Tier-2 and Tier-3 cities. With their pan India network and their deep understanding of the retail channel business, we are confident that Neoteric would be a great partner in retaining our leadership in Indian WLAN market.”

Paras H. Shah, Chief Executive Officer, Neoteric Infomatique Ltd., “Neoteric’s nationwide infrastructure and deep domain expertise makes Cisco Consumer Products a natural fit in our portfolio of global technology giants. Our partnership will enable us to leverage their offerings to diversify our product portfolio, and cater to the growing demand for quality home networking devices and we look forward to working with them”

Kobian announces 3-Year warranty on Mercury Memory Modules

Mercury has announced a 3-Year warranty for their Mercury Memory Modules effective 1st Jan, 2011. This step has been appreciated and welcomed by the partners who have been associated with Mercury.

Mercury Memory modules use carefully selected and tested memory chips to provide a stable working on all computer applications. They are designed to deliver excellent performance on current and future Intel and AMD platform boards. Mercury Modules have a low 1.5V voltage for maximum compatibity and for energy efficient operation.

The range available in India is DDR2 & DDR3 in capacity of 1GB, 2GB & 4GB. Mercury Modules are available in attractive retail packaging making it easy for the dealers and integrators to store and use.

“We are working on a 100% growth in the Memory product lines in 2011 and this decision has come in line with the same. We ensure the product quality and have taken extra care to ensure that the product meets the performance requirement of enthusiasts and integrators & comes with an affordable price tag”, said Sushmita Das, Country Manager- India, Kobian.

Mercury Memory Modules are available in selected cities through Kobian’s authorised partners & Kobian plans to appoint new partners to cover the entire country.

CHANNEL World



CHANNEL World

Rashi’s CBF VI journey comes to a successful end

Rashi Peripherals successfully completed the sixth edition of Channel Business Forum collecting valuable feedbacks and opinions of vendors and partners alike all over the country.

CBF VI started its journey from Nashik and Amravati simultaneously in November 2010 which successfully culminated at Kota in January 2011. The sixth edition of CBF revolved around the theme, “Voice of Partner” a platform specifically designed for partners to express themselves freely. This year’s edition of Channel Business Forum 2010 equipped them with the power to speak and express, showcase their knowledge and impress peers and vendors alike.

CBF VI saw more than 4414 partners attending at various locations and giving voice to their concerns.

This year, CBF VI has covered 50 cities & towns spanning across November, December & January phase with more than 4414 partners attending the event. The teams have travelled more than 39000 kms in these 3 months.

ADATA, APC, ASUS, Lenovo, Logitech and Toshiba participated in this year in CBF.

Elina Networks Announces Focused International Expansion

Elina Networks, with more than 300 customers in India across different verticals, Elina is looking to expand its business footprint in emerging markets of Middle East and Africa.

Elina has established alliances with Meridian Technologies in Nigeria and SABME in the Middle East. Elina has enabled these partners and Elina’s solution is helping the partners to position themselves as valued advisers to customers bringing business transaction continuity and enterprise visibility to customers business.

Shekar Nair, MD & CEO of Elina Networks,says “Our international partners like SABME and Meridian have an excellent list of customers and a strong presence in their respective regions, and they find our products to be the right answer to some of the key customer pain points.”

Mr Eldhose Mathai, CEO of SABME, says “We’re seeing excellent applicability and acceptance for Elina’s solution in the Middle East, complementing our business solutions and services. Our goal of ensuring the highest network and business continuity to our customers gets a boost with the Elina solution. With Elina’s products as part of our solutions and support, we are able to provide an increased ROI to our customers.”

In 2011, Elina will further strengthen its position in the Middle East and African Market, along with its special focus on the APAC region of South East Asian market.

ASUS launches Partner reach out program ASUS has announced the launch of the most unique

and innovative partner communication program in India – ABC – ASUS Business Connect. ABC is a step to further facilitate smooth communication between the company and its channel partners. Starting today, ASUS will set up units of its Videophone Touch AiGuru SV1T - the World’s First PC-Free, touch enable Skype videophone in 324 partner locations across the country to help partner communicate directly with ASUS Head Office in Mumbai, in the most effective way possible – face to face. Partners from C, D and E class cities have always had a problem in reducing the communication gap with vendors since most of them don’t have representatives in these locations. The communication channel through sub-distributor or distributor was not always the most effective way to reach to vendors and sometimes proved to be too cumbersome for partners to partake in while engrossed in their busy schedule. ASUS has undertaken this initiative to tackle this problem and will only be focusing on C, D and E class cities for this project.

In the first phase, ASUS will be making an investment of 5.1 million towards the devices and target its top 324 ASUS Elite Club Partners in C, D and E Class cities. Partners from these belts have always faced an issue of not having a direct contact with vendors. Channel meets and seminars do help in the process but they are usually sporadic and offer only a many to one form of interaction. With the launch of this initiative, partners can now reach ASUS directly, one to one and face to face from the comfort of their own offices. Partners frequently face issues with product updates, service issues and availability related queries and with the launch of this initiative, ASUS hopes to address these needs of partners. Partners can now get real-time updates of any issues, clarify their service related queries and touch base with the ASUS product team for updates.

D-Link India has a New Corporate Address As part of its next big strategic move, D-Link has kicked

of the year 2011 by making significant investment in company Infrastructure. D-Link India has recently acquired a new corporate office at a prime commercial location in Mumbai suburb.

The newly acquired D-Link India Corporate office is spread over a sprawling area of 10,800 sq.ft & is located at Kalpataru

Square in Andheri East. Expressing his happiness & views on this move from the new corporate office, Mr. Gary Yang, Managing Director, D-Link India said “We are extremely delighted to have moved to this spacious office. Our new office will illustrate D-Link’s commitment to its partners & customers in India and we hope that we will be able to serve them better”.

D-Link’s new corporate office houses it’s Marketing, Channel sales, Enterprise sales, Pre & Post sales support, Human Resource and Finance team.



CHANNEL World

Intex Enters Security Software Domain Intex has announced the addition of one more business vertical

in its portfolio - consumer security software products. Beginning the endeavor from Maharashtra, the company unveiled the first product in the series - INTEX Safe Surf AntiVirus 2011- launched in partnership with leading security software developer PC Tools.

Intex aims to garner a 50% of its total planned turnover from West region. Maharashtra will have a contribution of approximately 70% of this.

Powered by PC Tools’ award-winning Spyware Doctor with AntiVirus, it will be available to Indian consumers and SOHO

businesses (Small and Home Office) under the INTEX label in customized form. The product focuses on eliminating the many challenges consumers face when considering protection software by delivering simplicity,

effectiveness and affordability. INTEX Safe Surf’s portfolio includes AntiVirus and Internet

Security, each available in one and three PCs licenses. The products are priced affordably between Rs. 899 to Rs. 1699 and offer protection for a period of one year. They run well on all versions of Microsoft Windows (XP, Vista and 7).

Intex plans to launch the INTEX Safe Surf Antivirus 2011 in a phased manner starting from Western India (Maharashtra followed by Gujarat) and to the rest of India by April 2011 through a well-meshed network of distributors and resellers. The company plans to market the product through both ATL and BTL activities reaching out to important towns and cities across India.

NEC holds three-city seminar NEC organized a three-city seminar to present its enterprise

display solutions. The solutions were demonstrated during the seminars held in three cities – Bangalore, Mumbai and Delhi. At the seminars, NEC India launched its latest X431 Bar Type display solution, best suited as retail signage and transportation application where space requirements demand non-standard display format.

NEC’s revolutionary X431 Bar Type holds a high resolution of 1920 X 480 pixel, and comes in a horizontal long screen that allows screen splitting. It enables creative arrangements in combination with other screens. The display solution is equipped with a number

of NEC’s special features, i.e. the option slot as well as a panel, which is specially designed for heavy duty applications. This type of display solution caters to new market segments that require dynamic images digital signboard.

Several other state-of-the-art multimedia and display solutions were exhibited at the seminars as well, including the recently launched first 3D projector – NP216 and NEC’s X461UN video wall. Catering mainly to the enterprise, hospitality and retail sectors, the seminars received an overwhelming response and were attended by key system integrator partners and end-user customers.

Trend Micro introduces ‘Trend Reward Program’

Trend Micro has introduced the ‘Trend Reward Program’ for its Small Business Partners’ sales staff. The scheme is applicable to the sales persons of the partners on Worry Free Business Security and Office Scan product line up.

“We have been acknowledging the contribution of our partners towards the growth of our business in India through various initiatives. We have introduced the particular reward program to acknowledge our channel partners sales persons efforts and help them to achieve targets and enjoy the benefits in a better manner,” commented Amit Nath, Country Manager, India & SAARC, Trend Micro.

The scheme is valid from Jan 1, 2011 to March 23, 2011. According to the scheme, every Sales Person gets rewarded and he can earn up to Rs.12, 000/- in a single deal of 100 users.

In 2011, Trend Micro will be aggressively focusing on its volume business and will work closely with its channel partners to achieve the leadership position in the consumer market. With the support of its partners, Trend Micro is already a name to reckon with in the Enterprise and SMB space.

D-Link strengthens its support Infrastructure

D-Link takes another giant step towards strengthening its company infrastructure by acquiring a new warehouse facility in Goa.

Located in Verna - The Industrial hub & western part of Goa, D-Link’s new warehouse facility holds strategic importance due to its proximity to Goa Airport, Goa Dockyard and National Highway NH-17 which opens up multi-mode transportation opportunities in a big way.

The newly acquired warehouse is a state-of-the-art facility

spread across an area of 2,100sq.mt with a scope of expanding its storage capacity by double. Thereby providing ample space for Value Added services like Promo Packing and Kitting. The new warehouse is equipped with dedicated loading bays with Dock Leveler for Inward and Outward shipments to ease material movement. Further deployment of Material Handling Equipments at the warehouse will help optimize the turnaround time leading to increased efficiency.



Inbox

How big is printer market in India? How Canon has positioned itself into this market?

The printer market has grown in leaps and bounds in the last few years.

Canon India achieved revenues worth Rs. 1257 crore in 2010 and Consumer System Products (CSP) division was key towards driving this growth. The CSP division has registered a YTD growth of 66%. The consumables business achieved a growth of 56%. In addition, the division had reinforced its strong position in the laser printer segment by touching a 38% market share in Q2 of 2010 in this category. What ranges of products do you have?

CSP division includes printers, scanner, copier and projectors. The latest addition to this range is IP cameras for security and surveillance.

Homes in India are increasingly becoming WiFi enabled. In such an environment, WiFi printers allow consumers to print from anywhere be it in their home or office. This explains our gradual demand driven shift towards WiFi technology for our PIXMA printers.How Canon strategize to compete against new innovative technologies and products?

Canon offers a range of products for various customer segments. We have a strong line up of Laser printers and AIOs for large corporate, SMEs and SOHO. Our PIXMA range of inkjet printers and AIOs offer both home consumers and professional consumers a range of products with varied functionalities to choose from.

VP SajeevanDirector CSP Division - Canon India

By sunil singh

[email protected]


InboxApart from its cutting edge

technology products, Canon also offers its consumers and channel partners innovative programs and promotions that promotes & strengthen the brand. We have received an overwhelming response for our mobile showroom “Image Express” which is currently underway and intends to cover 38 cities across India showcasing our range of photo printers, laser printers, cameras and camcorders. We have also launched innovative programs like Pixma WiFi Print Stores to further strengthen our relationship with our channel partners. As part of Canon social responsibility program we have launched our pilot Greencycle program which aims at collecting used printers and cartridges and disposing them in an environment friendly way. The idea is to take the lead in developing capabilities of our channel partners, own industry issues and ensure quality products to reiterate our leadership position in the Indian market.

Amongst the 5P’s of marketing product development is the key contributor to our success. We are world leaders in consumer and professional imaging solutions and invest approximately 10% of our net sales to R&D investment each year. Canon has also maintained its global ranking in the top five with over 26528 patents granted till date.How Canon is focused on it Chan-nel partners? What is the distribu-tion model of Canon in India? What do you do to strengthen the chan-nel?

Channel partners are one of the important pillars of our company. We would strongly advocate the B.I.B.L.E (Before I Buy Live Experience) concept to our partners. Consumers love to see and experience products before they actually buy. Partners can add more value to this by creating a good buying experience for consumers consistent with the brand’s tagline, “Delighting you always.”

We have also launched innovative programs like Pixma WiFi Print Stores to further strengthen our relationship with our channel partners. Gyan Yatra is yet another unique marketing initiative which empowers the partners to be specialists in technology.

