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Report: Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Ready Meals Market
Category: Food and Beverage
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• Publish date: 31st Aug, 2013
• Number of slides: 51
• Geographic coverage: United Kingdom
• Available format: PDF, CD, Hardcopy
• Price for Single User License: USD 6,162
• Price for Site License: USD 12,324
• Price for Global User License: USD 18,486
• Delivery Time: Within 1 business day
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Wallet, PayPal
Report Details
Report: Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Ready Meals Market
www.researchonglobalmarkets.com
• After witnessing only stagnant market value sales growth over the
2007 to 2012, value growth in the category is forecast to accelerate
over the next five year period ending 2017
• Value will grow at a faster rate than market volume
• This indicates that there will be a greater willingness to trade-up
among consumers when choosing ready meals
• Its vital product positioning aligns with the most important consumer
need and states to benefit from this future growth
• Busy lives and changing life-stages are the key drivers of change
within the UK ready meal market
Report Insights
Report: Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Ready Meals Market
www.researchonglobalmarkets.com
• Consumers are feeling increasingly time-scarce as they look to
balance work and social lives
• This leads the consumers to look for meal solutions that allow them
to free up time spent in the kitchen for more favorable activities
• Consumers are shopping around more within the ready meal
category because of a greater focus on value for money
• This means that it is crucial that ready meals in the UK market are
aligned with the most pertinent consumer need states
Report Insights (Continued)
Report: Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Ready Meals Market
www.researchonglobalmarkets.com
• Overview of the UK ready meal market combining:
Market data
Demographic consumption patterns within the category
Key consumer need states driving consumption
• Best practice for new product development to effectively target the
most pertinent consumer need
• Strategic recommendations to capitalize on evolving consumer need
states
Report Coverage
Report: Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Ready Meals Market
www.researchonglobalmarkets.com
Table of Contents
• Definitions
• Why monitoring consumer trends is important
• Market context
• Demographic cohort consumption patterns
• Consumer trend analysis
• Example of innovative ready meal launches
• Recommendations
Report: Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Ready Meals Market
www.researchonglobalmarkets.com
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Industry Segments
Automotive & Transport Consumer goods Agriculture
Food and Beverage Energy and Utilities Public Sector
Manufacturing & Construction Healthcare Media & Entertainment
IT, Telecom & Electronics Services Others
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