Content Management in Universities

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Content Management in UniversitiesSupporting the Education and Research ProcessAnn-Marie HorcherComputer Science ProfessorSaginaw Valley State University


Overview• Setting Perspective• Content Management in the

academic setting• Why businesses and vendors want

Content Management in universities• Integrating Content • How to make it happen – 3 way

partnership


Setting Perspective• Adjunct Professor in Computer

Science• Computer Forensics• Programming• Information Security• Research


Setting Perspective II• Ph. D student in Information

Systems Security• Nova Southeastern University

– Private, research university

• Research interests– Security– Usability– Mobile and ubiquitous computing– Privacy and patient health records


Setting Perspective III• Large global company• Documentum since 1995

– Documentum 1.0

• Web content management• Cross company repository

management• STAIRS, Open Text, EMC

Documentum, Sharepoint, Drupal


Content Management in University


Research in the Universities


The Research Process


The Study Process


Final Result


Sources of Information for Research• Electronic copies of journals• Online indexing (available through libraries or

association membership) • Average research paper cites 15-30 sources• 175-200 papers average in Ph.D work per

semester


Research Journal Content Access


E-publishing revolution

•Ebook readers

•Costs less• no printing • Immediate delivery

•Easier to update


Key Usability Barriers Broken

• Screen readabilty (e-ink)

• Ubiquitous access (3G delivery)

• Portability

• Battery life

Ebook readers: Your iPod for Your Content in the CloudPublications

www.ann-mariehorcher.com

http://www.ann-mariehorcher.com/


Research content mgt: the problem• Very little sharing within the university (even

within departments)• Personal content management on a large scale• Multiple repositories with competing business

models• Primitive tools to manage

– Excel spreadsheets to index– Print to store and read

• Resistance to change


Tools


My Solution – go paperless


Why Content management is not taught


Content management is not seen as a core skill for technology literacy.

Amount of content managed by individuals grows at the rate of 5-10 gb per year.


Lack of Skills

Lack of Tools

Resistance to change


Perceived usefulness

Perceived easeOf use

Behavioral Intention

to useActual

System Use


First Love Syndrome

• High School Sweethearts– Most likely to leave spouse for first love– Established connection, share history

• There’s no Place like Home





to useActual

System UseFamiliarity


Newton’s First Law

• Newton’s First law

Every body remains in a state of constant velocity unless acted upon by an external unbalanced force. This means that in the absence of a non-zero net force, the center of mass of a body either remains at rest, or moves at a constant velocity.


Application to technology

• To get users to switch software, the new software cannot be equal, but significantly better (inertia)

• The application of an outside force (such as government regulation, hardware failure, obsolescence) can hasten technology acceptance

• Devil you know – predictability trumps improvement


Cognitive Load Theory

PerformanceCognitive

Load

Mental load (task-based dimension)

Mental effort (learner-

based dimension)

Intrinsic Cognitive

load

Extraneous load

Germane loadSweller (1988)


Cognitive Load Theory

• Cognitive load theory– Change requires effort and increases the cognitive

load

– First encounter requires additional mental interaction• Anxiety• Adrenalin boost from the challenge (fight or flight)• euphoria


Short term to Long Term





to useActual

System UseFamiliarity


Putting Content Management into the Curriculums


Why Content Management in Curriculum

• Needed to be relevant for business– Unstructured data growing at higher rate than

strucutre (transition and integration between repositories)

– Expose the students to concepts in an educational setting as opposed to fix the problem (training vs. education)

– Paper is old school - learn good alternatives - even if you use paper, think electronic (scraps of paper)

• Needed for personal management of resources– Notes, textbooks, links (One note, Endnote,

dropbox)


Resources needed to reach the classroom

• Pre-packaged virtual machines (Run from a hard drive)

• Cloud versions (Amazon offers credits)• Curriculum materials• Outreach• Integration into Endnote and other bibliographic

citations (serve the academic community) • Strategies to introduce


Three Way Partnership to foster content mgt


Example – Teach CMIS Module

• Readings– What it works with– History– Direction

• Presentation materials• Hands-on exercises to interact with material

– Look at CMIS clients in lab– Look at simulations

• Assessment (build model of how a CMIS client works, create a podcast of describing how CMIS works)


Reaching the Millennials

• Tech users, but superficial• Expect always on• Delayed Decision Making • Make classic mistakes about personal content

management• Have more electronic to manage


Vendor Action Plan

First Love


Vendors already in the Game - resources

• Amazon Web services “If you build it they will come”

• Box.net “Resistance is futile”

• Blackberry Academic alliance “Do you want to Play a Game?”


Vendors already in the Game - materials

• Microsoft Academic Alliance

• EMC (only in storage)

• Google App Inventor


Curriculum materials

• Curriculum materials – Developing a new class usually requires release time– E-content instead papers– Powerpoints

• Labs– Coordinated with web services and stand-alone

virtual machines– Reduces development and clean-up time


Managing content in the CloudAdvantages• Sources were in the cloud

• Available as long as there was internet

• Lightweight and portable

Disadvantages• No control over content

– Lose access– Change names

• No work offline– Internet outages or

deadspots– Data caps

• Speed


Cloud versions

• Cloud versions (Amazon offers credits)– Parallels the direction business using software as a

Service – Allows exploration with investment– Easier for startup – Easier to get approved


Pre-packaged virtual machines

• Templates on an application scale– Security model– Best practices

• Focus on usage (on-going) instead of installation• Local versions and response time• Instant gratification


Business Action Plan


Outreach

• SIGCSE – Association of Computing Machinery (ACM) teaching

section• Research

– Beyond Social media to formal

• Integration into bibliographic database– As critical in academia as FDA regulations to drug

companies– Some open source examples (Drupal)


University Action Plan


Content Mgt Service Courses• Database applications other than SAP• Computer Forensics and Security• Programming• Writing and Research for English • Health Services


Create new courses

• Mobile Operating Systems (University of Guelph)• iPhone development (Stanford University)


Strategies to introduce

• Curriculums change slowly– Special topics seminar– Link to mobile and cloud– Seminars – internships (beyond EMC storage)– Part of a minor


Develop a Text Book

• Framework for the less experienced instructor• Connected to online resources• Provides context• Ebook format for easy updates


Three Way Partnership to foster content mgt


Q&A


Great Thoughts at Momentum

• First Love theory• Put a QR code on my cards

– Goes to my site and records your contact info• Business content management tools are built

for text, to handle information that has a workflow or been processed

• Family content mgt – unprocessed like image and video

• Cloud – security = disaster


Contact information• Partner and contribute

– Textbook chapters on topics– Curriculum materials– Research partners– Consulting

www.ann-mariehorcher.com

@momisageek

[email protected]

[email protected]

http://www.ann-mariehorcher.com/

mailto:[email protected]


THANK YOU

Date post:	30-Jul-2015
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Content Management in Universities

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