Canon also launched the “Elite Circle” program for its top 16 partners. Through the program Canon aims to build business capabilities of its best partners to further strengthen Canon’s

business and broaden delivery systems. The program kicked off with a 2-day leadership workshop to help dealers adapt to industry best practices and align their business goals with Canon’s plans for India.

Understanding the evolving consumer needs, Canon India has introduced a new division for retail business which would be responsible for creating a network of franchisees and to maintain harmonious, consistent and contemporary look and feel in all ‘Canon Image Square’ stores.What is your go-to-market strat-egy?

Some technology trends that we foresee for 2011:

a) Wi-Fi b) Mobile to printer c) Internet d) Cloud computing e ) Web printing.

Canon supports the above industry trend:

Expanded Wireless support: Wireless capable PIXMA models now also support the latest IEEE 802.11n standard. In addition, these models also support wireless photo printing from an iPhone, iPad, iPod Touch and Android devices (infrastructure mode only).

Print favorite movie moment: The new Full HD Movie Print allows users to print any frame of HD video footage captured on a Canon digital camera (.mov files created by Canon digital camera).

Improved Web Printing: Canon’s Easy-WebPrint EX software manages one’s Internet printing and research needs with ease, enhancing the legibility of gray text to black text, allowing users to clip information from multiple web pages and assembling the web materials into an A5-sized booklet for easy ready and carrying.

Fuss-free perfect photos: The improved Auto Photo Fix II offers intelligent colour cast exposure correction to get the best results even from pictures that have been less than ideally exposed.

Improved Easy-PhotoPrint Ex: Im-port photos directly from Flickr

Improved convenience: Among the added conveniences is having a simplified Home Screen Menu, gives you direct access to most frequently used functions (only got MX886 and MX426)

A World of Fun: This exclusive

Creative Park Premium website (via Solution Menu Ex) content, featuring photos and illustrations from world-renowned artists is available for free when all Canon Original inks are properly installed in the new PIXMA models (only for MX886 and iX6560)

Canon is already giving an experiential consumer push to its products through the ‘Image Express’ program in Tier II, Tier III cities nationwide. Canon Image Express will cover 20 states and 38 cities under this innovative project. It will travel continuously for 266 days and over 18000 kms. It completed 26 cities road shows in 2010. It is a caravan which is stationed in the city for three days for enthusiasts to come and experience technology in Canon products. The caravan is a fleet of six caravans with 4,800 square feet of floating showroom space that showcases over 80 Canon products like cameras, camcorders, photo printers, inkjet and laser printers, scanners, projectors, lenses, surveillance cameras etc. and allows technology enthusiasts to come in, touch, feel, try and buy Canon products. The company has invested Rs 10crore towards the success of this unique campaign. Till date Image Express has garnered over 1.5 lac footfall and has crossed the Rs. 5 crore in terms of revenue.

We have also recently forayed into the retail space with the launch of our exclusive brand retail store called “Canon Image Square”. The company will rely on the franchise route for expansion. In India, we plan to inaugurate 100 retail stores in 2011, 100 in the year 2012 and another 100 stores in 2013, taking the count to 300 stores in the next 3 years.

100% Cash Back Offer on Laser printers is a unique marketing initiative. For the first time in the Indian Printing History, an offer of such kind is being introduced. This offer is the part of Canon CSP’s unique initiative CLAP (Canon Loyalty Achievement Program). Canon will offer cash back on laser printers; applicable on LBP2900b & LBP3300. After purchase the customer needs to visit Canon’s website, www.canon.co.in, for a simple registration & get more offer details. The offer is applicable PAN India.Which vertical you are focusing for Printer segment?

For the year 2011, Canon would like to retain its market leadership in the laser category by offering consumers innovative products, technologies and programs. Canon also aims to capture 50% of WiFI print market with our range of PIXMA WiFi products. l


CLOUD Computing

Cloud Computing technology and services have been witnessing quite a lot of attention for the

past couple of year but in the same time the subsequent confusion and a gradual understanding of the inevitability of many of the concepts of cloud computing has grown up. As the aspect of cloud computing is moving beyond the pure hype stage and begins to move into mainstream adoption, the questions on the subject of cloud are changing frequently. Today, the term “cloud computing” is being loosely applied and defined differently, and it’s creating a lot of confusion in the market, which in turn generating lots of misunderstanding, overestimation and underestimation, misuse and miscommunication with regard to cloud computing. There are many decision makers who do not understand the terminology of IaaS, PaaS and SaaS and the differences between public, private and hybrid clouds.

The concept of cloud computing has developed from earlier ideas such as grid and utility computing, and aims to provide a completely Internet-driven, dynamic and scalable service-oriented IT environment, which can be accessed from anywhere using any web-capable device.

Five Attributes of Cloud

ComputingAs cloud computing begins to move

beyond the pure hype stage and into the beginning of mainstream adoption, Gartner has identified the five attributes of cloud computing. By using these attributes, it is possible to see how strongly a cloud solution (or service) adheres to the cloud computing model.

Gartner defines cloud computing as a style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service to external customers using Internet technologies.

The five attributes of cloud computing are:

Service-Based: Consumer concerns are abstracted from provider concerns through service interfaces that are well-defined. The interfaces hide the implementation details and enable a completely automated response by the provider of the service to the consumer of the service. The service could be considered “ready to use” or “off the shelf” because the service is designed to serve the specific needs of a set of consumers, and the technologies are tailored to that need rather than the service being tailored to how the technology works. The articulation of the service feature is based on service levels and IT

outcomes (availability, response time, performance versus price, and clear and predefined operational processes), rather than technology and its capabilities. In other words, what the service needs to do is more important than how the technologies are used to implement the solution.

Scalable and Elastic: The service can scale capacity up or down as the consumer demands at the speed of full automation (which may be seconds for some services and hours for others). Elasticity is a trait of shared pools of resources. Scalability is a feature of the underlying infrastructure and software platforms. Elasticity is associated with not only scale but also an economic model that enables scaling in both directions in an automated fashion. This means that services scale on demand to add or remove resources as needed.

Shared: Services share a pool of resources to build economies of scale. IT resources are used with maximum efficiency. The underlying infrastructure, software or platforms are shared among the consumers of the service (usually unknown to the consumers). This enables unused resources to serve multiple needs for multiple consumers, all working at the same time.

Metered by Use: Services are tracked with usage metrics to enable multiple payment models. The service provider has

By sunil singh

[email protected]



CLOUD Computing

a usage accounting model for measuring the use of the services, which could then be used to create different pricing plans and models. These may include pay-as-you go plans, subscriptions, fixed plans and even free plans. The implied payment plans will be based on usage, not on the cost of the equipment. These plans are based on the amount of the service used by the consumers, which may be in terms of hours, data transfers or other use-based attributes delivered.

Uses Internet Technologies: The service is delivered using Internet identifiers, formats and protocols, such as URLs, HTTP, IP and representational state transfer Web-oriented architecture. Many examples of Web technology exist as the foundation for Internet-based services. Google’s Gmail, Amazon.com’s book buying, eBay’s auctions and Lolcats’ picture sharing all exhibit the use of Internet and Web technologies and protocols.

Cloud Computing In India

In India, almost all the big tech players are moving aggressively into the cloud based market. According to a study by Zinnov, the total market of cloud computing in India stands at $110 million and is expected to reach a figure of about $1,084 million by 2015.

In Indian market Software-as-a-Service (SaaS) has witnessed the most

rapid uptake until now. As components of the overall cloud market, SaaS in India is likely to reach a mark of $650 million by 2015, while Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) markets cumulatively would touch $434 million each by then.

Divulging details on the SaaS market, the report further says that the domestic market for SaaS is estimated to be about $66 million and is currently dominated by Collaborative Applications, CRM, ERP and Email workloads.

In addition to the global providers of PaaS, Indian companies have also sprung up offering cloud-based Platform-as-a-Service. Several Indian companies are beginning to offer IaaS to leverage the untapped market potential.

In India the Telecom, IT-BPO and Retail have the highest spending on IT as a percentage of revenues, while the verticals like Telecom and BFSI are highly mature with their IT adoption and they show higher potential towards cloud adoption going forward. In an effort to meet global standards, verticals such as Education, Healthcare, and Government show massive potential for cloud adoption in the immediate future.

In India, cloud platforms will be particularly important for SMBs also. Research shows that more than 90% of senior business decision makers believe business cycles will continue to be unpredictable in the next few years. As a result, 75% of business decision

maker thinks to invest in a more flexible technology, be able to scale it up and down rapidly and communicate faster with technology partners.

The ground realties in India is that the penetration of cloud computing is negligible. Today, vendors are trying to create awareness so that they can tap the latent market demand. Although the vendors are getting demand from the enterprise segment but they are not so bullish on SMB segment.

Benefits of cloud for SMBs

Organizations taking a leadership role in harnessing the power of cloud computing may gain competitive advantage through more rapid innovation, massive scalability (up and down) to optimize resources and costs and access to resources otherwise not readily available. Speed of implementation and degree of cost savings will be impacted by the degree of customization required by the organization. The key is an organization’s ability to integrate cloud computing into a broader strategy and architected plan to align IT resources closely with overall business goals, objectives and needs. In some cases, cloud computing may be the answer for receiving and/or delivering services. In other cases, leveraging the underlying technologies may be the most appropriate choice.

As small and medium business are


CLOUD Computing

surging ahead, automating business processes and enhancing effectiveness are becoming their top priorities. Today in India, there are nearly eight million of small-to-medium-sized businesses populations who represent a huge potential for cloud computing and can be a prospect client for the cloud vendors. There are many decision makers who are considering to harness the benefit coming out of cloud computing. They believe that cloud computing can reduce their TCO and can provide better RoI because of its ability to cut costs and reduce the need for capital equipment—both hardware and software.

Cloud computing and infrastructure

Infrastructure as a service (IaaS) is a well-known and much-discussed concept: by eliminating in-house data centres and relying instead on IT resources hosted by an external provider and delivered on demand, companies no longer have to worry about capital expenditure on servers and storage, and only have to pay for what they need on an operational basis. Mature virtualization technologies enable hosting

providers to provision new environments for their customers very rapidly, and decommission them immediately when no longer required; moreover, the economies of scale can lead to significant savings.

Cloud Computing And Software Innovation

By harnessing open and collaborative technologies, cloud computing has the potential to revolutionise software development – particularly outsourced software development projects.

Software delivery is a discipline of software economics that balances risks and opportunities. In a cloud environment, clients can obtain delivery and cost advantages quickly and reliably by utilising ‘packaged’ development environments – standardized toolsets packaged for rapid deployment on a virtualized infrastructure. Given that the parameters, integration and environment are already proven, the service management of the environment is de-risked from the outsourcer’s point of view. Full or partial development environments can be made available and decommissioned very quickly and easily, and clients only need to pay for them for as long as they are needed.

There are other specific advantages to software development in the cloud that are not available in traditional development. For example, having a standardised virtualised back-end infrastructure means that updates, patches and new capabilities can be introduced in a controlled manner. This again reduces risk, as the client and the client-facing team handle interaction with the development environment through a Web browser. The cloud can also provide the process enactment and measurement tools that are imperative for achieving agility at scale.

Equally, the principles of cloud computing enable outsourcers and clients to harness a new social or community model for software development and delivery. Faster on- and off-boarding for developers, testers and users in development environments means clients can work more closely and flexibly with their outsourced partners to combine their collective intelligence. They can very quickly become co-developers of the project, which should result in a better understanding of the target solution.

Software delivery requires a platform that is architected for automation, collaboration and reporting. By using a


common development environment within a cloud, the client and the outsourcer no longer have to investigate or debate which tools to use for each project. Instead, whether the tools come from one vendor or many, the baseline environments managed in the cloud are standardised, proven and stable.

This is an approach that has proved very successful in the open source community, and is increasingly being utilised in commercial development projects. Even in more traditionally-minded businesses, the trend in software development is to move development tools away from individual developers’ desktops and into a collaborative server environment. Cloud computing takes this one step further by sourcing the tools themselves from the cloud. The result is an increased ability to focus on business-level activities and to re-use existing resources by leveraging Web services.

The benefits for both outsourcing providers and their clients are clear: by utilising a cloud environment, clients can monitor the progress of the outsourced development team more closely and improve project governance. Meanwhile, the outsourcer is able to gain a closer insight into the requirements and preferences of the client, helping to deliver a better end product and reducing time wasted on developing unnecessary or unwanted features.

