Extending Your Reachwith Branded Content

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The Meredith Women’s NetworkThe Leading Publisher of Branded Sites, Delivering Exceptional Experiences Around Home, Family and Lifestyle

The Better Homes and Gardens NetworkBetter Homes and GardensBetter RecipesMixing Bowl

The Real Girls NetworkDivine CarolineFitnessMoreLadies’ Home Journal

The Parents NetworkParentsAmerican BabyFamily Circle

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Better Homes and Gardens Better Recipes Mixing Bowl

The Better Homes and Gardens NetworkWhere Life Happens

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Parents American Baby Family Circle

The Parents NetworkKeeping Moms Connected, Crib to College

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Divine Caroline More Ladies’ Home Journal Fitness

Real Girls NetworkFor the Gamma Lifestyle

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The Meredith Women’s NetworkHigh Engagement at Great Scale

• Coverage

• Composition

• Passion

• Engagement

• Impact

Leveraging Our Brandswith Top-Quality Content

• Licensed Content builds Web ROI– Dynamic content = Unique Visitors– Increase engagement on their sites = Time on Site– Build loyalty and stickiness = Repeat Visits– Custom content & tools = Registrations and Lead-Gen– Email campaigns drive CRM = Open Rates & CTR

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Content Licensing

We value our content– The Better Homes and Gardens brand is a trusted source of advice

through all stages of consumers’ life—from inspiration and product selection to execution

– Editorial insights and expertise–Our websites reach more than 15 million people monthly– We publish more than 88 magazine issues in the Home category– More than 40 content development experts with up to 35 years of experience

– Ongoing connection with in-market consumers via consumer panels, syndicated and proprietary research, and online communities

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Content Licensing

• Licensing details– A specific period and price: usually 1-, 2-, or 3-year term– Content from across Meredith: can be branded or unbranded– Content types: articles, photos, videos, recipes– Tools: some stand-alone tools that build audience engagement

• Value exchange– Revenue– Magazine subscriptions– Traffic back to our sites– Registrations & Email subscriptions

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Selected Case Studies

AT&T Goal: engage 7 million subscribers

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Kimberly-ClarkHuggies Baby Network: relate to moms

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SearsManage My Home: help customers engage

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Meredith Content Builds Engagement

Better Homes and Gardens: BHG.com

•One of the most-recognizedlifestyle brands

•Trusted name and content•Tested and vetted by experts•Thousands of articles, many

with photographs

URL: http://www.bhg.com/homekeeping/buying-guides/how-to-buy-big-ticket-items/selecting-a-refrigerator/

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Editorial articles – BHG.com

• All edited and created in Web-friendly format

• Topics that are relevant:– Small Remodeling Projects

that Add Value to Every Room– Budget Advice for Kitchen

Remodels – "Must Have" Kitchen Features – Go Green in the Kitchen

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Better Homes and Gardens: BHG.com

•Tested recipes from Test Kitchen experts

•Thousands of tagged recipes–Main dishes–Side dishes–Desserts–Appetizers

•Most recipes have photos–Nutritional analysis–Method

•Food articles

URL: http://www.bhg.com/home-improvement/kitchen/gallery/small-kitchen-update/

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Better Homes and Gardens: Slide Shows

• Thousands of beautiful 4-color images• All rights owned by Meredith• Visual way to get many ideas,

packaged in timely ways• High engagement by users

URL: http://www.bhg.com/decorating/room/kitchen/

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Better Homes and Gardens: Videos

URL: http://www.bhg.com/videos/m/21945655/pro-appliances-go-mainstream.htm#q=kitchen

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Parents and American Baby: Parents.com

•The most trusted namesin pregnancy & parenting

•Quality editorial vettedby experts

•Personal interactive toolsat every stage

• Vibrant community that is mom-to-mom

URL: http://www.parents.com

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46 Content Destinations for Every Lifestage

• Includes vertical sites in:– Recipes– Scrapbooking– Kitchen, Bath & Remodeling– Diabetic & Heart Health– Quilting

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How to Get Started

• Our editorial team would sit down with your team to identify the content opportunities aligned with the strategy;

• Establish metrics of success;• We would recommend an initial list of engaging content for launch;

– Existing content assets– New, custom content, if applicable– Identify a content refresh cycle – frequency of updates

• We deliver the content in an appropriate format– Word– XML feed

• Monthly status updates to check traffic patterns, consumer interest, and new content ideas

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Meredith Content Generates Revenue

Paid Services“Decorating Inspiration”

• $19.95• 3 months• With subscription

to BH&G magazine• Can be private-

labeled for clients

Premium ServicesBHG Life in Photos

• Photo expression• Cards, calendars,

greeting cards• Wedding

announcements• Baby

announcements

Premium ServicesOn BHG.com: “BHG Life in Photos”

• Photo service• Printed goods• Scanning services• DVD making

services• Personal services

Premium ServicesPersonal Fitness Planner

• Fitness service to relaunch

• 1-month $5.99• 3-month: $17.97

Shop BHG.comStores

• 200,000 products• Top categories:

bedding, bath, pets, décor

• Ave. order: $90• Also on Parents,

LHJ, Fitness

Premium ServicesBH&G Garden Club

• Garden: $9.95• Access to editors

in live chats– June 4, July 2

• Email updates• PDF newsletter

downloads• Store discounts

Premium Services“Inner Circle”

• Quilting: $63.95• Book, calendar,

bag, emails and product sampling

Thank You

Dave KurnsDirector of Business Development

david.kurns@meredith.comP: 515-284-3735C: 515-480-3160

Twitter: @davekurns