Benefits Of Cloud Computing

Today the oraganisation considers cloud computing to be a potentially cost-efficient model for provisioning processes, applications and services while making IT management simpler and increasing business responsiveness. In a cost-benefit analysis, a properly implemented and leveraged cloud computing model will drive lower cost-of-ownership, responsive delivery of services and higher service quality. Cloud computing can enable rapid business innovation by delivering easy-to-use computing services to users “on demand,” regardless of their location or the type of device they are using. The cloud-based service can be “public,” “private” or a combination of the two, sometimes referred to as a “hybrid cloud.”

Selecting the right use of cloud computing results in lower cost, by taking advantage of economies of scale and automated IT operations while optimizing investment in existing infrastructure. The resulting solution rapidly adjusts the volume of users as workload increases or decreases. Payment or internal chargeback

for the services is more flexible and typically occurs on a usage basis.

Preparing For The Cloud

Cloud computing impacts the entire enterprise, so organisations are looking at how they can structure themselves to get ready for it. The challenge is to understand the enterprise architecture – the underlying logic of an organisation that spans its strategy, resources, processes and supporting IT infrastructure – and to optimise it for a services-based cloud approach. There is a need for tools to visualise, analyse and communicate the enterprise architecture.

Once the architecture has been mapped and understood, the client will need to decide whether its new cloud architecture should be public or private – that is, whether the management, deployment and access of the cloud will be via a traditional public environment (generally, the Internet), or hosted on a private network. This decision is largely based around security. Outsourcers can help their clients understand whether security issues necessitate a private cloud; if so, the client may either work with the outsourcing partner to build, run and manage a new private cloud, or simply deploy into an existing one. More often, a traditional public network will provide sufficient security, and the outsourcing partner will recommend a third party to host, run and manage a public cloud environment to which both the client and the partner can connect.

Dependence on a networked infrastructure (possibly running through a public network) can also cause anxiety for clients, so outsourcing providers need to be able to provide reassurance. It is critical for the outsourcing partner to be able to monitor the entire IT stack (application, database, system, security and network performance) against agreed SLA thresholds, and for the infrastructure

to be supported with redundancy and capable of rapid recovery in the event of a disaster.

Finally, it is vital to create and foster a sense of community and involvement with cloud development within both the client and outsourcing organisations. Without engagement from both sides, the benefits of the social interaction mechanisms built into the cloud development model will not be realised, and many of the problems associated with traditional development models can resurface.

In The endUse of cloud computing, public or

private, can enable greater innovation through collaboration, rapid deployment and lower costs. This can enable greater levels of “experimentation” with new ideas. In addition, many future innovations will integrate innovative application and information services from others (suppliers, third parties, customers, business partners and government) that, in turn, may be built as cloud-based services.

Cloud computing can provide access to needed, standardized IT resources from a third party provider that can enable you to rapidly deploy new applications, services or computing resources without re-engineering your infrastructure—or, in some cases, without having to have an infrastructure at all. Cloud computing is about the “industrialization” of IT infrastructure, including the data center, to reduce costs while improving quality and time to delivery. Cloud computing provides a set of core services or building blocks that can be rapidly assembled into higher level business services for quick deployment. In some cases, organizations will purchase cloud-based services to augment or replace their existing infrastructure. Other organizations will look for ways to retool their infrastructure to support being a deliverer of cloud-based services. l

According to a study by Zinnov, the total market of cloud computing in India stands at $110 million and is

expected to reach a figure of about $1,084 million by 2015.

CLOUD Computing


Business communications often fail to keep pace with the demand for real-time

communications to address mission-critical business needs. Unified communications offers new flexibility and manageability across multimodal applications to deliver unprecedented levels of connection for the distributed workforce. Business communications have become more complex, and despite investments in technology, such as instant messaging and mobile devices, companies still have difficulties contacting key decision-makers in a timely manner. To maintain a competitive edge and grow profitably, companies need to respond more quickly to their employees and customers and must avoid communication obstructions. Companies are often unaware of the high cost to their business caused by delayed communications that are considered a normal part of the workday. According to a recent Forrester survey of IT decision-makers, more than 50% of companies’ knowledge workers experience project delays on a weekly basis due to the inability to reach key decision-makers. This has a direct impact on both business outcomes and individual worker productivity. Unified Communication Simplifying Business Process

Unified communication applications simplify communications and allow employees to reach each others and not just an unattended communication device. Unified communications offer several benefits for streamlining communications:

• Reaches out to each other using a single address. Employees only need one phone number or Internet address to find the other person, which eliminates the need for multiple addresses.

• Integrates collaboration and communication technology. Unified communications links together collaboration technology such as email, instant messaging, and calendaring with communication devices such as telephones, voice messaging, and video.

• Supports advanced find-me capability. Because unified communications is independent of the media used and is based on Session Initiation Protocol (SIP), it has the ability to be media independent and

locates others on whatever device is most appropriate.

• Provides easy user interface with advanced desktop functionality. This allows the user to point and click to set up collaboration sessions and conference with others blending audio, Web, and video as needed within the same session. Business Benefits Of Unified Com-munications Adoption

Unified communications provides a technical solution that solves real business problems. Worker productivity is a sign of well-managed business, and companies need to look more closely at their internal communications to eliminate problems of lack of growth in employee productivity and customer attrition. Business benefits for unified communications include:

• Improved accessibility of information and experts throughout the enterprise. The easier it is for workers and customers to access information and experts, the better they can resolve issues and complete tasks.

• Flexible workgroups, which enable faster problem resolution. Collaboration among workers accelerates decision-making and provides a faster remedy to issues that arise.

• Better value from existing internal applications. Employees use multiple forms of communication but often do not fully use the tools provided due to their complexity. As user interfaces becomes simpler, employees will better use tools provided to them.

• Faster response to customer requests.

Customers feel that the company is looking out for their best interests with an immediate response to their problems.

• Avoidance of project delays due to communication silos. Companies find their workers often hampered by communication silos that are not connected to other applications and back-end systems, which often leads to projects slipping on their deadlines. By providing a fully integrated experience across all applications, workers can more readily respond to critical issues.

• Greater control over work schedules and timeline adherence. Business managers have now eliminated one major obstruction in the slowdown of work efforts with real-time connectivity among employees.

In the endCommunication technology will

continue to evolve and new features and benefits will be added. However, in a fast-paced market, companies need to take advantage of the tools available today and need to start deploying them within their work place or risk falling behind competitively. Unified communications helps firms make better use of existing application investments and at the same time provides the ability to tie the applications together to create a more effective collaborative work experience for its employees. Firms in highly competitive markets should evaluate how unified communications can accelerate a company’s time to market and create a more productive workforce. l

BUSINESS focus

By suman singh

[email protected]


Converged Infrastructure -Still A ‘Black Box’ to IT Managers

After a decade of physical server sprawl, massive growth in storage, and the emergence

of hierarchical network architectures, IT complexity has reached an all-time high. Customers have already begun the work to reinvent their IT infrastructure and are quickly moving to more efficient and business-ready platforms. With the advent of new technologies, Converged Infrastructure Architecture is emerging as a central design feature which offers high efficiency, high performance, and the ability to quickly right size the infrastructure. The movement to integrated or converged technology is not new. The market has already witnessed this trend in the server market twice in the past of 30 years, and current market data indicates that the industry is at the very beginning of the next phase in Information Technology space. This next business cycle is “service centric”, which carries a clear set of objectives: simplify and reduce complexity, maximize resource utilization, and shorten time to market to more quickly realize business value. IDC estimates that converged infrastructure market would be worth US$35 billion globally by 2012.

Today, IT infrastructure has become the backbone for every business. For organizations to continue to grow and evolve their business, ongoing innovation and IT expansion has became essential part of their strategy. Majority of companies today support their own technology and have built a complex series of hardware and software solutions that they themselves have carefully tuned and integrated to meet the performance and availability objectives of each application. As the size of IT environments has grown, so too have the management costs associated with system deployment and maintenance, placing significant pressure on IT budgets and staffing resources. Why Converged Infrastructure?

Ideally, IT organizations want to create a dynamic environment where infrastructure can automatically grow, shrink, and redeploy at an optimized price point or monthly fee, as business demands change. While this has long been a vision, the realities of building in this type of flexibility are difficult to achieve. Virtualization has become the start for many companies

looking to lower hardware cost and create a more dynamic and mobile infrastructure. Virtual machines can be moved from one physical server to another; however, this requires a shared storage environment and a high-performance, predictable network architecture. Building an environment where network policies, security policies, and application SLAs move with the virtual machines across servers, storage devices, and networks requires a tightly coupled set of infrastructure, management tools, policy tools, and operating environments. Without this coupling, application visibility is limited and the ability to dynamically reallocate resources is compromised.

Converged infrastructure also brings the benefits of faster deployment time (relative to standalone hardware), improved availability with preset SLAs, and lower management costs through the use of automation tools. The true benefit is not so much in the hardware but in the agility of the environment that offloads the manual tasks of staff, ensures a predictable operating environment, and shortens time to business value. Challenges

The greatest challenge for adoption of converged systems is not technology but a change in thinking. To garner full benefit from converged systems, IT organizations

will have to think differently about procurement and be satisfied with a smaller set of qualified vendors. This is counter to traditional procurement that has at least a wider list of vendors and typically multiple product options. Converged systems also require that the IT strategy link to the goals of the business. This type of purchase requires a commitment to a singular architecture, and the needs of the business must be served on an ongoing basis with this investment. At the same time, customers should develop a policy-based automation scheme that exploits the full benefit of mobility across the system and prioritizes application needs relative to business outcomes.

Converged technology requires more interaction between previously siloed technology groups, IT departments, and even business users. This is important in a service-centric IT infrastructure if it is to deliver better business outcomes and typically requires a more complete set of governance rules. For example, networking and server groups would have to agree on this architecture, and facilities and IT departments would have to be aligned on the goals for energy management. The advantage to an integrated technology approach is that it does help drive a consensus around application priorities and goals for IT metrics, improving communication between teams through a single management tool and framework. Conclusion

As the market moves into this next phase of IT, the ability to lower complexity and improve flexibility will be key, especially as businesses recover from the economic downturn and look toward innovation as a means to drive revenue and profits.

During this next phase of IT, customers will need to develop a set of governance rules that map back to their application portfolio and link to their IT infrastructure, creating a more defined connection between IT and changes in the business. This process involves not only a technology assessment but also a business assessment and rationalization of the application portfolio. Customers will need to choose their suppliers carefully and should look for a vendor that can provide a holistic set of IT infrastructure, software, and services offerings to bring this future vision together. l

Dynamic infrastructure en-

ables organizations to gain

competitive advantage by

improving service, reducing

costs, and managing risks.

Business Strategy

By suman singh

[email protected]



Networking Buzz

How big is networking industry in India?

Our estimate of the Indian networking industry is around USD 1.5B. What is equally interesting to note is that its not a saturated market, but has lot of growth opportunities in the next one decade.How Allied Telesis is positioned in this market?

Allied Telesis has always been a silent leader in the market. We have been extremely focused in India, and we wouldn’t be wrong in claiming that we have been able to build a very strong brand equity in the markets that we have focused and build business over a period of time.

We have always been a technology vendor, and I am happy to see high acceptability in our focused markets for Allied Telesis. As a thought leader, its important for us to not only to fulfill requirements in the networking industry, but also to create and build markets by demand generation. We have pioneered the entire concept of Triple Play almost a decade back and globally have built millions of ports. In India, we are seen huge success of our Triple Play solutions and advanced IP based services in India in the past two years.

I must mention here that this hasn’t happened overnight. We had to have the conviction in what we started doing almost two years back, it was more of concept selling. We have successfully build one of our POC labs for a complete triple play solution offering in Mumbai to showcase the entire solution. We

invite profiled customers to the POC lab and have live experience of our solution before they invest in the same.

Allied Telesis is market leaders in Ethernet switching in the Enterprise Space in Japan - a very large and matured market. This gives us a fantastic position to be in, and we are leveraging our leadership position to work closely with the Japanese organisations in India.

For India, Allied Telesis as a vendor has high focus and investments are being ramped up in the right areas. Allied Telesis has been one of the first vendors in the networking space to go Green and for the past so many years we have had a complete range of Green products and solution offerings. We follow and incorporate all the US and European safety standards while developing our products.

One of the biggest advantage Allied Telesis has over some of our competitors is that we have our own 7 large R&D facilities worldwide and our manufacturing setups. This offers us high flexibility and faster turnaround time in developing and offering solutions to our customers. Also, owning the manufacturing facilities ensures very high levels of quality checks and controls on every product churned out. Worldwide we have seen failure rates of less than one percent.

We have two years back build a full fledged RMA Support Center in India to ensure a faster turnaround time to our partners for hardware replacements. Allied Telesis with some of the above mentioned advantages and offerings is in quite a unique position to be the vendor

of choice in specific addressable markets and we have been able to leverage the same well.What ranges of product and solution do you have?

Allied Telesis has a very wide range of products and solutions –about 1200 odd products in various categories. The expanse of the product range is pretty wide to address most markets- SOHO, SMB , Enterprise to largest of Telcos.

Our focus in India has been more on the fast growing SMB and the Enterprise space. We have a good partner base in the TierII space and address the SMB space through them. We focus more on market development programs and demand generation in specific spaces. For eg – Triple Play solutions and advanced level of triple play applications like IPTV, Security/Survillience, Industrial Grade solutions to address the Automation space being some of comprehensive offerings in the market, not to forget the big Media Conversion biz, where in, we still hold leadership position in most markets. We have a very aggressive and robust road map on our switching portfolio in the coming Quarters too, in line with some of the above market verticals mentioned, where we have focus globally.

We are also have some very innovative Data Center solutions in our offerings and have already picked up some impressive customers whose entire Data Centers are on Allied Telesis solutions. All these products are solutions are in line with our global philosophy of adhering to IEEE standards and industry standard CLI. What this means to partners is high ease of deployment, and seamless integration

By amit sinha

[email protected]


Networking Buzz

Subhasish GuptaCountry ManagerAllied Telesis India

in a hetrogenous network environment.Allied Telesis OS- Allied WarePlus

is being very highly appreciated by our large customer basein terms of the intelligence & ease it offers to manage large networks.Can you put some light on channel engagement program? How many channel partners do you have? Do you have any plans to increase the current numbers?

I have personally never believed in just number of channel partners. Whats more important is to have partners who are like minded and are wanting to build a skilled biz model on networking, instead of just being one of the followers. We have been in the past 5 years been able to build a very strong partnership in the Indian market. Also, with advanced levels of solutions like true triple play and IPTV, and creating markets for these solutions in India, we are looking at having specialized partnerships to increase this biz pie.

For the SMB space, we are adding partners across the country. As mentioned above, we have fantastic price-performance products to cater to the SMB - both at base levels of switching to entry levels of L3 Switching. We have well suited wireless and routing solutions in this space too. There is high impetus on training channels.What is your go-to-market strategy? And what verticals you are targeting at?

Our GTM has been quite clear. We are a very very strong technology vendor and we have always believed that its not anymore about 24 ports or 48 ports, neither about switching fabric capacity. While a developing market, customers in India are today quite clear as to what they want. Its not about the brand only. Importantly, its more about the solution they are investing in, whether it offers them high levels of flexibility, ease of operations and manageability, and seamless integration. We score quite high in these areas.

Partnerships form a important element in the chain. We are hence investing quite a bit in building strong partnerships – both in Tier I as well as Tier II space and training and honing their skill sets. Healthcare, Hospitality, Surveillance, Education and heavy manufacturing are some of the key vertical focus areas for Allied Telesis in India.What are some of the trends that Networking Industry is going to see in near future?

We have mentioned this earlier too and we see it happening fast in the market. Networks are converging and most growing or enterprise customers today need a triple play ready network. With network needs becoming bandwidth hungry and high on applications, the industry is looking forward to better network manageability features, that are simple by nature. We also see the Heathcare market to be quite under served at this point in time. We believe, like in Japan we have taken a strong positioning by offering a complete solution to this industry vertical, the same curve happening in India in the next 3-4 years.

From a surveillance and security market, we see more and more adaption from analog to IP platform. IP enables high flexibility to have most applications on it for eg – The PA System in Delhi Terminal 3 – build on international standards is completely on IP. The backend IP infrastructure is completely Allied Telesis switching solution, which is triple play ready.What are your future plans and pro-grams in India?

Allied Telesis is doing specific investments in the country to get into the next league of SD100M in India. We are doubling our manpower within India. We are also improving on our TAC support services. Services are in the cards.How Allied Telesis is focused on it Channel partners? What is your dis-tribution model in India? What do you do to strengthen the channel?

Distribution Model - Allied Telesis operates on an indirect model. Our distributors buy from

Allied Telesis in Singapore and service the Indian market by having products locally avail for them. They also bring in lot of value by working closely with partners in specific spaces. l


CHANNEL buzz

Throughout 2010, Cloud computing was perceived as the future of enterprise IT; acceleration of cloud technology across emerging Indian market was mainly the result

of favorable technology climate around virtualization, open standards, and standardized and commoditized IT infrastructure. In the channel community, while many showed their concerns around cloud computing; others remained optimistic and benefitted from the growing conventional technology.

In 2011, the cloud-related hype of 2009 and most of 2010 will steadily give way to a more sober, and realistic understanding of the relevance and applicability of cloud computing among organizations. The debate over public versus private versus hybrid approaches, which led to cloud-related market confusion over the past 12 months; in 2011 will actually serve to help organizations better understand and therefore position cloud-based approaches relative to existing IT initiatives. Channel is also expected to play a crucial role in making IT decision makers educate on the distinction between internal versus external service deployments, and between dedicated and shared access. Over the next 12 months, we expect cloud computing to increasingly be considered alongside (and often compared to) other, related sourcing approaches, including those offered by more traditional outsourcing vendors and hosted service providers.

As per Springboard Research, Indian organizations are currently far more receptive to cloud-related marketing messages than other organizations in APEJ region. As per a recent Springboard study, only 19 percent of enterprises in India view cloud as “over-hyped.” In terms of overall spending, the public cloud market in AP remains dominated by software-as-a-service (SaaS) solutions. Among Indian organizations, SaaS offerings, storage and enterprise applications (BI, CRM, ERP, etc.) are the most widely adopted. Springboard Research expects this adoption to evolve significantly over the next 12 to 18 months as demand in other areas, including cloud-based web conferencing and email, increases. However, we expect infrastructure-as-a-service (IaaS) offerings from both cloud providers as well as more traditional telco providers to grow rapidly. For scenarios like app dev/test and sourcing of excess computing capacity, cloud computing is typically far more flexible and cost effective than traditional sourcing options.

Throughout 2011, distribution channel partners – system integrators (SIs), value-added resellers (VARs) and even value-added distributors (VADs) will be in a particularly vulnerable

position as the IT market moves quickly toward cloud computing. However, the days of surviving on business models dependent on distributing generalized IT products with razor-thin margins and living day-to-day on cash turns supported by vendor-provided credit are quickly coming to a close. To make matters worse, the traditional large-scale SIs deals that supported channel partners for years are increasingly disappearing or are being won and delivered by vendors directly.

In 2011, regional SIs, VARs and distributors will be forced to better develop specialties by vertical industry and business solution to deliver the customer value required to survive. Throughout 2010, partners were pushed by their vendor suppliers to invest in skills around high growth solutions; and in 2011 too, Springboard believes that channel partners will need to elevate their customer intimacy and ability to deliver clear business value.

Springboard Research also believes that channel partners will continue to play an important – but not a dominant – role in helping customers procure SaaS and cloud-based solutions. A recent Springboard survey revealed that Indian organizations place the highest value on cloud-related channel partners in the region, well above the regional average, as 59 percent of Indian organizations believe that channel partners are helpful when buying cloud

Charu KheraAnalyst - Channels

Springboard Research


CHANNEL buzzcomputing services/solutions. This trend is likely to accelerate in 2011 too as a cloud channel further develops and SaaS vendors reach a ceiling on how much their direct sales force and the web can achieve. Areas where distribution channel partners will play an important cloud role are:

• Advisors and Integrators: Local channel partners with intimate customer relationships; will need to play the role of an integrator, combining existing platforms at customer sites and newer cloud offerings. In a recent Springboard study, 43 percent of SaaS users integrated their SaaS application with another on-demand or on-premise application. In a hybrid model, customers who have made substantial investments in existing IT assets will require integration work when a cloud-based application is added, giving SIs enormous business opportunities.

• Customization: As per the recent Springboard Research survey, 52 percent of SaaS users in 2010 customized their on-demand application in some way or the other. In 2011 too, this trend is expected to provide considerable opportunity for channel partners familiar with local market conditions and regulatory requirements.

• Training: In 2011, channel partners are expected to play a crucial role in training the end customers on how to optimally use the various cloud-based applications. As per the Springboard survey, 21 percent of respondents currently believe cloud computing is more complex than deploying and managing in-house infrastructure, data, and applications.

Also, throughout 2011, channel are expected to play a crucial role in making CIOs and IT decision makers aware about the cloud-related security concerns, which are further expected to subside slowly as the approach is more fully understood among Indian enterprises. Instead in 2011, concerns will center around interoperability and integration of systems, data and processes likely to be accessed across multiple internal and external deployment scenarios.

Springboard believes that channel community has the biggest advantage of being close to IT decision maker, which can be leveraged effectively in case of cloud computing and in 2011, while many in the fraternity will continue to believe that growth of cloud means loss of their business, those who would take informed decisions and strategies their business model to address cloud opportunity will make profits. l

Allied Telesis Strengthens IP Surveillance SolutionAllied Telesis has announced its enhanced IP Surveillance solution. The next generation solution delivers mission-critical network

connectivity to make the analog-to-digital migration cost-effective, seamless and easy-to-deploy, all without the need to replace current cabling infrastructure.

Video Surveillance as a Service (VSaaS), secure digital (SD) storage cards on the surveillance camera, the emergence of mega-pixel IP network cameras, and searchable or forensic analytics are among market-moving trends providing benefits such as the secure storage of surveillance recordings, the need for higher resolution video and the emergence of surveillance analytics to better assess security related events through data on foot traffic, face recognition, and reconstruction of events from several camera sources. The Allied Telesis IP Surveillance solution meets requirements to effectively achieve these benefits while maintaining network uptime and high availability through its redundant, resilient networking gear; yields an optimal performance backbone for greater application Quality of Service prioritization of video services; and provides secure, remote monitoring for further security assurance.

Incorporating next generation technological advancements into its IP Surveillance solution-by adding optimized layer-2 and layer-3 switches, new media converters, and an enhanced graphical user interface (GUI)-Allied Telesis can now offer greater solution customization with lower costs, as no new wiring is required.

Shown this week at ASIS, the Allied Telesis IP surveillance solution includes several new components-The AT-8000 Series access-edge switches, designed to enable SD storage and analytics of video content at the edge while cost-

effectively connecting local copper devices over fiber at distances of up to 1.2 miles. This capability is ideal in IP video surveillance networks where remote cameras may be located beyond the reach of copper cabling. The AT-8000 Series also offers Power over Ethernet (PoE) capabilities with unique 24-port connectivity to maximize power, port, and connectivity options when adding new surveillance equipment to the network.

The AT-9000 Series switches, the most affordable layer-2 fiber core switches in the surveillance market, received an upgrade to the AlliedWare Plus operating system. In addition, the AT-9000/28SP small form-factor pluggable (SFP) module fiber distribution switch supports both Fast Ethernet as well as Gigabit Ethernet speeds.

AT-MC 605/606, the two latest media converters from Allied Telesis, enable greater network extension by converting existing analog phone-grade wiring into IP-ready cabling - perfect for mega-pixel IP security video streaming. Through plug-and-play deployment, enterprises can forgo the costly building integrity analysis of network resources, or the cost/need to rewire a premise with expensive Cat5 or fiber cable.

AlliedWare™ Plus, as part of the Allied Telesis Network Operating System (Network OS), provides a common interface across all platforms to minimize training costs associated with IP video network migrations and upgrades, enabling easier support processes.

Vertical StrengthsThe Allied Telesis IP surveillance solution is ideal for specialized markets requiring maximum uptime and optimized performance

to secure a physical location, information, and/or property. This includes Industrial Grade products. For example, Allied Telesis is working with international healthcare, education, government, service provider, and utility organizations to deploy its leading IP-based video security solutions around the world. Specifically, the Company leads in deploying these solutions to global healthcare facilities for use by emergency response and security teams to ensure patient, staff, and visitor safety. Allied Telesis also recently announced its design and implementation of a real-time IP surveillance solution in the education market in the Hoxie, Arkansas, U.S. School District, in which the Company provides a single-view, remotely managed, port-based virtual local area network (VLAN) to ensure a more secure campus environment for students, faculty, and staff.

In India, Allied Telesis has successfully deployed multiple campuses as well as city surveillance networks in various vertical spaces.


Business Strategy

With the acquisition of Affiliated Computer Services (ACS), the largest

diversified outsourcing firm, made 2010 an unprecedented year for Xerox. The move transformed the company into the world’s leader in business process and document management. Xerox has broadened its portfolio and opened doors for collaboration with new clients in all industries to automate workflow, manage information and extract meaning from different types of unstructured data and documents.

For Xerox India, expanding its portfolio in high-end digital printing and office printing technology, and launching a four-color technology platform in toner, laser, LED and solid ink were outstanding feats. The inauguration of the Xerox India Innovation Hub in Chennai, though, was its most exciting achievement for the year. The Xerox India Innovation Hub was opened in Chennai in March 2010, and it is the only Xerox research center in an emerging market. Researchers at the Xerox India Innovation Hub conduct extensive investigations based on the model of open innovation with leading Indian technology and academic institutes. Recently, the company has announced three projects aimed at exploring how new online techniques such as crowd sourcing can play a role in collaborative research and open innovation. 2011 – New Decade, New Xerox

In 2011, Xerox will continue its journey as a world-class services provider. The company focus on services is already producing good results for it. Nearly 50

percent of Xerox global revenue comes from its services -- from 23 percent in 2009 and prior to its acquisition of ACS. In line with its corporate vision to be the best global business process and document management company worldwide, Xerox India will focus on providing end-to-end document management outsourcing services to its customers throughout India.

In addition to services, Xerox’s printing business is still very much alive and thriving. In India, Xerox foresee that copying and printing trends in color multi-functions devices and digital production printing will witness formidable growth; however a bright future lies in providing document management services to SME and Enterprise customers. With its ever-strengthening services offerings, Xerox will be a key contributor to the changing landscape of the Indian IT Industry.Xerox As A Visionary In Enterprise Content Management

Xerox has been placed by Gartner in the Visionaries Quadrant of the November 2010 Magic Quadrant for Enterprise Content Management (ECM).

ECM tools help businesses manage documents and data. Xerox’s diverse content management suite includes Xerox DocuShare, as well as hosted solutions geared for legal and mortgage companies. Adding to Xerox’s ECM capabilities are tools from Affiliated Computer Services, Inc. (ACS), A Xerox Company, further extending the range of content management resources for businesses of all sizes and industries.

“We believe Xerox’s position in the

Gartner report reflects our commitment to provide the technologies and services our clients need to manage documents and data effectively, so they can concentrate on their core competencies,” said Mr. Vipin Tuteja, Executive Director, Marketing and International Business, Xerox India.

Xerox’s ECM offerings improve business operations with front- and back-office, IT and vertical solutions so documents and content are managed with ease and security.Other Xerox offerings:

• BlitzDocs Collaboration Suite - a paperless solution that speeds up the mortgage loan process for lenders and borrowers.

• Xerox Litigation Services - a proprietary hosted review platform with powerful search and analytical capabilities to increase the speed of document review.

• Online Document Management - a large-scale, hosted image repository used to automate accounting and mailroom services.

• MIDAS+ Healthcare Suite – an integrated suite of software applications currently installed in more than 1,200 hospitals nation-wide; provides strategic solutions for healthcare reform, including patient care management, risk management, performance improvement, benchmark comparison data and regulatory reporting.

• Document Approval Routing Tracking – a Web-based solution used to automate document approvals in finance and accounting.Industry Insights


Business Strategy

Vipin TutejaExecutive Director, Marketing and International BusinessXerox India Limited

Focusing on services has been strategically important for many technology companies, and Xerox will continue on this track with its innovation, alliances and delivery excellence. In addition, businesses of all kinds continue to adopt green technologies which reduce costs and provide various environmental benefits. This trend will grow further in 2011, alongside increased use of business efficiency solutions and asset and infrastructure consolidation. Speaking on this front Vipin Tuteja, says, “We also expect businesses to develop more collaborative work environments which seek to optimize use of the cloud. Xerox India customers can expect Xerox to deliver business solutions that optimize infrastructure, improve efficiency and enhance productivity at all levels of business processes – helping companies of all kinds become more competitive and generate more profits in 2011.”

In the EndWith a strong campaign to enhance

awareness of document management services; a successful portfolio in entry-level and mid-segment products in office that enhance color adoption; and the broadest digital color portfolio in the industry, Xerox India is poised on a path of reinvention and a strong growth story in 2011. l

Xerox Showcases Its Latest Products at Print Pack 2011 Xerox showcased its latest digital printing range of equipments at Print Pack, a

six day print expo at New Delhi. Xerox also showcased a range of short run, trans-promotional, specialty imaging, security printing & photo printing applications. These applications demonstrate the opportunities and variety of innovations possible with digital printing. The highlight at the Xerox stand was the recently launched Xerox Color 1000 press which is being touted as a landmark in digital printing. The stand was busy with continuous live demonstrations of the Color 1000 press. This is the first time that the Xerox 1000 press has been exhibited in a public expo in India. Other new launches that were on display included the Xerox Color 550/560 printer, the Xerox 700 & the Xerox 4127 monochrome printer. The 4127 is an ideal mid- level digital printer for printing Books on Demand! The event created awareness about the benefits of digital printing and educated partners and customers on the products and its applications. The showcase was primarily targeted to make the commercial print segment aware of the growing digital print market and the opportunity lying ahead.

Speaking at Print Pack in Delhi, Vipin Tuteja Executive Director, Technology, Channels & International Business, Xerox India Limited, said: “Our participation at Print Pack 2011 was a great opportunity for us to further expand our customer base and educate them on digital printing capabilities. The equipments we showcased at the event highlighted the versatility, scalability and performance that is perfect for production environments.”

Sharing details of Xerox’s participation at Print Pack 2011, Mr. Tuteja further added, “At Xerox, our strategy is always to make it easy for print service providers to drive revenue through the power of digital printing and this event provided us with an opportunity to interact with our partners and customers and introduce them to our line of innovative products and solutions.”


PrODUCt Launch

DELL Launches Printers Dell has announced the launch of printers in India, introducing a comprehensive range of printing devices for home offices, small and medium businesses and workgroups. Dell’s single and multi-function printer lineup is engineered to reduce total cost of print

by providing increased product reliability with comprehensive warranty and maintenance coverage. The range of printers being launched include the 1250C, the world’s smallest single-function A4 color laser-class printer and a host of monochrome printers including the multifunction 1133 and single-function printers - 2230d, 1130, 1130n, 2330d, 2330dn.

Dell 2330d and 2330dn (will be available in the market for INR 25000 and INR 30000 respectively) - The Dell 2330d/dn Laser Printer offers fast, high-resolution output with professional quality, dual-sided printing capability as standard to help reduce paper consumption and the ability to handle large print volumes to meet the needs of growing businesses. Both models have been designed for a duty cycle of up to 50,000 pages per month). The Dell 2330dn model includes Ethernet networking and duplexing standard.

GIGABYTE upgrades entry-level motherboards GIGABYTE has launched three models in the Indian market, namely, GA-G41MT-S2P, GA-M68MT-S2P and GA-H55M-S2V. Although the new models have a number of more features, and offer a much higher performance than their predecessors, they will cost only Rs. 200 to Rs. 250 more.

GA-G41MT-S2P, GA-M68MT-S2P and GA-H55M-S2V are

available at approximate respective street prices of Rs. 2,900, Rs. 2,700 and Rs. 3,900.

GA-G41MT-S2P, featuring the Intel G41 + ICH7 chipset, replaces GA-G41MT-S2, and is enhanced with utilities that include 4-phase power design, Ultra Durable 2 technology, GIGABYTE patented DualBIOS, 3TB+ HDD Support, Audio upgrade, and Solid Capacitors for CPU VRM.

GA-M68MT-S2P, an NVIDIA GeForce 7025 / nForce 630a motherboard, replaces GA-M68MT-S2. It comes with a host of new features, such as GIGABYTE’s unique 3x USB Power design, GIGABYTE’s Core Boost technology (that provides users with an easy way for unlocking the CPU’s hidden cores), W / FTP port, DualBIOS, 3TB+ HDD Support, 4-phase power design, and Ultra Durable 2 technology.

GA-H55M-S2V that features the Intel H55 Express chipset, is the replacement for GA-H55M-S2, and will have several new features, including RGB+DVI port on rear I/O, 4-phase power design, and the Ultra Durable 2 technology.

BenQ launches projector- MX880UST

BenQ has announced the release of MX880UST ultra short throw projector for the education market. MX880UST projector is ideal for small environments with big picture needs as it can light up a big screen when placed less than half a meter away from it.

Designed predominantly for the education sector and for use with interactive whiteboards, although perfect for business use the MX880UST is the most versatile projector of its type – it’s portable, lightweight, requires minimal set up and most importantly, takes up limited space thanks to its ‘ultra short throw’ of just 0.3 projecting a large image in a small area.

‘Ultra short throw’ is the latest advancement in projector technology, and offers many features and benefits over traditional projection. The most obvious is that the projector’s light stream is guaranteed. With the MX880UST mounted just inches from the screen or whiteboard, the projected image is protected from shadowing which is commonplace with traditional projection when a person or object interrupts the light stream.

The MX880UST is revolutionary with 2500 ANSI lumen brightness, XGA resolution and 3000:1 high contrast ratio, designed to not only bring teachers and students closer in the 21st century classroom, but also future-proof schools with 3D-ready projection, PC-less presentation, USB Display, LAN Display and wireless Display options as well as LAN Control networking capability.

BenQ MX880UST is available at a price of Rs. 92,000/-.

HP introduces the affordable colour LaserJet printer

HP presents the most compact and energy efficient colour LaserJet printer at an unbelievable price - HP LaserJet Pro CP1025 Colour Printer @ INR 14,999.

With the launch of this power-packed dynamite HP LaserJet Pro CP1025 Colour Printer, users now have the ability to get Color & the right attention in their business documents, design marketing materials in-house and take ideas for printed projects from the HP Creative Studio for Business. It also comes with Instant-on Technology which is built on the cutting-edge fuser technology that uses 50% less energy than traditional fusing. Also, it requires four times less energy when idle and 1.4 times less energy when copying, when compared to other printers. Thus HP LaserJet Pro CP1025 Colour Printer not only saves the users’ time but also contributes positively to the bottom line and reduces the impact on the environment.


PrODUCt Launch

OM Nanotech Launches New Range of Branded Memory Products

Om Nanotech has announced the simultaneous Indian and Global launch of its range of branded memory products. Flagship brand - ZipMem.

ZipMem computer RAM range includes DDR1, DDR2 and DDR3 with capacities from 512 MB to 4GB. The ZipMem USB

Pen Drives are available in a wide range varying from 2 GB to 32 GB, while the FLASH cards (Micro SD/SD cards etc.) offer a choice of four different capacities of 2GB, 4GB, 8GB and 16GB.

The new ZipMem USB drive comes in multiple storage capacities viz. 2GB, 4GB, 8GB, 16GB and 32GB storage space and is compiled with High speed USB 2.0 interface and backward compatible with USB 1.X. The ZipMem USB Drive supports all the Microsoft operating systems including Windows Vista, Windows XP (SP1, SP2 & SP3), Windows - 7, Windows-98SE , XP, Win 2000, Linux 2.4 and above. ZipMem range comes in a variety of Casings to suit individual tastes.

Raritan unveils dcTrack in India

Raritan will integrate dcTrack and its related technologies into Raritan’s power management portfolio. Raritan’s solutions help IT and facility organizations reduce energy costs and manage data centers more efficiently by providing useful information and insight on many key dimensions of a data center - including granular information for identifying energy-inefficient servers, wasteful over cooling, circuit breakers at the point of tripping and available rack capacity to add servers.

dcTrack 2.2 software won a TechTarget SearchDataCenter.com 2009 “Product of the Year” award. A panel of judges selected dcTrack 2.2 from a number of products submitted for consideration in the Data Center Infrastructure award category, which encompasses backup power, data center cooling and infrastructure support products. The awards were judged by the SearchDataCenter.com editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants.

For data center managers who lack effective tools and processes to manage change and capacity, dcTrack provides easy, point-and-click access to asset information and Visio-like visualization tools to help improve data center utilization. Armed with accurate up-to-date information, along with detailed power and Ethernet cable plant management, operators can save valuable time by being able to quickly locate available capacity and determine optimal locations for placement of IT equipment in their data centers.

AMD Extends Leadership in Notebook PC Graphics

AMD has introduced its next generation mobile graphics technology, the AMD Radeon HD 6000M series, delivering AMD’s highest performing notebook graphics for those who want to experience games, entertainment, and productivity on the go. Harnessing AMD’s second-generation of Microsoft DirectX 11-capable mobile graphics architecture, the AMD Radeon HD 6000M series provides users with:

• Models offering up to 1.3 teraFLOPS of compute power for an unrivaled gaming experience on up to six displays using AMD Eyefinity technology.

• AMD HD3D technology for the ultimate in stereo 3D entertainment.

• AMD EyeSpeed technology for improved video and application performance.

Notebooks featuring the new graphics technology are previewed at the 2011 Consumer Electronics Show (CES) in the Wired: Make a Scene booth, located in the Grand Lobby of the Las Vegas Convention Center.

AMD Radeon HD 6000M series graphics represent powerful support for original equipment manufacturers (OEMs) with existing and upcoming 2011 AMD Mainstream notebook platforms planned to feature true “Eye-Definition” Gaming with DirectX 11 support and AMD Eyefinity technology, plus amazing AMD HD3D Technology—all designed to accelerate mobile performance.

Cisco Extends Borderless Networks to the Outermost Edge of the LAN

Cisco introduced the Cisco Catalyst 3560-C and Catalyst 2960-C Compact Series (C-Series) Switches, expanding the Borderless N e t w o r k s portfolio’s ability to deliver highly secure, cost-effective network connectivity and power outside the wiring closet.

Cisco C-Series Switches are compact versions of the Cisco Catalyst 3560-X Series and 2960-S Series, with the same functionality, OS and management capabilities as their wiring-closet brethren, and are roughly half the size of an Xbox console. Cisco C-Series Switches enable the deployment of highly secure advanced customer services, including unified communications, wireless access, IP video and other applications in wiring-, space-, and power-constrained environments. With Cisco’s industry-first pass-through Power over Ethernet (PoE) capability, the C-Series Switches eliminate the need for access to power outlets and dramatically reduce cabling complexities and overall infrastructure requirements.


PrODUCt Launch

MSI Introduces It First Tablet PC

MSI has forayed into the Tablet computer market, with the announcement of its first offering in the segment. The WindPad 100W Tablet PC features the Intel mobile platform processor, 10.1-inch multipoint touch screen as well as cutting-edge hardware, like dual video cameras, a G-Sensor gravity detecting device, and an ALS light sensor.

With external dimensions of 274x173x18.5 mm, it still packs in a complete array of I/O ports, including an SD card reader, USB 2.0 slots, and a mini HDMI port, so that the MSI WindPad 100W can meet your entertainment needs like any conventional computer.

The MSI WindPad 100W will be available in India exclusively at over 12 e-Zone outlets across Mumbai for the initial launch.

The WindPad 100W is available at e-Zone outlets at an affordable price of Rs.34,990.

Aditya Infotech Introduces Graphics Cards

Aditya Infotech, the best value added distribution house, has introduces ZOTAC GeForce GTX 560 Ti Graphics Cards in India. The new ZOTAC GeForce GTX 560 Ti delivers best-in-class features and stunning visuals to create a superior gaming experience that goes beyond the traditional frames-per-second metric.

Aditya Infotech has been exclusively promoting and distributing entire range of their graphic cards since 2008. The popular models available under the brand ZOTAC GeForce series are GTX460, GTX 470, GTX 580 etc. “We have been receiving overwhelming and encourging response from the channel partners as well as target consumers on Zotac’s offerings. We have already devised our sales & marketing strategy to reach ZOTAC GeForce GTX 560 Ti covering target groups from metros to small cities. To start up, we are offering game coupon for Assassin’s Creed Brotherhood, worth at Rs. 3000 with the purchase of GTX 560 Ti graphic card” said, Sanjay Gogia, Country Manager at Aditya Infotech Ltd.

By pairing 384 unified shaders with an ultra-wide 256-bit memory interface, the ZOTAC GeForce GTX 560 Ti is capable of rendering phenomenal hardware-tessellated visuals with Microsoft DirectX 11 technology and deliver unprecedented gaming interaction realism using NVIDIA PhysX technology – all while delivering best-in-class frame rates for a smooth lag-free gaming experience.

Gamers ready to step into the third-dimension can connect the ZOTAC GeForce GTX 560 Ti to 3D-ready monitors or televisions using the available dual-link DVI or HDMI 1.4a outputs to experience immersive 3D content. When multi-display gaming is desired, up to two ZOTAC GeForce GTX 560 Ti graphics cards can combine to unlock NVIDIA 3D Vision Surround technology for stereoscopic triple-display gaming that takes immersion to unprecedented heights.

The ZOTAC GeForce GTX 560 Ti is priced at Rs. 17,990.

Acer launches new Range of Netbooks

Acer expanded its eMachines stable with the launch of its new range of netbooks. Acer has further fortified its position in the netbook category with the launch of eM350, which is bundled with a free MTS MBlaze High Speed Data Services.

Acer has always focused in formulating devices with cutting edge technology which brings in new value add to the product line at an affordable price range. To enthrall its customers, Acer has introduced a novel cash back offer on purchase of its eM350 netbook. Weighing 1.25 kgs, the sleek and stylish netbook, which boasts of 1 GB RAM and 250 GB hard drive, is one of the lightest 10.1’’ inch netbooks in its class.

Acer’s eMachines, known to offer true value for money does not compromise on value and performance. Targeted at mobile professionals, Acer’s eM350 comes with a free MTS dongle and is reasonably priced at Rs 10,999. With this offer, the company aims to capture a sizeable market share in the Wireless Internet marketplace.

Valid till 31st January 2011, customers can avail this benefit and also experience the true 3G broadband connectivity through purchase of eM350 netbook priced at Rs 12,999. On purchase of eM350, the customer will receive cash back of Rs 2, 000/- which will be sent to them within a fortnight of the MTS Mblaze activation.

XFX Introduces New Graphics Cards

XFX is reloading reality to PC multi-media and gaming with its XFX AMD Radeon HD 6970 and HD 6950 graphics cards. This series of Radeon HD graphics cards is AMD’s 3-D gaming and multi-media solution for desktop computers, plus the next level of HDMI 1.4a and DisplayPort 1.2 solutions for Stereoscopic 3-D on the market.

The quality of 3-D achievable with the XFX Radeon HD 6970 and HD 6950 is unprecedented in comparison to previous 3-D solutions created by other manufacturers.

XFX AMD Radeon HD 6970 and HD 6950 graphics cards break through the barriers into a new realm of gaming as the second generation of DirectX 11-capable graphics cards.

With the new Radeon HD 6000 series product line, XFX debuts the XFX 3E Technology, a new trilogy that incorporates AMD Eye-Definition, AMD Eyefinity and AMD EyeSpeed.

AMD Eye-Definition, which utilizes AMD’s HD3D technology, supports rich, life-like visuals and offers explosive HD gaming performance.


Lawrence Zimmerman to Retire as Xerox CFOXerox has announced that Lawrence A. Zimmerman, vice chairman and chief financial

officer, will retire as CFO next month. Luca Maestri, current CFO of Nokia Siemens Networks, will succeed Zimmerman as Xerox’s chief financial officer and an executive vice president of the corporation. Zimmerman will continue with the company as vice chairman until April 1. Maestri joins the company on Feb. 16.

“Larry Zimmerman retires at the very top of his game – a smart and strategic advisor and a highly skilled financial manager who has helped significantly transform our company into the successful technology and services enterprise we are today,” said Ursula Burns, Xerox chairman and chief executive officer. “He is respected not only for his exceptional financial management but also as a trusted business partner.”

Zimmerman, 68, joined Xerox as CFO in 2002 following a 31-year career with International Business Machines. During his tenure, he has been instrumental in leading a significant recapitalization of the company, earning investment grade credit rating, restructuring the balance sheet to generate billions of dollars in operating cash, delivering dividends to shareholders, and supporting the acquisitions of Global Imaging Systems and Affiliated Computer Services, which expanded Xerox’s distribution and broadened its portfolio in business process and IT outsourcing.

“Larry made his mark on our business in many meaningful ways,” added Burns. “His valuable contributions provide sustainable benefits for Xerox and for our stakeholders. And, they provide a strong foundation from which Luca can continue to build.”

VIA & Simmtronics Launch Comprehensive Range of Products

VIA Technologies and Simmtronics have announced the launch of a full line of innovative Green computing products, including the ground-breaking sub-10K rupee SIMM PC and a wide range of power-efficient VIA pc-1 mainboards integrating VIA’s leading-edge energy-saving technologies.

Simmtronics will assemble the motherboards exclusively in its advanced manufacturing facility in Roorkee, Uttaranchal, India, under the terms of an agreement recently signed by the two companies. In addition to India, Simmtronics will also distribute the products through its channel partners in a total of 15 other countries, including Pakistan, Bangladesh, Sri Lanka, Dubai, UAE, Turkey, Iraq, Algeria, and Ghana.

“The global technology market is witnessing a growing race among manufacturers to introduce the lowest carbon emission and most environmentally friendly products in order to enable their customers to become a part of a healthy and green society tomorrow. Simmtronics is taking aggressive steps to accelerate this trend by introducing a full range of VIA enabled Green PC systems and mainboards in India. These products are introduced after prolonged research and development and are sure to become the forefront of innovation.” commented Indrajit Sabharwal, Managing Director, Simmtronics Semiconductors Ltd.

SIMM PC Combining a slim-sized system featuring a VIA C7-D 1.6GHz processor, 512MB RAM,

and 250 GB HDD with a 15.6” LCD monitor with a 15.6” LCD monitor, the Simmtronics SIMM PC is the ultimate green PC and will be available at a highly affordable sub-10K price point. Other features include the Ubuntu O/S plus a keyboard and optical mouse.

Zebronics launches LED MonitorTop Notch Infotronix under the brand

‘ZEBRONICS, has launched their latest LED Monitor - PURE PIXEL Green “ZEB-A15.6 LED”.

The Glossy finish- Power efficient LED. Monitor :PURE PIXEL Green “ZEB-A15.6 LED is enriched with alluring features like built-in speakers, display size of 15.6”W(16:9) LED ,weight- 1.07 kg, Warranty of 1 Year and has an electrifying response time of 2 mins with resolution 1440 x [email protected] amalgamation of wide viewing angle of H/V 90/50 degrees , backlight LED ,brightness :220cd/m2 and lustrous finish concedes viewing movies, programs, gaming without straining the eyes and making it more enjoyable.

The Zebronics “ZEB-A15.6 LED” is available from computer accessories and electronics stores at a affordable price of Rs.4300/-.

GIGABYTE ends 2010 with a bang

GIGABYTE reported a 37% year-over-year (YoY) revenue growth in Q4 FY10, providing a fitting ending to an outstanding year in which its motherboard sales in many Tier 2 and Tier 3 regions grew by over 100%. This result confirms the growing recognition of the value that GIGABYTE motherboards offer to customers in the Indian market, and the success of GIGABYTE’s aggressive marketing strategy in the country.

GIGABYTE accomplished this remarkable YoY growth by successfully undertaking a number of sales & marketing initiatives through the year 2010. These

initiatives included adding more channel partners, increasing channel penetration and spread in the upcountry markets, sustaining growth in established markets, reinforcing post-sales infrastructure for both partners and customers, and attaining the No. 1 position in terms of channel satisfaction. However, the major credit for the successful year goes to GIGABYTE’s innovative, result-oriented programs for its channels, which drive over 85% of the company’s business.

Commenting on the growth, Rajan Sharma, General Manager, Marketing and Sales, GIGABYTE India, said, “During Q4 FY10, we continued to successfully execute our proven programs and schemes for channel partners. We were able to leverage our distribution strength, spread and expertise to reach new regions and partners. Our local resources were spent more on channel building, education, training, marketing and brand-building activities that ensured sustainable and continuous demand generation.

“In Q4, we also continued with the smooth transition of our business model to Direct Shipment, which began in Q3. We thank our distribution partners for ensuring growth during this crucial period,” added Rajan Sharma.

IN the news


IN the newsIntel to Pay NVIDIA Licensing Fees of $1.5 BillionNVIDIA has announced that it has signed a new six-year cross-licensing agreement

with Intel. For the future use of NVIDIA’s technology, Intel will pay NVIDIA an aggregate of $1.5

billion in licensing fees payable in five annual installments, beginning Jan. 18, 2011.NVIDIA and Intel have also agreed to drop all outstanding legal disputes between

them. Under the new agreement, Intel will have continued access to NVIDIA’s full range of

patents. In return, NVIDIA will receive an aggregate of $1.5 billion in licensing fees, to be paid in annual installments, and retain use of Intel’s patents, consistent with its existing six-year agreement with Intel. This excludes Intel’s proprietary processors, flash memory and certain chipsets for the Intel platform. The existing agreement is to expire March 31, 2011.

Pursuant to U.S. GAAP, a portion of the proceeds will be accounted for and attributed to the settlement of prior legal claims. This amount, which NVIDIA anticipates to be less than $100 million, will be included in the company’s fourth-quarter results.

The balance of the licensing fees will be accounted for on a straight-line basis over the six-year term of the agreement. Accordingly it is anticipated that this would amount annually to approximately $233 million of operating income and an increase in net income of$0.29per diluted share, on a full year basis.

AMD Fusion APU Era BeginsAMD has launched a new class of accelerated processor that combines more compute

capabilities than any processor in the history of computing. The AMD Fusion Family of Accelerated Processing Units (APUs) incorporate – in a single die design – multi-core CPU (x86) technology, a powerful DirectX11-capable discrete-level graphics and parallel processing engine, a dedicated high-definition video acceleration block, and a high-speed bus that speeds data across the differing types of processor cores within the design. New generations of desktop, notebook and HD netbooks are now available based on AMD Fusion APUs at affordable price points. Tablets and embedded designs based on AMD Fusion APUs are expected be available later in Q1 2011. The new range of product features include stutter-free HD video playback, breakthroughs in computational horsepower to handle the most demanding applications,[ii] DirectX 11-capable graphics and all-day battery life.

AMD expects leading manufacturers Acer, Asus, Dell, Fujitsu, HP, Lenovo, MSI, Samsung, Sony and Toshiba to announce plans to deliver AMD Fusion APU-based systems at very compelling value and mainstream price points.

Astaro Acquires CoSoSys and InspektOnlineAstaro, a leading Unified Threat Managementcompany, has announce the two technology

acquisitions: Romania-based CoSoSys, which offers mobile data protection solutions for both PC and Mac, and Denmark-based InspektOnline, which drastically simplifies log management with its hosted service. The technologies from both companies will play an important role in Astaro’s product strategy in 2011, as Astaro will integrate these two solutions in its security suite, increasing its customers’ level of security with the usual quality and ease of use.

Last year the company grew over 30% during 2010 and more than 50% in the fourth quarter of 2010, displaying Astaro’s accelerating momentum. The recorded success and gain in market share is the result of Astaro’s expansion and investment strategy which was defined in 2009, expanding the product portfolio to deliver a complete suite of IT security solutions. With increased headcount of 215 employees, Astaro developed and introduced pioneering technology and products in 2010: Astaro RED and Astaro Wireless Security, both accessories for the company’s flagship Unified Threat Management solution, the Astaro Security Gateway, as well as Astaro Mail Archiving, Astaro’s first hosted service. With profitability developing equally well Astaro was also able to make two acquisitions of cutting edge technology companies to further execute its customer and market oriented strategy.

Canon takes over Océ operations in India

Canon and Océ, an international leader in digital document management and delivery, have announced that they will join forces in India. Canon and Océ will aim to become the No. 1 in the professional & graphics printing industry. Océ is headquartered in the Netherlands. Canon will sell, distribute and service Océ products in the areas of production printing, wide format printing, signage printing and business services.

Canon currently holds an approximately 90% stake in Océ. Canon India expects joining forces with Océ will generate Rs 100 crore revenue in this domain in 2011.

Going forward, Canon India will be handling the Océ business portfolio and will be the single interface across a range of products targeting multiple segments including Offset printing, transaction printing, bill printing, signage printing, Photo arts printing, CAD and GIS printing. Currently Canon has 19 products in its professional printing portfolio and together with Océ the portfolio will increase to 70 product offerings. The alliance will offer customers the largest portfolio in the professional printing space.

Commenting on joining forces, Mr. Alok Bharadwaj, Senior Vice President Canon India, said, “India is a major printing market. The size of the digital printing industry in India is Rs 1000 crore. The Indian print industry has around 1 lac offset printers & 1000 print shop providers. The digital printing industry in India is expected to grow at 25% year on year. Océ, being a world leader in various printing segments including the production printing domain, will supplement Canon’s best in class processes and infrastructure”.


PrODUCt Review

Imagine a laser printer that’s a perfect fit for your business. Samsung’s ML-2855ND compact laser printer will meet all your printing needs with its compact, sleek design. This laser printer will provide reliability and economical production. With Samsung’s ML-2855ND, it’s not hard to imagine.

DurableThe ML-2855ND has been built not only to be one of the most

dependable and reliable printers currently available, it has one of the best monthly duty cycles in its field. At 50,000 pages per month, the ML-2855ND keeps up with your business needs.

Low cost per page in its classSamsung ML-2855ND achieves exceptional printing results

while reducing total operating costs and realising a low cost per page.

Maximise efficiency for your business with Samsung ML-2855ND.

Double sided printing as standardTo save time in having to re-insert a printed page back into

your printer, Samsung have secured the convenience of duplex printing. You can now print on both sides of the page in one simple step. Forget waiting around for your printer to do its work? you can now get on with yours.

Samsung ML-2855ND

Instant printing at the touch of a buttonSamsung has discarded the need for bulky manuals and

elaborate brochures on how to operate your printer. The ML-2855ND is innately easy to operate, and can be controlled by the touch of convenient compass navigation. You’ll spend more time with your clients and less time with your appliances.

Advanced design that redefines the modern officeWhat would your business look like with a small quiet laser

printer that could be used anywhere? Samsung’s ML-2855ND can be placed where it is convenient for you, on your desk or at the corner of your office, and its stylish design won’t need to be hidden. The world’s smallest laser printer with built-in duplex is only 391 x 369 x 217mm. Visualise all the places this compact laser could fit into your business. And imagine how the trendy stylish design will update your environment.

Reliable performer that enhances business productionWith the optional second paper tray, input is more than

doubled. And with a remarkable 400MHz processor combined with 64MB memory expandable to 192MB - it’s simply fast, easy to use compact printer on the market.

Wired network printingML-2855ND offers network printing capabilities to easily

connect your workplace, including an Ethernet interface capable of being cabled directly into your network.


Techcom eyes 9-10 percent of the mobile

handset market by 2014Techcom has announced their entry to East India – West

Bengal. The company is penetrating with the range of mobiles from Rs. 1500 to Rs. 4000, with the business

focus to reach mass market with innovative and stylish phones. The launch of the phones mark yet another business milestone for Techcom as it brings forth a world-class range of hand held products within the reach of consumers. The new mobile devices represent a strategic move for Techcom towards becoming a leader in the ‘mobility market’ in eastern India, by building upon its core competency of providing quality products at affordable rates.

Sandeep Kumar Kedia, Director – Mobile Business, said, “Techcom’s new handsets are in sync with the company’s history of innovation and commitment towards bringing affordable quality products to life. West Bengal is one of the strongest markets for mobile phones and we have been receiving positive response from the same. With deeper penetration of mobile telephony into semi-urban and rural areas, the market is slated to grow further. We aim to sell about 3.6 lakh units in the first year in West Bengal and around 2 million units in India.”

“We are looking at a strong network of distributors with an aim of establishing at least 1 distributor and 1 service center at each district. We have a pan India presence in terms of our offices and distributors and will be looking at adding over 40 distributors and almost 1000 retailers in West Bengal by 2012,” he added.

Techcom is planning to invest about Rs. 100 crore for brand building over the next 3 years nationally where West Bengal would be allocated about 10% of the budget. Primarily, in mobile handsets, Techcom has already entered the Bihar and UP markets, and West Bengal becomes the other significant part of Eastern India.


MOBILItY Zone

Nokia emerges as India’s Most Trusted Brand

Nokia has emerged as the most trusted brand in India ahead of homegrown Tata telecom. According to a study released recently by The Trust Research Advisory(TRA), Nokia ranks first in terms of being the ‘Most Trusted Brand’ for Indians and by a good margin, followed by Tata, Sony LG, Samsung Reliance, Maruti LIC, Airtel and Titan respectively.

The revelations were a result of a study, published by Trust Research Advisory (TRA), a leading research organization dedicated to understanding and simplifying concepts related to Trust. The study, compiled into a 116-page report titled “The Brand Trust Report, India Study, 2011” was launched at a press meet, held recently, in Mumbai.

The Brand Trust Report, India Study, 2011 is the result of years of detailed research to understand trust which included several hundred hours of discussions with communication experts and behavioural scientists. On this basis TRA created a proprietary Trust Matrix comprising 61 different components. Based on this proprietary Trust Matrix, TRA launched a syndicated primary research on Brand Trust across 9 cities in India covering 2310 respondents who were classified into the ‘influencer’ category. The most intensive study on Brand Trust undertaken in the country, the study generated nearly 10,00,000 data points and 16,000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s Most Trusted Brands.

Comviva Certified in Western Union’s Mobile Vendor Program

Comviva has certified to participate in Western Union’s Mobile Vendor Program. The Comviva mobiquity platform can now support Western Union services, enabling its clients to offer the option to send and/or receive money through Western Union’s global money-transfer system.

Manoranjan Mohapatra, CEO, Comviva said, “We are committed to bringing innovative value-added services that enrich the lives of people across emerging markets globally. This Western Union Vendor certification exemplifies our commitment to continuous effort in the mobile financial services space and recognizes Comviva’s leadership in extending mobile financial services globally.”

Comviva’s multi-award-winning mobiquity platform has been deployed globally in markets in Latin America, Asia and Africa in different bank-led and operator-led business models. The mobiquity suite of mobile financial solutions embraces the mobile phone as a convenient transaction and payment medium, enabling storage and transfer of money to and from a stored-wallet account, resident on the phone or the server. mobiquity also acts as a catalyst in enabling financially underserved and unbanked segments to gain access to financial services, helping promote livelihoods among low-income segments.

Western Union certifies mobile platform vendors to reduce integration costs and accelerate go-to-market activities for banks and mobile operators by creating standard technical deployments. Once a bank or mobile operator contracts with Western Union to activate the Western Union Mobile Money Transfer service, its consumers will be integrated with Western Union’s core transaction processing system. This system supports Western Union’s global network of more than 435,000 Agent locations in over 200 countries and territories.

IMImobile revolutionizes RBT and Music on Mobile industries

IMImobile, a next-generation end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises, has launched an innovative service ‘Make My Tunes’ on its industry leading RBT platform. The service has been launched by Aircel as ‘Dialer Tune – Song Edit’. Aircel customers in Chennai & Tamilnadu circle can dial 5300053 and select their favorite section of the song as their RBT.

The same service can be made available to operators across the country. This unique service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the

selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers. This service can replace the conventional IVR based music services like Music on Demand, RBT discovery portal & Ringtone portals.

This unique service can be offered to any operator as a stand-alone service connected to their existing RBT platform over standard integrations.

Vinod Kumar appointed as the new MD & CEO of Tata Communications

Tata Communications has announced that Vinod Kumar, Director on its Board, has been appointed as the new Managing Director and CEO of the company. He replaces N Srinath who has been appointed as the MD & CEO at Tata Teleservices Ltd. and Tata Teleservices (Maharashtra) Ltd. These changes would be effective February 1, 2011. Mr. Srinath will continue to be a Non-Executive Director on the Board of Tata Communications Ltd and some of its subsidiary/associate companies such as Neotel.

Mr. Kumar joined Tata Communications in April 2004, just when the company was embarking on its international growth. He was closely associated with the acquisitions of TGN and Teleglobe and assumed responsibility as Managing Director of the company’s international operations. Subsequently, he was promoted as the Chief Operating Officer, and currently manages the Global Data Business Unit as well as the Engineering and Operations functions. Mr. Kumar has been at the forefront of Tata Communications shift away from traditional network services towards managed services and recently, cloud computing.

Mr. Srinath joined Tata Communications (then known as VSNL) in 2002 as Director (Operations) when the Tata Group was selected as the strategic partner at the company. He was appointed as the Managing Director & CEO in February 2007. Under his leadership, Tata Communications has transformed from a monopoly, public sector undertaking into a global communications services provider offering advanced network, managed and cloud services to customers worldwide. “It has been the most exciting and challenging period of my life; I am happy that today Tata Communications has built the assets, capabilities and reputation to be regarded as a global challenger. I am confident that under Vinod’s leadership Tata Communications will achieve greater success,” said Mr. Srinath.


MOBILItY Zone

Zen Mobile Triple GSM phone ‘M111’Zen Mobile has launched India’s first triple GSM SIM phone

‘M111’. The Zen-M111 is India’s first triple GSM SIM handset, that operates on triple standby (GSM+GSM +GSM) and packs a punch with a host of features. The M111 is available across India at MRP – Rs. 3499

Housing a large 2.4” screen, the Zen M111 is a candy-bar shaped handset that also comes with two changeable panels in red & white colors, enabling users to customize the handset as per their choice.

On the launch of the India’s First Triple GSM Sim handset that would help users eliminate the hassle of carrying mutiple phones, Mr. Deepesh Gupta, MD, Zen Mobile said, “Zen Mobile has always strived to offer products that create more value for its customers. With the launch of India’s first triple GSM Sim mobile phone, we have taken a step further in offering convenience and the utility at an unrivalled price, to our customers.”

Samsung Mobile Devices Selected CSR’s aptX hi-fi Quality Bluetooth Stereo

CSR, an industry leader in connectivity, location, and audio platforms, has announced that Samsung will incorporate CSR’s aptX audio technology into its mobile devices and accessories. This will be the first time that aptX enabled Bluetooth stereo will be featured in a range of mobile devices and accessories by a global leader in consumer electronics. The innovative aptX audio technology delivers low-latency audio and high-fidelity quality stereo over wireless connections such as Bluetooth.

CSR’s aptX solution has already been adopted by a number of innovative consumer electronics brands as a result of its market-leading Bluetooth audio quality, and now features in a growing array of wireless speaker dock and stereo headphone products.

“Samsung has established a reputation among consumers for the consistent delivery of high performance products that offer genuine innovation and exceptional value,” said Anthony Murray, Senior Vice President of CSR’s Audio and Consumer Business Unit. “Samsung’s decision to partner with CSR is a defining moment for our aptX solution; highlighting aptX as a true ‘must-have’ feature and one that consumers will start to expect as standard. Consumers everywhere stand to benefit from its superior wireless stereo audio quality.”

CSR aptX delivers outstanding stereo audio quality over Bluetooth connectivity and its full audio-frequency bandwidth matches hi-fi performance. Its low audio coding delay minimises latency effects and ‘lip-sync’ issues making it ideal for use in multimedia devices and it offers backward-compatibility with SBC enabled Bluetooth.

Tata Communications and Westin Launch Japan’s First Telepresence Technology

The Westin Tokyo announces the launch of state-of-the-art virtual meeting technology, in conjunction with Tata Communications and Cisco. The Westin Tokyo is the first hotel in Japan to introduce this high definition video communications technology.

Telepresence provides life-like, high-definition, conferencing facilities with superior audio and video, allowing participants to meet their colleagues, customers and business partners across a virtual table. Participants in Telepresence meetings will feel that they are in the same room together regardless of where they are individually located in the world. This creates the potential to improve business interaction through better and more frequent meetings and results in stronger customer relationships and accelerated sales cycles, delivering improved project management and tighter integration of remote offices.

Located in Central Tokyo, the public Telepresence room will link to the wider Tata Communications Telepresence network via the Tata Communications Global Meeting Exchange. The Exchange enables meetings to take place between any private or public room on its network; as well as rooms on the networks of Tata Communications’ Intercarrier-Exchange partners, BT and Telefonica, and the National Lambda Rail network, which links leading U.S.A. universities.

As part of this extensive business ecosystem, the Tokyo room will connect to public and private rooms throughout Tata Communications’ network and partner networks, spanning 29 locations across five continents. This network reach makes Telepresence a truly global collaboration tool.

Techcom introduces stylish MobileTechcom has recently

introduced a new champion in its range of mobile phones – The elegantly stylish T-55. The handset boasts of features like dual memory card support up to 10GB (8+2 GB) which facilitates Hot Swap and Yamaha powered amplifier system. And it operates like a breeze with 8 GB external memory on board - without any fuss in its functioning.

The handset has dual sim capacity (GSM + GSM) coupled with a 2.2 inch (5.6 cm) LCD screen. The multimedia offerings of the handset include a 1.3 mega pixel camera with video recorder and FM Radio. The Video Player in the handset is the best in its class – playing full 3 hour length (200 MB) movies.

Connectivity options include Bluetooth and USB port with standard GPRS/WAP services available for surfing the web. Personal Data Security is another feature in the phone

that allows the user to keep data locked through passwords so as to ensure safety for personal and confidential information in case the phone is used by other people.

The T-55 also comes with a phone book memory of 1000 entries, LED Torch, and a customized Indian Calendar apart from standard facilities like Conference Call, Speakerphone and Image Viewer.

The T-55 is feature loaded and yet, is available at a very interesting price of about INR 2200 only.


GIGABYTE 6 series motherboards with their new redesigned VRM, promise to deliver first class system performance and power stability. With only the best quality components and unique design, incorporating Dual CPU Power and Power Phase Boost with Multi-gear Switching, your CPU can enjoy better power than what was available from previous motherboards.Industry’s Leading TRUE 8 Phase Power Design

GIGABYTE’s cutting edge 8 phase power VRM design utilizes the highest caliber components to provide unadulterated, smooth power to the CPU. The innovative 8 phase power VRM has been designed and engineered to deliver fast transient response times through quick and seamless power delivery during extensive CPU loading variations. In addition, heat from the VRM is effectively reduced by spreading the load between the 8 power phases, resulting in a cooler, more stable platform.Dual CPU Power Technology

Imagine a workstation class redundant (duplicated) power design on a desktop motherboard. GIGABYTE’s proprietary Dual CPU Power Technology allows CPU VRM power phases to split evenly into 2 sets of power engines that operate in tandem. This allows 1 set of power phases to rest while the other is active, as opposed to a traditional power design, where all the power phases are always active. As such GIGABYTE Dual CPU Power effectively halves the amount of work done by each set of power phases to significantly increase motherboard durability and reliability.New 100% Hardware VRD 12 Compliant CPU Power Design

GIGABYTE 6 series motherboards incorporate an Intel approved Intersil PWM controller that is VRD 12 (Voltage Regulator Down) compliant. This means that it offers new features that include SerialVID (SVID) which transfers power management information between the processor and voltage regulator controller, allowing more robust and efficient signaling control between the CPU and PWM controller – hence, delivering a more energy efficient platform.Driver MOSFETs - Integration of VRM Components

Gigabyte GA-H67MA-UD2H

Motherboard A traditional Voltage Regulator Module (VRM) consists

of a Choke, Capacitors, MOSFETs and a Driver IC. By incorporating the MOSFETs and driver IC in accordance with the Intel Driver-MOSFET specification, we can achieve higher power transfer and increased efficiency at higher switching frequencies to satisfy the growing power requirements of today’s processors. Driver-MOSFETs also help to reduce VRM real estate requirements in the CPU zone.DualBIOS - Patented Dual Hardware BIOS Protection

GIGABYTE DualBIOS is a patented technology that automatically recovers BIOS data when the main BIOS has crashed or failed. Featuring 2 physical BIOS ROMs integrated onboard, GIGABYTE DualBIOS allows quick and seamless recovery from BIOS damage or failure due to viruses or improper BIOS updating. In addition, GIGABYTE DualBIOS now supports booting from 3TB+ (terabytes) hard drives without the need for partitioning, and enables more data storage on a single hard drive.Intel HD Graphics support

The GIGABYTE Ultra Durable 3 design features twice the copper for both the power and ground layers of the PCB, dramatically lowering system temperature by efficiently spreading heat from critical areas of the motherboard (such as the CPU power zone) throughout the entire PCB. GIGABYTE’s Ultra Durable 3 also lowers the PCB impedance by 50%, which helps to reduce electrical waste and further lowers component temperatures. A 2x Copper layer design also provides improved signal quality and lower EMI (Electromagnetic Interference), providing better system stability and allowing for greater margins for overclocking.On/Off Charge Technology

GIGABYTE On/Off Charge technology allows you to charge your iPhone, iPad and iPod Touch regardless of whether your PC is on, in standby mode or even off. A derivative of GIGABYTE’s highly acclaimed 3x USB Power feature, On/Off Charge enables devices to draw more current from GIGABYTE motherboard USB ports than standard USB ports allow, so that charging from your PC can be as fast as with a charger.

PrODUCt Review


PrODUCt ReviewSuperSpeed USB 3.0

GIGABYTE Ultra Durable 3 motherboards boast SuperSpeed USB 3.0 technology made possible through an additional onboard host controller. With superfast transfer rates of up to 5 Gbps, users are able to experience a theoretical 10x improvement over USB 2.0. Additionally, backwards compatibility with USB 2.0 assures users of long term use of their legacy USB 2.0 devices.Turbo USB3.0 – Boosts Performance by Up To 10%

When GIGABYTE’s Turbo USB3.0 feature is enabled, it provides the fastest possible USB3.0 performance by allocating PCIe lanes to directly connect the CPU and USB 3.0 controller chip. This provides approximately 10% better performance than when it is disabled and USB 3.0 traffic is directed through the chipset. SATA 6 Gbps

GIGABYTE Ultra Durable 3 motherboards are High-Speed SATA Revision 3.0 compatible, delivering superfast 6Gbps link speeds for twice the data transfer rates of SATA Revision 2.0 (3 Gbps). When used in RAID 0 (Stripe) mode, they offer even faster data transfer rates of up to a theoretical 4x the speed of current SATA interfaces.3x USB Power Boost

GIGABYTE motherboards feature a 3x USB power boost, delivering greater compatibility and extra power for USB devices. GIGABYTE’s unique USB power design is also able to efficiently regulate output over the full voltage range, which greatly enhances USB device compatibility. In addition, dedicated lower resistance fuses ensure lower voltage drops, and provide more stable and plentiful power delivery.Turbo XHD- Full Automatic RAID 0

GIGABYTE Turbo XHD provides a quick and easy way to boost your hard drive performance by automatically detecting 2 new SATA3 HDDs and enabling users to effortlessly set up a RAID 0 configuration via an easy to use utility. RAID 0 boosts HDD performance by up to 4X.Dynamic Energy Saver 2

GIGABYTE Dynamic Energy Saver 2 incorporates a host of intelligent features that, at the click of a button, utilize a proprietary hardware and software design to considerably enhance PC system energy efficiency, reduce power consumption and deliver optimized auto-phase-switching for the CPU, Memory, Chipset, VGA, HDD, and fans. HDMI-The Next Generation Multimedia Interface

HDMI is a High-Definition Multimedia Interface which provides up to 5Gb/s video transmitting bandwidth and 8-channel high quality audio all through a single cable. Able to transmit superior, uncompressed digital video and audio, HDMI ensures the crispest rendering of digital content up to 1080p without the quality losses associated with analog interfaces and their digital-to-analog conversion. In addition, HDMI is compatible with HDCP (High-bandwidth Digital Content Protection), allowing the playback of Blu-ray/HD DVD and other protected media content. DVI Support

DVI (Digital Visual Interface) is a video interface standard designed for carrying uncompressed digital video data and to maximize the visual quality of digital display devices, such as LCD monitors, digital projectors, and so on. In addition, the DVI interface is compatible with HDCP (High-bandwidth Digital Content Protection). Display Port Support

Selected GIGABYTE motherboards feature DisplayPort, a next generation graphics display interface that delivers up to 10.8 Gbps of bandwidth over standard cables, providing billions of colors with the fastest refresh rates and the greatest color depths.

Muli-display support with ATI CrossFireX ATI CrossFireX delivers the ultimate graphics performance

for gaming enthusiasts who demand the highest frame rates without compromising on resolution.

Cloud OC GIGABYTE Cloud OC is a free overclocking application

that facilitates PC overclocking through any web browsing capable device such as a smart phone, iPad, iPhone, Netbooks or notebook PC. Being browser based, it connects via wireless Internet, Bluetooth or through an Ethernet cable, and its many functions are categorized into three tabs: Tuner, System Info and Control...

Hotkey OC GIGABYTE Hotkey OC allows users to create and save

various profiles that can be adopted for different benchmarks. Hotkey OC then allows users to jump between these profiles on the fly so that the best profile for each segment within the benchmark can be used to optimize scores and boost overall performance. For example, when running 3DMark 06, the 1st profile might be optimized for graphics, and can be used for the first two graphics tests, then, the next two tests can utilize the 2nd profile which might be optimized for CPU tests, and one could jump back to the 1st profile again for the final two graphics (shader) tests.

AutoGreen- Greening your PC via Bluetooth cell-phone

AutoGreen technology can automatically save power by simply putting your PC in a state of sleep when your Bluetooth cell phone is out of range of your computer.

Dolby Home Theater - Enjoy a Rich Home Theater Surround Sound Experience

Dolby Home Theater places listeners in the middle of the action, giving their PCs a powerful set of tools to deliver a cinema-style experience in vivid surround sound.

• Delivers vivid surround sound for music, movies, and games, using two to eight speakers or any set of headphones

• Designed to automatically deliver the best possible listening experience

ErP Lot 6 support The ErP (also known as Energy-Related Products Directive)

is part of the European Union’s environmental regulations policy. It is based on concern for the environmental as the proliferation of electronic devices continues, and how to improve energy efficiency for a better and greener life. GIGABYTE supports ErP and produces motherboards that help you effectively improve system efficiency.

Street Price: Rs. 7875/- l


WD


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